Dance & Company

What Dance & Company does

Dance & Company is a privately-held, single-location dance and performing arts studio headquartered in Rancho Bernardo, San Diego, California, founded in 2012 and co-owned by Artistic Director Katie Collins and Business Director Lisa Lewis. The studio provides weekly dance instruction across nine disciplines — ballet, tap, jazz, hip hop, contemporary, lyrical, acro, musical theatre, and pom — serving children, teens, and adults from beginner through advanced skill levels. Its product portfolio also includes a 17-year-running Annual Summer Production at the Poway Center for the Performing Arts (800 seats, ~200 performers), an audition-based Performance Crew for dancers ages 10-17, summer camps (K-POP LIVE! and Triple Threat: Rock Star Academy), birthday party packages (base price $400), studio space rental ($35-$50/hour), an adult-only program of sessions-based classes (hip hop, ballet, tap, mat pilates/ballates), a Summer Theatre Workshop for local middle and high school students, a homeschool program via vendor status with Inspire Charter Schools, and a need-based scholarship fund. The studio is explicitly marketed as 100% non-competitive, differentiating it from competition-oriented peers.

The business operates a direct-to-consumer, predominantly subscription-style revenue model. Monthly tuition is tiered by weekly class hours, with additional one-time revenue from birthday parties, summer camps, productions (ticket sales of $28 for children, $32-$40 for adults), space rentals, and a dancewear boutique carrying Revolution Dancewear, Beyond Yoga, and Just Ingredients via in-studio and Shopnimbly online channels. Customer acquisition is community-driven through Facebook, Instagram, word-of-mouth, and local engagement; registration is processed through the Jackrabbit Class online platform. There is no public listing, no institutional capital, no parent company, and no disclosed revenue.

The studio closed its Sorrento Valley location on June 30, 2023 and now operates solely from the Rancho Bernardo address (12120 Alta Carmel Ct, Suite D, 92128). Headcount is reported in the 11-50 band. The technology stack is third-party-only — Jackrabbit Class (registration), Shopnimbly (commerce), Vimeo/YouTube (video), Google Calendar (scheduling) — with no proprietary software, API surface, mobile app, or AI/ML components.

Name

Dance & Company

Legal name

Dance & Company

Website

https://danceandcompany.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Dance & Company is a privately-held, single-location dance and performing arts studio in Rancho Bernardo (San Diego) that offers weekly multi-discipline dance classes for all ages, an annual 800-seat production, summer camps, birthday parties, adult sessions, and a dancewear boutique, serving primarily San Diego families and adult fitness participants.

Ownership category

akta.pro rank

Product category

Dance Studio and Performing Arts Training

NAICS

Fine Arts Schools (61161), Dance Companies (711120), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Youth/Student & Community Dance Recitals (MPAGADAI), Dance Fitness Classes (e.g., Zumba) (HSADABAD), Contemporary & Modern Dance (MPAGADAB)

Keywords

• Dance instruction services
• Performing arts studio
• Dance training programs
• Youth dance education
• Adult dance classes

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Class Tuition/Membership: Monthly tuition for dance classes with tiered pricing based on enrollment hours per week. Also includes session-based classes for adults.
2. Birthday Parties: Base package starting at $400 for 2-hour birthday party with up to 11 children, including studio space rental, staff, dance class, decorations, snacks, and craft.
3. Summer Camps: Camps like K-POP Live! and Triple Threat Rock Star Academy with registration fees and deposits.
4. Space Rental: Studio space rental for private parties, lessons, video/photo shoots, and company events at hourly rates.
5. Merchandise Sales: Dancewear boutique sales including Revolution Dancewear, Beyond Yoga, and branded Dance & Company merchandise through in-studio and Shopnimbly online store.
6. Production Revenue: Annual summer production performances at Poway Center for Performing Arts with ticket sales (children $28, adults $32-$40) plus photo packages.
7. Adult Program Sessions: Adult ballet and hip hop classes offered as 6-8 week sessions separate from monthly tuition.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Dance & Company is a full-spectrum dance and performing arts studio in San Diego offering weekly group dance instruction across multiple styles (ballet, tap, jazz, hip hop, contemporary, lyrical, acro, musical theatre, and pom) for children, teens, and adults from beginner to advanced levels. The studio complements core classes with an annual theatrical production, an audition-based Performance Crew, themed birthday party packages, summer camps, a homeschool program serving charter schools, adult fitness sessions including mat pilates, and hourly studio space rental. An in-studio dancewear boutique selling Revolution Dancewear, Beyond Yoga, and branded merchandise rounds out the offering.

Product overview

Dance & Company is a full-spectrum dance and performing arts studio offering a unified service portfolio centered on dance instruction and performance opportunities. The core offering consists of weekly dance classes across multiple disciplines (ballet, tap, jazz, hip hop, contemporary, lyrical, acro, musical theatre, and pom) for all ages and skill levels. This is complemented by seasonal programs including the Annual Summer Production (17th edition scheduled 2026), Performance Crew (audition-based competitive team), and Summer Camps (K-POP Live! and Triple Threat: Rock Star Academy). The studio also provides adult-specific sessions (Cardio Hip Hop, Mat Pilates/Ballates, Teen/Adult Ballet Basics, Teen/Adult Tap), Birthday Party packages, Space Rental, and a retail Dancewear Boutique. An associated Homeschool Program and need-based Scholarship Program round out the service ecosystem. The studio operates from a single Rancho Bernardo location, having closed its Sorrento Valley location in June 2023.

Differentiator

Problem solved

Functional benefit

Products and services

• Dance Classes (All Ages) Weekly dance instruction in multiple styles (ballet, tap, jazz, hip hop, contemporary, lyrical, acro, musical theatre, and pom) for children, teens, and adults from beginner to advanced levels, billed as monthly tuition.
• Annual Summer Production Annual end-of-season theatrical showcase at Poway Center for the Performing Arts, with ticketed performances for audiences and photo packages. The 17th Annual Summer Production is scheduled for June 28, 2026.
• Performance Crew Non-competitive, audition-based dance crew established in 2012 for dancers ages 10-17, with weekly training and performances at community events, sporting events, and local high school events throughout San Diego.
• Birthday Parties Full-service birthday party packages starting at $400, including studio rental, two hours of party time, a personalized themed dance class, decorations, crafts, snacks, and two staff members. Themes include Ballet, Hip Hop, Musical Theatre, and Acro.
• Summer Camps Week-long intensive summer camps including K-POP LIVE! (Ages 4-9, June 15-19) covering musical theatre and dance, and Triple Threat: Rock Star Academy (Ages 6-10, July 13-17) covering singing, acting, and dancing, with arts, crafts, and a final performance.
• Adult Program Sessions Specialized adult dance and fitness sessions including Cardio Hip Hop (6-week sessions, Tuesdays), Mat Pilates/Ballates (6-week sessions, Wednesdays), Teen/Adult Ballet Basics (ongoing weekly), and Teen/Adult Tap (ongoing weekly), with drop-ins available when capacity allows.
• Summer Theatre Workshop Six-week session designed for Bernardo Heights Middle School and Rancho Bernardo High School students to improve dance and theatre skills for the upcoming school season.
• Homeschool Program Dance program offered through a vendor relationship with Inspire Charter Schools, providing structured dance instruction that homeschool families can use to satisfy charter school PE requirements.
• Studio Space Rental Studio space rental for private parties, private or group lessons, video/photo shoots, and company events, with hourly rates from $35-$50/hour based on weekly hour commitment and a $50 non-refundable cleaning fee.
• Dancewear Boutique In-studio and online retail offering featuring Revolution Dancewear (dancewear and shoes), Beyond Yoga (activewear and leggings), and Just Ingredients (protein powder and electrolytes), with special ordering available for all brands.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Poway Center for Performing ArtscoreChannel Partner/ Reseller/ DistributorPartnership for annual summer productions. The theatre sells tickets (ages 1-10: $28, ages 11+: $32-$40) and handles box office operations. Venue has 800 seats. Box office hours: Fridays & Saturdays 1pm-6pm, phone (858) 748-0505.
• Inspire Charter SchoolscoreChannel Partner/ Reseller/ DistributorDance & Company is an approved vendor for Inspire Charter Schools, allowing homeschool families to use charter school funds for dance programs. Contact: [email protected] or 858.750.3021.
• San Diego School of MusicminorStrategic or Co-development PartnerNeighbors who provide professional musical instrument introduction for Triple Threat: Rock Star Academy summer camp. Located adjacent to Dance & Company studio.
• Holly Ireland PhotographyminorOthersEx-professional Broadway dancer turned photographer. Provides professional dance photography for productions and Picture Day with expertise in proper placement and technique.
• Fade Out MediaminorOthersProduction photography services for Dance & Company events.
• Noah Wardrip PhotographyminorOthersPhotography services for Dance & Company. Listed alongside Holly Ireland Photography for studio photo credits.
• Revolution DancewearminorChannel Partner/ Reseller/ DistributorLarge stock of dancewear items in studio boutique. Special orders available including sensory-friendly line for children with clothing sensitivities.
• Beyond YogaminorChannel Partner/ Reseller/ DistributorActivewear and leggings sold in studio boutique. Special orders available. 20% off first order for new customers.
• Just IngredientsminorChannel Partner/ Reseller/ DistributorProtein powder and electrolytes sold in studio boutique. Small selection in store with special ordering available. 10% off first order for new customers.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Broadway Dance Center: Iconic New York City dance studio offering multi-style drop-in and enrollment classes across ballet, jazz, hip hop, contemporary, and more, plus workshops and intensives. Closest large-scale analog to Dance & Company's multi-discipline community studio model.
• Steps on Broadway: Long-established NYC-based dance studio offering group classes across a wide range of styles for children, teens, and adults. Comparable breadth of curriculum and age segmentation, with a similar community-class orientation.
• Peridance Capezio Center: NYC dance school with multi-style programming (ballet, modern, jazz, hip hop, tap), open classes, and youth programs. Direct comparable in offering multi-discipline dance education to children and adults under a single brand.
• Millennium Dance Complex: Los Angeles-based dance studio known for intensive commercial, hip hop, and contemporary training, with classes, workshops, and youth programs. Comparable multi-style studio with strong community and performance-driven culture.
• EDGE Performing Arts Center: Los Angeles dance studio offering professional and recreational classes across multiple styles for youth and adults. Comparable operating model with broad style offerings and performance/showcase opportunities.
• The Playground LA: Los Angeles-based dance studio offering multi-style classes, intensives, and youth programming with a strong community focus. Comparable in being a multi-discipline, community-oriented studio serving children and adults.
• Debbie Allen Dance Academy: Los Angeles dance academy offering multi-style training for children, teens, and adults with an emphasis on community access and annual productions. Highly comparable mission, non-competitive positioning, and multi-revenue programming.

Regional players

• City Ballet of San Diego: San Diego-based ballet company offering pre-professional and recreational dance training with annual productions. Comparable as a San Diego dance education and performance institution, though more focused on classical ballet.
• San Diego Dance Theatre: San Diego-area dance company producing performances and offering training programs. Comparable as a regional dance education and performance brand serving the same geographic market as Dance & Company.

Broad incumbents

• School of Rock: Nationally franchised performing arts school (music-focused) with similar subscription tuition, multi-age group classes, recitals, camps, and community-driven brand model. Useful as a comparable for the multi-revenue community performing arts school playbook, despite music rather than dance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/danceandcompany
• Instagraminstagram.com/danceandcompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dance & Company