The Rebel School
The Rebel School, operated by Enjoy Training Limited (UK), delivers free entrepreneurship and personal finance courses to unemployed, low-income, and underrepresented groups, funded by sponsoring councils, housing associations, corporations, and government bodies.
- Company typePrivate
- Founded2012
- HeadquartersWokingham, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Rebel School does
The Rebel School, operated by Enjoy Training Limited (UK private limited company, founded 2012), is a social-enterprise education provider offering free entrepreneurship and personal finance courses to unemployed, low-income, and underrepresented populations. The core product set comprises Rebel Business School (10-session in-person or 8-session virtual courses on starting a business without capital, plans, or qualifications), Rebel Finance School (10-session free personal finance course), the Rebel Mondays online series, and Rebel+ (an alumni platform at plus.therebelschool.com). Teaching is built on proprietary methodologies — chiefly the Mini-Experiment Method, the GIFT Marketing Framework, and a No-Money Business Launch approach — and is delivered via WordPress, Canva, Eventbrite, Zoho CRM, and Google/Microsoft/Oracle cloud infrastructure.
The business model is essentially B2B partner-funded: courses are free to individual participants and paid for by sponsoring organisations (UK councils such as Westminster, Camden, Kent, and Croydon; housing associations including Notting Hill Genesis, Peabody, and Guinness Partnership; corporate partners such as Google, Microsoft, Hilton, PepsiCo, and SumUp; and government bodies including the Scottish Government). Reported cost per participant is £208 versus an industry average of £2,156, positioning the proposition on unit economics and measurable social impact (£28.9M estimated total economic return in 2025; 65,000+ people helped globally since 2012 across 11+ countries). The organisation generates no direct consumer revenue; the secondary Rebel+ premium community is offered to alumni as ongoing support rather than as a monetised tier.
The Rebel School firmographics
Firmographics- Name
- The Rebel School
- Legal name
- Enjoy Training Limited
- Website
- https://therebelschool.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Rebel School, operated by Enjoy Training Limited (UK), delivers free entrepreneurship and personal finance courses to unemployed, low-income, and underrepresented groups, funded by sponsoring councils, housing associations, corporations, and government bodies.
- Ownership category
- akta.pro rank
The Rebel School industry classification
Industry- Product category
- Entrepreneurship Education
- NAICS
- All Other Schools and Instruction (61169), Business and Secretarial Schools (61141)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Small Business & Entrepreneurship Community Education (EDAAAFAK)
Keywords
Where The Rebel School is headquartered
LocationHeadquarters
- HQ city
- Wokingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Rebel School business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Partner/Corporate Sponsorship: Courses are entirely free for participants and funded by partners (councils, housing associations, corporations, government bodies) who pay Rebel to deliver entrepreneurship training programs. The revenue comes from B2B partnerships where partners fund courses to achieve social impact outcomes (helping residents start businesses, economic activation, social mobility metrics). Cost per participant is £208 compared to £2,156 industry average.
- Rebel+ Premium Community: Premium community platform (plus.therebelschool.com) offering additional resources, course notes, and ongoing support for graduates. This appears to be a free premium tier for course alumni rather than a separate paid product.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Other | All courses completely free - fully funded by partners |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
The Rebel School product offering
Product offeringCore offering
The Rebel School delivers free, action-based entrepreneurship and personal finance education to individuals who face barriers to traditional business support. Courses are delivered in-person at partner venues across the UK and globally, and virtually online, and are entirely funded by partner organisations (councils, housing associations, corporations, and government bodies) seeking to deliver social impact outcomes. No business plan, funding, prior qualifications, or fees are required from participants.
Product overview
The Rebel School is an educational platform offering free, fully-funded business and finance courses. The core portfolio consists of Rebel Business School (in-person 10 sessions or virtual 8 sessions) for entrepreneurship education and Rebel Finance School (10-session on-demand/virtual) for personal finance. Supporting offerings include Rebel+ (alumni platform with extended resources) and Course Notes. The Rebel Mondays virtual course and location-specific in-person courses (like Hartlepool) provide flexible delivery formats. All courses use the Mini-Experiment Method emphasizing action-based learning without requiring business plans, funding, or debt.
Differentiator
Problem solved
Functional benefit
Products and services
- Rebel Business School A free business programme available in-person (10 sessions) and online (8 sessions), teaching participants to launch or grow a business or side hustle without a business plan, funding, or prior experience. Built around the Mini-Experiment Method and used by individuals facing unemployment, underemployment, or limited capital.
- Rebel Finance School A free 10-session on-demand and virtual personal finance course covering budgeting, debt management, investing, and retirement planning, created by Alan and Katie Donegan (BEM recipients for services to financial education).
- Start Your Rebel Business Online (Rebel Mondays)
Quantifiable outcome
- 65,000+ people helped globally since 2012
- +5 more outcomes
Companies that use The Rebel School
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
The Rebel School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
The Rebel School partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered core and minor.
- Westminster CouncilcoreUK local authority partner funding Rebel courses to support local entrepreneurship and economic development in Westminster area.
- UK GovernmentcoreGovernment partner supporting Rebel programs across the UK to promote entrepreneurship and social mobility.
- Scottish GovernmentcoreGovernment partner with Fair Work First commitments, supporting Rebel operations across Scotland.
- GoogleminorCorporate partner supporting Rebel programs, providing technology resources and credibility.
- WWFcoreEnvironmental organization partnered with Rebel Business School Colombia for 'Generación 10 Emprende' programme combining environmental focus with entrepreneurship training.
- University of OxfordminorAcademic partner; Rebel has been invited to deliver training at Russell Group universities including Oxford.
- Henley Business SchoolminorBusiness school partner providing academic credibility and potential collaboration in entrepreneurship education.
- Santander UniversitiesminorBanking group's universities program supporting entrepreneurship education across UK universities.
- HiltonminorCorporate partner providing venue support or sponsorship for Rebel courses.
- PepsiCominorCorporate partner supporting Rebel programs as part of social impact initiatives.
- Housing Associations (Various)coreMultiple housing association partners including Notting Hill Genesis, Peabody, Guinness Partnership, Places for People, Southern Housing, Sovereign Network Group. These partners fund Rebel courses for their residents to support social mobility and economic development.
- UK Councils (Multiple)coreMultiple UK council partners including Camden Council, Croydon Council, Kent County Council, Newham Council, Tower Hamlets Council, Brent Council, West Berkshire Council, Isle of Wight Council, Warwickshire County Council, Surrey County Council, Wiltshire Council, and Royal Boroughs of Kensington and Chelsea and Windsor and Maidenhead. These public sector partners fund and host Rebel courses in their communities.
- PFC TrustcoreSocial impact organization sponsoring Hartlepool Rebel Business School course, enabling free access for local residents.
- Smurfit KappaminorPackaging company partner supporting Rebel entrepreneurship programs.
- VeoliaminorEnvironmental services company partner supporting Rebel programs.
- Tide BankminorBusiness banking partner supporting Rebel entrepreneurs with banking solutions.
- Anna-MoneyminorBusiness financial tools partner supporting Rebel entrepreneurs with financial management.
- Derwent LondonminorProperty developer partner supporting Rebel programs.
- British LandminorProperty company partner supporting entrepreneurship in their communities.
- GrosvenorminorProperty and estate management company partner supporting local communities.
- WatesminorConstruction and support services company partner supporting Rebel programs.
- Mount AnvilminorProperty developer partner supporting local entrepreneurship initiatives.
- SercominorFacilities management company partner supporting community programs.
- inDriveminorRide-hailing/technology company partner supporting entrepreneurship programs.
- Boston CollegeminorEducational institution partner supporting Rebel courses.
- SETU (South East Technological University)minorHigher education partner in Ireland supporting Rebel programs.
- SumUpminorPayments company partner providing point-of-sale solutions for Rebel entrepreneurs.
Scale indicators10 records
Recent moves13 records
Expansion highlights6 records
The Rebel School competitors and assessment
Company assessmentDirect peers
- Prince's Trust: Major UK charity running an Enterprise Programme that supports young and disadvantaged people into self-employment. Comparable mission, similar target demographic (unemployed/underrepresented), and similar reliance on partner and government funding.
- Start Up Loans: UK government-backed delivery partner providing startup loans, mentoring, and free business education to early-stage founders. Closest functional competitor in the 'free business support for disadvantaged founders' category in the UK.
- Enterprise Nation: UK small business support community and platform founded by Emma Jones. Directly comparable to Rebel as a UK-based provider of free/affordable entrepreneurship resources, networking, and learning for early-stage founders and SMBs.
- Hatch Enterprise: UK social enterprise supporting underrepresented entrepreneurs with incubation, training, and community. Highly comparable in mission (equity-focused entrepreneurship) and in relying on corporate and public sector partners to fund programmes.
- UnLtd: UK foundation for social entrepreneurs providing awards, mentoring, and learning. Comparable as a UK-based, partner-funded organisation that helps under-resourced founders start ventures, with a similar funder mix.
- Y Combinator Startup School: Free online startup education program from Y Combinator. Comparable in offering free, action-oriented entrepreneurship education to first-time founders globally, though delivered virtually rather than in-person.
- Money and Pensions Service (MaPS): UK government-backed body that delivers free financial education and guidance, including through funded partners. The closest analogue to Rebel Finance School in terms of mission, audience, and public sector delivery model.
Broad incumbents
- Udemy: Global marketplace for online courses including extensive business and personal finance content. Comparable as a low-cost alternative channel for self-directed entrepreneurship learning, though transactional rather than partner-funded.
- Coursera: Global online learning platform with a broad catalogue of entrepreneurship and finance courses. Comparable as an alternative channel for free or low-cost business education, but lacks Rebel's in-person, partner-funded, social-impact model.
Emerging players
- Techstars Startup Weekend: Global event-driven entrepreneurship bootcamps operating in dozens of countries. Comparable to Rebel's intensive 8-10 session course format and global footprint, though focused on tech startup ideation rather than self-employment for underserved groups.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Rebel School social profiles
Digital presenceThe Rebel School compliance and trust
Trust signalCompliance2 records
The Rebel School financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Rebel School leadership team
Management profileNumber of profiles
Profiles8 records
The Rebel School subsidiaries and ownership
Company hierarchySubsidiaries2 records
The Rebel School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Rebel School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Rebel School
What does The Rebel School do?
The Rebel School delivers free, action-based entrepreneurship and personal finance education to individuals who face barriers to traditional business support. Courses are delivered in-person at partner venues across the UK and globally, and virtually online, and are entirely funded by partner organisations (councils, housing associations, corporations, and government bodies) seeking to deliver social impact outcomes. No business plan, funding, prior qualifications, or fees are required from participants.
Is The Rebel School a public or private company?
The Rebel School is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Rebel School founded?
The Rebel School was founded in 2012. It employs 11 to 50 people.
Where is The Rebel School based?
The Rebel School is headquartered in Wokingham, United Kingdom, in the Europe region.
How does The Rebel School make money?
Two revenue lines are on record. Partner/Corporate Sponsorship is the primary driver. The others are rebel+ Premium Community.
Who are The Rebel School's main competitors?
Direct peers on record are Prince's Trust, Start Up Loans, Enterprise Nation, Hatch Enterprise, UnLtd, Y Combinator Startup School and Money and Pensions Service (MaPS). Broad incumbents are Udemy and Coursera. Techstars Startup Weekend is listed as an emerging player.
Does The Rebel School have an API?
No public API is recorded for The Rebel School.
What industry is The Rebel School in?
The Rebel School's product category is Entrepreneurship Education. Its primary akta.pro industry code is EDAAAFAK, Small Business & Entrepreneurship Community Education. Its NAICS code is 61169 and its SIC code is 8200.