Outstanding in the Field
Outstanding in the Field is a founder-owned, roving farm-to-table dining experience founded in 1999 that sets communal tables at farms, vineyards, and coastlines across all 50 U.S. states and 24 countries, selling $385+ tickets, private events, merchandise, and gift cards to affluent experiential diners and corporate clients.
- Company typePrivate
- Founded1999
- HeadquartersSanta Cruz, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Outstanding in the Field does
Outstanding in the Field, Inc. is a California-incorporated, founder-owned private company established in 1999 by Jim Denevan in Santa Cruz. It operates a roving, ticketed outdoor dining experience — branded a "restaurant without walls" — that sets long communal tables at farms, vineyards, orchards, beaches, meadows, fishing docks, mountain tops, and city streets across all 50 U.S. states and 24 countries. Each event pairs a multi-course, family-style dinner (with welcome reception, property tour, and wine pairings) with the local chef, farmer, or artisan whose ingredients are featured; tickets start at $385 USD and events host 100 to 1,000 guests.
The operational "platform" is a mobile kitchen and front-of-house infrastructure that is built each morning and broken down each night, supported by a small core crew supplemented by touring Satellite Crew hires. Distribution is direct-to-consumer via a Shopify-powered storefront (shop.outstandinginthefield.com) using AudienceView for ticketing, Authorize.net for payments, and MailChimp for newsletter; awareness is driven primarily by earned media (Forbes, NYT, Condé Nast Traveller, Vogue, LA Times) and an Oscar-long-listed documentary, "Man in the Field." Revenue is generated across four streams: ticketed public events (Main Tour, Winter Tour, Coachella Valley Music & Arts Festival dates), Private Events (weddings, corporate, brand activations), merchandise/apparel, and non-expiring gift cards. The product surface has expanded with OITF Glamping overnight lodging and private-event bookings, while the company maintains annual presence at Coachella and tours seasonally across North America and international warm locales.
Outstanding in the Field firmographics
Firmographics- Name
- Outstanding in the Field
- Legal name
- Outstanding in the Field, Inc.
- Website
- https://outstandinginthefield.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Outstanding in the Field is a founder-owned, roving farm-to-table dining experience founded in 1999 that sets communal tables at farms, vineyards, and coastlines across all 50 U.S. states and 24 countries, selling $385+ tickets, private events, merchandise, and gift cards to affluent experiential diners and corporate clients.
- Ownership category
- akta.pro rank
Outstanding in the Field industry classification
Industry- Product category
- Experiential Dining Services
- NAICS
- Food Service Contractors (722310), Tour Operators (561520), Caterers (722320)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Restaurant Progressive Dining Tours (THAJAGAB)
- akta.pro secondary industries
- Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups) (THAJAGAL), Wedding & Social Event Catering (THAHAKAE), Special Occasion & Destination Restaurants (THAFACAK)
Keywords
Where Outstanding in the Field is headquartered
LocationHeadquarters
- HQ city
- Santa Cruz
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Outstanding in the Field business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel
Revenue model
- Ticketed public events: Primary revenue stream from ticket sales for farm dinners. Tickets start at $385 USD (plus sales tax) and vary by event. Welcome reception, property tour, and multi-course family-style dinner with wine pairings included. Revenue is one-time per event with no refunds policy.
- Private events: Custom private events including weddings, brand activations, and corporate gatherings. Booked through dedicated private events team. Revenue varies based on event scale and requirements.
- Merchandise sales: Apparel and limited edition items sold through Shopify storefront. Apparel can be exchanged within 14 days of purchase. Community Table and limited edition maker items and blankets are final sale.
- Gift cards: Digital gift cards sold through Shopify. Gift cards never expire and can be applied toward any event or item on the website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard event tickets starting at $385 USD |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Outstanding in the Field product offering
Product offeringCore offering
Outstanding in the Field operates a roving restaurant without walls, hosting long-table, multi-course farm-to-table dinner events set at the source of ingredients across farms, vineyards, beaches, meadows, fishing docks, and city streets. The company tours North America seasonally, sells tickets starting at $385 per guest for the Main Tour and Coachella appearances, and books custom private events for weddings, corporate gatherings, and brand activations through a dedicated events team.
Product overview
Outstanding in the Field is a single unified offering—a roving farm-to-table restaurant experience without walls—rather than a platform-plus-modules architecture. The core product is the Main Tour, a traveling multi-course dinner experience that sets long tables at the source of ingredients (farms, vineyards, beaches, seashores, meadows, fishing docks, and city streets). Supporting offerings include Coachella Valley festival events, OITF Glamping overnight accommodations, Private Events for custom weddings and corporate gatherings, and Gift Cards. The company also produces the 'Man in the Field' documentary about its founder and the farm-to-table movement. Since 1999, the company has hosted over 120,000 guests across all 50 U.S. states and 24 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Main Tour Farm-to-Table Dinner Events A roving farm-to-table dining experience that sets long tables at farms, vineyards, beaches, meadows, fishing docks, and city streets where ingredients are sourced, featuring multi-course family-style meals with welcome reception, property tour, and wine pairings. Targeted at adults 21+ seeking immersive culinary experiences.
- Coachella Valley Music & Arts Festival Dining Events Special ticketed dining experiences hosted at the Coachella Valley Music & Arts Festival over two weekends, featuring collaborations with renowned chefs and premium farm-to-table dining at the Empire Polo Club in Indio, California. Targeted at festival attendees seeking elevated food experiences.
- Private Events Custom private dining experiences for weddings, brand activations, corporate gatherings, and product launches, ranging from intimate dinners to large-scale events with over 1,000 guests. Booked through a dedicated private events inquiry team and tailored to client specifications.
- Outstanding in the Field Gift Cards Digital and physical gift cards redeemable for any event or merchandise on the Outstanding in the Field website. Never expire and can be applied toward any event or item on the website. Sold directly through the Shopify storefront.
- Outstanding in the Field Apparel and Merchandise Apparel and limited edition items including Community Table maker products and blankets, sold through the Shopify online storefront. Targeted at fans and attendees seeking branded merchandise from the Outstanding in the Field experience.
- Man in the Field Documentary Feature documentary profiling Outstanding in the Field founder Jim Denevan, his geometric land drawings, and the farm-to-table dining movement. World premiered September 24, 2021 in NYC and included in the 2022 Oscars long list for Best Documentary Feature. Available on AppleTV, YouTube, Google Play, Vudu, and other streaming platforms.
Quantifiable outcome
- Served over 120,000 patrons across all 50 U.S. states and 24 countries since 1999
Companies that use Outstanding in the Field
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Outstanding in the Field technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Outstanding in the Field partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- AudienceViewcoreAudienceView serves as the ticket processing portal for event ticket purchases made through the Outstanding in the Field website. All ticket purchases are handled by AudienceView and are subject to their Privacy Policy and Terms of Use.
- Authorize.netcoreAuthorize.net processes all payments made on the Outstanding in the Field website. Payment transactions are subject to Authorize.net's Privacy Policy and Terms of Use.
- MailChimpsupportingMailChimp serves as the email service provider for Outstanding in the Field's newsletter subscriptions. Newsletter signups collect name, email address, and preferred state.
- ShopifycoreShopify provides the e-commerce platform for Outstanding in the Field's online store, including merchandise sales and gift cards. The company's store is hosted on Shopify Inc.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Outstanding in the Field competitors and assessment
Company assessmentDirect peers
- EatWith: Marketplace for hosted culinary experiences in homes and unique venues worldwide; directly comparable as an experiential dining offering competing for the same affluent experiential diner, though OITF operates as a single touring brand rather than a host aggregator.
- Secret Food Tours: Ticketed culinary walking tours in cities worldwide; comparable business model of premium-priced, ticketed, locally-themed food experiences targeting travelers and food enthusiasts.
- Blue Hill at Stone Barns: Destination farm-to-table restaurant operating from a working farm in Pocantico Hills, NY; comparable as a premium farm-to-table dining concept that celebrates ingredient sourcing, though it operates at a fixed location rather than as a roving restaurant.
- SingleThread: Farm-to-table destination restaurant with on-site farm in Sonoma County; comparable in delivering a multi-course, ingredient-driven tasting experience tied to a specific source of ingredients at premium price points.
- Withlocals: Marketplace for bookable local tours and culinary experiences across 80+ cities; comparable in offering premium bookable food experiences with local hosts to travelers.
- ToursByLocals: Private guided tour platform including food and culinary experiences; comparable in serving affluent experiential travelers willing to pay premium prices for curated, locally-hosted experiences.
Broad incumbents
- Airbnb Experiences: Platform hosting thousands of food and farm experiences globally; comparable as a distribution and discovery layer for experiential dining, and a competitor for the same affluent traveler's dining dollars, though OITF owns its experience end-to-end rather than operating on a marketplace.
- Fever: Global experiences marketplace including food and tasting events; comparable in ticketing infrastructure, audience development, and competition for the same experiential leisure wallet, though Fever is a broad platform rather than a culinary specialist.
Others
- Eventbrite: Event ticketing and discovery platform used by experiential event operators; comparable as a ticketing infrastructure alternative to OITF's self-built Shopify/AudienceView stack and a competitive channel for discovery of premium culinary events.
- Goldstar Events: Discount and half-price ticketing marketplace for events and experiences; adjacent channel that could either supplement OITF's ticket distribution or compete for the same experiential dining audience, though it focuses on discounted inventory rather than premium offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Outstanding in the Field social profiles
Digital presenceOutstanding in the Field financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outstanding in the Field leadership team
Management profileNumber of profiles
Profiles1 record
Outstanding in the Field funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outstanding in the Field M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outstanding in the Field
What does Outstanding in the Field do?
Outstanding in the Field operates a roving restaurant without walls, hosting long-table, multi-course farm-to-table dinner events set at the source of ingredients across farms, vineyards, beaches, meadows, fishing docks, and city streets. The company tours North America seasonally, sells tickets starting at $385 per guest for the Main Tour and Coachella appearances, and books custom private events for weddings, corporate gatherings, and brand activations through a dedicated events team.
Is Outstanding in the Field a public or private company?
Outstanding in the Field is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Outstanding in the Field founded?
Outstanding in the Field was founded in 1999. It employs 11 to 50 people.
Where is Outstanding in the Field based?
Outstanding in the Field is headquartered in Santa Cruz, United States, in the North America region.
How does Outstanding in the Field make money?
Four revenue lines are on record. Ticketed public events are the primary driver. The others are private events, merchandise sales and gift cards.
Who are Outstanding in the Field's main competitors?
Direct peers on record are EatWith, Secret Food Tours, Blue Hill at Stone Barns, SingleThread, Withlocals and ToursByLocals. Broad incumbents are Airbnb Experiences and Fever. Others are Eventbrite and Goldstar Events.
Does Outstanding in the Field have an API?
No public API is recorded for Outstanding in the Field.
What industry is Outstanding in the Field in?
Outstanding in the Field's product category is Experiential Dining Services. Its primary akta.pro industry code is THAJAGAB, Restaurant Progressive Dining Tours, with a secondary code of THAJAGAL, Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups). Its NAICS code is 722310 and its SIC code is 7900.