Stockholm Live AB

What Stockholm Live AB does

Stockholm Live AB is a Swedish private limited company headquartered in Johanneshov (Globen area), Stockholm, that operates the largest concentration of event arenas in the Nordic region. Its portfolio comprises six venues: Avicii Arena, Strawberry Arena (Sweden's national football arena), 3Arena (with retractable roof), Hovet (dating back to 1955), Annexet, and Södra Teatern. The company welcomes more than 3.5 million visitors annually across over 600 music and sports events and self-describes as operating the Nordic region's most visited arenas.

The company's technology stack centers on arena management and outsourced ticketing through partnerships with AXS, Ticketmaster, and Tickster, unified behind the first-party Stockholm Live mobile application on iOS and Android for digital ticketing, transfers, and event information. Additional proprietary features include the SkyView glass-gondola attraction on Avicii Arena, the Premium Experience hospitality tier, and 'The Goosebumps Effect' research initiative. The company is a subsidiary of Legends Global Sweden AB.

Stockholm Live generates revenue across five streams: ticket sales, premium hospitality packages, food and beverage at the venues (all cash-free), arena rentals for corporate events including Christmas dinners (julbord) and conferences for groups of 8-10,000, the SkyView tourist attraction, and naming-rights-related sponsorship income. Its customer base spans consumer event attendees, professional sports franchises (Hammarby, Djurgården, AIK football and hockey, plus the Swedish National Football Team), corporate event bookers, and global concert promoters. Distribution combines direct-to-consumer digital channels (website and app) with three ticket-platform partners and physical ticket counters.

Name

Stockholm Live AB

Legal name

Stockholm Live AB

Website

https://www.stockholmlive.com/

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Stockholm Live AB operates six premier event arenas in Stockholm, including Avicii Arena and Sweden's national football arena Strawberry Arena, hosting concerts, sports, and corporate events for 3.5 million+ annual visitors across 600+ events. The company, a subsidiary of Legends Global Sweden AB, earns revenue from ticketing, premium hospitality, food and beverage, venue rentals, and the SkyView tourist attraction.

Ownership category

akta.pro rank

Product category

Live event venue operations

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA)

akta.pro secondary industries

Sports Venue Operations for Live Games (Stadiums/Arenas) (MPAGAMAG), Venue Food, Beverage & Hospitality Operations (Concessions, Catering, Premium Seating) (MPAGALAN), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Arena venue operations
• Live event management
• Concert ticketing services
• Sports arena hosting
• Premium hospitality services

Headquarters

HQ city

Johanneshov

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ticket Sales: Primary revenue stream from ticket sales for concerts, sports events, comedy shows, and other entertainment across all arenas. Tickets sold through AXS, Ticketmaster, and Tickster platforms.
2. Arena Booking - Private Events: Corporate event bookings including Christmas dinners (julbord), meetings, conferences, and private events. Venues accommodate groups from 8 to 10,000 guests.
3. Food and Beverage: On-site restaurants, bars, and kiosks at arenas. Cash-free venues with varied offerings depending on event.
4. Premium Experience Packages: Upsell product offering premium seating, exclusive lounges, and dedicated entrances for premium ticket buyers.
5. SkyView Attraction: Tourist attraction at Avicii Arena providing panoramic views of Stockholm from 130 meters height.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Stockholm Live AB operates six major event arenas in Stockholm (Avicii Arena, Strawberry Arena, 3Arena, Södra Teatern, Annexet, and Hovet), hosting more than 600 concerts, sports, and entertainment events annually for over 3.5 million visitors. The company sells tickets through AXS, Ticketmaster, and Tickster, operates the Stockholm Live mobile app for digital ticketing, runs the SkyView glass-gondola attraction atop Avicii Arena, and books corporate events such as Julbord (Christmas dinners) and meetings. On-site food and beverage and Premium Experience hospitality packages supplement ticket revenue.

Differentiator

Problem solved

Functional benefit

Products and services

• Avicii Arena Major event arena in Stockholm and a recognizable part of the city's skyline, hosting concerts, sports events, and other entertainment. Tickets sold through AXS.
• Strawberry Arena Sweden's national arena where football finals are decided and international artists perform. Home venue for AIK Football and the Swedish National Football Team. Hosts Melodifestivalen and tour concerts such as Bad Bunny's DeBÍ TiRAR MáS FOToS World Tour. Tickets sold through Ticketmaster.
• 3Arena Home arena for Hammarby Fotboll and Djurgården Fotboll in Allsvenskan, featuring a retractable roof and hosting major international artists. Tickets sold through AXS.
• Södra Teatern One of Stockholm's oldest and most legendary cultural establishments, located in the heart of Södermalm, hosting concerts, talks, comedy, and other cultural events.
• Annexet The smallest Stockholm Live arena, originally designed in 1989 as an ice hockey training hall and now operating as a flexible multi-arena for concerts and events. Tickets sold through AXS.
• Hovet One of Sweden's most historic arenas, inaugurated in 1955 as Johanneshovs Isstadion. Home venue for AIK Hockey and Djurgården Hockey. Tickets sold through AXS.
• SkyView Tourist attraction at Avicii Arena with two specially designed glass gondolas taking visitors up the exterior of the arena to 130 meters above sea level for panoramic views of Stockholm. Open to the public via timed ticket bookings.
• Stockholm Live Mobile App Mobile application for managing digital tickets, accessing event information, receiving event updates, and purchasing tickets across all Stockholm Live arenas. Available on iOS App Store and Google Play, with AXS and Ticketmaster ticket integration.
• Premium Experience Premium ticket package offering seats on the Premium tier, access to exclusive lounges, and a dedicated entrance at the arenas. Available at select events such as Bad Bunny concerts at Strawberry Arena.
• Julbord (Christmas Dinner) Corporate Christmas dinner packages offered at 3Arena and Strawberry Arena, accommodating groups from 8 to 10,000 attendees for exclusive arena-themed holiday events.
• Boka Arena (Arena Booking) Arena and venue rental services for meetings, conferences, private and public events across all Stockholm Live arenas, including Avicii Arena, Strawberry Arena, 3Arena, Södra Teatern, Annexet, and Hovet.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

15 partnerships are on record, tiered minor, core and major.

• FriendsminorStrategic or Co-development PartnerChild rights organization partnership. Friends works to ensure every child can grow up without bullying and harassment. Stockholm Live supports their mission to create safe environments for children.
• Min Stora DagminorStrategic or Co-development PartnerCharitable organization fulfilling wishes and creating joyful experiences for children with serious illnesses. Stockholm Live hosts over 200 children annually in private boxes at events.
• AXScoreChannel Partner/ Reseller/ DistributorPrimary ticket provider and technology partner for most arena events including Avicii Arena, 3Arena, Hovet, and Annexet. Provides ticketing platform, official resale marketplace, and customer support.
• TicketmastercoreChannel Partner/ Reseller/ DistributorTicket provider for Strawberry Arena concerts, Melodifestivalen, and Ticketmaster Platinum events. Provides ticketing platform and customer support services.
• Strawberry HotelsmajorGTM or Marketing PartnerArena naming partner for Strawberry Arena and strategic hospitality partner. Also operates Quality Hotel Strawberry Arena adjacent to the venue with 400 rooms.
• 3 (Tre)majorGTM or Marketing PartnerArena naming partner for 3Arena, Stockholm's third major arena.
• Quality Hotel GlobeminorGTM or Marketing PartnerHotel partner with 524 rooms located near arenas in Johanneshov, offering accommodation for event attendees.
• KlarnaminorGTM or Marketing PartnerPayment solution partner for flexible payment options at arena events.
• Norrlands GuldminorGTM or Marketing PartnerBeer brand sponsor for arena events.
• American ExpressminorGTM or Marketing PartnerPayment network partner for cardmember promotions and exclusive offers at arenas.
• Coca-ColaminorGTM or Marketing PartnerBeverage partner providing drinks at arena venues.
• BMWminorGTM or Marketing PartnerAutomotive sponsor for arena events.
• MenigominorGTM or Marketing PartnerFood service partner for arena catering operations.
• CoorminorGTM or Marketing PartnerFacility management services partner for arena operations.
• Legends GlobalcoreStrategic or Co-development PartnerParent company providing global venue management expertise and operational infrastructure. © 2026 Legends Global Sweden AB.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Legends Global: Legends Global is the parent company of Stockholm Live AB and itself operates premium venues and provides venue management services globally. Closest corporate relative and operating benchmark given shared operations, hospitality, and ticketing infrastructure.
• ASM Global: ASM Global is the world's largest venue management company, operating hundreds of arenas, stadiums, and convention centers globally. Direct competitor in venue management services, operating Stockholm Live's competitors in other cities with similar multi-venue operator model.
• Oak View Group (OVG): OVG is a major venue development and management company (Climate Pledge Arena, UBS Arena) that competes in the same arena operations and premium hospitality segments as Stockholm Live. Comparable focus on premium experiences and venue innovation.

Regional players

• Tele2 Arena (Stockholm): Tele2 Arena in Johanneshov is Stockholm Live's direct domestic competitor for large concerts and football. Operated by an unrelated entity (SGA/Stockholmsarenan AB), it competes for the same touring acts and corporate event bookers in Stockholm.
• Accor Arena (Paris): Accor Arena (formerly Bercy) is France's flagship arena operated by KKR-owned entities, comparable in scale and use case to Avicii Arena or Strawberry Arena. Relevant European benchmark for major-arena operators attracting global touring acts.

Emerging players

• SSE Arena Belfast / Wembley Arena (UK): UK mid-to-large arena operators running comparable concert/event programming and ticketing partnerships (AXS/Ticketmaster). Reflects similar mid-size European arena operating model relevant for Stockholm Live's smaller venues like Annexet and Hovet.

Broad incumbents

• The O2 (London): The O2 is one of Europe's busiest arenas (owned by AEG/Blackstone), hosting 200+ events annually. Direct analog in terms of scale, premium hospitality offerings, and integrated entertainment district model relevant to Stockholm Live's arena portfolio.
• Mercedes-Benz Arena (Berlin): Mercedes-Benz Arena in Berlin is a major European arena (operated by AEG) competing with Stockholm Live for touring artists on the Northern European circuit. Similar scale, premium hospitality, and multi-purpose use cases.
• Live Nation Entertainment: Live Nation owns/operates dozens of venues globally and is the dominant concert promoter. Stockholm Live collaborates with Live Nation (through AXS/Ticketmaster integrations) but also competes for touring content. Critical competitor in driving event programming.
• AEG Facilities (Anschutz Entertainment Group): AEG is one of the world's largest venue operators (The O2 in London, Crypto.com Arena, etc.), making it a direct scale comparable to Stockholm Live's 6-arena Nordic portfolio. Operates the same multi-venue arena business model with concert, sports, and hospitality revenue streams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/stockholmli
• Facebookfacebook.com/stockholmlive

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stockholm Live AB