Desall
Desall is an Italian open-innovation platform that runs design contests connecting enterprises with a global creative community, monetizing via contest fees and prize pools while offering award-winning crowdsourced product designs.
- Company typePrivate
- Founded2012
- HeadquartersRoncade, Italy
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Desall does
Desall S.r.l., headquartered in Quarto d'Altino (Veneto), Italy, and operating as part of the Factory08 group, runs an open-innovation and crowdsourcing platform that connects enterprises and private clients with a worldwide community of creative talents through hosted design contests. Its core product is the Desall.com marketplace, where companies publish briefs and the global designer community submits proposals in categories such as New Idea, Product Design, Naming, Packaging, Co-creation, Craft Design, Interior Design, and Partnerships; elite creators are organized into an invitation-only Dream Team program. The company monetizes through enterprise-paid contest fees and prize pools (typically €3,000-€10,000 for winners, sometimes higher), while designer participation is free on a freemium basis, and supplements revenue with proprietary outputs under a 'Made In Desall' line (e.g., Des3go cable wrapper) and royalties on commercialized designs routed via an 'On The Market' showcase.
The technology stack is a self-serve, globally accessible web platform rather than a proprietary model or API; the source data shows no public API, SDK, or AI/ML components, and value creation hinges on the two-sided network, contest curation workflow, and brand IP rather than software differentiation. Distribution is multi-channel: a long-running content blog (49+ pages since 2012), active social profiles (Facebook, Twitter, Pinterest, LinkedIn, Instagram, Vimeo), email newsletter, and presence at industry events including Salone del Mobile Milano, Design Shanghai, and SZIDF Shenzhen. Reported customer logos span baby care (Chicco), pharmaceutical packaging (Bormioli Pharma), furniture (Luxy), lighting (Martinelli Luce), electrical (GEWISS), home appliances (Vileda), radiators (IRSAP), home accessories (Lavazza), and outdoor/leisure (Bestway, Lippert, Okbaby), with award-winning outputs (Red Dot 2015, Kind+Jugend 2018, Silver A' Design Award, Best of the Year 2022, MADE.com Emerging Talent Award) serving as social proof. Desall is privately held, has 1-10 employees per the source data, and discloses no external funding rounds beyond a 2011 H-FARM entry with $0 raised; founder-CEO Davide Scomparin leads the company.
Desall firmographics
Firmographics- Name
- Desall
- Legal name
- DESALL S.r.l.
- Website
- https://desall.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Desall is an Italian open-innovation platform that runs design contests connecting enterprises with a global creative community, monetizing via contest fees and prize pools while offering award-winning crowdsourced product designs.
- Ownership category
- akta.pro rank
Where Desall is headquartered
LocationHeadquarters
- HQ city
- Roncade
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Desall business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Contest Fees and Awards: Companies pay to launch design contests on the platform, with prize money awarded to winning designers. The platform facilitates the entire process from brief submission to winner selection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Design Competition Participation |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Desall product offering
Product offeringCore offering
Desall operates an open innovation and crowdsourcing platform (desall.com) that connects companies and private clients with a worldwide community of creative talents through design contests. Companies pay to launch competitions across categories including product design, naming, packaging, co-creation, interior design, and partnerships; winning designers receive cash prize awards typically ranging from €3,000 to €10,000. The platform also runs a "Dream Team" elite designer program for by-invitation private contests and co-develops branded products under its "Made In Desall" label.
Product overview
Desall operates as an open innovation and crowdsourcing platform connecting companies with a global creative community through design contests. The core offering includes the Desall.com platform hosting various contest types (New Idea, Product Design, Naming, Packaging, Co-creation, Craft Design, Interior Design, Partnerships). The platform also features a Dream Team elite designer program for by-invitation contests. Desall has developed proprietary products under the 'Made In Desall' label, with Des3go being the first co-created product. The platform maintains an 'On The Market' showcase of commercialized products from contests. Through various client partnerships, Desall has facilitated products including Bormioli Pharma's MediClicker and OpenEye healthcare devices, Chicco's Baby Hug 4-in-1 (Kind + Jugend award winner), and numerous furniture and industrial design products.
Differentiator
Problem solved
Functional benefit
Products and services
- Desall.com Platform Web-based open innovation and crowdsourcing platform enabling companies and private clients to launch design competitions and access submissions from an international designer community.
- Design Contests Service offering through which companies and individuals launch contests with prize awards (typically €3,000-€10,000) to crowdsource creative solutions from the Desall community across multiple design categories.
- Des3go Cable Wrapper Cable wrapper product co-designed by Desall's team and community under the "Made In Desall" label, sold online in multiple colors including through Amazon Italy.
- Dream Team By-invitation-only program of top-performing designers on the Desall platform who get exclusive access to private competitions and specialized project opportunities based on expertise and track record.
Quantifiable outcome
- Chicco Baby Hug 4-in-1 developed through Desall won Kind+Jugend Innovation Award 2018
- +3 more outcomes
Companies that use Desall
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles1 record
Desall technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Desall partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Factory08parentFactory08 is the parent company/group of Desall, based in Italy. Desall is described as being 'Part of Factory08'.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Desall competitors and assessment
Company assessmentBroad incumbents
- Topcoder: Open innovation and crowdsourcing platform spanning design, software, and data science challenges. Overlaps with Desall on design ideation but is much broader and more tech-focused, run by Wipro.
Direct peers
- Designhill: India-headquartered design contest platform offering logo, product, packaging, and branding contests with a global community. Direct overlap with Desall in scope and operating model.
- 99designs: Design crowdsourcing platform running logo, branding, packaging, and product design contests for global clients. Closest direct competitor to Desall with a near-identical contest-based model, broader scale, and ownership by Vista (parent of Crello/VistaCreate).
- Crowdspring: Chicago-based design crowdsourcing marketplace for logos, product design, packaging, and naming. Operates the same contest-based, prize-awarded model as Desall and serves a comparable SMB-to-enterprise client base.
- Jovoto: Berlin-based creative crowdsourcing platform running brand and product design challenges for enterprises. Mirrors Desall's contest-based approach with a European creative community focus.
- Wazoku (formerly InnoCentive): Enterprise open innovation platform running challenges for product, design, and scientific problems. Directly comparable to Desall's enterprise-focused open innovation positioning, though typically higher-value R&D challenges.
- Eyeka: Paris-based creative crowdsourcing platform connecting brands with a global community for advertising, design, and product innovation challenges. Highly comparable to Desall's open innovation and contest model.
Emerging players
- HeroX: Crowdsourced innovation platform running prize-based challenges for design, engineering, and social impact. Comparable open-innovation business model with a similar prize-driven format.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Desall social profiles
Digital presenceDesall financial estimates
Financial estimateRevenue estimate
Valuation estimate
Desall leadership team
Management profileNumber of profiles
Profiles1 record
Desall funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Desall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Desall
What does Desall do?
Desall operates an open innovation and crowdsourcing platform (desall.com) that connects companies and private clients with a worldwide community of creative talents through design contests. Companies pay to launch competitions across categories including product design, naming, packaging, co-creation, interior design, and partnerships; winning designers receive cash prize awards typically ranging from €3,000 to €10,000. The platform also runs a "Dream Team" elite designer program for by-invitation private contests and co-develops branded products under its "Made In Desall" label.
Is Desall a public or private company?
Desall is a private company. It is classified as corporate owned and is currently operating.
When was Desall founded?
Desall was founded in 2012. It employs 1 to 10 people.
Where is Desall based?
Desall is headquartered in Roncade, Italy, in the Europe region.
How does Desall make money?
One revenue line is on record: contest Fees and Awards.
Who are Desall's main competitors?
Topcoder is listed as a broad incumbent. Direct peers are Designhill, 99designs, Crowdspring, Jovoto, Wazoku (formerly InnoCentive) and Eyeka. HeroX is listed as an emerging player.
Does Desall have an API?
No public API is recorded for Desall.