Prevail Bank
Prevail Bank is a privately-held community bank founded in 1934, serving personal and business customers across central Wisconsin through nine physical branches, full-service digital banking, and a comprehensive suite of mortgage and commercial lending products.
- Company typePrivate
- Founded1934
- HeadquartersMedford, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Prevail Bank does
Prevail Bank is a privately-held community bank founded in 1934 and headquartered in Stevens Point, Wisconsin. The bank operates nine physical branches across central and western Wisconsin in Baraboo, Eau Claire, Marshfield, Medford, Owen, Phillips, Stevens Point, Wausau, and Wisconsin Rapids, serving personal and business customers through a relationship-based community banking model. The institution is FDIC insured and operates under NMLS# 490977 for mortgage lending, with leadership including President and CEO Nathan Quinnell and COO Connie Zuleger. Prevail Bank positions itself as a local alternative to national banks, emphasizing community engagement, charitable giving, and financial education alongside regulated banking services.
The product portfolio spans personal banking (multiple checking account variants including Simply Free, Cash Back, Premium Interest at up to 3.05% APY, and 50+ Checking; savings with the Savings Makes Cents round-up program; CDs; HSAs; retirement accounts; and credit cards with 0% intro APR offers) and a comprehensive lending suite covering conventional, FHA, USDA, VA, construction, home equity, land purchase, and consumer loans for consumers, plus SBA loans and commercial real estate financing for businesses. Digital banking capabilities include web and mobile applications with bill pay and mobile deposit, Credit Sense free credit monitoring, ClickSWITCH & CardSwap for account migration, Business Resource Manager with Remote Deposit for SMB treasury operations, Positive Pay fraud detection, and a third-party MortgageWebCenter integration for digital mortgage applications. Investment services are offered through a Nest Egg platform, and identity theft protection via ID TheftSmart.
Revenue is generated through traditional banking streams: net interest income on loan portfolios, deposit account and transaction fees, mortgage origination and servicing income, commercial lending spreads, and treasury management service charges. Pricing models vary by product — fee-free retail checking, promotional high-yield interest-bearing checking (3.05% APY), 0% introductory credit card APR for 21 billing cycles, construction loan rates starting at 3.99%, and freemium digital tools — but revenue figures are not publicly disclosed. Go-to-market is direct-to-consumer and direct-to-SMB via the branch network, online account opening (open.prevail.bank), content marketing through the Prevail Today blog, active social media presence, and community engagement programs including Junior Achievement financial literacy partnerships, Free Community Shred Days, and a charitable contributions program that scaled to $109,945 across 25 nonprofits in Spring 2026.
Prevail Bank firmographics
Firmographics- Name
- Prevail Bank
- Legal name
- Prevail Bank
- Website
- https://prevail.bank
- Company type
- Private
- Founded year
- 1934
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Prevail Bank is a privately-held community bank founded in 1934, serving personal and business customers across central Wisconsin through nine physical branches, full-service digital banking, and a comprehensive suite of mortgage and commercial lending products.
- Ownership category
- akta.pro rank
Prevail Bank industry classification
Industry- Product category
- Community Banking
- NAICS
- Depository Credit Intermediation (5221)
- SIC
- State Commercial Banks (6022), Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC)
Keywords
Where Prevail Bank is headquartered
LocationHeadquarters
- HQ city
- Medford
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Prevail Bank business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Interest Income: Traditional banking revenue from interest earned on loans including home mortgages, commercial loans, personal loans, and credit cards
- Deposit Account Fees: Various fee income from checking accounts, savings accounts, CDs, and other deposit products
- Mortgage Banking: Home loan origination and lending services including purchase loans, refinance, construction loans, and government-backed loans (FHA, USDA, VA)
- Commercial Lending: Business loans and SBA loans for commercial customers
- Treasury Management Services: Cash management and treasury services for business customers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Simply Free Checking - No monthly minimums or service fees |
| Subscription | Monthly | Premium Interest Checking - Earn up to 3.05% APY |
| Transaction based/ take rate | Monthly | Credit Cards - 0% intro APR for 21 billing cycles |
| Other | Pay-as-you-go | Home Construction Loans - rates as low as 3.99% during construction |
| Freemium | Monthly | Credit Sense - Free service for Prevail Bank customers |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Prevail Bank product offering
Product offeringCore offering
Prevail Bank is a Wisconsin-based community bank that delivers personal and business banking products and services — including checking, savings, CDs, IRAs, HSAs, credit cards, consumer loans, home mortgages (conventional, FHA, USDA, VA, construction, equity, land), commercial/SBA lending, and treasury management — through nine physical branch locations across central Wisconsin combined with a full digital banking platform (online and mobile banking). The bank earns revenue primarily from interest income on its loan portfolio and from deposit and treasury management service fees, and supports its offerings with value-added tools such as Credit Sense credit monitoring, ClickSWITCH account switching, Remote Deposit, Positive Pay fraud detection, ID TheftSmart identity protection, and investment services through Nest Egg.
Product overview
Prevail Bank is a community bank offering a comprehensive suite of personal and business banking products through a unified digital banking platform plus physical branch network. The personal banking suite includes multiple checking account variants (Simply Free, Cash Back, Premium Interest at 3.05% APY, and 50+), savings accounts with the Savings Makes Cents round-up program, CDs, Health Savings Accounts, and retirement accounts. The lending portfolio spans home purchase loans (conventional, FHA, USDA, VA), home equity and construction loans, land purchase loans, consumer loans, and commercial lending including SBA loans. Digital banking features encompass online and mobile banking, Credit Sense (free credit monitoring), ClickSWITCH for account switching, and treasury management tools for businesses including Remote Deposit and Positive Pay fraud protection. The bank also offers investment services through Nest Egg, identity theft protection via ID TheftSmart, and maintains an active community giving program supporting Wisconsin nonprofits.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Checking Accounts Multiple consumer checking account options with varying fee structures, interest, and rewards, targeted at everyday consumers in central Wisconsin including students, adults, and customers aged 50+.
- Savings Accounts Personal savings accounts with an optional automatic round-up savings feature, designed for consumers seeking to grow savings incrementally.
- Certificates of Deposit (CDs) Fixed-term time deposit accounts with competitive published rates, available to personal banking customers.
- Health Savings Accounts (HSAs) Tax-advantaged savings accounts for individuals with high-deductible health plans to cover qualified medical expenses.
- Retirement Accounts (IRAs) Individual Retirement Accounts and related retirement planning products for personal customers.
- Credit Cards Consumer credit card products offering promotional 0% introductory APR for 21 billing cycles, available to personal banking customers.
- Home Purchase Loans (Conventional, FHA, USDA, VA) Residential mortgages for purchasing primary residences, including conventional, FHA, USDA, and VA loan products with flexible down payment options for first-time and government-eligible buyers.
- Home Equity Loans Loans that use the borrower's home equity as collateral, allowing homeowners to borrow against property value.
- Home Construction Loans Construction financing for new residential builds, with promotional rates as low as 3.99% during the construction phase.
- Home Loan Refinance Refinance mortgages allowing existing homeowners to replace existing home loans with new terms.
- Land Purchase Loans Financing for purchasing land intended for future home construction or investment purposes.
- Consumer Loans Personal-purpose loans including auto loans and debt consolidation for individual borrowers.
- Business Checking Commercial checking accounts designed for business financial management, offered to small and mid-sized business customers in central Wisconsin.
- Business Savings Tiered savings accounts designed for business owners to manage reserves and excess cash.
- Business CDs, CDARs & ICS Business certificates of deposit plus CDARs and ICS programs for business liquidity management and expanded FDIC insurance coverage.
- Commercial Lending
Quantifiable outcome
- Free credit score monitoring available to all digital banking customers
- +1 more outcomes
Companies that use Prevail Bank
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Prevail Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Prevail Bank partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- School District of PrenticeminorPrevail Bank contributed $20,000 for WIAA track & field renovations at Prentice School District. The completed track will allow the community to host sporting events and other activities that could generate revenue for the area.
- Junior Achievement of WI (Northcentral District)corePrevail Bank awarded $3,125 in support of financial literacy and career planning curriculum materials for Marathon County classrooms. Programs help youth develop financial literacy and career planning skills.
- Junior Achievement of WI (Portage & Wood Counties)corePrevail Bank allocated $3,125 for Junior Achievement financial literacy classroom programming for schools in Portage and Wood Counties service area.
- Habitat for Humanity of WI River AreaminorPrevail Bank donated $2,000 to the Home Repair Heroes Program that fixes houses for veterans, low-income, and disabled homeowners including handicap-accessible ramps and energy efficiency projects.
- Eric KundingercoreCommercial lender with over 10 years of banking and commercial lending experience at Prevail Bank. Serves as entrepreneurship instructor at Small Business Development Center and sits on its finance panel.
- Dawn Klesmith (NMLS# 681860)coreStevens Point mortgage lender who provided home loan services to customers including the VanArk family testimonial.
Scale indicators10 records
Recent moves5 records
Expansion highlights5 records
Prevail Bank competitors and assessment
Company assessmentDirect peers
- North Shore Bank: Wisconsin-headquartered community bank offering checking, savings, mortgages, and business banking with a similar focus on relationship-based community banking.
- Nicolet National Bank: Wisconsin-headquartered community bank with similar footprint across the state, offering personal/business banking, mortgages, and commercial lending - directly comparable product mix and geography to Prevail Bank.
- Citizens State Bank of La Crosse: Independent Wisconsin community bank offering personal and business banking, mortgages, and commercial lending in western Wisconsin - directly comparable community bank model.
- Wolf River Community Bank: Small Wisconsin community bank serving retail and small business customers in rural and suburban Wisconsin with a directly comparable community bank model.
- State Bank of Cross Plains: Wisconsin-based community bank offering deposit, lending, and digital banking services to retail and small business customers, with a comparable branch-based community model.
- Bank First Corporation: Wisconsin community bank holding company serving similar customer segments (consumers, small businesses, commercial clients) with deposit, lending, and treasury management products across the state.
- Denmark State Bank: Wisconsin community bank providing personal, business, and mortgage banking services to Wisconsin residents and businesses - similar community banking model and regulatory profile.
- Blackhawk Bank: Wisconsin community bank serving similar retail and small business customers with personal banking, mortgages, and commercial lending products in overlapping markets.
Broad incumbents
- Associated Banc-Corp: Wisconsin's largest homegrown bank holding company operating across the same Wisconsin geography as Prevail Bank, offering a much broader portfolio of personal, business, and commercial banking services as a scaled incumbent.
- BMO Harris Bank: Large Midwest regional bank with significant Wisconsin branch presence and full-service retail, mortgage, and commercial banking - represents the scaled-incumbent competitive pressure on Wisconsin community banks.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Prevail Bank social profiles
Digital presencePrevail Bank compliance and trust
Trust signalCompliance3 records
Prevail Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prevail Bank leadership team
Management profileNumber of profiles
Profiles5 records
Prevail Bank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prevail Bank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prevail Bank
What does Prevail Bank do?
Prevail Bank is a Wisconsin-based community bank that delivers personal and business banking products and services — including checking, savings, CDs, IRAs, HSAs, credit cards, consumer loans, home mortgages (conventional, FHA, USDA, VA, construction, equity, land), commercial/SBA lending, and treasury management — through nine physical branch locations across central Wisconsin combined with a full digital banking platform (online and mobile banking). The bank earns revenue primarily from interest income on its loan portfolio and from deposit and treasury management service fees, and supports its offerings with value-added tools such as Credit Sense credit monitoring, ClickSWITCH account switching, Remote Deposit, Positive Pay fraud detection, ID TheftSmart identity protection, and investment services through Nest Egg.
Is Prevail Bank a public or private company?
Prevail Bank is a private company. It is classified as unknown and is currently operating.
When was Prevail Bank founded?
Prevail Bank was founded in 1934. It employs 51 to 100 people.
Where is Prevail Bank based?
Prevail Bank is headquartered in Medford, United States, in the North America region.
How does Prevail Bank make money?
Five revenue lines are on record. Interest Income is the primary driver. The others are deposit Account Fees, mortgage Banking, commercial Lending and treasury Management Services.
Who are Prevail Bank's main competitors?
Direct peers on record are North Shore Bank, Nicolet National Bank, Citizens State Bank of La Crosse, Wolf River Community Bank, State Bank of Cross Plains, Bank First Corporation, Denmark State Bank and Blackhawk Bank. Broad incumbents are Associated Banc-Corp and BMO Harris Bank.
Does Prevail Bank have an API?
No public API is recorded for Prevail Bank.
What industry is Prevail Bank in?
Prevail Bank's product category is Community Banking. Its primary akta.pro industry code is FSABABAC, SME Deposits & Business Accounts (Operating, Savings, CDs). Its NAICS code is 5221 and its SIC code is 6022.