NOAR Technologies

What NOAR Technologies does

NOAR Technologies is a privately held technology solutions provider and value-added distributor based in Clawson, Michigan, serving the Architecture, Engineering, and Construction (AEC), Public Safety, Surveying, Civil Infrastructure, Industrial Plant, and Sustainability sectors across the United States. The company aggregates hardware, software, and services from a curated set of strategic vendors — Leica Geosystems (Platinum HDS Distributor), DJI Enterprise (exclusive Dealer), HP (Top Performing SitePrint Partner globally), Autodesk (Gold Tier Partner), Pix4D (Premier Partner), Cintoo (exclusive Partner), Emlid, and IDS — and integrates them into end-to-end reality capture, drone-based aerial intelligence, GNSS positioning, BIM-to-field construction layout, and ground penetrating radar workflows. The product portfolio spans DJI Matrice enterprise drones with Zenmuse payloads (P1 photogrammetry, L2/L3 LiDAR, H30 multi-sensor, U10 methane sensor), the DJI Dock 3 autonomous docking station, Leica 3D laser scanners (BLK360, BLK2GO, BLK2FLY, BLK ARC, RTC360/500/700, ScanStation P-Series), Leica iCON robotic total stations and field software, HP SitePrint robotic layout, Emlid Reach GNSS receivers, and complementary software (Pix4D, Cintoo, Autodesk suite of 20+ programs).

The business model combines multiple revenue streams: hardware distribution (scanners, drones, total stations, GNSS, accessories), equipment rentals (BLK360, RTC360, P-Series, BLK2GO, HP SitePrint, ICR80), software license and subscription distribution (Autodesk, Pix4D, Cintoo, Leica), and professional services (training across classroom/online/onsite/1-on-1, software integration, customized implementation, content development, project guidance, and outsourced BIM/VDC/CAD management). Pricing is quote-based with no public list prices; sales run through consultative enterprise field engagements, channel/distribution partnerships with major OEMs, and a national rental program. The company markets primarily through its content-rich website, blog, YouTube, LinkedIn, Facebook, and X, supported by demo and quote CTAs.

NOAR is differentiated not by proprietary technology but by its elite partner stack (Platinum, exclusive, top-performer, and premier tier designations across the major AEC reality-capture and layout brands) and by a 25+ year-experienced technical team that delivers implementation, training, and free technical support. Named reference customers include PCL Construction, Skanska, and other enterprise AEC and controls/automation firms that have used HP SitePrint to reduce layout time by up to 10x and cut curved wall layout costs by 86%. The firm was founded in 2010, reports 1-10 employees, and operates without disclosed outside funding, with revenue not publicly disclosed.

Name

NOAR Technologies

Legal name

NOAR Technologies

Website

https://noartechnologies.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

NOAR Technologies is a Michigan-based value-added distributor and integrator of Leica 3D scanners, DJI enterprise drones, HP SitePrint robots, and Autodesk/Pix4D/Cintoo software, serving AEC, surveying, and public safety firms across the United States with hardware, rentals, and professional services.

Ownership category

akta.pro rank

Product category

AEC Technology Solutions and Reality Capture Equipment Distribution

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Geophysical Surveying and Mapping Services (541360)

SIC

Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Small Unmanned Aerial Systems (sUAS) & Multirotor Drones (IMABAIAA)

akta.pro secondary industries

UAS Ground Control Stations (GCS) & Remote Operations Infrastructure (IMABAIAL), Autonomy Software, AI & Mission Management (UAS/UXV) (IMABAIAH)

Keywords

• 3D laser scanning solutions
• Construction layout automation
• Aerial drone mapping
• Reality capture technology
• BIM field integration

Headquarters

HQ city

Clawson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hardware Sales: Sale of drones, 3D laser scanners, GNSS receivers, total stations, and related accessories from major brands including Leica, DJI, HP, and Emlid
2. Equipment Rentals: Flexible rental program for 3D laser scanners (BLK360, RTC360, P-Series, BLK2GO), HP SitePrint, and Leica iCON ICR80. Includes shipping costs for reservations made 72 hours prior.
3. Professional Services: Training, implementation, software integration, content development, project guidance, and BIM/VDC/CAD management services
4. Software Distribution: Distribution of software licenses and subscriptions from Autodesk, Pix4D, Cintoo, and Leica for 3D scanning, mapping, and construction workflows

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

NOAR Technologies distributes and integrates reality capture, drone, and construction layout technology for the AEC and Public Safety industries, including Leica 3D laser scanners, DJI enterprise drones, HP SitePrint autonomous layout robots, Emlid GNSS receivers, and Pix4D photogrammetry software. The company also provides professional services encompassing training, software integration, implementation, content development, project guidance, BIM/VDC/CAD management, and equipment rentals, all backed by free technical support and customized implementation plans.

Product overview

NOAR Technologies is a technology solutions provider serving the Architecture, Engineering, Construction (AEC), Public Safety, and Surveying industries. The product portfolio consists of three core technology categories: (1) DJI Enterprise Drones including Matrice 4 Series, Matrice 350 RTK, Matrice 400 Series, M30 Series, and DJI Dock 3 autonomous docking station, paired with Zenmuse payloads (P1 photogrammetry camera, L2/L3 LiDAR sensors, H30 multi-sensor, Smart Targets, U10 Methane Sensor); (2) Leica 3D Laser Scanning solutions including RTC700/500/300, BLK360, BLK2GO, BLK2FLY, BLK ARC, ScanStation P40/P50, and Ground Penetrating Radar systems (DS4000, IDS C-thrue, DD300); (3) Construction Layout technology including HP SitePrint autonomous layout robot, Leica iCON robotic total stations (iCR70, iCR80, ICR80), AP20 AutoPole, iCS20/iCS50 field controllers, and iCON Field Software; (4) GNSS Receivers (Emlid Reach series); and (5) Professional Services including training, software integration, implementation, content development, project guidance, BIM/VDC/CAD management, and equipment rentals. The company operates as a value-added reseller and certified partner for Leica Geosystems (Platinum HDS Distributor), DJI Enterprise (exclusive Dealer), Autodesk (Gold Tier Partner), Pix4D (Premier Partner), and Cintoo (exclusive Partner), integrating these technologies into complete workflows for AEC and Public Safety applications.

Differentiator

Problem solved

Functional benefit

Products and services

• DJI Matrice 4 Series Enterprise Drone Next-generation enterprise drone with AI-powered automation, up to 50 minutes flight time, IP55 rating, and O3 Enterprise transmission. Available in Matrice 4T (thermal) and Matrice 4E (enterprise mapping) configurations for AEC, surveying, and public safety professionals.
• DJI Matrice 350 RTK Enterprise Drone Enterprise flagship drone platform with 59-minute flight time, 6kg payload capacity, IP55 rating, and integrated LiDAR/mmWave radar for obstacle sensing. Compatible with O4 Enterprise Enhanced Video Transmission for AEC, public safety, and inspection applications.
• DJI Matrice 400 Series Enterprise Drone Enterprise drone platform with 59-minute max flight time, 25m/s max horizontal speed, 6kg payload capacity, and power-line-level obstacle sensing with LiDAR and mmWave radar. Supports up to 7 payloads simultaneously for industrial inspection and surveying.
• DJI Dock 3 Autonomous Docking Station Fully autonomous all-weather docking station for remote drone deployment with automated launching, landing, and recharging. Features rapid charging, encrypted real-time communication, and cloud integration for 24/7 aerial monitoring without on-site personnel.
• Zenmuse P1 Photogrammetry Camera Full-frame 45MP aerial photogrammetry camera with interchangeable lens system and global mechanical shutter. Supports smart oblique capture for efficient topographic mapping and 3D modeling with centimeter-level accuracy.
• Zenmuse L3 LiDAR Sensor Survey-grade LiDAR payload for Matrice 300/350 RTK with 250m detection range at 10% reflectivity, 240,000 pts/sec, up to 5 returns, and integrated 4K RGB camera for colorized point clouds.
• Leica BLK360 3D Laser Scanner Compact imaging laser scanner with 20-second full scan capture and Visual Inertial System (VIS) for automatic registration. Available in G2 model with enhanced imaging capabilities for architecture, construction, and forensics applications.
• Leica RTC360 3D Reality Capture Scanner 3D reality capture solution capturing HDR imagery scans in under two minutes with automatic visual-inertial registration (VIS). Includes Cyclone FIELD 360 for field pre-registration and office processing workflow.
• Leica RTC700 Next-Generation 3D Scanner Next-generation RTC scanner with longer range, faster scanning, improved accuracy, detailed scans, and live registration during field scanning. Limited edition available to the first 150 purchasers.
• Leica BLK2GO Handheld Imaging Scanner Handheld imaging scanner with GrandSLAM technology for autonomous 3D digital twin creation. One-button activation captures millions of measurements while walking through spaces for mobile mapping applications.
• Leica ScanStation P40/P50 High-Performance Laser Scanner High-performance 2D and 3D laser scanner series providing unsurpassed speed, accuracy, and range for demanding scanning projects. Suitable for facades, floor plans, roads, rails, tunnels, bridges, and topographic surveys.
• Leica DS4000 Ground Penetrating Radar Ground penetrating radar system for subsurface utility detection and mapping. Enables non-destructive investigation of underground utilities and structures for construction and infrastructure projects.
• HP SitePrint Autonomous Construction Layout Robot Autonomous robotic layout printer that prints CAD drawings directly onto construction surfaces with ±3mm accuracy and up to 5,000 feet per hour speed. Reduces layout time by up to 10x compared to traditional manual methods.
• Leica iCON iCR70 Robotic Construction Total Station One-person robotic construction total station delivering ±1.5mm + 2ppm accuracy. Features automated target recognition and tracking, reflectorless measurement up to 600m, and seamless Leica iCON software integration.
• Leica iCON iCR80 Robotic Total Station High-performance robotic total station with 1 arc-second accuracy, ATRplus technology, 3,500m prism range, and onboard iCON build software. Supports IFC BIM data natively for direct 3D model use in the field.
• Leica AP20 AutoPole Smart Prism System Intelligent prism system automating pole height detection, tilt compensation, and target lock for robotic total station workflows. Eliminates manual entry errors and enables continuous one-person operation.
• Emlid Reach RS4 Pro GNSS Receiver Multi-band RTK GNSS receiver with dual cameras for AR stakeout, measurement-from-image, and tilt compensation. IP68 rated, 20+ hour battery, supports GPS, GLONASS, Galileo, BeiDou, and QZSS constellations.
• Pix4D Photogrammetry Software Terrestrial 3D scanning and photogrammetry software for processing drone and scanner data into point clouds, 3D models, and orthomosaics. NOAR Technologies is a Premier Pix4D Partner.
• Leica iCON Field Software Field-ready software platform connecting CAD and BIM models directly to robotic instruments and layout tools. Provides intuitive workflows, clear data visualization, and seamless Autodesk integration.
• Training Services Comprehensive training programs in drone technology, 3D laser scanning, and software applications. Includes custom, classroom, online, onsite, and 1-on-1 training formats for AEC, surveying, and public safety professionals at all skill levels.
• Software Integration Services Autodesk software installation, migration, and customization services with experienced CAD professionals who understand industry-specific requirements and deliver customized installation plans.
• Implementation Services Customized implementation plans designed for specific company needs with project-based training to help teams adopt technology efficiently and realize return on investment.
• Equipment Rental Services Flexible rental program for 3D laser scanners (BLK360, RTC360, P-Series, BLK2GO), HP SitePrint, and Leica iCON ICR80. Shipping costs are included with 72-hour advance reservation, plus expert advice and training.

Quantifiable outcome

• HP SitePrint reduces layout time by up to 10x compared to traditional manual methods
• +5 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability8 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered flagship/critical, core, key, emerging and supporting.

• Leica Geosystems (HDS)flagship/criticalChannel Partner/ Reseller/ DistributorNOAR Technologies is the leading Leica HDS and iCON Distributor in North America, holding Platinum distributor status. They distribute Leica 3D laser scanners including the RTC series, BLK series, and ScanStation P-Series, as well as iCON construction total stations and field software.
• DJI Enterpriseflagship/criticalChannel Partner/ Reseller/ DistributorNOAR Technologies is an elite DJI Enterprise Dealer and exclusive DJI Enterprise Dealer. They distribute commercial drones including Matrice series (M30, M350 RTK, M400), DJI Dock 3, and payloads including Zenmuse cameras and LiDAR sensors.
• AutodeskcoreChannel Partner/ Reseller/ DistributorNOAR Technologies is a Gold Tier Autodesk Partner and has been recognized as the fourth fastest growing Autodesk VAR in North America. They provide access to over 20 Autodesk programs including AutoCAD, Revit, and Autodesk Build for 3D design and BIM workflows.
• HP (SitePrint)flagship/criticalChannel Partner/ Reseller/ DistributorNOAR Technologies is the Top Performing HP SitePrint Partner globally. They distribute and support the HP SitePrint autonomous construction layout robot that prints CAD drawings directly onto construction surfaces.
• Pix4DcoreChannel Partner/ Reseller/ DistributorNOAR Technologies is a Premier Pix4D Partner and Premium Reseller for terrestrial 3D scanning software. They provide Pix4D software for photogrammetry processing, drone mapping, and point cloud generation.
• CintookeyTechnology or IntegrationNOAR Technologies is an exclusive Cintoo Partner for point cloud visualization and cloud collaboration solutions that integrate with reality capture workflows.
• EmlidkeyChannel Partner/ Reseller/ DistributorNOAR Technologies distributes Emlid Reach GNSS receivers including Reach RS4 Pro, RS4, RS2+, RX, and M2/M+ modules for RTK/PPK surveying and mapping applications.
• InTerraemergingTechnology or IntegrationNOAR Technologies offers InTerra Smart Targets for enhanced drone-based surveying accuracy, providing real-time feedback and correction for geospatial data collection.
• IDS (C-thrue)supportingChannel Partner/ Reseller/ DistributorNOAR Technologies distributes IDS C-thrue concrete scanners and DS4000 ground penetrating radar for utility detection and subsurface imaging applications.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Precision Laser & Instrument: Surveying, reality-capture and construction-technology dealer offering sales, rentals and support, closely matching NOAR's regional VAR model.
• Duncan-Parnell: Geospatial and reality-capture reseller offering surveying, scanning, drone and construction-layout hardware plus training and rentals to AEC customers, mirroring NOAR's VAR model and vertical focus.
• SITECH: Dealer network for construction technology (machine control, layout, positioning) serving contractors, directly overlapping with NOAR's construction-layout and positioning offering.
• Frontier Precision: Sells and supports GNSS, laser scanning, UAS and mapping solutions with training across AEC and public-agency customers, closely matching NOAR's product mix and consultative go-to-market.
• BuildingPoint: Reseller of reality-capture, scanning and construction-layout technology for AEC firms, competing in the same digital-design-to-field workflow niche as NOAR.
• Seiler Geospatial (Seiler Instrument): Authorized dealer of surveying, laser scanning and mapping instruments serving surveying and construction markets, directly comparable as a reality-capture equipment reseller with services.

Regional players

• Cansel: Canadian geospatial and construction-technology distributor of Leica and related brands with training and rentals; same business model as NOAR but primarily serving Canada.

Broad incumbents

• IMAGINiT Technologies: Large Autodesk platinum reseller providing AEC software, implementation and training; overlaps with NOAR's Autodesk VAR and services business but at greater scale.
• Symetri (Microdesk): Autodesk AEC consultancy and reseller offering BIM/CAD implementation and management services, comparable to NOAR's software integration and CAD-management services.

Others

• Multivista: Construction documentation and reality-capture services provider for AEC projects; adjacent to NOAR as a capture-services player rather than an equipment reseller.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/noartech?lang=en
• YouTubeyoutube.com/user/ADSKSolutions
• Facebookfacebook.com/NOAR-Technologies-106447763244859
• LinkedInlinkedin.com/company/noartechnologies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOAR Technologies