Limelight Bank
- Company typePrivate
- Founded1993
- HeadquartersProvo, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Limelight Bank firmographics
Firmographics- Name
- Limelight Bank
- Legal name
- Limelight Bank
- Website
- https://limelightbank.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Limelight Bank industry classification
Industry- Product category
- Online Consumer Banking
- NAICS
- Commercial Banking (52211)
- SIC
- State Commercial Banks (6022)
- akta.pro primary industry
- Digital Retail Banking (Online & Mobile) (FSABAAAF)
- akta.pro secondary industry
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)
Keywords
Where Limelight Bank is headquartered
LocationHeadquarters
- HQ city
- Provo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Limelight Bank business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Interest Income from Deposits: Traditional banking revenue model where the bank collects deposits from customers and earns interest income through lending and investment activities. The spread between interest earned on loans/investments and interest paid to depositors constitutes primary revenue. The bank's online-only model reduces overhead costs, allowing pass-through of savings via higher interest rates to customers.
- Fee-based Services: Various banking fees including wire transfer fees ($15 outgoing domestic), cashier's checks ($10 standard, $25 express), stop payment fees ($25), returned check charges ($7), and special account research ($35/hour + $5 copy). Early withdrawal penalties also apply for CDs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Annual | 6-Month CD - 4.08% APY with $1,000 minimum deposit |
| Unit Pricing | Annual | 12-Month CD - 4.10% APY with $1,000 minimum deposit |
| Unit Pricing | Multi-year contract | 18-Month CD - 3.90% APY with $1,000 minimum deposit |
| Unit Pricing | Multi-year contract | 24-Month CD - 3.80% APY with $1,000 minimum deposit |
| Unit Pricing | Multi-year contract | 36-Month CD - 3.65% APY with $1,000 minimum deposit |
| Unit Pricing | Multi-year contract | 60-Month CD - 3.30% APY with $1,000 minimum deposit |
| Unit Pricing | Monthly | High-Yield Savings Account - 3.90% APY with $100 minimum deposit |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Limelight Bank product offering
Product offeringCore offering
Limelight Bank is an online-only consumer bank that offers certificates of deposit (CDs) across multiple term lengths and a high-yield savings account. The bank operates as the digital division of Capital Community Bank (CCBank), an FDIC-insured Utah-chartered institution, and delivers all account services through eBanking and mobile banking channels without any physical branch presence.
Product overview
Limelight Bank is an online-only bank offering a focused portfolio of deposit products: certificates of deposit (CDs) in six term lengths ranging from 6 months to 60 months, and a high-yield savings account. The product lineup is supported by eBanking (online account management) and Mobile Banking services via the CCBank app. All products are designed for individual consumers; the bank does not offer business or trust accounts. The bank's competitive differentiation centers on above-market rates passed on through a low-overhead online model, combined with an environmental mission funding solar projects.
Differentiator
Problem solved
Functional benefit
Products and services
- 6-Month CD
Companies that use Limelight Bank
Customer profileSegments1 record
Ideal customer profiles1 record
Limelight Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Limelight Bank partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights4 records
Limelight Bank competitors and assessment
Company assessmentDirect peers
- Marcus by Goldman Sachs: Goldman Sachs's direct-to-consumer online bank offering high-yield savings accounts and CDs nationwide, with no physical branches. Marcus is the closest direct competitor to Limelight on rate-led, online-only deposit acquisition.
- Discover Bank: Online retail bank offering high-yield savings, CDs, and money-market accounts to consumers nationwide, with no branch network. Discover is a direct comparable on rate-led CD and savings acquisition.
- CIT Bank: Online division of First Citizens Bank offering savings, CDs, and money-market accounts to nationwide retail customers. CIT's rate-led, CD-and-savings-focused online model is directly comparable to Limelight.
- First Internet Bank of Indiana: Long-standing online-only community bank offering CDs, savings, checking, and lending products nationwide. First Internet Bank is a scale-comparable, online-only direct competitor with a similar community-bank chassis.
- Ally Bank: Top-tier US online-only bank offering high-yield savings, CDs, checking, and lending products to nationwide customers. Ally competes head-to-head with Limelight on savings APYs and CD rate tables and is a benchmark for the digital-only deposit model.
- American Express National Bank: Online bank offering high-yield savings accounts and CDs to consumers nationwide. AmEx National Bank is a direct peer on premium-brand, rate-competitive online deposit acquisition.
- Barclays Online Banking: US online deposit franchise offering high-yield savings accounts and CDs to consumers nationwide with no branches. Barclays is a direct peer on online, rate-competitive consumer deposit products.
- Synchrony Bank: Online deposit franchise offering high-yield savings, CDs, and money-market accounts direct to consumers. Synchrony's CD-heavy product mix and online-only acquisition model closely mirror Limelight's positioning.
Broad incumbents
- Capital One 360: Large digital banking franchise offering savings, CDs, checking, and lending. Capital One 360 is a broader incumbent with online deposit products that overlap directly with Limelight's CD and savings offerings.
Emerging players
- SoFi Bank: Chartered online bank offering high-yield savings, CDs, checking, lending, and investment products to consumers. SoFi is a broader digital-banking peer that competes with Limelight on rate-led deposit acquisition while expanding into adjacent products Limelight lacks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Limelight Bank social profiles
Digital presenceLimelight Bank compliance and trust
Trust signalCompliance3 records
Limelight Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Limelight Bank leadership team
Management profileNumber of profiles
Profiles1 record
Limelight Bank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Limelight Bank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Limelight Bank
What does Limelight Bank do?
Limelight Bank is an online-only consumer bank that offers certificates of deposit (CDs) across multiple term lengths and a high-yield savings account. The bank operates as the digital division of Capital Community Bank (CCBank), an FDIC-insured Utah-chartered institution, and delivers all account services through eBanking and mobile banking channels without any physical branch presence.
Is Limelight Bank a public or private company?
Limelight Bank is a private company. It is classified as corporate owned and is currently operating.
When was Limelight Bank founded?
Limelight Bank was founded in 1993. It employs 11 to 50 people.
Where is Limelight Bank based?
Limelight Bank is headquartered in Provo, United States, in the North America region.
How does Limelight Bank make money?
Two revenue lines are on record. Interest Income from Deposits are the primary driver. The others are fee-based Services.
Who are Limelight Bank's main competitors?
Direct peers on record are Marcus by Goldman Sachs, Discover Bank, CIT Bank, First Internet Bank of Indiana, Ally Bank, American Express National Bank, Barclays Online Banking and Synchrony Bank. Capital One 360 is listed as a broad incumbent. SoFi Bank is listed as an emerging player.
Does Limelight Bank have an API?
No public API is recorded for Limelight Bank.
What industry is Limelight Bank in?
Limelight Bank's product category is Online Consumer Banking. Its primary akta.pro industry code is FSABAAAF, Digital Retail Banking (Online & Mobile), with a secondary code of FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings). Its NAICS code is 52211 and its SIC code is 6022.