What GladRags does

GladRags is an independently women-owned direct-to-consumer manufacturer of reusable menstrual pads, light incontinence liners, and postpartum care products, founded in 1993 and headquartered in Portland, Oregon. The company designs and hand-makes 100% cotton flannel pads in three core sizes (Pantyliner, Day Pad, Night Pad), each offered in a standard cotton version and a GOTS-certified organic version, with "Plus" variants for extended coverage. The proprietary technical differentiator is a modular snap-wing architecture: a reusable holder accepts interchangeable cotton inserts (one or two at a time) to dial absorbency across light, moderate, and heavy flows, with replacement holders and inserts sold separately to extend product life beyond the stated five-year guarantee.

The company operates a Shopify-powered DTC storefront at gladrags.com with free shipping over $99, a wholesale program for retailers, affiliate and referral programs offering 10% store credit, and a Cloth Pad Club subscription for recurring deliveries. Customer acquisition runs through content marketing (blog articles on period poverty, PMDD, endometriosis), organic social (Facebook, Instagram, Pinterest, TikTok), and email capture with a first-order discount. Pricing per pad ranges $14-$29 ($17-$27 for organic equivalents), with bundled kits from $39 (Light Flow Sampler) to $345 (Deluxe kits) that lock in deeper customer commitments. Target segments include eco-conscious menstruators, health-conscious consumers with sensitive skin, women managing light incontinence (postpartum, perimenopausal), and cost-conscious buyers responding to the 41% rise in disposable pad prices since 2019.

Commercially, GladRags is a bootstrapped lifestyle-scale business with no disclosed institutional funding, no parent company, and a headcount of 1-10. Its sub-brands include the Organic line, the Rise + Shine seasonal print collection, and the Cloth Pad Club subscription. The company holds GOTS certification for organic textile production and operates cause-based partnerships with Women for Women International, The Trevor Project, Sustainable Cycles, Alliance for Period Supplies, IAPMD, and Zero Waste Cartel. Distribution is primarily domestic (US) with international shipping available, and the operating geography is North America. The product is guaranteed for a minimum of five years, with many customers reporting ten or more years of use, which structurally lengthens replacement cycles but supports a high-margin aftermarket in Separates (replacement holders and inserts).

Name

GladRags

Legal name

GladRags

Website

https://gladrags.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

GladRags is a Portland-based, independently women-owned direct-to-consumer manufacturer founded in 1993, making reusable 100% cotton menstrual pads, light incontinence liners, and postpartum products sold via its Shopify storefront, wholesale channel, and Cloth Pad Club subscription.

Ownership category

akta.pro rank

Product category

Reusable Menstrual Care Products

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Menstrual Pads (Reusable/Cloth) (CRABAIAB)

akta.pro secondary industry

Incontinence Products (Adult & Baby Diapers/Training Pants) (IMAMAGAE)

Keywords

• Reusable menstrual pads
• Cloth period products
• Organic cotton pads
• Incontinence liners
• Postpartum cloth pads

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Direct product sales: One-time purchase of reusable cloth pads and kits. Individual products range from $14-$29, kits from $39-$345. Products are guaranteed for 5 years minimum with many lasting 10+ years.
2. Subscription clubs: Cloth Pad Club subscription offering recurring deliveries of products (Organic Pantyliner Plus Club, Organic Night Pad Plus Club, Organic Pantyliner Club, Organic Day Pad Plus Club, Organic Day Pad Club).
3. Wholesale/B2B: Wholesale channel for retailers to carry GladRags products in physical or online stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

GladRags designs, manufactures, and sells reusable 100% cotton menstrual pads and light incontinence liners featuring a proprietary snap-wing design and modular insert system for adjustable absorbency. Products are handmade in Portland, Oregon, and offered in standard cotton and GOTS-certified organic cotton variants, with sizes ranging from pantyliners to overnight pads, plus value kits, postpartum kits, and a subscription delivery program.

Product overview

GladRags is a direct-to-consumer reusable menstrual care company offering a comprehensive portfolio of 100% cotton reusable pads and related accessories. The core product line includes three main pad styles (Pantyliner, Day Pad, Night Pad) available in standard cotton and certified organic (GOTS-certified) variants, with Plus sizes offering extended coverage. The modular design allows Day and Night pads to use interchangeable holders and inserts, enabling customizable absorbency and replacement part purchasing. Beyond individual pads, GladRags bundles products into curated kits (Starter Kit, Complete Size Kit, Flow-specific kits) and offers a subscription program (Cloth Pad Club). The company also provides specialty products for thong underwear, postpartum recovery, and light incontinence management. All products are handmade in Portland, Oregon and carry a 5-year guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• Rise + Shine Collection: A collection of colorful cloth pads featuring various prints and colors.
• ORGANIC
• Cloth Pad Club

Quantifiable outcome

• Each GladRags pad replaces approximately 240 disposable pads over its 5+ year lifespan
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles6 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor.

• International Association for Premenstrual Disorders (IAPMD)minorGTM or Marketing Partner · 8 April 2026GladRags blog featured interview with Sandi MacDonald, IAPMD Co-Founder, discussing PMDD advocacy and awareness. IAPMD is a global nonprofit supporting people with premenstrual dysphoric disorder.
• Women for Women International x GladRagsminorGTM or Marketing PartnerBUY&GIVE collection partnership where GladRags collaborates with Women for Women International, a nonprofit serving women in conflict zones. A portion of proceeds or specific products support the organization's mission.
• The Trevor ProjectminorGTM or Marketing PartnerPride 2025 support collection where GladRags offers products benefiting The Trevor Project, suicide prevention organization for LGBTQ+ youth.
• Sustainable CyclesminorGTM or Marketing PartnerDiscount collection partnership with Sustainable Cycles, an organization promoting sustainable menstrual products and education.
• Zero Waste CartelminorGTM or Marketing PartnerZero Waste Club exclusive products sold through GladRags website. Zero Waste Cartel provides plastic-free laundry detergent sheets recommended for washing GladRags products.
• Alliance for Period SuppliesminorGTM or Marketing PartnerGladRags blog participates in Period Poverty Awareness Week (May 11-17) led by the Alliance for Period Supplies, supporting awareness of menstrual equity issues affecting 500 million globally.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rael: Rael sells organic cotton pads, tampons, and reusable period care products through DTC and retail channels with strong emphasis on clean ingredients. It competes for GladRags' health-conscious, chemical-free consumer base.
• Lunapads: Lunapads is one of the original reusable cloth menstrual pad brands, founded in the1990s and based in Canada. Like GladRags, it sells reusable cotton pads, liners, and related kits direct-to-consumer with a similar handmade/sustainable ethos, making it the closest functional peer.
• Thinx: Thinx is a leading period underwear brand offering reusable, sustainable alternatives to disposable pads and tampons. While the product format differs (underwear vs. pads), it targets the same eco-conscious menstruator segment with comparable sustainability and safety messaging.
• Saalt: Saalt sells reusable menstrual cups, period underwear, and reusable pads under a unified DTC brand focused on sustainability and B-Corp-style mission. It competes with GladRags across multiple reusable formats and shares the same 'switch from disposables' consumer education playbook.
• Diva International (DivaCup): DivaCup is the leading reusable menstrual cup brand in North America. While the format differs, it competes for the same reusable/sustainable menstrual care dollars as GladRags and benefits from similar consumer trends around chemical-free period care.
• Cora: Cora offers organic tampons, pads, and reusable menstrual care products via DTC channels with a strong sustainability and women-focused mission. It targets overlapping eco-conscious customers with GladRags but operates at larger scale with venture backing.
• Knix: Knix is a major DTC period underwear and leakproof apparel brand. It targets the same reusable/leak-protection use case as GladRags, particularly for incontinence and period protection, with broader apparel distribution.

Broad incumbents

• Natracare: Natracare is an established organic and plastic-free feminine hygiene brand selling organic cotton pads and tampons globally. It competes for the same chemical-free, eco-conscious customer segment as GladRags but focuses on disposable rather than reusable formats.
• Seventh Generation (feminine care): Seventh Generation is a major household CPG brand offering organic cotton tampons and pads in mass retail. It competes for the eco-conscious consumer in feminine care at far broader distribution than GladRags, though it sells disposables rather than reusables.

Emerging players

• The Honey Pot Company: The Honey Pot sells plant-derived feminine care washes, wipes, and pads with a clean-ingredient focus. While primarily washes/wipes, it overlaps with GladRags on the chemical-free feminine care positioning and is expanding into pads.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GladRagsPads
• Instagraminstagram.com/gladragspads
• Pinterestpinterest.com/gladragspads
• TikToktiktok.com/@gladragspads
• Xx.com/GladRags
• LinkedInlinkedin.com/company/2003834

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GladRags