Cubby's
Cubby's is a privately held fast-casual restaurant chain operating 14+ Utah locations, founded in 2012, serving a complementary menu of Chicago-style beef sandwiches, Certified Angus Beef burgers, fresh salads, and breakfast items alongside catering services.
- Company typePrivate
- Founded2012
- HeadquartersLehi, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Cubby's does
Cubby's is a privately held, founder-owned fast-casual restaurant chain operating 14+ locations concentrated in Utah, with a footprint spanning the Wasatch Front (Salt Lake City and Utah County), Heber Valley, and a southern Utah outpost in St. George. Founded in 2012 by Cubby (formerly Jacob) and Amanda in Provo, the concept was built on a deliberately complementary menu pairing hearty, Chicago-style Italian beef sandwiches and Certified Angus Beef burgers with a wide assortment of fresh, seasonal salads and healthy entrées. The original Provo store is the only location serving the signature Chicago-style Mr. Beef sandwich, and the chain offers a full menu spanning burgers, sandwiches, salads, breakfast (Saturday-only), fries and sides, kids meals, and desserts.
The company's product surface is rounded out by event and corporate catering services, a Goldie Greens cold-pressed juice partnership present at seven locations, online ordering via the Qubeyond webordering platform, and integration with third-party delivery aggregators. There is no proprietary technology or AI capability — the operation relies on standard restaurant POS, digital ordering, and social media marketing channels (Instagram, Facebook, email). The tech stack is intentionally light: the differentiation is in menu positioning and brand identity rather than software.
Cubby's revenue model is straightforward: dine-in and takeout sales across physical locations (pay-as-you-go unit pricing with Protein Plates ranging $13.49-$20.99), supplemented by transaction-fee-based third-party delivery, and one-time catering engagements (business lunches, weddings, festivals) sold via direct inquiry to a dedicated catering email channel. The customer base is highly diversified — general consumers, families, college students, health-conscious diners, and corporate catering clients — with no named enterprise anchors. The company is privately held, has no institutional investors or funding rounds disclosed, and is operated as a family-founded business with Cubby, Amanda, and Cubby's brother Josh in leadership roles.
Cubby's firmographics
Firmographics- Name
- Cubby's
- Legal name
- Cubby's
- Website
- https://cubbys.co
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Cubby's is a privately held fast-casual restaurant chain operating 14+ Utah locations, founded in 2012, serving a complementary menu of Chicago-style beef sandwiches, Certified Angus Beef burgers, fresh salads, and breakfast items alongside catering services.
- Ownership category
- akta.pro rank
Where Cubby's is headquartered
LocationHeadquarters
- HQ city
- Lehi
- HQ country
- United States
- HQ region
- North America
Offices15 records
Markets served
Cubby's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Dine-in and Takeout Sales: Revenue generated from customers dining in at restaurant locations or ordering food for takeout. The menu includes burgers, salads, sandwiches, breakfast items, entrees, sides, desserts, and kids meals.
- Catering Services: Corporate and event catering services providing food for business lunches, parties, weddings, festivals, and other gatherings. The company promotes customizable catering menus for various event sizes.
- Third-Party Delivery: Partnership with third-party delivery platforms for food delivery services to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Protein Plates with choice of protein and sides |
| Unit Pricing | Pay-as-you-go | Kids Meals |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Cubby's product offering
Product offeringCore offering
Cubby's operates a fast-casual restaurant chain offering dine-in, takeout, drive-thru, and online ordering for quick pickup across 14+ Utah locations. Its menu centers on handcrafted Certified Angus Beef burgers, fresh seasonal salads, sandwiches (including a Utah-exclusive Chicago-style Italian beef at the Provo store), breakfast items, entrees, sides, kids meals, and desserts. The company also provides off-site catering services for events and corporate functions.
Product overview
Cubby's is a restaurant chain offering a unified dining experience centered on complementary opposites - hearty meat-focused items alongside fresh, healthy options. The core product portfolio includes handcrafted Burgers (made daily with Certified Angus Beef), Salads (featuring local seasonal produce), Sandwiches (including signature tri-tip and Chicago-style Italian beef), Breakfast items, Entrees, Fries & Sides, Kids Meals, and Desserts. The company operates 14 locations throughout Utah, with the Provo location exclusively offering the Chicago-style Mr. Beef sandwich. Select locations also feature Goldie Greens cold-pressed juices as a partner add-on. Catering services are available for events of any size. The menu philosophy emphasizes offering options for diverse dietary preferences - from carnivores seeking hearty beef sandwiches to health-conscious diners preferring fresh salads.
Differentiator
Problem solved
Functional benefit
Products and services
- Burgers
- Salads
- Sandwiches
- Breakfast
- Chicago-Style Mr. Beef Sandwich
- Fries and Sides
- Entrees
- Kids Meals
- Desserts
- Catering Services
Companies that use Cubby's
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Cubby's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cubby's partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Goldie GreensminorGoldie Greens cold-pressed juices are carried at select Cubby's locations including Orem, Highland, Midway, Draper, South Jordan, Fort Union, and Sugar House. The partnership provides fresh, small-batch cold-pressed juice blends as a healthy add-on to meals.
- Third-Party Delivery PlatformsminorThird-party delivery service integration allowing customers to order Cubby's food for delivery through external delivery platforms.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Cubby's competitors and assessment
Company assessmentDirect peers
- The Habit Burger Grill: Fast-casual charburger chain (acquired by Yum! Brands) with burgers, sandwiches, and salads. Directly comparable menu structure, quality positioning, and west-coast footprint to Cubby's portfolio.
- Shake Shack: Premium fast-casual chain specializing in burgers, crinkle-cut fries, shakes, and flat-top dogs. Competes directly with Cubby's on Certified Angus Beef burgers, made-to-order model, and premium price point in fast-casual.
- Café Zupas: Utah-based fast-casual chain offering customizable salads, sandwiches, soups, and bowls with strong catering services. Closest direct competitor for Cubby's on the healthy-salad side of the menu and on catering B2B channels in the same Salt Lake and Utah County trade areas.
- Mo'Bettahs Hawaiian Style Food: Utah-headquartered fast-casual chain (plates, sandwiches, salads) with significant Utah store density. Comparable fast-casual footprint, dine-in/takeout/delivery mix, and target market demographics in the same Wasatch Front region.
- Five Guys: National fast-casual burger chain with hand-crafted burgers, fresh-cut fries, and customizable toppings. Comparable to Cubby's core burger category on quality/price positioning and counter-service dine-in/takeout model.
- Crown Burgers: Utah-based fast-casual chain founded on Chicago-style Italian beef and burgers with full menu of burgers, sandwiches, and sides. Cubby's signature Mr. Beef sandwich in Provo is directly inspired by this category; both target the same Utah casual-dining occasion with beef-forward menus.
- Wayback Burgers: Fast-casual burger franchise with hand-crafted burgers, milkshakes, and a broad menu including salads and chicken. Comparable to Cubby's on multi-category fast-casual positioning with dine-in and delivery.
- Epic Burger: Regional fast-casual burger chain emphasizing fresh, quality ingredients and customizable patties. Comparable to Cubby's on Certified Angus Beef sourcing, fresh-menu positioning, and counter-service fast-casual model.
Regional players
- In-N-Out Burger: West Coast regional fast-casual burger chain with strong brand loyalty, limited menu, and premium beef positioning. Comparable to Cubby's on regional fast-casual burger positioning; not currently in Utah but a meaningful adjacent competitor if it expanded eastward.
Broad incumbents
- Chick-fil-A: Largest U.S. fast-casual chicken chain competing for the same quick-serve lunch and dinner occasions, family-friendly dining occasions, and off-premise channels (drive-thru, delivery, catering) that Cubby's targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Cubby's social profiles
Digital presenceCubby's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cubby's leadership team
Management profileNumber of profiles
Profiles3 records
Cubby's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cubby's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cubby's
What does Cubby's do?
Cubby's operates a fast-casual restaurant chain offering dine-in, takeout, drive-thru, and online ordering for quick pickup across 14+ Utah locations. Its menu centers on handcrafted Certified Angus Beef burgers, fresh seasonal salads, sandwiches (including a Utah-exclusive Chicago-style Italian beef at the Provo store), breakfast items, entrees, sides, kids meals, and desserts. The company also provides off-site catering services for events and corporate functions.
Is Cubby's a public or private company?
Cubby's is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cubby's founded?
Cubby's was founded in 2012. It employs 251 to 500 people.
Where is Cubby's based?
Cubby's is headquartered in Lehi, United States, in the North America region.
How does Cubby's make money?
Three revenue lines are on record. Dine-in and Takeout Sales are the primary driver. The others are catering Services and third-Party Delivery.
Who are Cubby's's main competitors?
Direct peers on record are The Habit Burger Grill, Shake Shack, Café Zupas, Mo'Bettahs Hawaiian Style Food, Five Guys, Crown Burgers, Wayback Burgers and Epic Burger. In-N-Out Burger is listed as a regional player. Chick-fil-A is listed as a broad incumbent.
Does Cubby's have an API?
No public API is recorded for Cubby's.