For Momentum
For Momentum is an Atlanta-based cause marketing agency founded in 2003 that helps nonprofits and corporations develop, execute, and scale social impact partnerships through strategy, operations, creative, and training consulting services.
- Company typePrivate
- Founded2003
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What For Momentum does
For Momentum is a privately held cause marketing agency founded in 2003 and headquartered in Atlanta, Georgia (1050 Crown Pointe Parkway, Suite 500). The firm provides professional consulting services to nonprofits and corporations seeking to develop, execute, and scale social impact partnerships, and claims to have helped raise hundreds of millions of dollars for nonprofit clients over its 20+ year operating history. Its service portfolio spans four core areas—Strategy & Positioning, Operations, Creative, and Training & Coaching—supported by specialized modules including fundraising strategy development, sales material support, consultative sales training, partnership activation toolkits, and gap-coverage staffing. The customer base is bifurcated between nonprofits (e.g., My Brother's Keeper Alliance, Humane Society of the United States, Boys & Girls Clubs of America, Children's Miracle Network Hospitals, National MS Society, American Cancer Society, ZERO Prostate Cancer) seeking corporate fundraising partnerships and corporations seeking authentic CSR programs.
The firm's underlying technology is limited to a standard WordPress-based website with no proprietary platform, APIs, or software products; monetization is entirely through fee-based consulting engagements with scope-driven pricing rather than subscription or transaction models. Go-to-market is sales-led, relying on thought leadership content (blog, research reports such as the Full Partnership Shift Report, webinars), industry event participation (Engage for Good, Cause Marketing Forum, Peer-to-Peer Professional Forum), referrals, and direct outreach via website and phone. The firm reports a headcount of 11–50, consistent with a boutique consultancy, and has no disclosed external funding, parent company, or M&A activity. Leadership consists of Founder and President Mollye Rhea and Senior Director of Marketing and Research Ashley Byars. There is no evidence of AI/ML capabilities or international operations; service delivery is confined to the United States.
For Momentum firmographics
Firmographics- Name
- For Momentum
- Legal name
- For Momentum
- Website
- https://formomentum.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- For Momentum is an Atlanta-based cause marketing agency founded in 2003 that helps nonprofits and corporations develop, execute, and scale social impact partnerships through strategy, operations, creative, and training consulting services.
- Ownership category
- akta.pro rank
For Momentum industry classification
Industry- Product category
- Cause Marketing Consulting
- NAICS
- Media Representatives (54184)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Capital Campaign Management & Advancement Strategy (EDALAOAN)
Keywords
Where For Momentum is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
For Momentum business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Consulting and Professional Services: For Momentum generates revenue by providing fee-based consulting services including strategy development, operational support, creative services, and training/coaching for cause marketing and CSR initiatives. The firm works with both nonprofits seeking corporate partnerships and corporations seeking nonprofit partners.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
For Momentum product offering
Product offeringCore offering
For Momentum is a cause marketing agency that provides fee-based consulting and professional services to nonprofits and corporations, helping them build and execute social impact partnerships. Its offerings span strategy and positioning, campaign operations, creative concept development, and purpose-led training and coaching, with the goal of facilitating corporate-nonprofit partnerships that raise funds and awareness.
Product overview
For Momentum is a cause marketing agency and CSR strategy firm that offers professional consulting services as a unified portfolio rather than a software platform. The company provides four core service areas: Strategy & Positioning, Operations Services, Creative Services, and Training and Coaching. These core services are supported by specialized service modules including Fundraising Strategy Development, Sales Material Support, Consultative Sales Skills Training, Partnership Strategy Development, Creative Concept Development and Turnkey Corporate Partnership Activation Toolkit, and Gap Coverage Services. Since its founding in 2003, the agency has helped raise hundreds of millions of dollars for nonprofit clients by connecting them with corporate partners through strategic cause marketing partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy & Positioning Services Strategic consulting to position nonprofits and companies as leaders in cause marketing and social impact partnerships, including marketplace analysis and strategic recommendations.
- Operations Services Campaign execution services handling pipeline expansion, creative activations, and day-to-day partnership operations to maximize ROI for clients.
- Creative Services Development of innovative cause marketing programs with compelling visual communication and consistent messaging designed to capture audience attention.
- Training and Coaching Services Purpose-led training and coaching for organizations new to social impact marketing or seeking to enhance existing programs with mentorship and guidance.
- Fundraising Strategy Development Comprehensive fundraising strategy development including marketplace analysis, value proposition refinement, sales material enhancement, and prospect pipeline building for nonprofit clients.
- Sales Material Support Review and update of key sales materials, positioning of partnership opportunities, and creation of master sales decks outlining key opportunities and activation ideas.
- Consultative Sales Skills Training Training programs to develop consultative sales skills for corporate partnership teams, enabling them to better engage and close corporate partners.
- Partnership Strategy Development Strategic development of corporate and cause partnerships including value proposition creation, stakeholder engagement, and partnership growth planning.
- Creative Concept Development and Turnkey Corporate Partnership Activation Toolkit Development of corporate partnership activation toolkits including all elements partners need to activate partnerships, such as those created for the National MS Society.
- Gap Coverage Services Provision of experienced professionals to fill temporary gaps due to parental leave, medical leave, or staff turnover to ensure organizational goals continue moving forward.
Quantifiable outcome
- Hundreds of millions of dollars raised for nonprofit clients since 2003
- +2 more outcomes
Companies that use For Momentum
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
For Momentum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
For Momentum partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- My Brother's Keeper Alliance (Obama Foundation)coreIn 2021, the Obama Foundation issued an RFP for fundraising strategy development for My Brother's Keeper Alliance. For Momentum was engaged to drive marketplace awareness and sustainable corporate partnerships for MBK, which addresses opportunity gaps facing boys and young men of color. FM conducted marketplace analysis, refined partnership strategies, enhanced sales materials, and built a targeted prospect pipeline of Fortune 500 companies.
- Humane Society of the United StatescoreFor Momentum provided strategic counsel to support development and execution of the 'More Than a Pet' cause marketing campaign, focused on addressing inequities in pet ownership and bringing in new corporate supporters. Campaign aimed at expanding HSUS corporate partnerships.
- Boys & Girls Clubs of AmericacoreMulti-year partnership where For Momentum worked with BGCA on partnership summits, consultative sales training, and launch of new cause platform. Chad Hartman, National Vice President of Corporate Partnerships, provides testimonial endorsement of For Momentum's work.
- National MS SocietycoreFor Momentum developed a corporate partner toolkit including all elements a partner needs to activate a partnership with the National MS Society, with the goal of expanding and diversifying its portfolio of corporate partners.
- Start EarlyminorGap coverage case study where For Momentum provided experienced professionals to fill temporary gaps (parental leave, medical leave, staff turnover) and ensure organizational goals continued moving forward.
- ZERO Prostate CancercoreFor Momentum supported the development of the bold multi-year, $20 million 'Blitz The Barriers' campaign aimed at saving 100,000 lives by 2035 through addressing systemic barriers to prostate cancer diagnosis and treatment.
- Keep America BeautifulminorFeatured nonprofit organization for environmental cause marketing content. For Momentum published interview with Abby Horrigan, VP of Development, and featured KAB in Earth Month content around the Greatest American Cleanup initiative.
- American Cancer SocietyminorEarly partnership referenced in case studies showing work with ACS and Zipcar to test-drive a revamped cause marketing program.
- Children's Miracle Network HospitalscoreLong-term client relationship with Staci Cross, VP of Business Development, providing testimonial about exceptional work quality, meeting achievements, and organizational extension support.
- Feeding AmericaminorFeatured organization from For Momentum's sponsorship of the Best of the Best Halo award, highlighting the Hy-Vee 100 Million Meals Challenge campaign as an exemplary partnership case study.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
For Momentum competitors and assessment
Company assessmentDirect peers
- Changing Our World: Cause-focused consulting firm that advises nonprofits and corporations on fundraising strategy, corporate partnerships, and cause marketing campaigns—directly overlapping with For Momentum's service portfolio.
- Alexander Haas: Provides fundraising counsel, capital campaign strategy, and partnership support to nonprofits, mirroring For Momentum's strategy and partnership development offerings.
- Campbell & Company: National fundraising and nonprofit consulting firm that helps nonprofits build sustainable fundraising programs, including corporate partnerships and campaign strategy comparable to For Momentum's work.
- Cone Communications (Porter Novelli): Long-standing cause marketing and social impact agency that creates purpose-driven campaigns for nonprofits and corporations, directly competing with For Momentum's core service lines.
- The Curtis Group: Nonprofit fundraising and communications consultancy that supports nonprofits with fundraising strategy and campaign execution, comparable in client base and service mix to For Momentum.
- Realized Worth: Consultancy specializing in corporate employee volunteering, CSR, and social impact programs—serving corporations in the same CSR strategy space as For Momentum.
- Dini Spheris: Nonprofit fundraising and campaign consulting firm that supports nonprofits with feasibility studies, campaign strategy, and partnership growth, comparable to For Momentum's fundraising strategy work.
Broad incumbents
- Edelman: Global public relations and communications firm with a sizable social impact and purpose practice that serves major corporations on CSR and cause-related campaigns, competing with For Momentum for enterprise CSR engagements.
- Ketchum: Large global communications firm with established corporate social responsibility and purpose practices, competing for corporate cause-marketing business at scale.
- Ogilvy: Global advertising and communications network with a purpose/sustainability practice that delivers cause-related campaigns for global brands, competing in adjacent segments of the cause marketing space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
For Momentum social profiles
Digital presenceFor Momentum financial estimates
Financial estimateRevenue estimate
Valuation estimate
For Momentum leadership team
Management profileNumber of profiles
Profiles2 records
For Momentum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
For Momentum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about For Momentum
What does For Momentum do?
For Momentum is a cause marketing agency that provides fee-based consulting and professional services to nonprofits and corporations, helping them build and execute social impact partnerships. Its offerings span strategy and positioning, campaign operations, creative concept development, and purpose-led training and coaching, with the goal of facilitating corporate-nonprofit partnerships that raise funds and awareness.
Is For Momentum a public or private company?
For Momentum is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was For Momentum founded?
For Momentum was founded in 2003. It employs 11 to 50 people.
Where is For Momentum based?
For Momentum is headquartered in Atlanta, United States, in the North America region.
How does For Momentum make money?
One revenue line is on record: consulting and Professional Services.
Who are For Momentum's main competitors?
Direct peers on record are Changing Our World, Alexander Haas, Campbell & Company, Cone Communications (Porter Novelli), The Curtis Group, Realized Worth and Dini Spheris. Broad incumbents are Edelman, Ketchum and Ogilvy.
Does For Momentum have an API?
No public API is recorded for For Momentum.
What industry is For Momentum in?
For Momentum's product category is Cause Marketing Consulting. Its primary akta.pro industry code is EDALAOAN, Capital Campaign Management & Advancement Strategy. Its NAICS code is 54184 and its SIC code is 7311.