We Are Live (WAL)

What We Are Live (WAL) does

We Are Live (WAL), legally WAL AS, is a Norwegian private creative and advertising agency headquartered in Oslo at Karenslyst Allé 5. Founded in 2014, the firm employs 51-100 people and delivers a bundled set of creative services organized under five categories — Advertising (Reklame), Design, Content (Innhold), Media, and Sponsorship & Events. Its client base is overwhelmingly Norwegian, spanning retail (Coop, Extra, Obs, Obs BYGG), telecommunications (Altibox), beverages (Coca-Cola), pharmacy (Vitusapotek), food manufacturing (Dr. Oetker, Massimo Pizza, Dellia), real estate (Axer Eiendom), sports (Norsk Friidrett), photography (Norges Fotografforbund), equipment rental (Oslo Liftutleie), and select NGOs (Mental Helse Ungdom, Greenpeace). Work for these clients ranges from packaging design and visual identity to multi-channel campaign development, content production, and event execution.

WAL does not develop technology products; its core competency is human creative services. The underlying "platform" is its in-house creative team and its portfolio of brand work, organized and presented on its website (wal.no) as the primary commercial asset. The go-to-market motion is direct, enterprise-grade sales: the firm acquires clients through direct engagement with brand managers and marketing departments at Norwegian enterprises, with the portfolio website serving as the dominant top-of-funnel marketing mechanism rather than paid acquisition.

The business model is project-based professional services revenue: fees are generated through scoped engagements — advertising campaigns, visual identity creation, content production, media planning, and event production — with pricing not publicly disclosed and quoted per engagement. Multiple repeat engagements with anchor clients (Coop across Kebab/Gyros packaging, Äääänglamark, and Mega; Extra across Omvendt psykologi, Extra besøker, and Lærerens eple; Altibox across digital-safety work) indicate a retention-driven revenue model. The firm is privately held with no disclosed funding rounds, parent company, or institutional investors, and its ownership structure is not otherwise documented in the source data.

Name

We Are Live (WAL)

Legal name

WAL AS

Website

https://wal.no

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

We Are Live (WAL) is a Norwegian creative advertising agency in Oslo, founded 2014, delivering advertising, design, content, media, and event services to Norwegian brands and multinationals across retail, telecom, beverages, food, and nonprofit sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: WAL generates revenue through project-based creative engagements with brand clients, including advertising campaigns, visual identity work, content creation, and event production. Revenue is derived from professional service fees for creative strategy, design, and production services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

We Are Live (WAL) is a Norwegian creative advertising agency that develops advertising campaigns, visual identity designs, content productions, media plans, and sponsorship/event productions for brand clients. The agency's services are organized under the 'Tjenester' (Services) umbrella across categories of Reklame (Advertising), Design, Innhold (Content), Media, and Spons & Event. WAL serves Norwegian brands and multinationals operating in Norway, including Coca-Cola, Coop, Altibox, Extra, Obs, Greenpeace, and Dr. Oetker.

Product overview

We Are Live (WAL) is a Norwegian advertising and marketing agency offering a unified set of creative services. Their core offering consists of advertising campaigns, design, content production, media services, and sponsorship/event management, organized under their 'Tjenester' (Services) umbrella. The company showcases client work across categories including advertising (Reklame), design, content (Innhold), media, and Spons & Event.

Differentiator

Problem solved

Functional benefit

Products and services

• WAL Services (Tjenester) Unified suite of creative agency services covering advertising campaigns, visual identity design, content production, media planning, and sponsorship/event management for Norwegian brand clients across retail, telecom, food and beverage, healthcare, sports, and non-profit sectors.
• Advertising (Reklame) Advertising campaign development and execution for brand clients, including multi-channel campaigns, communication concepts, and campaign films.
• Design Visual identity creation, packaging design, and brand design services for clients including Coop, Massimo Pizza, Dellia, and Norsk Friidrett.
• Content (Innhold) Content production and content concept development for digital and integrated campaigns, including work for Norges Fotografforbund, Coca-Cola, and Extra.
• Sponsorship & Event (Spons & Event) Event planning and execution, sponsorship activations, and event content production including Coke Studio Secret Sessions for Coca-Cola and Gullblyanten vignette work.

Named customers19 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Direct peers

• TRY Apt: TRY is one of Norway's largest independent creative agencies, offering advertising, design and content services to Norwegian and Nordic enterprise brands. Directly comparable in scale, service mix and Oslo-based operating model.
• ANTI Advertising: ANTI is an Oslo-headquartered creative agency with a similar independent positioning, serving Norwegian brands across advertising, branding and content. Comparable footprint, talent model and creative-pedigree narrative to WAL.
• Sweetpunk: Oslo-based independent creative agency serving Norwegian brands with advertising, design and digital content. Direct independent-creative peer to WAL in scale, service mix and Oslo geography.

Regional players

• Forsman & Bodenfors: Sweden-based creative agency with strong Nordic-enterprise client base and a creative-award pedigree comparable to WAL's Gullblyanten recognition. Operates in the same Scandinavian creative category but in Sweden rather than Norway.
• Åkestam Holst: Stockholm-based independent creative agency part of the NoA network, serving major Nordic and international brands with integrated campaigns. Direct creative-category competitor operating just across the Scandinavian border from WAL.

Broad incumbents

• McCann Oslo: Oslo office of global advertising network McCann Worldgroup, offering full-service advertising, media and creative services to Norwegian enterprises. Competes for the same brand-client RFPs as WAL but with broader network resources and global tooling.
• Publicis Oslo: Oslo office of Publicis Groupe, providing advertising, media, design and digital services to Norwegian and multinational brands. Competes against WAL in Norwegian creative pitches with larger parent-group buying and data capabilities.
• Ogilvy Norway: Norwegian operations of Ogilvy (WPP), delivering advertising, branding and content services to enterprise clients. Direct overlap with WAL's full-service creative offering but backed by WPP-scale resources.
• DDB Oslo: Norwegian arm of DDB Worldwide (Omnicom), providing creative advertising and integrated marketing services. Competes for the same Norwegian enterprise creative mandates as WAL with global network leverage.
• Saatchi & Saatchi Oslo: Oslo office of Saatchi & Saatchi (Publicis), offering advertising, content and brand services. Overlaps with WAL on Norwegian creative mandates for consumer and retail brands, with international network reach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/we-are-live-as

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Are Live (WAL)