Kelly + Co
Kelly+Co is a residential real estate brokerage team serving home buyers and sellers across five Metro Atlanta submarkets (Marietta, Alpharetta, Johns Creek, Roswell, Atlanta) under the Keller Williams Realty Atlanta North franchise, led by founder Kelly Allen and a team of six agents.
- Company typePrivate
- Founded2000
- HeadquartersMarietta, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Kelly + Co does
Kelly+Co is a residential real estate brokerage team operating under the Keller Williams Realty Atlanta North franchise, serving home buyers and sellers across five primary submarkets in the Metro Atlanta area: Marietta, Alpharetta, Johns Creek, Roswell, and Atlanta, Georgia. The firm is led by founder Kelly Allen and includes a team of approximately five additional licensed agents (Brandon Thacker, Nikki Murfree, Anna Rocker, Alicia Jones, and David House). The company provides full-service residential brokerage offerings including home buying representation, home selling, property valuation, and financing assistance, with a 'guaranteed home sale' program positioned as a key differentiator. Client testimonials primarily reference home-selling transactions, including out-of-town seller scenarios such as lake property sales.
The company operates entirely on the third-party Brivity real estate platform, which powers its website (kellycohomes.com), IDX listing management, virtual tours, customer portal, and property search functionality. No proprietary technology is developed in-house. Revenue is generated through a traditional real estate commission model — agents earn a percentage of transaction value on each closed buy or sell side — with rates negotiated individually and not publicly disclosed. The go-to-market motion is sales-led: agent-led consultations, digital marketing through the Brivity website and search/SEO, MLS-driven listing distribution, and referral/community channels within the Atlanta metro region. There is no external institutional investment; the business operates as an independently owned and operated Keller Williams franchise.
Kelly + Co firmographics
Firmographics- Name
- Kelly + Co
- Legal name
- Kelly+Co | Kelly Allen | Keller Williams Realty Atlanta North
- Website
- https://kellycohomes.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kelly+Co is a residential real estate brokerage team serving home buyers and sellers across five Metro Atlanta submarkets (Marietta, Alpharetta, Johns Creek, Roswell, Atlanta) under the Keller Williams Realty Atlanta North franchise, led by founder Kelly Allen and a team of six agents.
- Ownership category
- akta.pro rank
Kelly + Co industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
- akta.pro secondary industry
- Buyer Representation Services (BPAJAAAJ)
Keywords
Where Kelly + Co is headquartered
LocationHeadquarters
- HQ city
- Marietta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kelly + Co business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Real Estate Commission: Traditional real estate commission model for residential property transactions - buying and selling homes. Agent earns a percentage of the transaction value when representing buyers or sellers in home purchases and sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based real estate services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Kelly + Co product offering
Product offeringCore offering
Kelly+Co is a residential real estate brokerage that represents home buyers and sellers in Metro Atlanta, Georgia, providing full-service representation including property search, marketing plans, home valuations, financing guidance, negotiation, and a guaranteed home sale program. The brokerage operates as an independently owned franchise under Keller Williams Realty Atlanta North and is powered by the Brivity real estate technology platform.
Product overview
Kelly+Co is a residential real estate brokerage operating under Keller Williams Realty Atlanta North. The company provides home buying and selling services, including property search/listing capabilities, home value estimation, and financing assistance. The primary service offering is real estate agent services facilitated through a Brivity-powered platform for property listings and client management.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Buying Representation Full-service buyer representation including property search assistance, neighborhood guidance across Marietta, Alpharetta, Johns Creek, Roswell, and Atlanta, financing guidance, and professional negotiation services for residential home buyers in Metro Atlanta.
- Home Selling Representation Full-service seller representation including property marketing plans, agent-led consultations, listing management, virtual tours, and negotiation services for homeowners selling residential property in Metro Atlanta.
- Guaranteed Home Sale Program Differentiated program offering a guaranteed sale for homeowners who list with Kelly+Co, reducing seller risk by assuring the home will be sold if it does not sell within a stated period under the program's terms.
- Home Value Estimation Free home value estimates provided to homeowners considering selling, supporting pricing decisions for residential properties in the Metro Atlanta market.
- Financing Assistance Guidance on residential real estate financing options to support home buyers in the Metro Atlanta market through the purchase process.
Companies that use Kelly + Co
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Kelly + Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kelly + Co partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Keller Williams Realty Atlanta NorthcoreFranchise affiliation providing brand, training, technology, and marketing support. Operates as an independently owned and operated Keller Williams franchise office in the Atlanta Metro market.
- BrivitycoreTechnology platform powering the company website, listing management, virtual tours, customer portal, and property search functionality.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Kelly + Co competitors and assessment
Company assessmentBroad incumbents
- Compass: National tech-enabled residential brokerage that has aggressively expanded into Atlanta. Comparable because it competes for the same buyer/seller relationships with a similar agent-team model, but with substantially greater technology, capital, and brand investment.
- Redfin: Tech-forward residential brokerage and portal serving the Atlanta market. Competes directly for Atlanta home buyers and sellers using a lower-commission model, pressuring traditional teams like Kelly+Co on pricing and digital experience.
- Coldwell Banker Realty: National residential brokerage franchise with significant Atlanta presence. Competes with Kelly+Co for agents and clients under a comparable franchise-supported model, but at substantially greater scale.
- Berkshire Hathaway HomeServices: National residential brokerage franchise operating across Metro Atlanta. Comparable as a competing franchise-affiliated residential services brand recruiting agents and competing for the same local listings.
- RE/MAX: Large global residential franchise with heavy Atlanta Metro agent density. Competes directly with Kelly+Co on franchise-backed brand, agent recruiting, and buyer/seller relationships in the same submarkets.
Direct peers
- Atlanta Fine Homes Sotheby's International Realty: Atlanta-Metro luxury residential brokerage serving many of the same affluent North Atlanta submarkets (Alpharetta, Roswell, Johns Creek). Most directly comparable in product, customer, and geography — luxury buyer/seller representation in the same zip codes.
- Harry Norman Realtors: Long-standing Atlanta-Metro residential brokerage with deep presence in Buckhead and North Fulton. Directly comparable as a residential services firm competing for the same Atlanta Metro buyer and seller pool.
- Dorsey Alston Realtors: Independent Atlanta-Metro residential brokerage. Comparable as a competing agent-team model serving the same Metro Atlanta buyer/seller base, with similar reliance on local market expertise and relationships.
Emerging players
- eXp Realty: Cloud-based residential brokerage with a rapidly growing Atlanta agent roster. Comparable as a lower-overhead, tech-led alternative attracting agents away from traditional franchise models like the one Kelly+Co operates under.
Regional players
- Engel & Völkers: International residential brokerage franchise with Atlanta-area shops. Comparable as a competing premium-brand franchise serving upscale North Atlanta buyer/seller segments where Kelly+Co also focuses.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Kelly + Co social profiles
Digital presenceKelly + Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kelly + Co leadership team
Management profileNumber of profiles
Profiles6 records
Kelly + Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kelly + Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kelly + Co
What does Kelly + Co do?
Kelly+Co is a residential real estate brokerage that represents home buyers and sellers in Metro Atlanta, Georgia, providing full-service representation including property search, marketing plans, home valuations, financing guidance, negotiation, and a guaranteed home sale program. The brokerage operates as an independently owned franchise under Keller Williams Realty Atlanta North and is powered by the Brivity real estate technology platform.
Is Kelly + Co a public or private company?
Kelly + Co is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kelly + Co founded?
Kelly + Co was founded in 2000. It employs 11 to 50 people.
Where is Kelly + Co based?
Kelly + Co is headquartered in Marietta, United States, in the North America region.
How does Kelly + Co make money?
One revenue line is on record: real Estate Commission.
Who are Kelly + Co's main competitors?
Broad incumbents on record are Compass, Redfin, Coldwell Banker Realty, Berkshire Hathaway HomeServices and RE/MAX. Direct peers are Atlanta Fine Homes Sotheby's International Realty, Harry Norman Realtors and Dorsey Alston Realtors. eXp Realty is listed as an emerging player. Engel & Völkers is listed as a regional player.
Does Kelly + Co have an API?
No public API is recorded for Kelly + Co.
What industry is Kelly + Co in?
Kelly + Co's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell), with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 53121 and its SIC code is 6531.