Give Them Ten
Give Them Ten is a Cincinnati-based nonprofit, founded in 2013 and operated by The Joanie Bernard Foundation, that promotes spay/neuter for cats through branded advocacy campaigns, education, and shelter partnerships across the U.S.
- Company typePrivate
- Founded2013
- HeadquartersCincinnati, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Give Them Ten does
Give Them Ten is a Cincinnati-based nonprofit advocacy organization, founded in 2013 and operated by The Joanie Bernard Foundation, dedicated to reducing cat overpopulation through spay/neuter promotion, public education, and community outreach. The organization serves three primary constituencies: pet cat owners, community cat caretakers, and animal shelters/rescues, with operational focus on the Greater Cincinnati, Dayton, and Northern Kentucky regions plus a growing national footprint via its licensee program.
The organization's core "products" are branded advocacy campaigns rather than technology. Its flagship is the Scooter the Neutered Cat™ mascot and the "It's Hip to Be Snipped" campaign, supplemented by sub-brands including The Great Debate, Mild Kingdom (TNR-focused), Neuterville Express (clinic finder/transport), and Scooter Shuttle (transport service). Educational resources are delivered through Scooter's Help Center FAQ, a blog, and a multi-platform social media presence. There is no proprietary technology platform; the underlying "stack" is a content and partnership infrastructure anchored on five registered trademarks and a network of regional shelter partners.
Give Them Ten's business model is a nonprofit hybrid: the majority of operating support is sourced from donations and grants through The Joanie Bernard Foundation, while a small commercial stream comes from the 2023-launched Licensee Program, which charges verified shelters and rescues a one-time $100 fee to access branded campaign materials. Distribution is entirely channel-based through shelter partners (UCAN, OAR, SPCA Cincinnati, Cincinnati Animal CARE, LFAW, Humane Society of Greater Dayton, SICSA, Boone County Animal Care & Control) and the licensee network. Go-to-market is community-led: grassroots outreach, events, and earned media rather than sales motion.
Give Them Ten firmographics
Firmographics- Name
- Give Them Ten
- Legal name
- The Joanie Bernard Foundation
- Website
- https://givethemten.org
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Give Them Ten is a Cincinnati-based nonprofit, founded in 2013 and operated by The Joanie Bernard Foundation, that promotes spay/neuter for cats through branded advocacy campaigns, education, and shelter partnerships across the U.S.
- Ownership category
- akta.pro rank
Give Them Ten industry classification
Industry- Product category
- Animal Welfare Advocacy
- NAICS
- Social Advocacy Organizations (8133)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Spay/Neuter & Population Control Programs (BPAGAIAE)
- akta.pro secondary industry
- Animal Welfare & Advocacy Organizations (AFAEALAC)
Keywords
Where Give Them Ten is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Give Them Ten business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Licensee Program Fees: Verified shelters, rescues, and charitable groups dedicated to feline welfare can become licensed members for a fee of $100, receiving access to Scooter the Neutered Cat branding, campaign materials, and strategic assistance.
- Donations and Grants: As a nonprofit movement (operated by The Joanie Bernard Foundation), the organization relies on donations and potentially grants to fund operations and spay/neuter promotion activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Licensee Program Membership |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Give Them Ten product offering
Product offeringCore offering
Give Them Ten is a nonprofit movement that promotes spay/neuter for cats through education, awareness campaigns, and the Scooter the Neutered Cat mascot brand. It distributes free educational resources (Scooter's Help Center, campaign websites, blog) to pet owners and community cat caretakers, and sells a paid Licensee Program enabling verified shelters and rescues to use the organization's branding, campaign materials, and strategic assistance for local spay/neuter outreach.
Product overview
Give Them Ten is a non-profit movement organization focused on humanely solving the cat overpopulation problem through spay/neuter advocacy, education, and community programs. The organization operates as a unified advocacy platform rather than a traditional product company, offering multiple interconnected campaigns and resources including the Scooter the Neutered Cat brand as its mascot, The Great Debate and Mild Kingdom awareness campaigns, Scooter's Help Center FAQ resources, and a Licensee Program enabling partner shelters to use the branding. Core services include the Neuterville Express clinic finder and Scooter Shuttle transportation service, all centered on the mission of promoting spay/neuter to give cats an extra life.
Differentiator
Problem solved
Functional benefit
Brands
- Scooter the Neutered Cat™: The original cool cat spokescat mascot behind the Give Them Ten movement, promoting spay/neuter with 'It's hip to be snipped' messaging. Debuted in 2013.
- The Great Debate
- Mild Kingdom
- Neuterville Express
- Scooter Shuttle
Products and services
- Give Them Ten Licensee Program A paid membership program for verified animal shelters, SPCAs, rescues, and charitable groups that grants access to Scooter the Neutered Cat branding, campaign materials, and custom strategic assistance for spay/neuter promotion in their own communities. Priced at a one-time US$100 fee.
- Neuterville Express Mobile spay/neuter clinic initiative aimed at increasing community access to spay/neuter services for cats in the Greater Cincinnati and Dayton areas.
- Scooter Shuttle Transportation service designed to help pet owners get their cats to spay/neuter appointments.
- Scooter's Help Center A free comprehensive FAQ resource center covering cat adoption, spaying/neutering, cat training and behavior, community cats, and cat fostering, available to pet owners and community cat caretakers.
Companies that use Give Them Ten
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Give Them Ten technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Give Them Ten partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Purrfect Day Cat Café (Covington, KY)minorDeborah Cribbs appeared on Cat Chat segment from Purrfect Day Cat Café to discuss how cat cafés help make adoption matches. The café serves as a venue for cat adoption and education.
- Cincinnati Zoo (CREW Scientists)coreCincinnati Zoo scientists, funded in part by Give Them Ten, developed a non-surgical contraceptive injection for cats that could revolutionize TNR programs. This breakthrough research has the potential to make spay/neuter more accessible and affordable for community cat populations.
- UCAN (United Coalition for Animals)coreUCAN provides effective, accessible, and affordable spay/neuter options for Greater Cincinnati. They are a key partner organization in the Give Them Ten network.
- OAR (Ohio Alleycat Resource)coreLocated in Madisonville, OAR provides complete resources for cats in Greater Cincinnati, including TNR programs and community cat support.
- SPCA CincinnaticoreSPCA Cincinnati promotes the humane treatment of all animals and provides animal services for residents of Hamilton County.
- Cincinnati Animal CARE Humane SocietycoreOffers opportunities for unwanted animals to be adopted or rescued and provides the public with information and programs for responsible pet ownership.
- Humane Society of Greater DaytoncoreBased in the Miami Valley, helps all types of animals including cats, dogs, rabbits, farm animals, and birds. Hosts events like the Fore Paws Golf Classic.
- SICSA Pet Adoption & Wellness CentercoreBased in Washington Township, SICSA provides a variety of programs and services including animal medical care, behavior support, and community cat TNR events.
- Boone County Animal Care & ControlcoreLocated in Burlington, KY, provides services to protect animals from neglect and end the euthanasia of healthy, adoptable animals.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Give Them Ten competitors and assessment
Company assessmentBroad incumbents
- ASPCA (American Society for the Prevention of Cruelty to Animals): The largest U.S. animal welfare organization, funding spay/neuter programs, advocacy, and shelter support nationwide. A broad incumbent that competes for the same donor dollars and corporate partnerships as Give Them Ten, but at vastly greater scale and scope.
- PetSmart Charities: The largest funder of U.S. animal welfare initiatives, awarding grants for spay/neuter and adoption programs. Comparable mission, but operates as a grantmaking foundation rather than a grassroots movement.
- Petco Love (formerly Petco Foundation): Petco's national nonprofit arm that funds spay/neuter, adoption, and welfare programs. Comparable cause-marketing positioning with strong national retail reach that dwarfs Give Them Ten's regional footprint.
- Best Friends Animal Society: Major national no-kill animal welfare organization that operates community cat programs and spay/neuter initiatives. Comparable in cause area but operates at significantly larger scale and geographic reach.
- Maddie's Fund: Family foundation focused on achieving a no-kill nation through grants to shelters and TNR programs. Operates in the same advocacy/funding space as Give Them Ten but at a substantially larger scale and with a grantmaking model.
- The Humane Society of the United States (HSUS): National animal welfare organization running large-scale spay/neuter, advocacy, and pet population programs. Overlaps with Give Them Ten on cat overpopulation messaging and competes for cause-marketing sponsorships.
Others
- Animal Welfare Institute: National nonprofit focused on reducing animal suffering through advocacy, policy, and grant programs. Adjacent peer in the animal welfare advocacy space with overlapping cause-marketing and donor pools.
Direct peers
- Alley Cat Allies: The leading U.S. advocacy organization dedicated to cats and Trap-Neuter-Return (TNR) programs. Closest direct peer to Give Them Ten, operating national awareness campaigns and policy advocacy for the same feline welfare mission.
- SpayUSA: National spay/neuter referral service that connects pet owners to low-cost clinics, with a mission nearly identical to Give Them Ten's Neuterville Express clinic finder. Direct functional overlap on the core spay/neuter access problem.
Emerging players
- Feral Cat Coalition: Regional TNR-focused organization (San Diego-based) operating spay/neuter clinics and community cat programs. Overlaps with Give Them Ten's community cat and TNR focus but is geographically distinct.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Give Them Ten social profiles
Digital presenceGive Them Ten financial estimates
Financial estimateRevenue estimate
Valuation estimate
Give Them Ten leadership team
Management profileNumber of profiles
Profiles2 records
Give Them Ten funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Give Them Ten M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Give Them Ten
What does Give Them Ten do?
Give Them Ten is a nonprofit movement that promotes spay/neuter for cats through education, awareness campaigns, and the Scooter the Neutered Cat mascot brand. It distributes free educational resources (Scooter's Help Center, campaign websites, blog) to pet owners and community cat caretakers, and sells a paid Licensee Program enabling verified shelters and rescues to use the organization's branding, campaign materials, and strategic assistance for local spay/neuter outreach.
Is Give Them Ten a public or private company?
Give Them Ten is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Give Them Ten founded?
Give Them Ten was founded in 2013. It employs 1 to 10 people.
Where is Give Them Ten based?
Give Them Ten is headquartered in Cincinnati, United States, in the North America region.
How does Give Them Ten make money?
Two revenue lines are on record. Licensee Program Fees are the primary driver. The others are donations and Grants.
Who are Give Them Ten's main competitors?
Broad incumbents on record are ASPCA (American Society for the Prevention of Cruelty to Animals), PetSmart Charities, Petco Love (formerly Petco Foundation), Best Friends Animal Society, Maddie's Fund and The Humane Society of the United States (HSUS). Animal Welfare Institute is listed as an others. Direct peers are Alley Cat Allies and SpayUSA. Feral Cat Coalition is listed as an emerging player.
Does Give Them Ten have an API?
No public API is recorded for Give Them Ten.
What industry is Give Them Ten in?
Give Them Ten's product category is Animal Welfare Advocacy. Its primary akta.pro industry code is BPAGAIAE, Spay/Neuter & Population Control Programs, with a secondary code of AFAEALAC, Animal Welfare & Advocacy Organizations. Its NAICS code is 8133 and its SIC code is 8600.