What Zero Carbon does

Zero Carbon Solar is a privately-held sales and marketing company founded in 2022 and headquartered in New Smyrna Beach, Florida (2127 Pioneer Trail). The company operates as an intermediary in the U.S. residential solar market, connecting homeowners with licensed solar contractors across 32+ states. Zero Carbon does not perform installations itself; it is the demand-generation layer in the solar contractor ecosystem, driving customer acquisition through consultation-booking calls-to-action on its website and monetizing via lead-referral and affiliate arrangements with its contractor network.

The company's product surface is narrow: a solar consultation and booking service (the primary conversion mechanism), a solar panel installation referral (the core revenue driver routed to vetted contractors), and a battery storage add-on. Zero Carbon explicitly states it is "not a solar installation company or general contractor" but rather a partner of "top-rated licensed solar contractors." This asset-light channel model enables national geographic reach without installation crews or balance-sheet capex. Marketing messaging centers on tangible homeowner outcomes — the 30% federal Solar Investment Tax Credit, 25+ year panel lifespans, electricity bill reduction, energy independence, and increased property values.

The go-to-market is exclusively channel-based, relying on its contractor network for fulfillment. Acquisition runs through direct-response website CTAs ("Book a Consultation," "Book a Call"), Monday-Saturday customer assistance hours, a single inbound email ([email protected]), and phone (321-415-5161). No public funding rounds, venture or private-equity backing, named management team, patents, trademarks, certifications, AI/ML capabilities, or app/API products are disclosed in the available source material, which constrains deeper assessment of the company's operational scale, capital base, and technological depth.

Name

Zero Carbon

Legal name

ZERO CARBON

Website

https://zerocarbon.solar

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Zero Carbon Solar is a privately-held residential solar lead-generation company that connects homeowners with vetted, licensed solar contractors across 32+ U.S. states, monetizing through referral fees from its contractor network.

Ownership category

akta.pro rank

Headquarters

HQ city

Winter Garden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Lead Generation / Referral Services: Zero Carbon generates revenue by driving homeowner leads and connecting them with licensed solar contractors. The company acts as a sales and marketing partner, monetizing through referral or lead generation fees from the contractor network. Their GTM motion is entirely focused on acquiring homeowners and passing qualified leads to their contractor partners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Zero Carbon Solar is a sales and marketing intermediary that connects residential homeowners seeking solar energy solutions with top-rated licensed solar contractors across 32+ U.S. states. The company itself does not perform installations; instead it generates leads, schedules consultations, and refers qualified homeowners to vetted contractor partners that deliver solar panel installation and battery storage solutions. Revenue is generated through referral/lead generation fees from the contractor network.

Product overview

Zero Carbon is a solar energy sales and marketing company that connects homeowners with licensed solar contractors across 32+ states. Rather than performing installations directly, the company acts as an intermediary providing consultation services, booking appointments, and facilitating connections to solar panel installation and battery storage solutions. The core product is the solar consultation and installation connection service, with battery storage available as an add-on offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Solar Consultation and Booking Services

Quantifiable outcome

• 30% federal tax credit on solar installation costs through the Solar Investment Tax Credit
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Top-Rated Licensed Solar ContractorscoreChannel Partner/ Reseller/ DistributorZero Carbon partners exclusively with top-rated licensed solar contractors across 32+ states. These contractors perform the actual solar panel installations. Zero Carbon describes itself as not being a solar installation company or general contractor—it focuses purely on sales and marketing to connect homeowners with these vetted installation partners.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Pick My Solar: Solar marketplace that aggregates quotes from local installers for homeowners. Same core model as Zero Carbon — marketplace/matchmaker between residential solar buyers and vetted installers — with comparable revenue mechanics.
• Solar.com: National solar marketplace and lead-generation platform connecting homeowners with solar installers. Operates a similar non-installer intermediary model in the residential solar category.
• SolarReviews: Residential solar comparison and lead-generation platform that helps homeowners evaluate and connect with solar installers. Directly comparable GTM motion: content-driven homeowner acquisition passed to installer partners.
• EnergySage: Online solar marketplace that connects homeowners with vetted local installers across multiple states. Closest direct peer to Zero Carbon — both are non-installer intermediaries monetizing homeowner leads in the residential solar value chain.

Regional players

• Solar Optimum: Regional residential solar installer (primarily California and adjacent markets) that combines installation with proprietary customer acquisition. Comparable as a regional solar operator whose paid-media playbook competes with national lead-gen platforms.

Broad incumbents

• Angi (formerly HomeAdvisor): Generalist home-services lead-generation platform owned by Angi Inc. Overlaps with Zero Carbon on homeowner-to-contractor lead routing, but operates across all home services rather than specializing in solar.
• Sunrun: Largest US residential solar installer with national direct-to-consumer marketing. Competitor for end-customer demand; relevant as a comparison point on where installers are spending acquisition dollars versus using third-party matchmakers like Zero Carbon.
• Tesla Energy: Vertically integrated residential solar and storage provider with strong direct-to-consumer brand. Represents the disintermediation risk: a national brand that captures solar demand without third-party lead intermediaries.

Emerging players

• Mosaic: Solar financing platform serving homeowners and installer partners. Adjacent rather than directly competitive — Mosaic sits upstream in the financing layer of the same residential solar funnel Zero Carbon routes into.
• Modernize: Home-improvement lead-generation platform covering solar, roofing, windows, and HVAC. Comparable in serving as a lead/matchmaking intermediary for homeowners, though with a broader category mix than Zero Carbon's solar focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zero Carbon