Empire Sports Media

What Empire Sports Media does

Empire Sports Media is a private, New York-based digital sports media outlet that publishes daily editorial coverage focused on the state's professional teams — the NFL's New York Giants, MLB's New York Yankees and Mets, the NBA's New York Knicks, as well as soccer and MMA content. The site publishes articles authored by a small stable of named contributors (including founder Alexander Wilson and writers such as Anthony Rivardo, Dylan Backer, Ryan Garcia, Christopher Porco, and Juan Carlos Maygua) and exposes a podcasts section, an email newsletter signup funnel, and a Shopify-hosted merchandise storefront under the empire sports media brand.

The underlying technology stack is intentionally lightweight: the publishing platform runs on WordPress as the CMS, with Cloudflare image optimization applied to media assets, while the e-commerce layer is a separate Shopify storefront (empiresportsmedia.myshopify.com). There is no proprietary technology stack, no mobile app, no public API, and no disclosed integrations beyond the standard social platforms (X/Twitter, Facebook, Flipboard) used for content distribution. The company does not disclose any AI/ML tooling, patents, trademarks, or certifications.

Monetization is built on three revenue streams: (1) display advertising and sponsored content on article pages, (2) one-time merchandise transactions through the Shopify store, and (3) newsletter/email list capture positioned as a recurring subscription-style audience asset for future ad or promoted-content monetization. Content is free to consumers with no paywall, and no public pricing exists for editorial access. The company has 1–10 employees, is headquartered in Flushing, NY, was founded in 2017, and has not disclosed any institutional funding, ownership structure, partnerships, or M&A activity.

Name

Empire Sports Media

Legal name

Empire Sports Media

Website

https://empiresportsmedia.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Empire Sports Media is a New York-based digital sports media outlet publishing daily editorial coverage of the New York Giants, Yankees, Mets, and Knicks, plus soccer and MMA, monetized through advertising, a Shopify merchandise store, and an email newsletter.

Ownership category

akta.pro rank

Product category

Sports Media

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)

Keywords

• Sports news content
• Digital sports media
• Sports journalism
• Editorial coverage
• Sports merchandise

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Advertising: Website generates revenue through display advertising and sponsored content opportunities across article pages covering New York sports teams.
2. Merchandise Store: Operates an e-commerce store (empiresportsmedia.myshopify.com) selling merchandise, generating one-time transaction revenue.
3. Newsletter/Email Marketing: Collects email subscribers through newsletter signups, enabling direct audience reach for future monetization through advertising or promoted content.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Empire Sports Media is a digital sports media outlet that publishes daily editorial content (articles, analysis, breaking news) focused on New York professional sports teams — the Giants, Yankees, Mets, and Knicks — along with soccer and MMA coverage. The company distributes its content via a WordPress-based website, an audio podcast section, social media channels, and an email newsletter, and operates a Shopify-powered merchandise storefront selling branded apparel and goods.

Product overview

Empire Sports Media is a sports news content website that provides coverage of New York sports teams (Giants, Yankees, Mets, Knicks) as well as Soccer/Futbol and MMA. The company operates a content platform with article publishing, a podcasts section, and an e-commerce store (Shopify-based). No SaaS products, modules, APIs, or named digital products beyond editorial content were identified in the source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Empire Sports Media Website (editorial content) Free, ad-supported online publication delivering daily articles, game analysis, breaking news, injury updates, trade speculation, and player features focused on New York professional sports teams. Targets New York sports fans.
• ESM Podcasts Dedicated podcast section providing audio-format sports content and discussion tied to the same New York team coverage as the editorial site. Targets sports fans who prefer audio content.
• Empire Sports Media Merchandise Store Shopify-hosted e-commerce storefront selling branded Empire Sports Media merchandise, generating one-time product sales revenue. Targets readers and fans of the outlet.
• Empire Sports Media Email Newsletter Email newsletter subscription product that delivers breaking news and latest updates to opted-in subscribers, supporting direct audience engagement and future monetization through advertising or promoted content.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Deadspin: Independent digital sports media outlet covering all major leagues with opinionated editorial voice. Comparable as a digital-only sports news publisher monetized through advertising and audience engagement.
• SB Nation: Vox Media-owned sports blog network with team-specific verticals and broader sports news coverage. Comparable as a digital-first sports media outlet monetized through advertising and direct audience engagement.
• Bleacher Report: Major digital sports media outlet with team-focused vertical coverage, social content, and original video. Comparable as a digital sports publisher targeting team-specific fan engagement through articles and social distribution.
• FanSided: Network of team- and topic-specific sports and entertainment sites covering NFL, NBA, MLB, NHL, soccer, and MMA. Closely comparable to Empire Sports Media's vertical, team-specific content model with multi-site monetization through advertising and partnerships.
• Barstool Sports: Digital sports and pop-culture media company with team- and city-focused content, podcasts, and merchandise. Comparable in digital-first sports coverage, podcast production, and branded merchandise monetization.
• ClutchPoints: Digital sports media company focused on NBA, NFL, MLB, and combat sports news with social-first distribution. Comparable to Empire Sports Media in team-focused digital coverage and social platform distribution strategy.

Broad incumbents

• Sports Illustrated: Long-running national sports media brand with comprehensive league, team, and feature coverage. Comparable sports publishing operations at substantially greater scale, brand recognition, and editorial breadth.
• New York Post Sports: Sports section of the New York Post covering the same NY franchises (Giants, Yankees, Mets, Knicks) plus national sports. Comparable NY sports coverage but operates as part of a much larger legacy media company with print and digital assets.
• New York Daily News Sports: Sports coverage arm of the New York Daily News, focused on the same NY pro franchises Empire Sports Media covers. Comparable regional sports coverage from a legacy newspaper publisher with broader newsroom operations.
• The Athletic: Subscription-based sports news outlet with deep team-specific coverage across major U.S. leagues, including NY teams. Comparable coverage scope but with a much larger newsroom, paid subscription model, and broader geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EmpireSportsNYG
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Empire Sports Media