IV Nutrition
IV Nutrition is a U.S. health and wellness franchise (founded 2017, Overland Park, KS) operating IV therapy, injection, and blood-testing clinics across the Midwest, with a franchise model enabling nationwide clinic expansion and direct-to-consumer memberships.
- Company typePrivate
- Founded2017
- HeadquartersOverland Park, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What IV Nutrition does
IV Nutrition is a U.S.-based health and wellness franchise founded in 2017 and headquartered in Overland Park, Kansas, operating IV therapy and injection clinics primarily across the Midwest. The company's core offering consists of custom-formulated IV drips, vitamin injections, NAD+ therapy, mobile IV services, blood testing panels, and functional health evaluations, organized around use cases including performance and recovery, energy and vitality, hangover recovery, immune support, chronic conditions, beauty, healthy weight, and general hydration. Treatment protocols are personalized based on individual assessments rather than offered as fixed menus, supported by in-house clinical staff and amenities designed around a spa-like environment (massage chairs, salt walls, heated recliners).
The underlying technology stack is operational rather than software-driven: it combines a clinical infusion workflow, in-house custom nutrient blending, third-party blood diagnostics, and the Zenoti booking platform for online scheduling. There is no proprietary AI, software platform, patents, or disclosed certifications in the source material. Revenue is generated across five streams: per-visit IV therapy and injection services, blood testing, e-commerce supplement sales, monthly memberships (recurring), and franchise licensing fees and royalties. Distribution occurs through company-owned retail clinics, a franchise network enabling third-party-owned locations nationwide, mobile/on-site IV services, and an e-commerce supplement storefront. Marketing relies on content/SEO, email newsletters, organic social (Facebook, Instagram, LinkedIn), customer testimonials, and a wellness referral program.
The company was founded by Jason Fechter, who serves as Founder and CEO, and operates with 101-250 employees. Ownership is private with no disclosed institutional or venture backing. The business faces regulatory scrutiny in Kansas and other states regarding IV therapy franchise operations, which is a material industry-level risk factor. No revenue, funding rounds, or audited financials are publicly disclosed.
IV Nutrition firmographics
Firmographics- Name
- IV Nutrition
- Legal name
- IV Nutrition
- Website
- https://ivnutritionnow.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- IV Nutrition is a U.S. health and wellness franchise (founded 2017, Overland Park, KS) operating IV therapy, injection, and blood-testing clinics across the Midwest, with a franchise model enabling nationwide clinic expansion and direct-to-consumer memberships.
- Ownership category
- akta.pro rank
IV Nutrition industry classification
Industry- Product category
- IV Therapy Clinics
- NAICS
- All Other Outpatient Care Centers (621498)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- IV Hydration & Vitamin Therapy (HSADAKAL)
- akta.pro secondary industry
- General Nutrition Coaching (HSADAFAA)
Keywords
Where IV Nutrition is headquartered
LocationHeadquarters
- HQ city
- Overland Park
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
IV Nutrition business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- IV Therapy Services: Revenue from IV drip treatments, vitamin injections, NAD+ therapy, and other infusion services. Customers pay per treatment with options for memberships to drive recurring revenue.
- Blood Testing Services: Revenue from comprehensive blood panel testing and functional health evaluations to assess nutritional needs and health status.
- Supplement Sales: Sale of quality supplements to complement IV therapy treatments and support ongoing wellness.
- Franchise Licensing: Revenue from franchise fees and ongoing royalties from entrepreneurs opening IV Nutrition clinic locations.
- Memberships: Subscription-based membership programs offering discounted services and exclusive deals to drive recurring revenue and customer loyalty.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pay-per-visit pricing for individual services |
| Subscription | Monthly | Monthly membership programs |
| Other | Multi-year contract | Franchise investment range |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
IV Nutrition product offering
Product offeringCore offering
IV Nutrition is a health and wellness franchise that operates IV therapy clinics offering custom-formulated IV nutrient drips, vitamin injections, blood testing, and functional health evaluations. Services are delivered through owned and franchised clinic locations as well as mobile IV services, targeting individual consumers seeking hydration, energy, recovery, immune support, and general wellness. The company also offers supplement products, monthly memberships, and franchise opportunities to entrepreneurs.
Product overview
IV Nutrition is a health and wellness franchise specializing in IV therapy services, offering treatments such as IV Drips, Vitamin Injections, Blood Testing, Functional Health Evaluations, Supplements, Mobile Services, and NAD+ Therapy across locations in the United States. The core services are organized around specific health goals including Performance & Recovery, Energy & Vitality, Hangover Recovery, Immunity Boost, Chronic Conditions, Beauty, Healthy Weight, and IV Hydration. The company operates on a platform model combining personalized IV infusion and injection therapy with blood testing and functional health evaluations to create customized treatment protocols. IV Nutrition also offers membership programs, franchise opportunities, and a wellness referral program, with appointments managed through the Zenoti booking platform.
Differentiator
Problem solved
Functional benefit
Products and services
- IV Drips Custom-formulated IV nutrient therapy delivered directly into the bloodstream to support hydration, energy, immunity, performance, recovery, and overall wellness for individual consumers.
- Vitamin Injections Injectable vitamin treatments that deliver essential nutrients directly into the body for targeted wellness support for individual consumers.
- Blood Testing Full panel blood testing services to assess nutrient levels and identify what the body needs to achieve optimal health, used to guide personalized treatment plans.
- Functional Health Evaluations Comprehensive health assessments that evaluate organ systems, hormone levels, and overall wellness to determine the best treatment approach for individual patients.
- Supplements Quality supplement products designed to support ongoing wellness routines alongside IV therapy treatments for individual consumers.
- Mobile IV Services Mobile IV clinic service that brings IV therapy treatments directly to clients at their preferred location for added convenience.
- NAD+ Therapy IV therapy using NAD+ (nicotinamide adenine dinucleotide) to support energy levels, mental focus, and recovery for individual consumers.
- IV Therapy Memberships Subscription membership program offering ongoing IV therapy services with discounted rates and exclusive deals for recurring customers.
- Franchise Opportunities Franchise opportunities for entrepreneurs to open IV Nutrition branded therapy clinics, with support including medical licenses and partnerships with construction firms for rapid expansion.
Companies that use IV Nutrition
Customer profileNamed customers6 records
Segments8 records
Ideal customer profiles2 records
IV Nutrition technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
IV Nutrition partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Construction FirmsminorIV Nutrition partners with construction firms to support rapid franchise expansion, enabling efficient build-out of new clinic locations with medical licenses and proper facility setup across the United States.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
IV Nutrition competitors and assessment
Company assessmentDirect peers
- Restore Hyper Wellness: Restore Hyper Wellness is a national franchise offering IV drip therapy, cryotherapy, infrared sauna, and recovery services. It is the closest direct peer to IV Nutrition given overlapping service menus, franchise-led expansion model, and identical wellness-and-recovery customer target market.
- The DRIPBaR: The DRIPBaR is an IV therapy franchise operating drip-bar retail locations with menu-driven IV infusions and vitamin injections. It is highly comparable to IV Nutrition for its franchise model, retail clinic format, and broad use case segments ranging from wellness to recovery.
- Liquivida: Liquivida is a vitamin IV therapy franchise providing IV drips, injections, and wellness services through franchised clinic locations. Comparable to IV Nutrition in core service offering, franchise-driven growth strategy, and D2C consumer wellness positioning.
- Hydrate Medical: Hydrate Medical operates IV therapy clinics offering IV drips, vitamin injections, and wellness services. Comparable directly to IV Nutrition given similar service menu, clinic-based delivery model, and focus on preventative and recovery-oriented wellness for individual consumers.
- Drip Hydration: Drip Hydration is a mobile IV therapy service that brings IV drips and vitamin injections directly to customers. It is a direct peer to IV Nutrition's mobile services line, targeting hangover recovery, athletic recovery, and general wellness via in-home or on-site delivery.
- The IV Doc: The IV Doc provides mobile IV therapy services to consumers in homes, offices, and hotels across major US metros. Comparable to IV Nutrition's mobile offering for the same customer use cases (hangover, recovery, hydration) and direct-to-consumer GTM motion.
- Hangover Heaven: Hangover Heaven specializes in IV hydration therapy for hangover recovery, with both clinic-based and mobile service delivery. Comparable to IV Nutrition for overlapping hangover recovery use case and IV drip-based delivery model targeting the same consumer segment.
- Ivme Wellness Lounge: Ivme Wellness Lounge operates IV therapy drip lounge locations with vitamin injections and wellness services. Comparable to IV Nutrition for retail lounge format, similar IV drip menu, and use case segmentation around immunity, energy, and recovery.
Broad incumbents
- Quest Diagnostics: Quest Diagnostics is a large incumbent offering blood testing and diagnostic health services across the US. Comparable to IV Nutrition's blood testing service line as a broad incumbent in the diagnostics space, though its scale, breadth, and physician-referred model differ substantially.
Emerging players
- Revive Mobile IV: Revive Mobile IV is an emerging player in mobile IV therapy delivering on-demand hydration and vitamin infusions. Comparable to IV Nutrition as a smaller, mobile-focused operator in the same IV drip therapy category with overlapping customer segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
IV Nutrition social profiles
Digital presenceIV Nutrition financial estimates
Financial estimateRevenue estimate
Valuation estimate
IV Nutrition leadership team
Management profileNumber of profiles
Profiles1 record
IV Nutrition funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IV Nutrition M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IV Nutrition
What does IV Nutrition do?
IV Nutrition is a health and wellness franchise that operates IV therapy clinics offering custom-formulated IV nutrient drips, vitamin injections, blood testing, and functional health evaluations. Services are delivered through owned and franchised clinic locations as well as mobile IV services, targeting individual consumers seeking hydration, energy, recovery, immune support, and general wellness. The company also offers supplement products, monthly memberships, and franchise opportunities to entrepreneurs.
Is IV Nutrition a public or private company?
IV Nutrition is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IV Nutrition founded?
IV Nutrition was founded in 2017. It employs 101 to 250 people.
Where is IV Nutrition based?
IV Nutrition is headquartered in Overland Park, United States, in the North America region.
How does IV Nutrition make money?
Five revenue lines are on record. IV Therapy Services are the primary driver. The others are blood Testing Services, supplement Sales, franchise Licensing and memberships.
Who are IV Nutrition's main competitors?
Direct peers on record are Restore Hyper Wellness, The DRIPBaR, Liquivida, Hydrate Medical, Drip Hydration, The IV Doc, Hangover Heaven and Ivme Wellness Lounge. Quest Diagnostics is listed as a broad incumbent. Revive Mobile IV is listed as an emerging player.
Does IV Nutrition have an API?
No public API is recorded for IV Nutrition.
What industry is IV Nutrition in?
IV Nutrition's product category is IV Therapy Clinics. Its primary akta.pro industry code is HSADAKAL, IV Hydration & Vitamin Therapy, with a secondary code of HSADAFAA, General Nutrition Coaching. Its NAICS code is 621498 and its SIC code is 8093.