Aladdin Schools

What Aladdin Schools does

Aladdin Schools, operated by Cloudware Limited (company number 476869), is an Irish cloud-based school administration Software-as-a-Service (SaaS) platform purpose-built for primary schools in the Republic of Ireland. Founded in 2009 and headquartered in Deansgrange, Dublin, the company reports serving approximately 90% of Irish primary schools — over 2,900 institutions supporting 30,000+ staff and 500,000+ students. The platform is built around three core packages: Aladdin Start (administration core covering attendance, student/family records, standardised test tracking, and NCCA-compatible end-of-year reports), Aladdin Connect (a parent-school communication app with messaging, absence notes, and report-card sharing), and Aladdin Frame (a classroom documentation and digital portfolio tool). These are extended by paid add-on modules including ePayments, Library, and Staff Absences.

The technology stack is a cloud-hosted, Google Cloud-based SaaS deployed on EU-located data centres, accessible from any device with no installation required, and accompanied by iOS and Android apps. The platform integrates with approved third-party API sub-processors such as Wonde, and is designed for GDPR compliance with extended SSL encryption and ISO 27001/27017/27018-aligned security posture. Distribution is direct via the company website (aladdin.ie) and an inside sales team, with a hybrid self-serve/product-led model for schools and free phone-based onboarding plus 1:1 administrator induction training for new customers.

The business model is a recurring SaaS subscription — monthly for the core platform and annual for add-on packages — with quote-based pricing (not publicly disclosed), 30-day notice for price changes, and a 6-month minimum payment on price-disagreement termination. The company is 100% Irish-owned, privately held, and has no disclosed venture capital, private equity, acquisitions, or public listing. It is supported by a small team (11–50 employees) and relies on Irish education-specific domain expertise (NCCA, OLCS absence codes, Department of Education reporting) as its primary competitive differentiator.

Name

Aladdin Schools

Legal name

Cloudware Limited

Website

https://aladdin.ie

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Aladdin Schools is an Irish cloud-based SaaS platform providing school administration, parent communication, and classroom documentation tools to approximately 90% of Ireland's primary schools, serving 2,900+ institutions.

Ownership category

akta.pro rank

Product category

K-12 Education Administration Software

NAICS

Educational Support Services (611710), Elementary and Secondary Schools (61111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Education ERP (Student Information, Finance, HR) (HDAEAEAI)

akta.pro secondary industries

HR, Payroll, Time & Attendance for Education (EDAFAEAD), Billing, Tuition, Fees & Payments (including Cafeteria/Meal Accounts) (EDAFAEAN), School ERP: Finance, Procurement & Budgeting (EDAFAEAC)

Keywords

• School administration software
• Student information system
• Parent communication platform
• K-12 education management
• Cloud-based SIS

Headquarters

HQ city

Deans Grange

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription - Core Platform: Annual or monthly subscription for access to Aladdin Start core platform. Schools pay charges as set out in price lists provided by Aladdin. Non-cancellable and non-refundable charges, exclusive of VAT.
2. SaaS Subscription - Add-ons: Additional subscription charges for add-on modules including ePayments, Library, and Staff Absences. Separate pricing for each add-on feature.
3. Package Upgrades: Revenue from schools upgrading between packages (Start, Connect, Frame) or adding additional add-ons to their existing subscription.
4. Professional Services - Training: Free phone-based train-the-trainer onboarding included. Additional on-site training and supplementary training may be chargeable.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Aladdin Schools is a cloud-based school administration and communication platform operated by Cloudware Limited for Irish primary schools. The platform provides student information management, parent communication, attendance tracking, and online payment processing, used by 2,900+ schools reaching over 500,000 students daily.

Product overview

Aladdin Schools offers an all-in-one cloud-based school administration platform designed for Irish primary schools. The platform consists of three core packages — Aladdin Start (administration core with attendance, student records, test tracking, and report generation), Aladdin Connect (parent-school communication app), and Aladdin Frame (classroom documentation and portfolio tool) — which can be extended with add-ons including ePayments (online payment collection), Library (book lending management), and Staff Absences (leave tracking). The platform is built and operated by Cloudware Limited, serving over 2,900 Irish primary schools since 2009.

Differentiator

Problem solved

Functional benefit

Brands

• Aladdin Start: Core platform that simplifies admin tasks, improves accuracy, and saves schools hours every week. Includes attendance, student & family information, standardised test result tracking, pupil end-of-year reports, and class/group/intake/staff management.
• Aladdin Connect
• Aladdin Frame
• ePayments
• Library
• Staff Absences

Products and services

• Aladdin Start Core cloud-based student information system and school administration platform for Irish primary schools, used by 30,000+ school staff daily to manage student records, attendance, and parent communication.
• Aladdin Connect Tiered package that builds on the core Aladdin Start platform, offering additional functionality for school-to-home communication and parent engagement features.
• Aladdin Frame Premium tiered package offering the full suite of Aladdin Schools administration and communication tools for Irish primary schools.
• Aladdin ePayments Add-on module that enables Irish primary schools to collect school-related payments online from parents, integrated directly into the Aladdin Schools platform.
• Aladdin Library Add-on module providing school library management functionality within the Aladdin Schools platform, used by primary school staff.
• Aladdin Staff Absences Add-on module that allows school staff to record and manage substitute cover and absences within the Aladdin Schools platform.

Quantifiable outcome

• Saves schools hours every week on administrative tasks
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

One partnership is on record.

• Google Inc (Google Cloud)coreTechnology or IntegrationGoogle Inc acts as Aladdin's Third-Party Sub-Processor, storing all School Data in Google data centres in the EU using the Google hosting service. This infrastructure provides state-of-the-art security, reliability, scalability and performance. Aladdin uses Google Cloud for hosting services under GDPR compliance.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• VSware: Irish school management information system primarily serving post-primary (secondary) schools. The closest Irish-headquartered SIS competitor to Aladdin, operating in the same Irish education regulatory environment with comparable subscription SaaS model.
• SIMS (Capita): UK K-12 school MIS widely used across primary and secondary schools in England and Wales. Directly comparable product (student records, attendance, reporting, parent communication) and serves as the template for what Aladdin has built in Ireland.
• Arbor Education: Cloud-based MIS for UK schools covering student information, attendance, assessments, and parent communication. Modern cloud-native challenger to legacy SIMS, directly comparable in architecture and feature set to Aladdin.
• Bromcom: Cloud-based school MIS used across UK primary and secondary schools. Offers student records, attendance, assessment, and parent portal functionality that closely mirrors Aladdin's product suite.
• ScholarPack: UK school MIS designed for primary schools, covering admissions, attendance, assessment, and parent communication. Closely comparable target market (primary schools) and feature parity with Aladdin.
• ParentPay: UK school payments and communication platform that competes directly with Aladdin's ePayments add-on and parent communication features. Strong overlap in the payments/parent engagement use case within K-12.

Emerging players

• ClassDojo: Communication and classroom documentation platform used in primary schools globally. Overlaps with Aladdin Connect and Frame in parent messaging and classroom portfolio functionality, though not a full MIS.
• Seesaw: Student portfolio and parent communication platform widely adopted in primary schools. Comparable to Aladdin Frame for digital learning portfolios and classroom documentation.

Broad incumbents

• Sanoma (Sanoma Learning): European K-12 learning solutions group operating multiple SIS and digital learning products across the Netherlands, Belgium, Poland, and Nordics. Broad incumbent in European school administration with overlapping capabilities to Aladdin at a much larger scale.

Others

• Wonde: UK-based school data integration platform already named as an approved sub-processor for Aladdin. While not a direct competitor, it represents a key ecosystem partner/integration layer relevant to Aladdin's interoperability strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AladdinSchools
• Instagraminstagram.com/aladdinschools
• Xx.com/aladdinschools
• LinkedInlinkedin.com/company/aladdin-schools

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aladdin Schools