Name

netgrade

Legal name

netgrade digital GmbH

Website

https://netgrade.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Würzburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Marketing Services: Professional services revenue from SEO, SEA, social media marketing, and multi-channel marketing retainer and project-based engagements.
2. Web Development Services: Website and e-commerce development services ranging from simple websites to complex web shops with ERP integration, including ongoing maintenance and support.
3. Consulting Services: External consulting and advisory services for internal marketing departments, either as complete outsourcing or Sparring Partner arrangements.
4. Conversion Rate Optimization: CRO services including A/B testing, analysis, and implementation of optimization measures with transparent reporting.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

netgrade is a full-service digital marketing and web development agency that delivers integrated online marketing services to B2B clients. Its core offerings span Search Engine Optimization (SEO), Search Engine Advertising / Performance Marketing (SEA), Social Media Marketing, Multi-Channel Marketplace Marketing (Amazon, eBay, Otto, Zalando, Kaufland), Conversion Rate Optimization, and Web Development using standard platforms (WordPress, Shopify, Shopware) as well as custom software solutions. Services are sold on a project and retainer basis through consultative sales engagements.

Product overview

netgrade is a full-service digital marketing and web development agency based in Würzburg, Germany. Rather than a unified software platform, netgrade offers a portfolio of interconnected marketing and development service lines. The core offerings span SEO (Suchmaschinenoptimierung), SEA/Performance Marketing (Suchmaschinenwerbung), Social Media Marketing, Multi Channel Marketing (marketplaces like Amazon, eBay, Otto, Zalando), and Web Development (using standard systems like WordPress, Shopify, and Shopware, as well as custom software). Additional specialized services include Conversion Rate Optimization, Search Experience Optimization (SXO), Amazon seller management, and AIO/GEO (AI model positioning). The agency also provides supplementary SEO services (SEO analysis, SEO consulting, SEO content seeding) and custom web development options, all delivered by a team of approximately 30–70 specialists.

Differentiator

Problem solved

Functional benefit

Brands

• netgrade digital GmbH: Full-service digital marketing agency offering SEO, performance marketing, social media marketing, and web development services.

Products and services

• Suchmaschinenoptimierung (SEO) Search engine optimization services including on-page and off-page optimization, keyword research, technical SEO, content strategy, SEO analysis and concept, and ongoing SEO consulting. Designed for B2B clients seeking to improve organic visibility and rankings on Google.
• Suchmaschinenwerbung (SEA / Performance Marketing) Paid search advertising on Google and Bing, including Google Ads campaign management, Shopping Ads, and data-driven performance marketing. Aims to drive traffic, leads, and revenue for B2B and e-commerce clients through targeted paid campaigns with continuous optimization.
• Conversion Rate Optimierung (CRO) Analysis and optimization of website conversion rates through A/B testing, user behavior analysis, and targeted improvements. Includes Search Experience Optimization (SXO) integrating SEO strategy with user experience. Designed to increase completion rates for desired actions and improve on-site performance.
• Social Media Marketing Social media strategy, content creation, and campaign management across Meta (Facebook/Instagram), TikTok, LinkedIn, and YouTube. Includes concept development, creative production, and ongoing campaign management with continuous testing and analysis. Targets brand building and audience reach.
• Multi-Channel Marketing (Marketplace) Holistic product and service distribution across major online marketplaces including Amazon, eBay, Otto, Zalando, and Kaufland.de, including paid advertising on these platforms. Includes Amazon seller optimization (Amazon Betreuung) focused on buy box and product search result ranking. Designed for e-commerce clients seeking presence across multiple German marketplaces.
• Web Development Website and online shop development ranging from simple websites to complex e-commerce stores with ERP integration, using standard systems (WordPress, Shopify, Shopware) as well as custom software solutions for customer management systems and progressive web apps for field sales teams. Includes ongoing maintenance and support.

Quantifiable outcome

• More conversions at reduced cost ratios for Google Ads campaigns

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• AmazoncoreChannel Partner/ Reseller/ DistributorSilver partner status with Amazon, providing expertise in Amazon seller optimization, buyBox positioning, and product search result optimization. Services include Amazon advertising and marketplace strategy.
• GooglecoreTechnology or IntegrationCertified Google Partner with Premier Partner status. Certified Bing Ads Partner. Expertise in Google Ads, Shopping Ads, SEO optimization, and Google Analytics implementation including advanced server-side tagging.
• MetacoreChannel Partner/ Reseller/ DistributorPartner status with Meta (Facebook/Instagram) for social media advertising services. Expertise in Meta and TikTok Ads targeting audiences under 40.
• ShopwarecoreTechnology or IntegrationCertified Shopware Partner with 14+ years of experience developing Shopware themes and implementing Shopware e-commerce solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• diva-e: Stuttgart-based full-service digital agency offering web development, e-commerce platforms, SEO, performance marketing and custom software — a near-mirror of netgrade's portfolio in the German market. Comparable mid-size DACH footprint and enterprise client mix.
• nexum: Cologne-based digital agency spanning strategy, content, technology and media — including SEO, performance marketing and platform development. Operates in the same mid-market German segment with similar full-service positioning.
• Projecter: Augsburg-based online marketing agency focused on SEO, SEA, social media and content marketing for B2B and e-commerce clients. Closely comparable DACH regional positioning and service mix.
• netshops: German e-commerce and digital agency delivering Shopware, Shopify and WooCommerce implementations with SEO and performance marketing. Directly comparable technical stack and SMB/mid-market customer orientation.
• TRKKN: Cologne-based digital agency with strong data, analytics and performance marketing orientation. Comparable mid-size German competitor with overlapping enterprise client base and certified platform partnerships.
• Scholz & Volkmer: Wiesbaden-based digital agency with deep roots in brand strategy, digital experiences and e-commerce platforms. Established German full-service peer with similar enterprise client base and creative-technology integration.

Broad incumbents

• Dept Agency: Large Amsterdam-headquartered digital agency network spanning marketing, technology and creative across Europe. A broader incumbent offering overlapping capabilities (SEO, performance marketing, e-commerce) but at significantly larger scale.
• iProspect: Dentsu-owned global performance marketing agency. Competes for the same enterprise Google Ads / SEO budgets as netgrade but operates as part of a global network with much broader geographic reach.
• SinnerSchrader (Accenture Song): Formerly independent Hamburg digital agency, now part of Accenture Song. Provides digital strategy, e-commerce and platform services — a German full-service ancestor now operating within a global consulting incumbent.

Others

• Sedo: Cologne-based domain marketplace and monetization platform. Not a direct competitor but shares netgrade's SEO/online-marketing domain expertise; included as adjacent ecosystem participant in the German digital marketing value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/_netgrade
• YouTubeyoutube.com/channel/UCu2CUKtPD5YfoHa5JobNw6Q?sub_confirmation=1
• LinkedInde.linkedin.com/company/netgrade
• Instagraminstagram.com/netgrade_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about netgrade