Sustainable Film

What Sustainable Film does

Sustainable Film is a United Kingdom-based sustainability and environmental consultancy that serves film and television productions. Founded by industry veterans Jimmy Keeping and Amelia Price, who collectively bring more than 30 years of production experience, the firm operates on a professional-services model delivering sustainability advisory from pre-production through wrap. Its core offerings span carbon footprint monitoring and reporting across travel, accommodation, power, and catering; environmental impact assessment and policy development; crew training and stakeholder engagement; and smart-shooting planning designed to reduce repeat location trips and associated emissions. The company also operates a Supplier Services arm under the Roots brand, through which it has audited BAFTA Albert's Sustainable Suppliers Directory and Filming in England's Green Supplier's Directory, and has launched the 'Carbon Your Footprint' carbon management platform.

The firm engages clients through a direct, on-set consulting model, embedding sustainability leads within production crews, supplemented by referrals through industry bodies including BAFTA Albert, the Production Guild of Great Britain, and Filming in England. Pricing is quote-based and structured around multi-year consulting engagements tailored to individual productions. Customers include major studios and productions such as Disney Lucasfilm's Star Wars: The Acolyte and Andor Season 2, Amazon Studios' The Girlfriend and The Devil's Hour, Warner Bros.' Black Bag and The Roses, Disney's The Amateur, and Hartswood Films' work, with documented case-study carbon savings including 27.772 tonnes CO2e avoided on The Devil's Hour.

In September 2025 the company expanded its physical presence by opening a base at Pinewood Studios, anchoring it at the centre of the British film industry and supporting its annual Sustainability Showcase event. Operating geographies remain concentrated in the United Kingdom/EMEA, and there is no disclosed external funding, parent company, or M&A activity. The company's go-to-market combines enterprise field sales with event-driven demand generation across industry conferences such as MPTS 2025 and the Filming in England Summit 2024.

Name

Sustainable Film

Legal name

Sustainable Film

Website

https://sustainablefilm.green

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Sustainable Film is a UK-based sustainability consultancy that provides environmental advisory, carbon footprint monitoring, and supplier network services to film and TV productions, serving major studios including Disney, Amazon, and Warner Bros. on tentpole productions.

Ownership category

akta.pro rank

Product category

Film & TV Sustainability Consulting

NAICS

Environmental Consulting Services (541620)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Sustainability Training, Consulting & ESG Advisory (Operational Playbooks, Staff Training) (THAAANAL)

akta.pro secondary industries

Carbon Footprint Measurement, Reporting & Management (Travel Emissions Accounting) (THAAANAB), Impact Monitoring, Verification & Reporting (MRV) Tools (Impact KPIs, Compliance Reporting) (THAAANAN)

Keywords

• Film sustainability consulting
• Production carbon footprint
• Green supplier directory
• Environmental consultancy services
• Sustainable production planning

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Production Sustainability Consulting: Sustainability consulting services for film and TV productions, providing expert guidance on reducing environmental impact across all departments from pre-production to wrap.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Sustainable Film provides sustainability and environmental consultancy services to film and TV productions, embedding with crews from pre-production to wrap to reduce carbon footprints and implement sustainable practices. Core capabilities include carbon footprint monitoring and reporting, smart shooting planning to avoid repeat location trips, and access to a curated network of audited sustainable suppliers (Roots). The firm also operates the Carbon Your Footprint carbon management platform and hosts the annual Sustainability Showcase at Pinewood Studios.

Product overview

Sustainable Film operates as a unified consultancy service rather than a software platform. The core offering consists of sustainability consulting services for film and TV productions, supplemented by dedicated supplier services under the 'Roots' brand. The company also offers the 'Carbon Your Footprint' platform for carbon management. Services span from pre-production planning through to wrap, covering all departments to implement positive environmental changes. The company also organizes the Sustainability Showcase, an annual industry event at Pinewood Studios connecting crews with sustainable suppliers.

Differentiator

Problem solved

Functional benefit

Products and services

• Sustainability Consulting Services

Quantifiable outcome

• Saved 3.5t CO2e by filming 3min 17sec of previously shot footage instead of returning for Season 3
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Pinewood StudioscoreStrategic or Co-development PartnerSustainable Film opened a new base at Pinewood Studios, placing them at the heart of the British film industry. This enables deeper collaboration with productions and crews at the iconic facility, which recently celebrated its 89th birthday.
• BAFTA AlbertcoreStrategic or Co-development PartnerSustainable Film directors have led crucial environmental projects in the media landscape working with BAFTA Albert. They also helped shape the BAFTA albert Suppliers Directory.
• Filming in EnglandcoreStrategic or Co-development PartnerDirectors Jimmy Keeping and Amelia Price participated in Filming in England Summit 2024 discussion on practical solutions for sustainable location filming. They audited Filming In England's Green Supplier's Directory.
• The Production Guild of Great BritaincoreStrategic or Co-development PartnerSustainable Film became a Supporter of The Production Guild of Great Britain, participating in industry initiatives and panel discussions.
• The Generator ProjectminorStrategic or Co-development PartnerCollaboration on environmental and climate technology innovation for the film industry.
• Film LondonminorStrategic or Co-development PartnerJoint participation in industry sustainability initiatives and events.
• The Green Production GuideminorStrategic or Co-development PartnerCollaboration on sustainable production practices and resource sharing.
• Gloucester City AFC Women's Football ClubminorOthersSustainable Film sponsors the Gloucester City Women's Football Club as part of their 'We've Got Your Back' campaign. The partnership extends their sustainability mission to community sports, including advising on energy efficiency, waste reduction, and sustainable practices at the club's home ground.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Carbon Trust: Large, well-capitalized environmental consultancy offering carbon footprinting, certification, and advisory services across multiple industries. A potential competitor for major-studio mandates and a likely acquirer of boutique specialists like Sustainable Film.
• Arup: Global engineering and sustainability consultancy with a substantial built-environment and creative-industries practice. Provides carbon advisory to large infrastructure projects including studios and could extend into film production-level sustainability work, competing for major-studio engagements.
• South Pole Group: Global climate solutions provider offering carbon accounting, offsetting, and sustainability advisory across industries. Could plausibly serve major studios seeking a single global carbon partner, competing against boutique specialists like Sustainable Film on cross-territory mandates.
• Green Production Guide: Industry-wide coalition and resource hub for sustainable film and TV production, providing tools, case studies, and vendor directories. Functions as an industry body rather than a paid consultancy, making Sustainable Film a natural service-delivery partner.

Direct peers

• BAFTA Albert: The UK film and TV industry's flagship sustainability consortium, jointly founded by BAFTA. Albert provides carbon calculators, training, and certification for productions — the closest direct comparator to Sustainable Film's consulting offering and a current partner/customer of Sustainable Film's supplier-directory work.
• EcoSet: Los Angeles-based sustainability consultancy serving film, TV, and commercial productions with carbon accounting and green production services. Highly comparable offering to Sustainable Film's, competing for the same Hollywood studio business but from the US market.
• Greenshoot Group: UK-based sustainability consultancy serving the creative industries, including film and TV productions. Directly comparable in geography and target customer, with overlapping services in carbon measurement and sustainable production planning.
• Earth Angel: US-based production sustainability consultancy offering similar services — carbon footprinting, on-set green teams, and sustainable production planning — for film and TV productions. Directly comparable in service model and target customer (major studios and streamers), differing primarily in geographic coverage.

Emerging players

• A Greener Future: Sustainability certification and advisory body for events and productions including film and TV. Provides eco-certification services that overlap with Sustainable Film's supplier-auditing work, though operating at the certification rather than full-service consulting layer.

Regional players

• Pure Leapfrog: UK-based environmental sustainability charity and consultancy. While focused more broadly on energy and community projects, it provides comparable sustainability advisory services and represents an adjacent UK competitor for sustainability consulting work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SustFilmUK
• Facebookfacebook.com/Sustainable-Film-105145551981916
• LinkedInlinkedin.com/company/sustainable-film
• Instagraminstagram.com/sustainablefilm

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sustainable Film