Bisnow
Bisnow is a B2B commercial real estate media and events platform operating 70+ newsletters reaching 1.7M+ subscribers and 400+ annual events across 47 markets in five countries, monetized through event ticket sales, sponsorships, newsletter advertising, and premium Insider Access subscriptions.
- Company typePrivate
- Founded2005
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Bisnow does
Bisnow is a B2B commercial real estate (CRE) media and events platform founded in 2005 and headquartered in New York. The company operates a content and event management platform serving CRE professionals across 47 markets in the United States, Canada, the United Kingdom, Ireland, and the Netherlands. Its core products comprise 70+ market- and topic-specific newsletters reaching over 1.7 million subscribers, 400+ live events annually spanning conferences, workshops, awards ceremonies, and networking functions, and a digital news property organized by city and asset class (multifamily, office, industrial, retail, healthcare, life sciences, data centers, and capital markets). Sub-brands include First Draft Live, Elevate, Ascent, and Escape, alongside career services operated through the SelectLeaders job board acquired in 2019.
The business model is a hybrid of three revenue streams. Events and sponsorships represent approximately 75% of roughly $40 million in annual revenue, monetized through individual ticket sales ($115-$209 for awards and networking events, $299-$399 for educational workshops), sponsorship packages, exhibitor fees, and attendee list products. Newsletter and content advertising contribute the second stream via display, sponsored content, and newsletter ad placements targeted at a CRE professional audience. A third stream comes from premium Insider Access subscriptions that layer paid content atop the free newsletter base. Distribution is primarily direct-to-consumer digital (bisnow.com, email, social), with events delivered in-person and workshops offered live online.
Following its March 2026 acquisition by Axel Springer, Bisnow operates as part of the newly formed Brew Media Group alongside Morning Brew Inc., with both brands continuing to operate independently under Robert Dippell's leadership. The acquisition terms were undisclosed; the company's prior transaction was the 2016 acquisition by The Wicks Group for approximately $50 million.
Bisnow firmographics
Firmographics- Name
- Bisnow
- Legal name
- Bisnow, LLC
- Website
- https://bisnow.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bisnow is a B2B commercial real estate media and events platform operating 70+ newsletters reaching 1.7M+ subscribers and 400+ annual events across 47 markets in five countries, monetized through event ticket sales, sponsorships, newsletter advertising, and premium Insider Access subscriptions.
- Ownership category
- akta.pro rank
Bisnow industry classification
Industry- Product category
- Commercial Real Estate Trade Media and Events
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)
Keywords
Where Bisnow is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bisnow business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Events and Sponsorships: Events represent approximately 75% of Bisnow's roughly $40 million annual revenue. This includes ticket sales for conferences, workshops, award ceremonies, and networking events, as well as branding sponsorships, exhibitor fees, and attendee list products. Events span multiple formats including full-day conferences, half-day cocktail ceremonies, multi-day workshops, and awards programs.
- Newsletter and Content Advertising: Bisnow generates revenue through newsletter advertising, sponsored content placements, and display advertising within its digital publications. The company reaches over 1.7 million subscribers across more than 70 newsletters, offering advertisers access to a targeted commercial real estate professional audience.
- Premium Subscriptions (Insider Access): Bisnow offers premium Insider Access newsletter subscriptions that provide additional content, analysis, and exclusive publications beyond the free newsletter offerings. These subscriptions represent an additional revenue stream alongside the core free content model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Nashville Women Leading Real Estate Celebration - $115/ticket |
| Unit Pricing | Pay-as-you-go | New York Power Women Cocktail & Award Ceremony - $209/ticket |
| Unit Pricing | Pay-as-you-go | Boston Power Women Cocktail & Award Ceremony - $149/ticket |
| Unit Pricing | Pay-as-you-go | Southern California Power Women: Celebration & Cocktail - $140/ticket |
| Unit Pricing | Pay-as-you-go | DFW Women Leading Real Estate Awards - $129/ticket |
| Unit Pricing | Pay-as-you-go | AI in Due Diligence Workshop - $299 individual, $249/group (4+) |
| Unit Pricing | Pay-as-you-go | How to Build and Fund Data Centers Workshop - $399/ticket |
| Freemium | Monthly | Free Newsletter Subscriptions |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Bisnow product offering
Product offeringCore offering
Bisnow is a B2B commercial real estate media and events company that produces 70+ market-specific and topic-specific newsletters, a digital news website covering 47 markets, and more than 400 live events per year (conferences, workshops, awards ceremonies, and networking functions). Its offerings target CRE professionals — brokers, developers, investors, lenders, and asset managers — and are monetized primarily through event ticket sales, event and newsletter sponsorships/advertising, and premium Insider Access subscriptions.
Product overview
Bisnow operates a B2B commercial real estate media and events platform consisting of three core pillars: a newsletter network (70+ newsletters reaching 1.7M+ subscribers), live events (400+ annually across 47 markets), and digital news content. The platform is organized by geographic market (21 U.S. cities plus National, London, Dublin, and Toronto) and by topic verticals (multifamily, office, industrial, retail, capital markets, healthcare, life sciences, data centers, hospitality, and more). Additional offerings include fee-based Educational Workshops covering specialized CRE topics, award ceremonies like the Power Women series, and career services via SelectLeaders. The company operates as an independent brand within Axel Springer's newly formed Brew Media Group following its March 2026 acquisition.
Differentiator
Problem solved
Functional benefit
Brands
- First Draft Live: Bisnow's live event series covering CRE topics like capital markets and bid-ask dynamics.
- Elevate
- Ascent
- Escape
Products and services
- Bisnow Newsletters Over 70 topic-specific newsletters covering commercial real estate sectors (multifamily, office, industrial, retail, capital markets, healthcare, life sciences, data centers, and more), distributed to over 1.7 million subscribers across 47 markets in the U.S., Canada, UK, Ireland, and the Netherlands.
- Bisnow Live Events More than 400 live events per year across the U.S., Canada, UK, Ireland, and the Netherlands, including summits, full-day conferences, half-day events, awards ceremonies, and networking functions covering all major commercial real estate sectors.
- Educational Workshops Fee-based interactive workshop series covering specialized CRE topics including AI in due diligence, data center development and funding, and other technical educational content, delivered as live online sessions priced at $249–$399 per ticket with group discounts.
- Power Women Awards Events Bisnow's signature awards ceremony event series recognizing outstanding women leaders in commercial real estate, with editions in New York, Boston, Dallas-Fort Worth, Philadelphia, San Francisco, Nashville, and Los Angeles. Tickets priced at $115–$209.
- Insider Access Subscriptions Premium subscription tier offering enhanced newsletter content and exclusive publications for commercial real estate professionals seeking deeper market intelligence beyond Bisnow's free newsletter offering.
- Career Services (SelectLeaders) Job board and career marketplace connecting CRE employers with talent, operated through the SelectLeaders partnership acquired by Bisnow in December 2019.
- First Draft Live Live broadcast event series featuring real-time discussions on commercial real estate market developments, deal flow, and capital markets topics.
- Elevate Bisnow's executive leadership event series focused on professional development and networking for senior commercial real estate professionals.
- Escape Bisnow's travel and hospitality-focused event series for commercial real estate professionals interested in the hotel and entertainment sectors.
- Biswire Press Release Distribution Press release distribution service that allows companies serving the CRE industry to publish announcements through the Bisnow network for content and visibility.
Quantifiable outcome
- Over 1.7 million subscribers across newsletters
- +2 more outcomes
Companies that use Bisnow
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Bisnow technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Bisnow partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- XtalksminorXtalks serves as an official Media Partner for the Toronto Life Sciences and Biotech Summit hosted by Bisnow on May 7, 2026. The partnership brings together leaders from commercial real estate, biotechnology, investment, and academia to discuss lab leasing trends and life sciences infrastructure in Canada.
- Morning Brew Inc.coreBisnow operates alongside Morning Brew Inc. under the newly formed Brew Media Group division, led by Morning Brew CEO Robert Dippell. Both brands operate as separate, independently-run companies while pursuing cross-brand innovation and shared acquisition strategies.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Bisnow competitors and assessment
Company assessmentDirect peers
- The Real Deal: The Real Deal is a direct competitor to Bisnow, covering commercial and residential real estate news, events, and awards across major U.S. markets. Both compete for the same CRE professional audience and sponsor dollars.
- Commercial Observer: Commercial Observer is a direct competitor covering New York City commercial real estate with news, events, and awards. Both serve overlapping CRE professional audiences with similar news + events business models.
- Connect CRE: Connect CRE (formerly known as Real Estate Forum) is a B2B commercial real estate media and events platform that publishes news, hosts events, and produces awards programs — closely mirroring Bisnow's business model.
- GlobeSt.com (ALM Media): GlobeSt.com is a CRE news and information site operated by ALM, serving the same commercial real estate professional audience as Bisnow with overlapping coverage of office, industrial, retail, and multifamily sectors.
Broad incumbents
- CoStar News: CoStar is the dominant CRE data and analytics platform, with CoStar News providing editorial coverage of the same commercial real estate professionals Bisnow serves. It is a much larger incumbent with proprietary data assets Bisnow lacks.
Others
- Morning Brew: Morning Brew is now a sister company to Bisnow under Brew Media Group, sharing ownership under Axel Springer. While it covers broader business/finance rather than CRE specifically, the two collaborate on cross-brand strategy and shared infrastructure.
Emerging players
- PEI Media (Private Equity media): PEI Media is a B2B media and events company that targets alternative investment professionals, including those active in commercial real estate private equity. Its subscription and events business model parallels Bisnow's approach to a different professional vertical.
- Industry Dive: Industry Dive is a B2B digital media company producing industry-specific newsletters and content, including in real estate and construction. It operates a similar newsletter-led business model that could expand into CRE vertical coverage.
- Green Street (News): Green Street is a CRE research and advisory firm that produces news-adjacent content for institutional real estate investors, including sponsored content on Bisnow. It represents the data-and-intelligence layer that complements or competes with Bisnow's editorial offering.
Regional players
- Inman: Inman is a real estate news and events company primarily serving residential brokerage, with overlapping events business. While focused on residential rather than commercial, it competes for the broader real estate professional advertising and event sponsorship market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Bisnow social profiles
Digital presenceBisnow compliance and trust
Trust signalCompliance1 record
Bisnow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bisnow leadership team
Management profileNumber of profiles
Profiles7 records
Bisnow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bisnow M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bisnow
What does Bisnow do?
Bisnow is a B2B commercial real estate media and events company that produces 70+ market-specific and topic-specific newsletters, a digital news website covering 47 markets, and more than 400 live events per year (conferences, workshops, awards ceremonies, and networking functions). Its offerings target CRE professionals — brokers, developers, investors, lenders, and asset managers — and are monetized primarily through event ticket sales, event and newsletter sponsorships/advertising, and premium Insider Access subscriptions.
Is Bisnow a public or private company?
Bisnow is a private company. It is classified as corporate owned and is currently operating.
When was Bisnow founded?
Bisnow was founded in 2005. It employs 101 to 250 people.
Where is Bisnow based?
Bisnow is headquartered in New York, United States, in the North America region.
How does Bisnow make money?
Three revenue lines are on record. Events and Sponsorships are the primary driver. The others are newsletter and Content Advertising and premium Subscriptions (Insider Access).
Who are Bisnow's main competitors?
Direct peers on record are The Real Deal, Commercial Observer, Connect CRE and GlobeSt.com (ALM Media). CoStar News is listed as a broad incumbent. Morning Brew is listed as an others. Emerging players are PEI Media (Private Equity media), Industry Dive and Green Street (News). Inman is listed as a regional player.
Does Bisnow have an API?
No public API is recorded for Bisnow.
What industry is Bisnow in?
Bisnow's product category is Commercial Real Estate Trade Media and Events. Its primary akta.pro industry code is MPAJADAJ, Newsletters & Email-Based News Publishers (B2B/B2C). Its NAICS code is 5418 and its SIC code is 7311.