What Hidden Villa does

Hidden Villa is a 501(c)(3) nonprofit organization operating a 1,600-acre outdoor refuge in Los Altos Hills, California, at the foothills of the Santa Cruz Mountains. Founded in 1924 by Frank and Josephine Duveneck, the organization runs a small-scale organic farm and provides experiential environmental education programs, including the Hidden Villa Environmental Education Program (HVEEP) for pre-K through 12th-grade school groups and a multi-track summer camp (Day Camp, Community Camp, Farm & Wilderness Camp, Bay to Sea Backpacking, Leaders-in-Training, and Counselors-in-Training) that originated the first racially integrated residential summer camp in the United States in 1945. The campus includes 8 miles of maintained hiking trails, an organic farm practicing regenerative agriculture with rotational grazing and water-conserving drip irrigation, a native plant nursery, and event spaces.

The organization's revenue model blends donations with earned income across seven distinct streams: individual/corporate/foundation donations (including a $42/month Donor Circle monthly giving program and legacy gifts via DAFs, stock, and planned giving), CSA subscriptions for produce and flower shares (May–October), direct agricultural sales of pastured pork, grass-fed lamb, pastured chicken, eggs, and honey through a Grazecart online store and seasonal Los Altos Farmers Market presence, summer camp tuition ($800–$2,200 per session), facility rentals of four venues ($65–$850 per use), workshop fees ($25–$650 per person for archery, farm tours, hide tanning, breathwork, needle felting, and history tours), and corporate volunteer programs ($1,000–$3,500 suggested donations for groups of 8–60). Approximately 25% of annual harvest is donated to the Community Services Agency Mountain View food bank under a partnership dating to 2004.

Hidden Villa serves Bay Area families, school districts, corporate teams, health-conscious local consumers, event planners, and adults seeking retreat and wellness experiences, supported by roughly 1,200 volunteers contributing 15,000 hours annually. The organization does not receive government support and is governed by a Board of Trustees under the legal entity The Trust for Hidden Villa (Tax ID 94-1539836), holding a four-star Charity Navigator rating at 97%.

Name

Hidden Villa

Legal name

The Trust for Hidden Villa

Website

https://hiddenvilla.org

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

Hidden Villa is a 501(c)(3) nonprofit operating a 1,600-acre organic farm and environmental education campus in Los Altos Hills, California, serving Bay Area families, schools, corporate teams, and CSA members through summer camps, school programs, regenerative agriculture, facility rentals, and workshops.

Ownership category

akta.pro rank

Product category

Environmental Education and Regenerative Agriculture

NAICS

Nature Parks and Other Similar Institutions (712190), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Agricultural Services (700)

akta.pro primary industry

Land Trusts & Protected Areas (BPAGAGAC)

akta.pro secondary industries

Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC), Farmstay Rooms (Working Farms/Ranches) (THAMABAG), Rural/Farmstay-Style Hostels (THAGAGAK)

Keywords

• Environmental education programs
• Summer camp programs
• Community supported agriculture
• Regenerative organic farming
• Farm-based experiential learning

Headquarters

HQ city

Los Altos Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) nonprofit, Hidden Villa relies heavily on individual donations, corporate gifts, and foundation grants. Monthly giving is encouraged at $42/month through donor circles. The organization does not receive government support.
2. CSA Subscriptions: Community Supported Agriculture program provides weekly produce baskets and flower bouquets from May through October. Single shares feed 2-4 people, double shares feed 6-8 people. Members pick up at Hidden Villa or Los Altos/Palo Alto locations.
3. Agricultural Product Sales: Sales of organic meat (pork, lamb, chicken), eggs, honey, and produce through online store for farm pickup and at Los Altos Farmers Market (May-September). Products include heritage breed pork, grass-fed lamb, and pastured poultry.
4. Summer Camp Registration: Tuition-based overnight and day camp programs ranging from $800 to $2,200 per session, including programs for grades K-12 with themes in environmental stewardship, social justice, and farm education.
5. Facility Rentals: Rental revenue from Dana Center ($650), Duveneck House ($700), Hostel ($850), and Josephine's Retreat (starting at $65). Includes day and overnight accommodations for retreats, events, and gatherings.
6. Workshop Fees: Fees ranging from $25-$650 for workshops including archery ($35), farm tours ($18), needle felting ($180), hide tanning ($650), and other creative and educational programs.
7. Corporate Volunteer Programs: Corporate team-building programs with suggested donations of $1,000-$3,500 for groups of 8+ people, supporting volunteer project management and educational programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Hidden Villa operates a 1,600-acre nonprofit organic farm, wilderness preserve, and experiential education campus in Los Altos Hills, California. The organization sells Community Supported Agriculture (CSA) produce and flower shares, certified organic farm products (pastured pork, grass-fed lamb, pastured chicken, eggs, honey), and tuition-based summer camp programs. It also generates revenue from facility rentals, educational workshops, school environmental education programs (HVEEP), corporate team-building volunteer programs, and donations from individuals, corporations, and foundations.

Product overview

Hidden Villa is a nonprofit educational organization operating a 1,600-acre outdoor refuge in Los Altos Hills, California, with programs centered on experiential education, regenerative agriculture, and environmental stewardship. The organization offers a unified portfolio of interconnected programs and products: Summer Camp Programs (Day Camp, Community Camp, Farm & Wilderness Camp, Bay to Sea Backpacking, Leaders in Training, and Counselors in Training for youth grades K-12); CSA (Community Supported Agriculture) with Produce and Flower Shares; Farm Products (Pastured Pork, Grass-Fed Lamb, Pastured Chicken, Eggs, and Honey); Facility Rentals (Dana Center, Duveneck House, Hostel, and Josephine's Retreat); Recreational Activities (Farm Tours, Archery, History Tours); Educational Workshops (Painting with Wool, Hide Tanning, Breathwork); Event Flowers Service; and Volunteer Programs (Education Guide, Corporate Volunteering, Farm Team). The organization also operates School Programs (HVEEP) for pre-K through 12th grade. All proceeds support the Trust for Hidden Villa's mission of fostering connections to nature, food, and community.

Differentiator

Problem solved

Functional benefit

Products and services

• Day Camp Day camp program for children in Grades K-4 offering animal encounters, natural environment exploration, and age-appropriate creative activities on the Hidden Villa campus.
• Overnight Community Camp Residential summer camp for youth entering Grades 4-7, offering farm activities, independence-building choice activities, and animal care responsibilities. Available in 5-day and 12-day formats.
• Overnight Farm & Wilderness Camp Teen camp program for youth entering Grades 8-10 featuring outdoor exploration, hiking, camping, and animal care in an inclusive, gender-neutral communal space. Available in 5-day and 12-day formats.
• Overnight Bay to Sea Backpacking Wilderness expedition for youth entering Grades 10-12 involving a multi-day backpacking trip from the San Francisco Bay Area to the Pacific Ocean through the Santa Cruz Mountains.
• Overnight Leaders in Training (L.I.T.) 5-day residential program for youth entering 11th grade focused on developing camp leadership skills and passing on Hidden Villa's legacy of social and environmental justice.
• Overnight Counselors in Training (C.I.T.) 22-day program for those entering 12th grade combining two weeks of on-the-job training with experienced mentors followed by two 5-day paid internship sessions.
• CSA Produce Share Community Supported Agriculture program providing weekly baskets of fresh organic produce during growing season (mid-May through October). Single share serves 2-4 people; double share serves 6-8 people. Pickup at Hidden Villa, Los Altos, or Palo Alto.
• CSA Flower Share Weekly bouquets of farm-grown organic flowers as part of the CSA program, available in single and double share sizes for pickup at Hidden Villa, Los Altos, or Palo Alto locations.
• Pastured Pork Heritage breed pork (Gloucestershire Old Spots and Berkshire) raised on pasture with certified organic, GMO-free feed supplemented with farm leftovers, sold through the Grazecart online store.
• Grass-Fed Lamb Lamb from a diverse flock of ewes, 100% grass-fed with seasonal rotation through organic pastures, sold through the Grazecart online store.
• Pastured Chicken Meat chickens raised on pasture in mobile chicken tractors, moved twice daily to fresh grass with on-site processing, sold through the Grazecart online store.
• Eggs Eggs from pasture-raised chickens available through the Hidden Villa egg share program and Grazecart online store.
• Honey Local honey produced at Hidden Villa and sold through the Grazecart online store.
• Dana Center Rental Idyllic facility for meetings, workshops, and company retreats with rustic quality and valley views. Accommodates up to 48-60 guests with commercial kitchen, outdoor patio, and 25 parking spaces. Rented at $650/day.
• Duveneck House Rental Historic facility for meetings, workshops, and company retreats with a large living room seating 35-40 people, small kitchen, and outdoor patios. Rented at $700/day.
• Hostel Rental Rustic facility with 9 cabins (37 beds total), bathhouse, and large main building with dining, living, and kitchen areas. Ideal for retreats, family gatherings, and organizations. $850/night with 2-night minimum on weekends.
• Josephine's Retreat Secluded rustic cabin on hillside with farm valley views, featuring a queen bed, small kitchenette, and composting toilet. Available September-May with 2-night minimum, starting at $65/night.
• Weekend Farm Tour 1.5-hour guided farm exploration visiting cows, pigs, chickens, goats, and sheep, including an organic garden visit. $18 per person with a 5-participant minimum.
• Archery Sessions Certified USA Archery Level 2 instructor-led archery sessions for adults and children age 8+. Children ages 3-7 can participate with adult support. $35 per person.
• Hidden Villa History Tour Walking tour exploring land history from original inhabitants through the Duveneck years to present, including Duveneck House, White House, barn, and historic blacksmith forge. $18 per person.
• Painting with Wool Workshop Needle felting workshop where participants create 4x6 wool paintings, with all materials provided. Instructor Melissa Taub. $180 per person.
• Hide Tanning Workshop 2-day workshop on the ancient art of tannin-bath hide tanning. Participants create a finished Hidden Villa sheep hide. Instructor Tamar Ingber. $650 per person.
• Umoja Pranayama: Breathwork Fundamentals 90-minute breathwork class for healing and balance. Instructor Adeshina Shindara. $25 per person.
• Event Flowers Service Organic farm-grown flowers for intimate weddings and small events at Hidden Villa and the local community, including bridal bouquets, boutonnieres, and bulk flowers for DIY events with floral design classes. Managed by Lanette Anderson.
• Day Parking Pass Vehicle access pass for visiting Hidden Villa's hiking trails and public areas. $10 per vehicle, with financial assistance waiver available upon request.
• School Environmental Education Programs (HVEEP) Hidden Villa Environmental Education Program (HVEEP) offering field trips and educational experiences for PreK through 12th grade students, aligned with Next Generation Science Standards (NGSS).
• Corporate Volunteer Programs Team-building volunteer projects for corporate groups of 8-60 people, including organic farming, horticulture, and landscaping activities. Suggested donation range $1,000-$3,500.
• Education Guide Volunteer Program Volunteer program training individuals to serve as environmental educators for PreK-6th graders on farm and wilderness field trips. Requires Tuesday-Friday commitment of 3-7 hours weekly.

Quantifiable outcome

• Donates more than 11,000 pounds of fresh organic produce annually to local food bank
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered flagship, minor and core.

• Jesse Z. CoolflagshipStrategic or Co-development Partner · 28 September 2024Local food and sustainability pioneer, chef, restaurateur, and author collaborating on the centennial farm-to-table feast. Jesse Z. Cool has been dedicated to sustainable agriculture and cuisine for over four decades as a chef, writer, restaurateur, and eco-conscious food consultant.
• Bryan Thuerk (Flea Street)flagshipStrategic or Co-development Partner · 28 September 2024Chef and General Manager of Flea Street restaurant collaborating with Jesse Z. Cool and Hidden Villa farm team on centennial celebration dinner. Representing sustainable fine dining in Silicon Valley.
• Outstanding in the FieldflagshipStrategic or Co-development Partner · 28 September 2024Agricultural dining organization known for farm-to-table dinners at farms nationwide. Collaborating with Jesse Z. Cool and Hidden Villa for centennial celebration, bringing hyper-local culinary experiences.
• Robin Wall Kimmerer, Ph.D.flagshipStrategic or Co-development Partner · 28 September 2024Keynote speaker for centennial celebration. Mother, scientist, decorated SUNY professor, enrolled member of Citizen Potawatomi Nation, MacArthur Fellow, and author of Braiding Sweetgrass. Her vision unites ecology, food, and intentional stewardship aligned with Hidden Villa's mission.
• Bomba Fried RiceminorStrategic or Co-development Partner · 28 September 2024Diverse music ensemble performing Latin genres including Salsa, Reggae, Mamba, and Ska for centennial celebration dance. Artists from around the world bringing cultural celebration to Hidden Villa.
• Community Services Agency Mountain View (CSAMV)coreStrategic or Co-development Partner · 1 January 2004Longstanding partnership since approximately 2004 where Hidden Villa donates produce and flowers to CSAMV's food bank, amounting to tens of thousands of pounds over 20 years. CSAMV Executive Director Tom Meyers is also a CSA member. This partnership addresses food insecurity in Mountain View while reducing food waste.
• San Jose Astronomical Association (SJAA)minorStrategic or Co-development PartnerPartnership hosting free Star Party events where SJAA members bring telescopes and expertise for public viewing of planets, stars, and galaxies at Hidden Villa. SJAA is an educational organization dedicated to fostering astronomy interest and public access.
• Epicurean GroupcoreStrategic or Co-development PartnerFood service management partner for summer camp, providing healthy meals to residential campers and staff. Epicurean Group is headquartered in Los Altos, is woman- and minority-owned, and is dedicated to sustainable dining practices. Offers vegetarian, vegan, and gluten-free options.
• California Native Plant Society Santa Clara Valley ChapterminorStrategic or Co-development PartnerPartnership hosting a native plant nursery at Hidden Villa property. Joint volunteer days for plant propagation and nursery care, typically on Tuesdays.
• Los Altos Farmers MarketcoreChannel Partner/ Reseller/ DistributorWeekly market presence (May-September) where Hidden Villa sells remaining produce, meat, and eggs after fulfilling CSA commitments and donations. Direct consumer sales channel.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Slide Ranch: Bay Area coastal nonprofit teaching farm that combines regenerative agriculture, environmental education, and CSA in a near-identical mission to Hidden Villa. Closest one-to-one comparable for mission, customer base, and operating model.
• Pie Ranch: Nonprofit working farm and education center on the San Mateo Coast combining organic farming, CSA, and youth food-system education. Highly comparable to Hidden Villa's farm + education + CSA structure.
• Full Belly Farm: Certified organic Northern California farm operating a 400+ share CSA, farm tours, and on-farm events with similar product mix (organic produce, flowers, heritage breed meats). Comparable on the agriculture + CSA revenue axis.

Regional players

• Camp Tawonga: Bay Area residential summer camp serving similar family demographics with comparable pricing tiers and a mission-driven, multi-session program structure. Direct comparison point for Hidden Villa's summer camp revenue.
• YMCA Camp Jones Gulch: Established Bay Area residential summer camp on a similar coastal/wilderness footprint. Comparable for camp pricing, ACA accreditation standards, and youth development programming.
• Land Trust of Santa Clara Valley: Regional land trust operating in the same Silicon Valley geography as Hidden Villa. Comparable on land stewardship, donor-base composition, and conservation programming.

Emerging players

• Alemany Farm: San Francisco urban farm and education nonprofit combining volunteer-driven operations with food bank donations. Smaller scale but directly comparable on the volunteer + produce-donation model.

Broad incumbents

• Save the Redwoods League: Established California land conservation nonprofit that protects large natural landscapes and runs education programs. Broader scale but directly comparable on the protected-area / conservation-mission axis.
• East Bay Regional Park District: Large public agency operating preserved nature parks with hiking, environmental education, and public programming in the same Bay Area region. Comparable on nature-park operations and outdoor education.

Others

• Sierra Club Foundation: National environmental nonprofit with overlapping donor base, mission framing (environmental stewardship, outdoor access), and foundation-grant ecosystem relevant to Hidden Villa's fundraising.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hidden-villa-los-altos-hills
• Instagraminstagram.com/hiddenvilla
• Xx.com/hiddenvilla

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hidden Villa