Morning Light
Morning Light is an Indianapolis-based 501(c)(3) nonprofit operating a 12-bed free residential hospice home for low-income terminally ill individuals, alongside 35 senior apartments and a CNA training program, funded through donations, grants, and events.
- Company typePrivate
- Founded2004
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Morning Light firmographics
Firmographics- Name
- Morning Light
- Legal name
- Morning Light, Inc.
- Website
- https://morninglightinc.org
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Morning Light is an Indianapolis-based 501(c)(3) nonprofit operating a 12-bed free residential hospice home for low-income terminally ill individuals, alongside 35 senior apartments and a CNA training program, funded through donations, grants, and events.
- Ownership category
- akta.pro rank
Morning Light industry classification
Industry- Product category
- Nonprofit Hospice and End-of-Life Care Services
- NAICS
- Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro industry
- Small Residential Care Homes (RCFE/Board & Care)
Keywords
Where Morning Light is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Morning Light business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Individual Donations: The primary revenue source is individual donations at various levels ($25 meal sponsorship, $100 weekly supplies, $300 last wish, $500 resident stay, $5,000 room naming rights). Donations are received through online portal, check, and in-kind gifts.
- Monthly Giving Program (Making Memories Campaign): Recurring monthly donations at $25/month support resident wishes. Donors can also become Memory Maker Sponsors for making wishes come true.
- Corporate Sponsorships & Grants: Corporate sponsors including foundations (Lushin Foundation, Indianapolis Foundation, David P. Sheetz Foundation), financial institutions (PNC Bank, Old National Bank, Forum Credit Union), businesses (Midwest Design Group, Katz Sapper & Miller), and others provide funding and sponsorships.
- Planned Giving & Estate Gifts: The Commitment Circle acknowledges donors giving $1,000+ annually. Deferred gifts include charitable gift annuities, charitable remainder trusts, gifts of life insurance, and bequests.
- Event Fundraising: Annual events including Beach Ball, Night Light, FORE THE LIGHT, and Legacy Event generate revenue through ticket sales, sponsorships, and auction items.
- In-Kind Donations: Donations of household items, cleaning supplies, personal care products, and Amazon Wishlist items support operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | $25 Meal Sponsorship - Provides one meal for all residents |
| Unit Pricing | Pay-as-you-go | $100 Weekly Supplies - Cleaning and comfort supplies for one week |
| Unit Pricing | Pay-as-you-go | $200 PPE & Safety - Monthly PPE and safety training supplies |
| Unit Pricing | Pay-as-you-go | $300 Last Wish - Making Memories Campaign resident wish |
| Unit Pricing | Pay-as-you-go | $500 Resident Stay - Complete stay sponsorship |
| Unit Pricing | Pay-as-you-go | $5,000 Room Sponsorship - Full year room naming rights |
| Subscription | Monthly | $25/month Making Memories Monthly Giving |
| Unit Pricing | Pay-as-you-go | $75 Individual / $400 Team of 6 - FORE THE LIGHT Topgolf Event |
| Unit Pricing | Annual | Night Light Gala - Annual Candlelight Fundraiser |
| Subscription | Annual | $1,000+ Commitment Circle Annual Giving Society |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Morning Light product offering
Product offeringCore offering
Morning Light operates a 12-bed free residential hospice home on Pennwood Drive in Indianapolis providing 24/7 caregiving, home-cooked meals, private rooms with semi-private baths, and access to garden spaces for terminally ill individuals of low income with nowhere else to turn. Complementing this core service, the organization runs the Making Memories Program that fulfills personalized last wishes, a state-certified CNA Training Center in partnership with Crispus Attucks High School, the Pennwood Place 35-unit affordable senior apartment complex, and signature fundraising events (Night Light, Beach Ball, FORE THE LIGHT) supporting operations.
Product overview
Morning Light offers a portfolio of nonprofit programs centered on end-of-life care and senior services in Indianapolis. The core offering is the Morning Light Home, a free 12-bed residential hospice home serving terminally ill individuals with nowhere else to go. This is complemented by the Making Memories Program that fulfills residents' last wishes, a state-certified CNA Training program, and Pennwood Place Apartments for low-income seniors. The organization also hosts signature fundraising events including Night Light, Beach Ball, and FORE THE LIGHT, and provides hospice education resources. Together, these programs provide compassionate care from diagnosis through end of life while also building community capacity for caregiving.
Differentiator
Problem solved
Functional benefit
Products and services
- Morning Light Home A 12-bed free residential hospice home in Indianapolis providing 24/7 caregiving, home-cooked meals, private rooms with semi-private baths, and garden access for terminally ill individuals of low income with nowhere else to turn at end of life. Residents are accepted through referrals from healthcare providers and hospice agencies as well as direct family inquiries, and the home coordinates with each resident's hospice team to deliver daily care at no cost to the resident.
- Making Memories Program A signature program that fulfills last wishes for hospice residents by arranging special outings, family gatherings, concerts, sporting events, fishing trips, and other personalized experiences that honor each resident's life. Notable fulfilled wishes include attending a Christopher Cross concert and meeting the artist backstage, attending an Indiana Fever basketball game, and celebrating a birthday on the White River.
- CNA Training Center A state-certified nursing assistant training program operated in partnership with Crispus Attucks High School. Students — many from Crispus Attucks — train while being paid at market wage and are placed into caregiver roles at Morning Light Home upon certification, with day and night class options available and a waitlist for new cohorts.
- Pennwood Place Apartments A 35-unit affordable apartment complex on Pennwood Drive in Indianapolis providing full kitchens, living rooms, bedrooms, bathrooms, washer-dryer units, on-site exercise facilities, and monthly activities for active senior citizens of low income on the northeast side of the city, south of Glendale Town Center. Inquiries are handled at 317.253.0002.
Quantifiable outcome
- 1,000+ residents served since 2004
- +5 more outcomes
Companies that use Morning Light
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles5 records
Morning Light technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Morning Light partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Ascension St. VincentcoreReferral partner for hospice patient placements. Morning Light works with Ascension's healthcare teams to identify and place eligible terminally ill patients who need safe housing for hospice care.
- IU HealthcoreReferral partner for hospice patient placements. Major Indiana healthcare system providing patient referrals to Morning Light Home.
- Eskenazi HealthcoreReferral partner for hospice patient placements. Indianapolis-based public health system referring patients to Morning Light Home.
- Community Health NetworkcoreReferral partner for hospice patient placements. Regional health network referring eligible patients to Morning Light Home.
- Crispus Attucks High SchoolcoreEducation partner for CNA Training Program. Students from Crispus Attucks receive CNA training at Morning Light, are paid market wage, and come to work at the home after certification. Partnership has earned Governor's Workforce Cabinet award.
- Gennesaret Free ClinicsminorCollaboration partner providing healthcare services to underserved populations in Indianapolis.
- CICOAminorCollaboration partner for aging and in-home services. Central Indiana's aging and in-home care resource.
- TeenWorksminorYouth development collaboration providing employment and mentorship opportunities.
- Allied Solutions Center for the Performing ArtsminorConcert venue partner that helped fulfill resident Patrick's Making Memories wish to attend Christopher Cross concert at the Palladium in Carmel.
- The Conservatory at EvergreencoreEvent venue partner hosting Night Light annual gala. Beautiful lakeside setting for candlelit fundraising event.
- Topgolf FishersminorEvent venue hosting FORE THE LIGHT Topgolf fundraiser on August 26, 2026.
- Regions BankminorPartner with Pennwood Place providing services for senior residents.
- Dr. Michael Miller & the Miller Care GroupminorHealthcare partner providing services for Pennwood Place senior residents.
- Joys HouseminorCommunity partner organization supporting Morning Light mission.
Scale indicators13 records
Recent moves7 records
Expansion highlights5 records
Morning Light competitors and assessment
Company assessmentBroad incumbents
- Visiting Nurse Association of Central Indiana: The original founding organization of Morning Light (as the Visiting Nurse Service), VNA Central Indiana provides home health, hospice, and community-based care across Central Indiana. Comparable as a regional incumbent spanning hospice, home health, and aging services that overlaps with Morning Light's hospice and senior-support mission.
- Heartland Hospice: A national hospice and palliative care provider operating across multiple states under HCA-affiliated Gentiva. Comparable as a broad incumbent in the same hospice-care space, with overlapping referral relationships with hospitals and nursing facilities in Central Indiana.
- AseraCare Hospice: A national hospice provider serving patients across multiple U.S. states, including Indiana. Comparable as a hospice-care incumbent serving terminally ill patients in similar settings and often partnering with the same hospital systems that refer to Morning Light.
- Halcyon Hospice (Kline Galland): A Seattle-area nonprofit operating hospice and residential hospice housing for the Jewish community and broader population, including the Herzl-Niederwerfer House. Comparable as an established hospice residential-care operator with a similar donor-supported residential hospice model.
Direct peers
- Joseph's House: A free residential hospice home in Washington, D.C. serving terminally ill individuals experiencing homelessness or poverty. Closest direct analog to Morning Light in mission (free end-of-life housing), resident profile, and no-cost-to-resident model, with 24/7 caregiving and donor-supported operations.
- Gennesaret Free Clinics: An Indianapolis-based nonprofit providing free medical and dental care to uninsured and low-income individuals. Morning Light partner organization that addresses a related unmet-need segment of Indianapolis's underserved population, comparable in donor-supported, no-cost-to-patient mission.
- CICOA Aging & In-Home Solutions: Central Indiana's primary Area Agency on Aging, providing case management, in-home services, and caregiver support for older adults. Listed as a Morning Light partner and serves the same low-income senior demographic with overlapping supportive-service offerings across Indianapolis.
- Ronald McDonald House Charities of Central Indiana: An Indianapolis nonprofit providing free housing for families of hospitalized children, with one of Morning Light's board directors sitting on its task force. Comparable as a donor-supported, free residential lodging nonprofit serving vulnerable populations with a hospital-referral-driven model.
- Meals on Wheels of Central Indiana: A regional nonprofit delivering meals and wellness services to homebound seniors and disabled individuals in Central Indiana. Comparable in nonprofit-supported services for low-income seniors in the same Indianapolis geography, including meal service overlapping with Morning Light's home-cooked-meals offering.
- Joys House: An Indianapolis nonprofit providing adult day services and respite care for children and adults with cognitive or physical frailties and their caregivers. Listed as a Morning Light partner and serves an overlapping frail/low-income population with daytime caregiver support.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Morning Light social profiles
Digital presenceMorning Light financial estimates
Financial estimateRevenue estimate
Valuation estimate
Morning Light leadership team
Management profileNumber of profiles
Profiles18 records
Morning Light subsidiaries and ownership
Company hierarchySubsidiaries1 record
Morning Light funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Morning Light M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Morning Light
What does Morning Light do?
Morning Light operates a 12-bed free residential hospice home on Pennwood Drive in Indianapolis providing 24/7 caregiving, home-cooked meals, private rooms with semi-private baths, and access to garden spaces for terminally ill individuals of low income with nowhere else to turn. Complementing this core service, the organization runs the Making Memories Program that fulfills personalized last wishes, a state-certified CNA Training Center in partnership with Crispus Attucks High School, the Pennwood Place 35-unit affordable senior apartment complex, and signature fundraising events (Night Light, Beach Ball, FORE THE LIGHT) supporting operations.
Is Morning Light a public or private company?
Morning Light is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Morning Light founded?
Morning Light was founded in 2004. It employs 11 to 50 people.
Where is Morning Light based?
Morning Light is headquartered in Indianapolis, United States, in the North America region.
How does Morning Light make money?
Six revenue lines are on record. Individual Donations are the primary driver. The others are monthly Giving Program (Making Memories Campaign), corporate Sponsorships & Grants, planned Giving & Estate Gifts, event Fundraising and in-Kind Donations.
Who are Morning Light's main competitors?
Broad incumbents on record are Visiting Nurse Association of Central Indiana, Heartland Hospice, AseraCare Hospice and Halcyon Hospice (Kline Galland). Direct peers are Joseph's House, Gennesaret Free Clinics, CICOA Aging & In-Home Solutions, Ronald McDonald House Charities of Central Indiana, Meals on Wheels of Central Indiana and Joys House.
Does Morning Light have an API?
No public API is recorded for Morning Light.
What industry is Morning Light in?
Morning Light's product category is Nonprofit Hospice and End-of-Life Care Services. Its primary akta.pro industry code is HLADABAF, Small Residential Care Homes (RCFE/Board & Care). Its NAICS code is 623312 and its SIC code is 8050.