Black//Brown

Strategic Consulting Servicesblackbrown.us

Black//Brown is a Los Angeles-based boutique advisory and creative studio firm that helps Fortune 500 brands authentically connect with U.S. Latino, faith-forward, blue-collar, and sports-fan constituencies through cultural research, go-to-market strategy, and storytelling.

Company typePrivate
Founded2018
HeadquartersLos Angeles, United States
Headcount1–10
GTM typeB2B
OfferingServices

What Black//Brown does

Black//Brown is a privately held, founder-led boutique advisory and creative studio firm based in Los Angeles, operating since 2018 as Charlie Echeverry Advisory Group LLC under the DBAs Black//Brown, B//B, and Black//Brown Collective. The firm specializes in culture-forward strategy, helping Fortune 500 and growth-stage brands authentically connect with U.S. Latino, faith-forward, blue-collar, and sports-fan constituencies. It delivers work through three integrated service lines: Advisory (custom primary research, cultural insight mining, persona development, competitive landscape due diligence, and go-to-market strategy design), Studios (strategy-backed storytelling, content creation, experiential activations, and implementation), and Insights (thought leadership including the Futures newsletter and culture-trend blog).

Its core methodology centers on first-party cultural research rather than off-the-shelf multicultural panels, with the firm explicitly distinguishing its offering from DEI or CSR work and positioning cultural fluency as a growth engine. Notable engagement outcomes include a 177% over-delivery on Toyota's RAV4 campaign, a 1.5x KPI lift for NFL Latino fan reconnection, an 18% consideration lift for PGA Tour among Latino Millennials, 2x engagement / 5x conversions / 4x ROAS for Owens Corning Retail, and MLB's highest social engagement in back-to-back seasons. The firm holds a Nationally-Certified Minority Business Enterprise (MBE) designation (Cert #SC30181) from the NMSDC.

Revenue is generated through custom enterprise advisory engagements and studio creative services sold via direct sales and website-driven consultation requests ('Let's Talk' and 'Culture Opportunity Audit'), with multi-year contracts and no public pricing. The team consists of approximately a dozen strategists, creatives, experiential marketers, designers, transcreation specialists, and account leads; the company is privately held with no disclosed external funding or M&A activity.

Black//Brown firmographics

Firmographics

Name: Black//Brown
Legal name: Charlie Echeverry Advisory Group LLC
Website: https://blackbrown.us
Company type: Private
Founded year: 2018
Operating status: Operating
Headcount range: 1–10 employees
Short description: Black//Brown is a Los Angeles-based boutique advisory and creative studio firm that helps Fortune 500 brands authentically connect with U.S. Latino, faith-forward, blue-collar, and sports-fan constituencies through cultural research, go-to-market strategy, and storytelling.
Ownership category
akta.pro rank

Black//Brown industry classification

Industry

Product category: Strategic Consulting Services
NAICS: Marketing Research and Public Opinion Polling (541910), Research and Development in the Social Sciences and Humanities (54172)
SIC: Services-Advertising (7310), Services-Management Consulting Services (8742)
akta.pro primary industry: Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)

Keywords

Cultural strategy advisory
Go-to-market consulting
Multicultural marketing services
Creative storytelling studio
Consumer insights research

Where Black//Brown is headquartered

Location

Headquarters

HQ city: Los Angeles
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Black//Brown business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

Advisory Services: Custom culture-forward research, insight mining, and go-to-market strategy engagements for enterprise clients. Includes value-unlocking assessments, persona development, and competitive landscape analysis.
Studios / Creative Services: Strategy-backed storytelling and content creation including implementation and acceleration services. Produces multi-touchpoint campaigns, experiential activations, and narrative architecture.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Enterprise advisory and strategy engagements

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Black//Brown product offering

Product offering

Core offering

Black//Brown provides custom culture-forward research, insight mining, and go-to-market strategy services for Fortune 500 brands and startups seeking to authentically connect with Latino, faith-forward, blue-collar, and sports constituencies. The firm also offers strategy-backed storytelling, content creation, and implementation support through its Studios arm, delivering narrative architecture, multi-touchpoint campaigns, and experiential activations tied to measurable business outcomes.

Product overview

Black//Brown is a culture-forward advisory and creative studio firm offering three integrated service lines: Advisory (custom culture-forward research, insight mining, and go-to-market strategies), Studios (strategy-backed storytelling and content creation/activation), and Insights (research publications and the Futures newsletter). The firm specializes in helping companies connect with Latino, Faith, Blue-Collar, and Sports constituencies through culturally authentic strategies.

Differentiator

Problem solved

Functional benefit

Brands

Futures Newsletter: A newsletter delivering insights for leaders to capture lasting market share
Culture Opportunity Audit
Advisory Services
Studios
NextNormal
Al Que Madruga
Seeking Beauty
Corazón Puro R.E.A.L. Formation App
Kindred Spirits
Value-Unlocking Assessment
Go-to-market Strategy Design

Products and services

Advisory Custom culture-forward research, insight mining, and go-to-market strategies that unlock value for enterprise clients. Includes custom primary data collection, customer/audience analysis, persona development, competitive landscape due diligence, and strategic opportunity identification for brands targeting Latino, faith-forward, blue-collar, and sports audiences.
Studios Strategy-backed storytelling and implementation services that bring cultural strategies to life. Creates content frameworks, distribution ecosystems, narratives, and pathways for reach to drive cultural relevance and measurable growth through multi-touchpoint campaigns and experiential activations.
Insights Culture-forward research and thought leadership content including a newsletter (Futures) and blog posts on cultural trends, consumer behavior, and market opportunities for Latino, faith, and blue-collar constituencies.
Futures Newsletter A newsletter delivering insights for leaders to capture lasting market share, focusing on cultural trends and market intelligence.

Quantifiable outcome

177% over-delivery on Toyota RAV4 campaign KPIs
+4 more outcomes

Companies that use Black//Brown

Customer profile

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Black//Brown technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Black//Brown partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Black//Brown competitors and assessment

Company assessment

Broad incumbents

Ogilvy: Ogilvy is a global advertising holding company with a multicultural marketing practice serving Fortune 500 brands — a broader incumbent that competes with Black//Brown for the same enterprise multicultural budgets at greater scale.
Havas: Havas is a global advertising group with multicultural and Hispanic marketing capabilities across its network agencies — comparable to Black//Brown as a broader incumbent pursuing the same enterprise cultural marketing engagements.

Emerging players

The Community (advertising agency): The Community is an independent multicultural agency producing culturally resonant creative for global brands — comparable to Black//Brown's Studios offering that blends cultural strategy with creative storytelling for enterprise clients.
sparks & honey: sparks & honey is a cultural intelligence and strategy firm that uses research and trend forecasting to help brands connect with emerging consumer audiences — overlapping with Black//Brown's cultural insight mining and go-to-market strategy work.

Direct peers

Lopez Negret Communications: Lopez Negret Communications is a multicultural PR and marketing firm specializing in Hispanic, African American, and faith-based audiences — directly comparable to Black//Brown's faith-forward and Latino constituency focus.
IW Group: IW Group is a multicultural marketing agency known for Asian American and cross-cultural campaigns; comparable to Black//Brown as a culture-forward boutique serving Fortune 500 clients seeking ethnic-market expertise.
Sensis Agency: Sensis is a cross-cultural marketing agency that helps brands authentically engage multicultural audiences, including Hispanic and Latino consumers, through strategy, research, and creative services — directly comparable to Black//Brown's culture-forward advisory model.
Alma: Alma is a leading Hispanic creative advertising agency serving Fortune 500 brands with culturally rooted creative, strategic planning, and content — a direct peer in the U.S. Latino cultural marketing space where Black//Brown also competes.
Carol H. Williams Advertising: Carol H. Williams Advertising is an African American-focused full-service advertising agency serving Fortune 500 brands — comparable to Black//Brown as a boutique culture-forward agency with enterprise clientele.
LatinWorks (now Monigle/LatinWorks): LatinWorks is a Hispanic marketing agency known for culturally fluent campaigns targeting U.S. Latino consumers, closely matching Black//Brown's specialization in Latino-first strategy and creative work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Black//Brown compliance and trust

Trust signal

Compliance1 record

Black//Brown financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Black//Brown leadership team

Management profile

Number of profiles

Profiles1 record

Black//Brown funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Black//Brown M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black//Brown

What does Black//Brown do?

Is Black//Brown a public or private company?

Black//Brown is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Black//Brown founded?

Black//Brown was founded in 2018. It employs 1 to 10 people.

Where is Black//Brown based?

Black//Brown is headquartered in Los Angeles, United States, in the North America region.

How does Black//Brown make money?

Two revenue lines are on record. Advisory Services are the primary driver. The others are studios / Creative Services.

Who are Black//Brown's main competitors?

Broad incumbents on record are Ogilvy and Havas. Emerging players are The Community (advertising agency) and sparks & honey. Direct peers are Lopez Negret Communications, IW Group, Sensis Agency, Alma, Carol H. Williams Advertising and LatinWorks (now Monigle/LatinWorks).

Does Black//Brown have an API?

No public API is recorded for Black//Brown.

What industry is Black//Brown in?

Black//Brown's product category is Strategic Consulting Services. Its primary akta.pro industry code is MPAAALAK, Social & Digital Insights (Social Listening, Online Community Research). Its NAICS code is 541910 and its SIC code is 7310.