Proptech Collective

What Proptech Collective does

Proptech Collective is a Canadian not-for-profit community organization founded in 2019 that operates as the central convening body for Canada's proptech and contech ecosystem. Headquartered at Bay Adelaide Centre in Toronto, the organization connects real estate and construction professionals, technology entrepreneurs, investors, and policymakers through curated in-person events, exclusive founder programs, and original market research. It maintains active chapters across four Canadian proptech hubs — Toronto, Vancouver, Montreal, and Calgary — and since inception has tracked over 550 proptech companies, hosted 45+ events, and engaged 6,000+ attendees. The organization explicitly positions itself as the leading Canadian proptech community, with brand presence across LinkedIn, a Beehiiv newsletter, earned media in outlets such as The Globe and Mail and Commercial Observer, and 35+ media features tied to its annual research publications.

Its core product portfolio spans eight distinct offerings: the annual Proptech in Canada Report (5th edition released 2025, covering 530+ startups), the Proptech 30 curated company directory, an interactive Market Map, a US Expansion Guide, the Growth Summit (an intimate annual program for 30 Seed-Series B founders), Toronto Proptech LaunchPad (a 10-hour early-stage founder program), an International Conference Support Program subsidizing up to 50% of attendance costs at global conferences, and a monthly newsletter. The technology stack is entirely third-party — Squarespace for web, Luma for event management, Beehiiv for newsletter and member hub, and Mailchimp for email — with no proprietary technology platform or disclosed AI/ML capabilities.

The business model operates on three revenue streams: company membership subscriptions at $500/year (gating access to the member directory, Slack community, Growth Summit, and conference subsidies), non-member program fees (e.g., CA$225 for LaunchPad), and sponsorships from industry partners including PwC Canada, Dentons, RBCx, Alate Partners, Duuo, Spark RE, and Sutton Group. The Toronto Proptech LaunchPad additionally receives direct funding from the City of Toronto. Membership is explicitly described as cancellable anytime, and the organization is structured as a not-for-profit with no disclosed parent company, venture backing, or acquisition activity.

Name

Proptech Collective

Legal name

Proptech Collective

Website

https://proptechcollective.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Proptech Collective is a Canadian not-for-profit community organization founded in 2019 that convenes proptech and contech founders, real estate professionals, and investors across Toronto, Vancouver, Montreal, and Calgary through events, founder programs, and original research including the annual Proptech in Canada Report.

Ownership category

akta.pro rank

Product category

Proptech Community and Industry Association Services

NAICS

Business Associations (813910), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Real Estate / PropTech Growth Equity (FSANACAH)

Keywords

• Proptech community
• Industry association
• Real estate technology
• Contech ecosystem
• Startup community

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Company Membership Fees: Annual membership subscription providing access to all Proptech Collective programs, events, founder programs, conference subsidy eligibility, and the member directory/Slack community. Membership is required for participation in paid programs like Growth Summit and conference subsidy programs.
2. Program Fees: Non-member fees for select programs such as Toronto Proptech LaunchPad ($225 for non-members vs. free for members). Growth Summit appears to be exclusive to paid company members.
3. Sponsorships and Partnerships: Industry partners including PwC Canada, Dentons, RBCx, and others sponsor and support events and programs. Sponsorship revenue supports programming and the conference subsidy program.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Proptech Collective is a not-for-profit community organization that connects and supports proptech and contech founders, real estate professionals, and innovators across Canada. It delivers membership programs, signature events such as the Growth Summit and Toronto Proptech LaunchPad, and publishes industry resources including the Proptech in Canada Report, Proptech 30, US Expansion Guide, and Market Map to accelerate the Canadian proptech ecosystem.

Product overview

Proptech Collective operates as Canada's leading proptech community organization offering a multi-product portfolio centered on connection, education, and research. The core offerings include annual research reports (Proptech in Canada Report, US Expansion Guide), company directories (Proptech 30, Market Map), founder acceleration programs (Growth Summit for Seed-Series B founders, Toronto LaunchPad for early-stage entrepreneurs), an international conference subsidy program, and regular community events across Canadian cities. All programs and reports are exclusively available to paid members ($500/year). The organization positions itself as a hub uniting industry leaders, tech innovators, and policymakers to advance real estate and construction technology in Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Proptech 30: A directory highlighting 30 leading Canadian proptech companies advancing real estate innovation.
• Proptech in Canada Report
• Toronto Proptech LaunchPad
• Growth Summit

Products and services

• Proptech in Canada Report An annual research report documenting the state and progress of the Canadian proptech ecosystem, made available to members and the broader public as a free resource.
• Proptech 30 An annual ranking recognizing the top 30 proptech companies in Canada, providing visibility, credibility, and recognition to participating startups.
• US Expansion Guide A free resource guide designed to help Canadian proptech companies plan and execute their expansion into the United States market.
• Market Map A visual mapping of the Canadian proptech ecosystem that categorizes companies, segments, and key players to help members and partners navigate the industry.
• Growth Summit The signature annual conference of Proptech Collective, bringing together proptech founders, investors, and corporate partners for networking, learning, and partnership opportunities.
• Toronto Proptech LaunchPad A flagship program supporting proptech founders in Toronto with mentorship, visibility, and access to the broader Proptech Collective ecosystem.
• International Conference Support Program A program providing Canadian proptech companies with support to attend and exhibit at major international proptech conferences, helping them gain global visibility.
• Events Program A year-round calendar of community events including meetups, panels, and curated gatherings designed to engage members and the broader proptech community.
• Membership An annual membership program with corporate and individual tiers at C$500/year, providing members with access to the community, programs, events, and research resources.
• Newsletter A regular email newsletter delivering proptech news, insights, and community updates to subscribers via the Beehiiv platform.

Quantifiable outcome

• 550+ proptech companies tracked and engaged through the ecosystem
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• PwC CanadacoreStrategic or Co-development PartnerMajor accounting and consulting firm providing strategic support as a featured partner for the annual Proptech in Canada Report. Fred Cassano, Real Estate Leader at PwC Canada, provided a quote for the 2025 report highlighting Canada's proptech ecosystem positioning. PwC Canada supports the organization's research and market intelligence efforts.
• DentonssupportingStrategic or Co-development PartnerGlobal law firm providing legal industry perspective and support for Proptech Collective events and programs. Appears as a supporting industry partner.
• Alate PartnerssupportingStrategic or Co-development PartnerReal estate technology investor and partner providing ecosystem support for Proptech Collective programs and events.
• RBCxsupportingStrategic or Co-development PartnerRBC's innovation and technology division supporting the proptech ecosystem through partnership with Proptech Collective.
• DuuosupportingStrategic or Co-development PartnerInsurance technology company partnering with Proptech Collective as a supporting industry partner.
• Startup ResidencesupportingStrategic or Co-development PartnerStartup ecosystem organization providing support and collaboration for Canadian proptech founders.
• Spark REsupportingStrategic or Co-development PartnerReal estate technology company and partner supporting Proptech Collective events and programs.
• Sutton GroupsupportingStrategic or Co-development PartnerReal estate brokerage supporting Proptech Collective as an industry partner.
• LUMAcoreTechnology or IntegrationEvent management platform used for all event registration and calendar management. All upcoming Proptech Collective events are live on Luma.
• BeehiivcoreTechnology or IntegrationNewsletter and membership platform powering Proptech Collective's email communications, member hub, and membership management including the Member Directory and Slack community access.
• The City of TorontocoreStrategic or Co-development PartnerMunicipal government providing funding for the Toronto Proptech LaunchPad program. LaunchPad is proudly funded by the City of Toronto as part of economic development and startup ecosystem support.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Plug and Play Tech Center: Plug and Play is a global startup accelerator and venture fund running industry-specific programs including a Real Estate & Construction vertical. It is a broad incumbent operating founder programs and ecosystem convening similar to Proptech Collective's Growth Summit and LaunchPad.
• MIPIM: MIPIM is the world's largest real estate industry events and conferences organization, including MIPIM Asia which Proptech Collective subsidizes member attendance at. It is a broad incumbent in industry convening, several orders of magnitude larger than the subject.
• Urban Land Institute (ULI): ULI is a global research and education organization serving the broader real estate and land-use industry. It is a broad incumbent operating community, content, and convening functions across the wider industry that Proptech Collective's members operate in.
• National Association of Realtors (NAR): NAR is the largest US trade association for real estate professionals, running industry advocacy, education, and innovation programs. It is a broad incumbent analogous in role but at vastly larger scale, sitting at the intersection of real estate and innovation.

Others

• Bisnow: Bisnow is a commercial real estate media and events company running industry newsletters, summits, and conferences across major North American markets. It is an adjacent peer operating events and content at the intersection of CRE and innovation, similar in channel strategy to Proptech Collective.

Direct peers

• BuiltWorlds: BuiltWorlds is a construction-technology community and events organization serving the contech ecosystem with summits, research, and a member network. It is a direct peer on the construction-tech side of Proptech Collective's contech focus area.
• RE:Tech Summit: RE:Tech hosts proptech-focused events and conferences bringing together founders, investors, and operators. It is a direct peer in the proptech events and community-building space, though smaller in scope than CREtech.
• CREtech: CREtech is the leading US-based proptech community, events, and content organization running the annual CREtech Conference and research programs. It is the closest functional peer to Proptech Collective, operating the same community + events + research model at a larger US scale.
• Second Century Ventures: Second Century Ventures is NAR's strategic technology investment fund and runs the REACH real estate technology accelerator. It is a direct peer in accelerating and supporting real estate technology founders with programs and ecosystem support.
• MetaProp: MetaProp is a proptech-focused venture capital firm that also runs community, education, and accelerator programs (MetaProp Alumni). It is a direct peer in building the proptech founder ecosystem, combining capital with community programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/proptechcollect
• LinkedInlinkedin.com/company/proptech-collective

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proptech Collective