Leukaemia & Blood Cancer New Zealand

What Leukaemia & Blood Cancer New Zealand does

Leukaemia & Blood Cancer New Zealand, operating as Blood Cancer NZ, is a registered New Zealand charity (CC24498) founded in 1977 that delivers free, personalised support services to people affected by blood cancers and related conditions. Headquartered in Auckland, the charity serves patients, families, carers, and healthcare professionals nationwide through an integrated suite of services: direct patient support via a 0800 helpline and email, education and peer support groups, financial assistance, dedicated carer resources, age-appropriate materials through the Kids' Zone, and a 64+ strong library of patient stories. In 2024 the organisation supported over 6,600 patients and operates with 11-50 employees. Educational content covers 13 blood cancer types and 6 blood conditions, delivered through fact sheets, info booklets, webinars, and the Lymphoma Network of New Zealand and Haematology Webinar Series for healthcare professionals.

Blood Cancer NZ funds scientific research through a Research Grants Programme that has cumulatively disbursed more than $6 million for blood cancer and related conditions. The charity also runs an advocacy programme, anchored by the State of Blood Cancer in New Zealand report, which positions the organisation as a policy voice on care access and treatment. All services are provided free of charge; the organisation does not sell products or charge fees, consistent with its charitable status under the Charities Act 2005.

The business model is a diversified donations-and-fundraising engine rather than a commercial revenue model. Income streams comprise one-off and regular online donations, the Blood Cancer NZ Raffle, the Step Up Sky Tower Challenge and other fundraising events, bequests and legacy giving, corporate partnerships with Farmers, Skycity, and Suzuki, and grant funding from trust funders. A Raisely-powered community fundraising platform enables peer-to-peer fundraising pages. The organisation distributes its services through digital channels (website, social media on Facebook, Instagram, LinkedIn, and YouTube, email newsletter "Lifeblood"), the 0800 phone helpline, in-person support groups across New Zealand, and referrals from healthcare professionals. No technology products, mobile apps, or AI-driven services are offered; the core delivery model is human-led support, education, and grantmaking.

Name

Leukaemia & Blood Cancer New Zealand

Legal name

Blood Cancer NZ (CC24498)

Website

https://leukaemia.org.nz

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Blood Cancer NZ (Leukaemia & Blood Cancer New Zealand) is a registered New Zealand charity, founded in 1977, providing free patient support, education, financial assistance, and over $6M in research grants for people affected by blood cancers.

Ownership category

akta.pro rank

Product category

Charitable Patient Support Services

NAICS

Voluntary Health Organizations (813212), Other Individual and Family Services (624190), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro industry

PRIMARYBPAGACAA

Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS)

Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits

SECONDARYBPAGAEAH

Mental Health & Crisis Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

Keywords

• Patient support services
• Blood cancer advocacy
• Cancer research funding
• Health charity services
• Nonprofit health support

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Charitable organization funded primarily through donations from the public, including one-time online donations, regular giving programs, and fundraising events such as the Step Up Sky Tower Challenge. Also includes raffle programs and community fundraising through the Raisely platform.
2. Business Partnerships: Corporate partnerships with businesses including Farmers, Skycity, and Suzuki who support the organization through various involvement programs.
3. Bequests and Wills: Legacy giving program where supporters can leave gifts in their will to support the organization long-term.

Distribution channels5 records

Marketing channels6 records

Core offering

Blood Cancer NZ is a registered charity that provides free, personalised support services to people in New Zealand affected by blood cancers (leukaemia, lymphoma, myeloma) and related blood conditions. Services include one-to-one emotional support, education and peer support groups, financial assistance for patients, dedicated carer and children's resources, and an extensive library of disease-specific educational materials. The organisation also funds blood cancer research through a grants programme and undertakes advocacy to improve patient care and access to treatment.

Product overview

Leukaemia & Blood Cancer New Zealand (Blood Cancer NZ) operates as a charitable support organization rather than a technology product company. The organization provides an integrated suite of patient support services including direct patient support, education and support groups, financial assistance, and carer support. These core services are delivered alongside comprehensive educational resources including fact sheets, patient info booklets, webinars, and the Lymphoma Network of New Zealand for healthcare professionals. The organization also funds blood cancer research through grants totalling over $6M and conducts advocacy work to influence blood cancer policy in New Zealand. Fundraising activities including events, raffles, and community fundraising platforms support the organization's operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Patient Support Services Free personalised support service for people diagnosed with blood cancer, providing someone to talk to and emotional and practical assistance throughout the treatment journey.
• Education & Support Groups In-person peer support groups and educational sessions for patients, families, and carers to connect and learn about blood cancer conditions, delivered at locations across New Zealand.
• Financial Assistance Programme Financial support programme to help blood cancer patients and their families manage the costs associated with treatment and care.
• Support for Carers Dedicated resources and assistance programme for caregivers and family members supporting loved ones with blood cancer.
• Educational Materials Information library of fact sheets, patient info booklets, and educational content covering 13 blood cancer types and 6 blood conditions, treatments, and living with disease.
• Kids' Zone Age-appropriate support and educational resources designed specifically for children affected by blood cancer in their families.
• Research Grants Programme Grant funding programme supporting blood cancer research in New Zealand, with over $6M awarded cumulatively to researchers and related projects.
• Advocacy Programme Policy advocacy programme working to improve care quality and treatment access for blood cancer patients, including the publication of the State of Blood Cancer in New Zealand report.
• Lymphoma Network of New Zealand Professional network programme providing resources and connections for healthcare professionals specialising in lymphoma care.
• Haematology Webinar Series Educational webinar series for primary healthcare professionals delivering training on haematology topics related to blood cancer.

Quantifiable outcome

• 6,600+ patients supported in 2024
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• FarmerscoreGTM or Marketing PartnerCorporate partner logo displayed on Blood Cancer NZ website as part of the generous partners program. Farmers department store supports the organization through various partnership activities.
• SkycitycoreGTM or Marketing PartnerCorporate partner logo displayed on Blood Cancer NZ website as part of the generous partners program. Skycity entertainment group supports the organization.
• SuzukicoreGTM or Marketing PartnerCorporate partner logo displayed on Blood Cancer NZ website as part of the generous partners program. Suzuki supports the organization as a corporate partner.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Macmillan Cancer Support: Major UK cancer charity providing practical, emotional, and financial support to cancer patients. Comparable operating model — free support services, fundraising-driven revenue, professional helpline, and information library — at much larger scale.
• Cancer Council Australia: Australia's peak national cancer control non-profit, funding research, prevention, and patient support. Comparable as a large-scale cancer-focused nonprofit with research funding programs and advocacy, though broader in scope than Blood Cancer NZ.
• Cancer Society of New Zealand: The largest pan-cancer charity in New Zealand providing support, research funding, and advocacy across all cancer types. Competes for NZ donor dollars and corporate partnerships while offering overlapping (but broader-scope) services.

Emerging players

• Leukaemia UK: UK charity funding research into leukaemia and related blood cancers. Smaller-scale direct comparable in disease-specific blood cancer research funding and patient information provision.
• Myeloma UK: UK charity dedicated to myeloma research and patient support. A narrower-disease comparable in mission structure (research grants, patient information, advocacy) but focused on a single blood cancer subtype.

Regional players

• Canteen Aotearoa: New Zealand charity supporting young people aged 13–24 affected by cancer. Comparable as a NZ-based nonprofit with patient support, peer networks, and fundraising events, though its age-defined scope differs from Blood Cancer NZ's disease-defined scope.

Direct peers

• Blood Cancer UK: UK-based charity focused specifically on blood cancer research and patient support. Closely analogous mission, services (helpline, information, grants), and disease-specific scope to Blood Cancer NZ.
• Leukaemia Foundation Australia: Australia's national blood cancer charity providing patient support, accommodation, information, and research funding. Highly comparable as a national disease-specific charity serving a similar Australasian patient population.
• Lymphoma Research Foundation: US non-profit focused exclusively on lymphoma research and patient education. Directly comparable as a disease-specific blood cancer organization with research grants, patient education, and professional resources like Blood Cancer NZ's Lymphoma Network.
• Leukemia & Lymphoma Society: The largest US voluntary health organization dedicated to blood cancer research, education, and patient support. Directly comparable as a disease-specific blood cancer charity with patient support services, research grants, and advocacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/LBFNZ
• Facebookfacebook.com/bloodcancernz
• LinkedInlinkedin.com/company/blood-cancer-nz
• Instagraminstagram.com/bloodcancernz
• Xx.com/lbcnz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leukaemia & Blood Cancer New Zealand