Keshet
Keshet is a 501(c)(3) non-profit arts organization in Albuquerque, NM, operating a professional contemporary dance company, dance education programs, juvenile-justice arts programming via the M3 program, and artist residencies through the Keshet Center for the Arts, serving youth, adults, system-impacted youth, and professional choreographers.
- Company typePrivate
- Founded1996
- HeadquartersAlbuquerque, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Keshet does
Keshet Dance and Center for the Arts is a 501(c)(3) non-profit organization founded in 1996 in Albuquerque, New Mexico, operating the Keshet Center for the Arts facility at 4121 Cutler Ave NE. The organization runs a vertically integrated portfolio of programming: a professional contemporary dance company performing original works and touring productions; comprehensive dance education for children, adults, and seniors (including KP3 pre-professional training, Mixed Ability/Adaptive dance, and summer camps); Arts & Justice Initiatives featuring the M3 (Movement + Mentorship = Metamorphosis) program in juvenile justice facilities and the Movement for Mercy collaborative performance; and the Keshet Ideas & Innovation Community (KIIC) providing choreographic residencies, makers space, and arts business training for professional artists. Underlying "technology" is choreographic and curriculum-based rather than software-based, with proprietary programs like M3 (codified via Mellon Foundation seed funding in 2015) and ACCESS sliding-scale scholarship representing differentiated domain assets. Founded and led by Shira Greenberg, Keshet also operates an annual ABQ Wine Classic fundraiser and offers facility rentals, distributing services through direct programming, school and juvenile-justice facility partnerships, and a multi-channel community engagement model spanning website, social media, email, and earned media. Revenue mechanics are hybrid and typical of mid-size arts non-profits: roughly half from grants and individual donations (Mellon, MacKenzie Scott/Yield Giving $2M, EDA $1.2M, NEA, State of New Mexico) and roughly half from earned income including sliding-scale class and ticket fees (62-74.5% of participants use sliding scale), corporate sponsorships (Corporate Fans), facility rental, and event-driven fundraising (~$150K net from the 2025 ABQ Wine Classic).
Keshet firmographics
Firmographics- Name
- Keshet
- Legal name
- Keshet Dance and Center for the Arts
- Website
- https://keshetarts.org
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Keshet is a 501(c)(3) non-profit arts organization in Albuquerque, NM, operating a professional contemporary dance company, dance education programs, juvenile-justice arts programming via the M3 program, and artist residencies through the Keshet Center for the Arts, serving youth, adults, system-impacted youth, and professional choreographers.
- Ownership category
- akta.pro rank
Keshet industry classification
Industry- Product category
- Performing Arts / Dance Education
- NAICS
- Fine Arts Schools (61161), Arts, Entertainment, and Recreation (71), All Other Schools and Instruction (61169), Sports and Recreation Instruction (611620)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI)
Keywords
Where Keshet is headquartered
LocationHeadquarters
- HQ city
- Albuquerque
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Keshet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Individual Donations and Grants: Keshet is a 501(c)(3) nonprofit that relies heavily on individual donations, foundation grants (Andrew W. Mellon Foundation, Yield Giving, etc.), and government funding (National Endowment for the Arts, US Economic Development Administration, State of New Mexico). Major grants include $2M from Yield Giving, $1.2M from US EDA, and $1M from Mellon Foundation.
- Ticket Sales and Class Fees: Revenue generated from ticket sales for performances and class registration fees. Keshet offers sliding scale pricing for both tickets and classes, including $0 options, to ensure accessibility. 74.5% of tickets sold using sliding scale payment system.
- Corporate Sponsorships (Corporate Fans): Local businesses sponsor Keshet's performance seasons and events as Corporate Fans, connecting with community members and art enthusiasts through sponsorship. Includes various tiers: Hall of Fame, With The Band, Roadies, and Groupies.
- ABQ Wine Classic Fundraising Event: Annual major fundraising event featuring wine tastings, auctions, and VIP events. The 2025 event netted approximately $150,000 for Keshet's Youth Arts Initiatives.
- Space Rental: Keshet Center for the Arts facility is available for rent, generating revenue while serving the broader arts community.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Little Movers Camp (Ages 4-5) |
| Other | Pay-as-you-go | Dance Sampler (Ages 6-8) |
| Other | Pay-as-you-go | Contemporary, Choreography and Ballet (Ages 9-17) |
| Other | Pay-as-you-go | KP3 Pre-Professional Program Immersion (Ages 9-17) |
| Other | Pay-as-you-go | Sliding Scale Tickets |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Keshet product offering
Product offeringCore offering
Keshet is a 501(c)(3) nonprofit that operates a professional contemporary dance company, a portfolio of community dance education programs (youth classes, summer camps, KP3 pre-professional training, adult and adaptive dance), Arts & Justice Initiatives such as the M3 Program in juvenile justice facilities and Movement for Mercy performances, and artist development programs through the Keshet Ideas & Innovation Community (KIIC), all anchored at the Keshet Center for the Arts in Albuquerque. Core revenue drivers include donations/grants, sliding-scale class fees and ticket sales, corporate sponsorships, and facility rentals, supported by the annual ABQ Wine Classic fundraiser.
Product overview
Keshet Dance Company & Center for the Arts is a non-profit arts organization offering a unified portfolio of dance programs rather than a technology product platform. The core offerings include the professional Keshet Dance Company (performing original contemporary works), comprehensive Education Programs (youth and adult dance classes, KP3 pre-professional training, adaptive dance), Arts & Justice Initiatives (M3 program in juvenile justice facilities, Movement for Mercy performances), the Keshet Ideas & Innovation Community artist residency hub (Makers Space Experience, Hear Here Festival), the Keshet Center for the Arts venue, and the annual ABQ Wine Classic fundraiser. These programs are interconnected, with the dance company feeding creative energy into educational and justice programming while the Center for the Arts serves as the physical hub for all activities.
Differentiator
Problem solved
Functional benefit
Brands
- ABQ Wine Classic: Annual major fundraising event featuring curated wines, food, and philanthropy benefiting Keshet's Youth Arts Initiatives. First held as the inaugural event in 2021.
- M3 Program (Movement + Mentorship = Metamorphosis)
- KP3 (Pre-Professional Program)
- Keshet Ideas & Innovation Community (KIIC)
- Movement for Mercy
- Makers Space Experience
- Hear Here Festival
- Presenting Voices Series
Products and services
- Keshet Dance Company Professional contemporary dance company performing original works, community productions, and touring productions including Nutcracker on the Rocks and Movement for Mercy, with full-time year-round employment and benefits for dancers.
- Education Programs Comprehensive dance education portfolio including youth classes, summer camps, KP3 Pre-Professional Program, adult classes, Fine Wine Dance for ages 55+, Mixed Ability/Adaptive Dance, and visiting artist classes, delivered under the ACCESS sliding-scale scholarship model.
- Arts & Justice Initiatives (M3 Program and Movement for Mercy) Social justice programming delivering dance education inside New Mexico juvenile justice facilities (M3 - Movement + Mentorship = Metamorphosis) and producing the Movement for Mercy collaborative performance examining the U.S. juvenile justice system.
- Keshet Ideas & Innovation Community (KIIC) Artist residency and innovation hub offering the Makers Space Experience cohort residency, Hear Here Festival, Presenting Voices Series, Choreographers' Showcase, and arts business workshops for choreographers and movement-based multidisciplinary artists.
- Keshet Center for the Arts (Venue and Space Rental) Performance venue and arts center in Albuquerque hosting Keshet's performances and classes, sliding-scale ticketed events, Young Audiences field trips, and rental space for other arts and community organizations.
- ABQ Wine Classic Annual wine tasting and fundraising event featuring wine seminars, gala dinners, live auctions, and performances by Keshet dancers, supporting Keshet's youth arts initiatives; hosted with Los Poblanos and featuring partner wineries such as Robert Sinskey Vineyards.
- Keshet Center for the Arts Space Rental Facility rental program making the Keshet Center for the Arts available to other arts organizations and community groups for events, generating revenue while serving the broader arts community.
Quantifiable outcome
- 62% of student body utilized sliding scale payment options, demonstrating accessibility impact
- +5 more outcomes
Companies that use Keshet
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles6 records
Keshet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Keshet partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered major, core and minor.
- Robert Sinskey Vineyards & Wilding Farmmajor2025 Honorary Wine Chair/Winery for ABQ Wine Classic.
- Los Poblanos Historic Inn and Organic FarmmajorHost for ABQ Wine Classic Opening Night Dinner and Wine Seminar.
- New England Foundation for the Arts (NEFA) - National Dance ProjectcoreNEFA's National Dance Project awarded grant to support Keshet Dance Company to develop and tour Movement for Mercy. National Dance Project is widely recognized as one of the country's major sources of funding and field building for dance.
- National Center for Choreography Akron (NCCAkron)corePartnership for Presenting Voices Series bringing Body Watani Dance for tech residency. Keshet staff also traveled to Nashville for NCCAkron's Creative Administration Research (CAR) conference.
- Coalition for Juvenile JusticecoreSupported Movement for Mercy with grant to support artists from both sides of prison walls collaborating to develop and perform original works examining the US juvenile justice system.
- Project Knucklehead (Dr. Amir Whitaker and Mya Edwards)majorCollaborating with Keshet Dance Company for Movement for Mercy 2025 iteration, including intensive weekend of connection, discovery, play, and learning.
- State of New Mexico Department of Health (NMDOH)majorContract through Violence Intervention Program supporting evaluation of Keshet programming creating spaces of belonging and community connectivity.
- Brooklyn Arts Exchange, Carnegie Hall, University of Florida Arts in Medicine, World Health Organization, White House Arts & HealthmajorCore arts partners and research partners for Arts Education, Health & Resiliency Research Convening, along with funding partners Wallace Foundation, David Rockefeller Fund, and NEFA.
- Dreskin Architecture + InnovationcoreSelected through competitive open RFP process for Keshet Center for the Arts renovation project design, led by Jeremy Dreskin.
- Rotary Del Norte and Rotary InternationalmajorDonated $9,000 to construct new sprung floor at Keshet Center for the Arts, with community matching donations for scholarship fund.
- Everett CompanymajorBrought two new productions to Albuquerque for New Mexico premieres. Teaching artists joined Keshet's M3 faculty for classes at YDDC.
- Helanius J. WilkinsmajorThird visit to Keshet with project 'The Conversation Series: Stitching the Geopolitical Quilt to Re-Body Belonging', set new piece on KP3 students.
- Leslie Parker Dance ProjectmajorFirst visit to Keshet with award-winning project 'Call to Remember', leading public workshops and artist talk.
- 21st Century Public AcademycorePartnership with neighbor school to provide dance-based community programming for youth, combining outdoor exploration with arts programming.
- Workforce Connections of Central New MexicocorePartnership providing paid internships for system-impacted and formerly incarcerated young adults, formally kicking off Keshet's IDEAs Experience (Inquiry and Discovery through Education and the Arts).
- Arts for Healing and Justice NetworkcorePartnership convening between Keshet's Arts and Justice Initiatives and Arts for Healing and Justice Network, welcoming organizations and Youth Leaders from Los Angeles, San Diego, New Orleans, New York, and Ohio.
- Annie E. Casey FoundationmajorSupported launch of ABQ Justice for Youth Community Collaborative with 23 additional local community organizations in the field of Juvenile Justice.
- City of Albuquerque Sister Cities ProgramminorKeshet became ambassador, building arts and culture relationships with Rehovot, Israel.
Scale indicators15 records
Recent moves10 records
Expansion highlights7 records
Keshet competitors and assessment
Company assessmentBroad incumbents
- Alvin Ailey American Dance Theater: One of the most prominent US contemporary dance companies with a national education and community programs division (Ailey Extension, AileyCamp). Comparable to Keshet in combining a professional touring company with extensive community dance education and youth-focused programming.
- Martha Graham Dance Company: Historic US contemporary dance company with associated school (Martha Graham School) and community programming. Comparable in combining professional company, education programs, and venue operations at smaller scale than Keshet.
Direct peers
- Hubbard Street Dance Chicago: Mid-sized professional contemporary dance company with deep community education programming including youth classes, adaptive dance, and school partnerships. Operates a full-time company and shared facility (Hubbard Street Dance Center), closely paralleling Keshet's integrated model.
- Mark Morris Dance Group: Major contemporary dance company that runs extensive community programs including Dance for PD (Parkinson's), school residencies, and youth classes from a dedicated facility. Closely mirrors Keshet's combination of professional company, education, adaptive programs, and venue.
- ODC/Dance: San Francisco-based contemporary dance company with a robust school (ODC School), healthy aging programs, and community classes. Comparable mid-sized nonprofit model combining professional company, education, and community health-oriented programming.
- Batsheva Dance Company: Internationally recognized contemporary dance company with associated school (Batsheva's Batsheva Ensemble training program) and a similar artist-residency ecosystem. Comparable in fusing rigorous contemporary dance practice with structured education and community engagement.
- Pilobolus: Pioneering American contemporary dance company with broad education, community, and corporate programming. Comparable in operating across professional performance and training/community engagement from a dedicated facility.
- Ballet Hispánico: National Latinx dance company with a major school, community arts education, and social impact programming. Closely comparable to Keshet in operating a professional company, school, community education, and equity-focused mission programming.
- Complexions Contemporary Ballet: Touring contemporary dance company with associated academy (Complexions Contemporary Ballet Academy) and pre-professional training. Comparable in operating both a touring company and a structured school/pre-professional track.
Others
- National Dance Project (NEFA): Major US dance funder and field builder that supports Keshet's Movement for Mercy touring. Listed as a peer for thematic comparability as a national dance ecosystem anchor and Keshet's primary national touring partner, rather than as a direct competitor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Keshet social profiles
Digital presenceKeshet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keshet leadership team
Management profileNumber of profiles
Profiles13 records
Keshet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keshet M&A and investment
M&A and investmentM&A
Investments
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Frequently asked questions about Keshet
What does Keshet do?
Keshet is a 501(c)(3) nonprofit that operates a professional contemporary dance company, a portfolio of community dance education programs (youth classes, summer camps, KP3 pre-professional training, adult and adaptive dance), Arts & Justice Initiatives such as the M3 Program in juvenile justice facilities and Movement for Mercy performances, and artist development programs through the Keshet Ideas & Innovation Community (KIIC), all anchored at the Keshet Center for the Arts in Albuquerque. Core revenue drivers include donations/grants, sliding-scale class fees and ticket sales, corporate sponsorships, and facility rentals, supported by the annual ABQ Wine Classic fundraiser.
Is Keshet a public or private company?
Keshet is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Keshet founded?
Keshet was founded in 1996. It employs 11 to 50 people.
Where is Keshet based?
Keshet is headquartered in Albuquerque, United States, in the North America region.
How does Keshet make money?
Five revenue lines are on record. Individual Donations and Grants are the primary driver. The others are ticket Sales and Class Fees, corporate Sponsorships (Corporate Fans), ABQ Wine Classic Fundraising Event and space Rental.
Who are Keshet's main competitors?
Broad incumbents on record are Alvin Ailey American Dance Theater and Martha Graham Dance Company. Direct peers are Hubbard Street Dance Chicago, Mark Morris Dance Group, ODC/Dance, Batsheva Dance Company, Pilobolus, Ballet Hispánico and Complexions Contemporary Ballet. National Dance Project (NEFA) is listed as an others.
Does Keshet have an API?
No public API is recorded for Keshet.
What industry is Keshet in?
Keshet's product category is Performing Arts / Dance Education. Its primary akta.pro industry code is EDAMALAI, Performing Arts Camps (Theater, Musical Theater, Dance). Its NAICS code is 61161 and its SIC code is 8200.