Ellie Bianca

What Ellie Bianca does

Ellie Bianca is a Calgary, Canada-based e-commerce and wholesale company founded in 2015 by biochemist and environmental scientist Dr. Evelyne Nyairo. The company offers an all-natural, certified organic skincare and beauty portfolio of approximately 70 SKUs across face serums, face oils, body oils, toners, bath products, hand care, and lip balms, plus a premium LUXE sub-brand. Core product technology centers on proprietary formulations combining African-sourced botanicals—raw shea butter and oil from women-run cooperatives, moringa, marula, rosehip, and plant-based squalane—with active ingredients such as hyaluronic acid, niacinamide, and omega fatty acid blends. The brand emphasizes vegan, non-GMO, cruelty-free, and biodegradable packaging positioning.

The company operates a hybrid go-to-market model combining direct-to-consumer e-commerce (elliebianca.com with shipping to Canada and USA), a flagship retail store in Calgary, wholesale distribution through Whole Foods Canada, Planet Organic, Blush Lane Organic Market, Nature's Fare Markets, Leela Eco Spa, and independent retailers across five Canadian provinces, third-party online retailers (Well.ca, Camomile Beauty), a corporate gifting program, and an Auto-Ship subscription. Pricing spans $6 lip balms to $181 face serums, with bundled rituals up to $290, and gift cards ranging $25-$1000 CAD. The Ellie Bianca Circle Rewards loyalty program operates in three tiers, and the Women InPower Gala and scholarship program anchor community/mission-driven marketing.

Ellie Bianca is independently and privately held, founder-led, and bootstrapped with no institutional investors, funding rounds, or M&A activity disclosed. It holds CertClean, Canada Organic Trade Association, and CAMSC certifications. With 11-50 employees and no disclosed revenue, the company operates at small-business scale, with product portfolio breadth and Canadian natural-channel distribution as the primary growth assets.

Name

Ellie Bianca

Legal name

Ellie Bianca

Website

https://elliebianca.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Ellie Bianca is a Calgary-based, founder-led natural skincare company selling certified organic face, body, and bath products via D2C e-commerce, Canadian wholesale, and a flagship store, serving women seeking clean, ethically sourced skincare.

Ownership category

akta.pro rank

Product category

Natural and Organic Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRADANAC

Hand & Body Care (Lotions, Creams, Body Oils)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

SECONDARYCRABAAAD

Body Skincare (Lotions, Creams, Body Oils)

Consumer Products & Retail/Beauty & Personal Care/Skincare

SECONDARYCRABALAF

Professional Skincare & Facial Treatments

Consumer Products & Retail/Beauty & Personal Care/Professional Salon & Spa Products

Keywords

• Natural skincare products
• Organic beauty brand
• Face serums
• Botanical skincare
• Body care products

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales (D2C E-commerce): Revenue generated through direct-to-consumer sales via the Ellie Bianca e-commerce website, featuring individual products and bundled sets.
2. Wholesale Distribution: Revenue through wholesale partnerships with retailers including Whole Foods, Planet Organic, Blush Lane, Nature's Fare Markets, and independent health/spa retailers across Canada.
3. Corporate Gifting Program: Dedicated Corporate Gift Catalogue offering bulk purchasing options for corporate gifting needs.
4. Auto-Ship Subscription: Recurring revenue through the Auto-Ship program offering scheduled product replenishment monthly, quarterly, or bi-annually with exclusive member benefits.
5. Gift Cards: Digital gift cards delivered by email in denominations of $25, $50, $100, and $1000 CAD.

Pricing tiers

Go-to-market motion1 record

Distribution channels10 records

Marketing channels7 records

Core offering

Ellie Bianca develops, manufactures, and sells certified organic, natural skincare and body care products formulated with Africa-sourced botanicals such as shea butter, moringa, marula, rosehip, and plant-based squalane. The product range spans face serums, face oils, body oils, hydrating toners, hand and body lotions, liquid hand soaps, bath salts, lip balms, hand sanitizers, and curated skincare bundles, sold direct-to-consumer through its e-commerce site and Calgary flagship store, and through wholesale partners across Canada.

Product overview

Ellie Bianca is an all-natural certified organic skincare company offering a comprehensive portfolio of skincare, bath, and body products. The product line centers on face serums (Radiance Serum, Luxe Glow Day/Night Serum, Luxe Immortelle Night Serum, Luxe Rejuvenate Night Serum), face oils (Rose Face Oil, Frankincense and Myrrh Face Oil, Citrus Verbena Face Oil, Naked Face Oil), body/skin oils (Rose Skin Oil, Citrus Verbena Skin Oil, Frankincense and Myrrh Skin Oil), toners (Hydrating Face Toner with Hyaluronic Acid and Niacinamide), hand and body products (lotions, hand soaps, hand creams), bath products (Breathe Bath Salt, Lavender Bath Salts), lip balms (Lips Naturalle in Peppermint), and bundled sets (Complete Radiance Skincare Ritual, Touch of Love, The Perfect Duo). Products are formulated with certified organic, ethically sourced ingredients including shea butter, moringa, marula, rosehip, and plant-based squalane. The company emphasizes clean, vegan, non-GMO, and cruelty-free formulations supporting skin health for all skin types and tones.

Differentiator

Problem solved

Functional benefit

Brands

• LUXE: Luxe Spa Exclusive Collection - premium skincare line featuring high-end serums and treatments.

Products and services

• Radiance Serum Scent-free brightening face serum formulated with Moringa, Marula, and plant-based squalane that delivers moisture, manages wrinkles, and hydrates sensitive skin.
• Luxe Glow Day/Night Serum Premium day/night serum rich in omega fatty acids and vitamins A, C, D, E, and K, blending Jojoba, Baobab, Marula, Rosehip, Tamanu, and other nutrient-dense oils.

Quantifiable outcome

• Products help reduce appearance of fine lines and wrinkles
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Women-Run Shea Butter Cooperatives (Africa)coreStrategic or Co-development PartnerEthical sourcing partnership with women-run cooperatives in Africa for raw shea butter and oil. Shea butter is personally sourced by Founder Evelyne Nyairo. The partnership supports women in African communities through fair trade practices and economic empowerment. Products feature raw, unrefined African shea butter as a fundamental ingredient.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Burt's Bees: Large incumbent natural personal-care brand owned by Clorox; comparable for its natural-ingredient positioning and broad distribution in natural-channel retail, though operating at vastly greater scale and breadth.
• Sundial Brands / SheaMoisture: Established natural personal-care brand with a strong ethical-sourcing narrative around shea and African ingredients; comparable for its fair-trade and women-empowerment positioning, though operating at substantially larger scale (now Unilever-owned).
• Lush: Global handmade cosmetics retailer with a strong ethical-sourcing and fresh-ingredient narrative; comparable for its activism-led brand ethos and natural-channel positioning, though at much larger scale and broader category mix.

Direct peers

• Drunk Elephant: Science-led, clean skincare brand combining biocompatible actives with naturally derived ingredients; one of the most comparable premium-positioned indie clean-beauty brands, frequently shelved alongside Ellie Bianca at natural retailers like Whole Foods.
• Tata Harper: Founder-led, farm-to-face natural skincare line built around botanicals with non-toxic formulations; comparable for its high price-point positioning, founder-driven science narrative, and natural-channel wholesale presence.
• Herbivore Botanicals: Indie natural skincare brand focused on plant-based, non-toxic formulations with premium pricing; comparable for its D2C-plus-wholesale model, botanical positioning, and similar target customer (women seeking clean, effective skincare).
• Indie Lee: Clean, naturally derived skincare brand founded by a health-driven founder; comparable for its positioning in the natural-channel retail (Whole Foods) and its D2C + wholesale go-to-market mix.
• Youth to the People: Science-meets-botanicals clean skincare brand using plant-derived actives; comparable for combining proven actives (similar to Ellie Bianca's hyaluronic/niacinamide use) with botanical ingredients and premium positioning.
• True Botanicals: Natural, non-toxic skincare line with a science-led formulation story; comparable for its clean-beauty positioning, premium price points, and founder-led brand narrative similar to Ellie Bianca's.

Regional players

• Rocky Mountain Soap Company: Canadian natural personal-care brand with its own retail stores across Western Canada; comparable for its Canadian DTC-plus-retail model and natural ingredient positioning, making it a regional analog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/elliebiancaint
• Facebookfacebook.com/EllieBianca
• Instagraminstagram.com/shopify
• Pinterestpinterest.com/shopify
• LinkedInlinkedin.com/company/ellie-bianca

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ellie Bianca