What Blueshape does

Blueshape is a European manufacturer of professional lithium-ion battery systems and power accessories for the cinematography, broadcast, and videography industries, operating under the legal entity AENESA battery systems GmbH. Founded in 2004 and headquartered in Hanau, Germany with production in Malta and US fulfillment in Atlanta, the company designs V-Lock, B-Mount, 3-Stud, and DV Powerpack batteries using 21700 Li-Ion cell technology with proprietary multi-tab construction and advanced Battery Management Systems. Its product portfolio spans the GRANITE SMART, GRANITE Two, GRANITE SPLASH, and SMART POCKET battery lines, multi-bay and single-bay chargers, an extensive MV series of camera-specific multi-power adapter plates, IATA-compliant flight cases, and diagnostic software tools (SMARTMon, BSMON4-VL/BM). Distinctive technical features include industry-claimed unique Bluetooth wireless battery monitoring via iOS/Android apps, GRANITE LINK Wi-Fi fleet management, IP54/IP65 environmental ratings, automotive-grade shock-resistant casings, and USB-C PD bidirectional power delivery.

The company operates a direct-to-consumer e-commerce model through blueshape.net with worldwide shipping, complemented by a worldwide dealer network spanning the EU, North America, Asia Pacific, the Middle East, South America, and Africa. Pricing is unit-based in EUR (excluding VAT) and USD, with batteries ranging from approximately €319 to €699 and chargers from €45 to €2,145. Primary customers are professional cinematographers and filmmakers, with secondary segments in broadcast and news production, equipment rental companies, and specialized production use cases including underwater and extreme-environment filmmaking. The company markets its offerings at major industry trade shows (IBC, NAB Show, Cinegear Expo, Euro Cine Expo, LDI) and is investing in operational sustainability through a 192kWp solar installation at its Malta manufacturing facility.

Name

Blueshape

Legal name

AENESA battery systems GmbH

Website

https://blueshape.net

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Blueshape is a European manufacturer of professional lithium-ion battery systems, chargers, and power accessories for the cinematography, broadcast, and videography industries, sold globally through direct e-commerce and a worldwide dealer network.

Ownership category

akta.pro rank

Headquarters

HQ city

Reggio Nell'emilia

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Battery Sales: Core revenue from manufacturing and selling professional camera batteries including V-Lock, B-Mount, 3-Stud, and DV Powerpacks. Products range from compact pocket batteries to high-capacity cinema batteries.
2. Charger Sales: Revenue from charging solutions including single and multiple battery chargers for V-Lock, B-Mount, and D-Tap standards.
3. Accessory Sales: Sales of adapter plates (multi-power, V-Lock, B-Mount), D-Tap adapters, USB-C PD accessories, and mounting solutions.
4. Software Tools: Diagnostic and testing software including SMARTMon PC utility, BSMON4-VL, and BSMON4-BM battery testing centers.
5. Flight Cases: IATA-compliant cases for safely shipping lithium-ion batteries, including BX4 and BX5 models.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Blueshape designs, manufactures, and sells professional lithium-ion battery packs (V-Lock, B-Mount, 3-Stud, DV Powerpacks), chargers, multi-power adapter plates, hot-swap adapters, IATA-compliant flight cases, and battery diagnostic/fleet management software for the cinematography, videography, and broadcast production industries. Its flagship GRANITE SMART line adds out-of-the-box wireless app monitoring and USB-C PD bidirectional charging to rugged, IP-rated packs built on 21700 Li-Ion cells.

Product overview

Blueshape is a European battery and power solutions manufacturer specializing in professional cinematography and videography equipment. The product portfolio centers on V-Lock and B-Mount battery systems (GRANITE SMART, GRANITE Two, GRANITE SPLASH, and SMART POCKET lines) that integrate wireless connectivity, USB-C PD power delivery, and smart monitoring capabilities. The ecosystem includes battery chargers (multi-bay simultaneous chargers like CBS8XW, CVS8XW, and single-bay options like CDT-45/60), multi-power adapter plates (MV series with various outputs including D-Tap, USB, and BTap), flight cases for safe battery transport, and software tools for battery diagnostics and fleet management (SMARTMon, BSMON4-VL, BSMON4-BM). The company also offers connectivity accessories like GRANITE LINK AP for wireless battery fleet monitoring. Products are distributed through a worldwide dealer network with logistics based in Germany and manufacturing in Malta.

Differentiator

Problem solved

Functional benefit

Brands

• GRANITE SMART: Smart battery line with wireless connectivity and app monitoring for cinematography/videography batteries.
• GRANITE Two
• GRANITE SPLASH
• SMART Pocket
• BSMON
• SMARTMon
• GRANITE LINK

Products and services

• GRANITE SMART V-Lock Batteries (BV100, BV145, BV290, BV435) Professional V-Lock lithium-ion battery packs (6.9Ah to 30Ah capacity range) featuring 21700 cell technology, GRANITE SMART wireless connectivity for iOS/Android monitoring, dual D-Tap outputs, and USB-C PD 65W power delivery, designed for cinema cameras and broadcast equipment.
• SMART POCKET V-Lock Batteries (BV075pocket, BV100pocket, BV145pocket, BV220pocket) Compact pocket-sized V-Lock batteries (4.95Ah to 14.9Ah) built on 21700 Li-Ion cells with GRANITE SMART wireless monitoring, dual D-Tap and USB-C PD I/O; selected models are IATA carry-on compliant for travel.
• GRANITE SPLASH V-Lock Batteries (BV100HDtwo, BV190HDtwo, BV270HDtwo SPLASH) IP65-rated splashproof V-Lock batteries (6.2Ah to 18Ah) with GRANITE LINK Wi-Fi connectivity and up to 12A max discharge, engineered for outdoor, marine, and weather-exposed shoots.
• B-Mount Batteries (BB145, BB145HS, BB290, BB435) 28V B-Mount standard battery packs (5Ah to 15Ah / 145Wh to 435Wh) using 21700 Li-Ion cells; BB435 is IP54 rated with dual D-Tap and USB-C PD; BB145HS provides stackable hot-swap operation for uninterrupted camera use.
• B-Mount Chargers (CBS4XL, CBS8XW, CBTR2P) Simultaneous multi-bay B-Mount chargers delivering up to 100W per channel; CBS4XL adds a 3.5-inch touch display and DC-UPS functionality, CBS8XW is an 8-bay wall-mountable unit, and CBTR2P is a compact 2-bay charger with data socket diagnostics.
• V-Lock Chargers (CVS8XW, CVTR2P) Multi-bay simultaneous chargers for V-Lock batteries, with 100W per channel output and integrated AUX power delivery on the CVTR2P.
• D-Tap Single-Bay Chargers (CDT-45, CDT-60) Portable single-bay D-Tap chargers for V-Lock and 3-Stud batteries; CDT-45 delivers 4.5A/76W and CDT-60 delivers 6A/100W.
• USBCPD65 USB-C PD Charger 65W USB-C PD power adapter for charging GRANITE SMART V-Lock batteries from any USB-C source, also usable as a general 65W USB-C device charger.
• Multi-Power Adapter Plates — Camera-Specific (MVAM, MVAL-LF, MGAL-LF, MVURSA, MVPHF) Brand- and camera-specific V-Lock/3-Stud adapter plates for high-end cinema cameras (ARRI AMIRA, ARRI ALEXA LF, Blackmagic URSA/URSA Mini, Phantom Flex4K), featuring 21V regulated outputs, D-Tap and USB power distribution, and battery data communication.
• Multi-Power Adapter Plates — Universal (MVBASIC, MVFULL, MVUSB, MVCLAMP, MVBACK, MVCLIP, MVSPLASH, MV2MV24) Universal 11mm-profile V-mount multi-power plates offering combinations of 2x D-Tap, USB 5V, BTap regulated outputs, and accessories such as 15mm rod clamps (MVCLAMP), backplates (MVBACK), and belt clips (MVCLIP); MV2MV24 adds 24V regulated step-up output.
• B-Mount Converter Plates (MV2BM, MG2BM, MBM, MVSPLASH-P) Cross-standard converter plates enabling V-Lock or 3-Stud batteries to power B-Mount devices (MV2BM with 24V regulated output), and B-Mount battery plates for 28V high-voltage batteries (MBM rated 20A).
• Pocket V-Plate Adapters (POMV CHEESE, POMV BELT) Pocket V-Plate adapters for compact camera setups; POMV CHEESE adds a cheeseplate backplate with 2x D-Tap and 2x USB-C PD outlets, and POMV BELT adds a belt mount adapter for run-and-gun shooting.
• Hot-Swap Battery Adapters Battery-powered camera interfaces (e.g., BB145HS hot-swap stackable B-Mount pack) allowing continuous camera operation during battery exchange without interruption.
• IATA-Compliant Flight Cases (BX4, BX5) Hard flight cases designed for safe IATA-compliant shipping of lithium-ion batteries; BX4 holds 4 batteries with UN3480 certification and IP67 waterproof rating, BX5 holds 5 batteries and is sized for check-in carry-on transport.
• SMARTMon PC Diagnostic Utility Windows PC utility providing real-time battery diagnostics, firmware updates, Ship Mode, Reset, Clear PF, Lifetime data readout, LED test, fleet tracking, and remote support ticket submission for GRANITE SMART batteries.
• BSMON4 Battery Testing Centers (BSMON4-VL, BSMON4-BM) Battery testing and diagnostic tools with 150W programmable load, cycle testing, and fleet management features for V-Lock/3-Stud 14V batteries (BSMON4-VL) and B-Mount 28V batteries (BSMON4-BM); works with Blueshape and third-party packs.
• GRANITE LINK AP Wi-Fi Accessory Portable Wi-Fi access point accessory for GRANITE TWO and GRANITE MINI batteries that broadcasts battery data for remote charge monitoring, fleet monitoring, property locking, rental control with time limits, and battery identification via flashing LEDs.
• BSAFE Safety Bracket Metal safety bracket that secures B-Mount batteries to overhead safety cable systems, providing secondary retention for studio and rig installations.

Quantifiable outcome

• Batteries functional after 9+ years of service according to customer testimonials
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationPayment processing partner handling all card transactions with 3D Secure system (Mastercard SecureCode / Verified by Visa). Blueshape does not store card details on their systems.
• Europa.EUcoreTechnology or IntegrationVAT number validation service used by Blueshape for EU intra-community transactions verification.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• IDX: IDX (Japan) is a long-standing direct competitor making professional V-Lock and Gold-Mount batteries, chargers, and accessories for camera and broadcast applications, with strong OEM relationships similar to Blueshape's positioning.
• Anton/Bauer: Anton/Bauer (part of the Vitec Group) is the longest-established and category-leading manufacturer of V-Lock and Gold-Mount (3-Stud) professional camera batteries, chargers, and accessories — Blueshape's most direct head-to-head competitor in the cinema battery niche.
• Dynacore: Dynacore (China) produces V-Mount and Gold-Mount camera batteries, chargers, and lighting power accessories — a directly comparable competitor in professional cinema power with growing international distribution.
• Hawk-Woods: Hawk-Woods (UK) makes V-Lock and Gold-Mount batteries, chargers, and adaptors for cinema, broadcast, and rental customers — a directly comparable niche manufacturer targeting the same professional cinematographer segment.
• PAG: PAG (UK) manufactures professional V-Mount and Gold-Mount camera batteries and chargers for broadcast and cinema — a long-standing peer competing for the same rental-house and cinematographer customers as Blueshape.
• bebob: bebob (Munich, Germany) is a closely comparable European manufacturer of V-Mount and Gold-Mount cinema batteries, hot-swap adapters, and chargers — directly competing with Blueshape in the EMEA B-Mount transition.
• Core SWX: Core SWX manufactures professional V-Mount and Gold-Mount battery packs, chargers, and fleet-management accessories for broadcast and cinema — overlapping directly with Blueshape's product portfolio across capacity, runtime, and charger SKUs.

Others

• Atomos: Atomos develops monitor-recorders and accessories that frequently integrate with V-Lock batteries and battery ecosystems — adjacent to Blueshape because the products are typically used together in the same camera rigs, but Atomos does not directly compete in battery manufacturing.

Emerging players

• FXLION: FXLION (China) is an emerging manufacturer of professional camera batteries and chargers including V-Mount, B-Mount and high-capacity packs — a newer entrant with overlapping product specs and aggressive pricing.

Broad incumbents

• SWIT: SWIT (China) is a broader incumbent in professional camera batteries and broadcast power accessories with an extensive multi-standard product line — overlapping with Blueshape across V-Lock, B-Mount, and charging infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BLUESHAPEglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blueshape