Try Apt
Try Apt is the digital products and eCommerce sub-brand of TRY (TRY-huset), a Norwegian full-service marketing communications group of ~400 employees across Norway, Sweden, and Latvia, generating NOK 1.26B turnover (2023) through creative, digital, technology, and AI services for enterprise Nordic brands.
- Company typePrivate
- Founded1998
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Try Apt does
Try Apt is the digital products and eCommerce sub-brand within TRY (TRY-huset / TRY AS), a Norwegian full-service marketing and communications group founded in 1998 with Try Apt established in 2007. The group operates through a portfolio of sub-brands spanning advertising (TRY Reklame), consulting (TRY Råd), media and performance (TRY Opt), brand design (TRY Design), technology and digital services (TRY Dig), film production (TRY Studio), and digital products/eCommerce (TRY Apt). TRY AS is majority-owned (60%) by Norwegian industrial investor Ferd with the remaining 40% held by employees, and is headquartered at Øvre Slottsgate 8, Oslo, with offices in Bergen, Larvik, Trondheim, Stockholm, Gothenburg, and Riga, employing approximately 400 people. FY2023 reported turnover of NOK 1.26 billion and operating revenue of NOK 539 million.
The group's underlying capabilities span creative advertising, brand strategy, digital experience design, marketing technology implementation, eCommerce platform builds, film production, and increasingly AI-driven services. Core technology components include HubSpot Diamond-tier CRM implementations across all Hubs, certified Klaviyo and Voyado marketing automation integrations, MACH-architecture eCommerce stacks (Commercetools, Algolia, Sanity, Omnium, Bluestone PIM), WebGL-based 3D interactive experiences, and Anthropic Claude AI services delivered through one of Norway's first Anthropic partnerships. TRY has built applied AI capabilities including proprietary tool Svipp (launched June 2026), automated film-versioning systems producing 422 localized films for Røde Kors, and AI visualization solutions for live broadcasts. Award recognition includes Cannes Lions Gold, D&AD pencils, Eurobest Gold, Epica Grand Prix, and Gulltaggen 2023 Best in Show, and TRY has been named "Norway's best agency" for 22 consecutive years.
TRY generates revenue through two primary streams: (1) creative and advertising services delivered as professional services via project fees, retainers, and performance-based arrangements for enterprise brands such as IKEA, Norwegian, DNB, Telenor, Vipps, Telia, Volkswagen, ORKLA, Ringnes, Rema 1000, Circle K, SATS, Helsedirektoratet, Norsk Tipping, and WWF; and (2) digital marketing and technology services delivered as managed services and consulting engagements, particularly HubSpot, Klaviyo, Voyado, and Claude implementations. Pricing is custom and project-based with multi-year contracts; no standardized pricing is publicly disclosed. Go-to-market combines enterprise direct sales via dedicated account teams for large Nordic brands and inside sales for mid-market clients, primarily in Norway with growing presence across Sweden, the broader Nordics, and the Baltics. Customer segments span large enterprises and brands (primary), mid-market companies seeking marketing technology implementation, and Norwegian government/public sector clients.
Try Apt firmographics
Firmographics- Name
- Try Apt
- Legal name
- TRY AS
- Website
- https://try.no
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Try Apt is the digital products and eCommerce sub-brand of TRY (TRY-huset), a Norwegian full-service marketing communications group of ~400 employees across Norway, Sweden, and Latvia, generating NOK 1.26B turnover (2023) through creative, digital, technology, and AI services for enterprise Nordic brands.
- Ownership category
- akta.pro rank
Try Apt industry classification
Industry- Product category
- Advertising and Marketing Services
- NAICS
- Advertising Agencies (541810), Computer Systems Design and Related Services (5415), Computer Systems Design Services (541512), Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where Try Apt is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices6 records
Markets served
Try Apt business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Creative and Advertising Services: Brand strategy, advertising campaigns, creative production, and campaign management for major Norwegian and Nordic brands. Revenue generated through project fees, retainers, and performance-based arrangements.
- Digital Marketing and Technology Services: HubSpot implementations, Klaviyo integrations, and digital marketing services delivered as managed services and consulting engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels11 records
Try Apt product offering
Product offeringCore offering
Try Apt is the digital products and creative technology agency within the TRY-huset group, developing, building, and operating efficient digital services and customer-focused platforms. It delivers integrated brand strategy, advertising campaigns, digital transformation, and marketing technology solutions including HubSpot CRM implementations, Klaviyo marketing automation, and headless eCommerce platform development, breaking down silos between marketing, sales, customer service, and IT for major Nordic enterprise clients.
Product overview
TRY is a full-service marketing communications group organized as a multi-brand portfolio. The core companies include TRY Reklame (advertising), TRY Råd (consulting), TRY Opt (media/performance/production), TRY Design (brand/visual identity), TRY Studio (film/animation), TRY Dig (technology), and TRY Apt (digital products/eCommerce). TRY Dig serves as the technology arm, developing digital services and managing HubSpot implementations as a Diamond partner. TRY Apt focuses on digital products and eCommerce. The group acquired Frend eCommerce (TRY eCommerce), Made People (TRY Stockholm), and Beining & Bogen (app development) in recent years. New AI offerings include Svipp (proprietary AI product) and Claude AI services through Anthropic partnership. The group operates across Norway (Oslo, Bergen, Larvik, Trondheim), Sweden (Stockholm, Gothenburg), and Latvia (Riga), with approximately 400 employees and NOK 1.26 billion turnover (2023).
Differentiator
Problem solved
Functional benefit
Brands
- TRY Reklame: Advertising that creates communication which engages and touches
- TRY Råd
- TRY Opt
- TRY Design
- TRY Dig
- TRY Studio
- TRY Apt
- TRY eCommerce
- Beining & Bogen
Products and services
- Creative and Advertising Services Full-service advertising and creative services including concept development, campaign development, communication strategy, branding, social media, marketing planning, and campaign sites for enterprise clients.
- Digital Product and eCommerce Development (TRY Apt) Development of digital products and eCommerce platforms, building and operating efficient customer-focused digital services that break down silos between marketing, sales, customer service, and IT.
- HubSpot CRM Implementation Services HubSpot Diamond partner implementation, migration, configuration, and ongoing management services across Sales Hub, Service Hub, Marketing Hub, Content Hub, Operations Hub, and Commerce Hub modules for Norwegian and Nordic clients.
- Klaviyo Marketing Automation Services Implementation, configuration, and optimization of Klaviyo for eCommerce and DTC brands including email and SMS automation, customer data analytics, and integration with Shopify and Centra platforms.
- Svipp AI Solution AI-powered proprietary solution launched by TRY in June 2026, expanding TRY's AI offerings beyond the Anthropic Claude partnership.
- Claude AI Services AI consulting and implementation services using Anthropic Claude for Norwegian businesses, including implementation support, competence building through courses, custom AI agents, and culture and change management support.
- Film and Moving Image Production (TRY Studio) Professional film production services including commercials, explainer films, social media content, motion and animation, 3D/VFX, TV and digital film production, sound design and music, motion branding, and title sequences.
- Brand Development and Design Services Brand development, visual identity, and design services across physical, printed, and digital surfaces, developing clear concepts at the intersection of strategy, visual identity, and communication.
- Strategy and Communications Consulting Consulting services at the intersection of strategy, creativity, and technology, with team backgrounds in politics, journalism, and business; representing international chain Kreab in Norway.
- Media, Performance, and Production Services Media strategy, insight, analysis, content production, and media procurement across digital and traditional channels, part of the Independent Nordic Network (INN).
- Voyado Loyalty Platform Services Implementation of Voyado loyalty and marketing automation platform to help brands create stronger customer relationships and increased profitability through personalized communication.
Quantifiable outcome
- Multiple Cannes Lions Gold, D&AD awards, Eurobest Gold, and Epica Grand Prix wins demonstrating creative excellence
- +1 more outcomes
Companies that use Try Apt
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Try Apt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability12 records
Try Apt partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- AnthropiccoreOfficial Claude AI partner enabling AI-powered creative development and automation capabilities within agency workflows and client solutions.
- HubSpotcoreDiamond tier partner status with certified HubSpot implementation, training, and optimization capabilities serving Norwegian and Nordic clients.
- WPPmajorStrategic alliance with global communications services company WPP, enabling expanded global reach and capabilities for Norwegian clients.
- KreabcoreKreab represents Try Apt in Norway, providing public relations and communications advisory services to complement agency offerings.
- KlaviyocoreEmail marketing and automation platform partnership delivering sophisticated customer communication and segmentation solutions.
- ABBY.WORLDmajorMerger and partnership creating combined entity serving Norwegian and international markets with expanded creative and digital capabilities.
Scale indicators5 records
Recent moves10 records
Expansion highlights5 records
Try Apt competitors and assessment
Company assessmentDirect peers
- BBDO Oslo: Norwegian arm of BBDO Worldwide, providing advertising, brand strategy, and creative services to Norwegian enterprise clients. Direct competitor for the same pitches TRY Reklame and TRY Design pursue.
- McCann Oslo: Norwegian office of the McCann global network, offering integrated creative, media, and communications services. Competes head-to-head with TRY Reklame and TRY Opt on multinational client work in Norway.
- Forsman & Bodenfors: Stockholm-based creative agency with a globally awarded portfolio and similar multi-disciplinary service model. Comparable to TRY as a Nordic creative leader competing for the same regional and international brand work.
- Åkestam Holst: Leading Nordic (Stockholm-based) creative agency with a similar award-winning profile and roster of premium Nordic brands. Directly comparable on creative credentials, client caliber, and the Swedish/Norwegian cross-border dynamic TRY faces with TRY Stockholm.
- Anorak: Norwegian creative agency known for IKEA Norway campaigns and award-winning work. Directly competes with TRY Reklame on Norwegian creative accounts and pitches for the same brand-side CMOs.
- Nord DDB: Nordic arm of the DDB network with offices in Norway, Sweden, Denmark, and Finland. Competes with TRY for the same Norwegian and Nordic enterprise creative and integrated campaign briefs.
- Kitchen (NoA): Norwegian creative agency now part of the Nordic agency network NoA / The North Alliance. Directly competes with TRY in Norway on creative pitches and shares the same multi-brand Nordic network competitive dynamic.
Broad incumbents
- Dentsu Norway: Norwegian operations of Dentsu International, providing creative, media, and CXM services at global scale. Competes with TRY Opt and TRY Dig for media, performance, and digital transformation engagements with large Nordic clients.
- The North Alliance / NoA: Nordic agency holding company aggregating multiple specialist agencies across creative, media, digital, and PR. A broader incumbent that competes with TRY's multi-brand portfolio structure and tries to offer clients a one-stop Nordic alternative.
- Publicis Norway: Norwegian presence of Publicis Groupe, offering creative, media, data, and technology services through its Power of One model. A broader global incumbent that competes with TRY's integrated offering for enterprise accounts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Try Apt social profiles
Digital presenceTry Apt compliance and trust
Trust signalCompliance3 records
Try Apt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Try Apt leadership team
Management profileNumber of profiles
Profiles14 records
Try Apt subsidiaries and ownership
Company hierarchySubsidiaries15 records
Try Apt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Try Apt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Try Apt
What does Try Apt do?
Try Apt is the digital products and creative technology agency within the TRY-huset group, developing, building, and operating efficient digital services and customer-focused platforms. It delivers integrated brand strategy, advertising campaigns, digital transformation, and marketing technology solutions including HubSpot CRM implementations, Klaviyo marketing automation, and headless eCommerce platform development, breaking down silos between marketing, sales, customer service, and IT for major Nordic enterprise clients.
Is Try Apt a public or private company?
Try Apt is a private company. It is classified as corporate owned and is currently operating.
When was Try Apt founded?
Try Apt was founded in 1998. It employs 11 to 50 people.
Where is Try Apt based?
Try Apt is headquartered in Oslo, Norway, in the Europe region.
How does Try Apt make money?
Two revenue lines are on record. Creative and Advertising Services are the primary driver. The others are digital Marketing and Technology Services.
Who are Try Apt's main competitors?
Direct peers on record are BBDO Oslo, McCann Oslo, Forsman & Bodenfors, Åkestam Holst, Anorak, Nord DDB and Kitchen (NoA). Broad incumbents are Dentsu Norway, The North Alliance / NoA and Publicis Norway.
Does Try Apt have an API?
No public API is recorded for Try Apt.
What industry is Try Apt in?
Try Apt's product category is Advertising and Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.