What BAFTA albert does

BAFTA albert is a UK-based nonprofit environmental sustainability initiative operated under BAFTA (British Academy of Film and Television Arts), founded in 2011 and headquartered in London. It serves the screen industries, including television productions, feature films, documentaries, sports broadcasts, studios, and production suppliers, providing end-to-end sustainability services spanning measurement, certification, training, and climate storytelling. The organization's stated mission is to turn the power of storytelling into measurable climate action across behind-the-scenes production operations, on-screen content, and broader industry influence.

The core technology platform is the Carbon Calculator and Toolkit, accessed via calc.wearealbert.org, which enables production teams to calculate, track, and report their carbon footprint across production activities. Around this platform, albert operates Production Certification and the Studio Sustainability Standard as compliance and recognition programs, the Green Rider as a contractual sustainability clause template, and a Suppliers Directory of verified sustainable vendors. Supporting modules include Climate Storytelling guidance, the Climate Content Pledge, Impact Producers training, and the SPARK: Clean Temporary Power by 2030 coalition initiative. Training products range from a free SCREENSKILLS introductory course through a paid Sustainability Champion Course priced at £395+VAT, alongside bespoke executive briefings. The organization has also co-developed the UK's first National Occupational Standards for screen industry sustainability.

albert's go-to-market is community-led and event-driven, combining a self-serve digital toolkit with enterprise direct engagement through broadcasters, studios, and major streamers, evidenced by case-study partnerships with Netflix, BBC Natural History Unit, UKTV, and Wimbledon. Revenue is generated through training fees, certification fees (undisclosed), and likely BAFTA parent allocations plus charitable funding, given its nonprofit structure. The organization's competitive position rests on BAFTA's brand authority, government-recognized standards, and an established ecosystem of certified productions, studios, suppliers, and creators across the UK screen sector.

Name

BAFTA albert

Legal name

BAFTA Albert

Website

https://wearealbert.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

BAFTA albert is a UK nonprofit that provides environmental sustainability services, including a Carbon Calculator, production and studio certification, training, and a supplier directory, to television, film, documentary, and sports production companies across the screen industries.

Ownership category

akta.pro rank

Product category

Environmental Sustainability Consulting for Screen Industries

NAICS

Environmental Consulting Services (541620), Arts, Entertainment, and Recreation (71)

akta.pro primary industry

Carbon Accounting, Verification & Registry Services (MRV, Audits, Certification) (IMAMAJAE)

akta.pro secondary industries

Environmental, Climate & Sustainability Standards & Reporting Cooperation (BPADANAI), Methodology Development & Standard-Setting Support (Protocols, Tools, Updates) (EUABACAN)

Keywords

• Sustainable production consulting
• Carbon footprint measurement
• Production certification services
• Environmental training programs
• Screen industry sustainability

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Training and Education: Fee-based training courses including the Sustainability Champion Course at £395+VAT and bespoke executive briefings
2. Certification and Standards: Revenue from certifying productions and studios against BAFTA Albert sustainability standards

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

BAFTA Albert provides environmental sustainability services to the screen industries (film, TV, and related production). Its offerings include a Carbon Calculator/Toolkit for measuring production carbon footprints, Production Certification and Studio Sustainability Standard for recognizing sustainable practices, professional training courses for production teams and executives, and a Suppliers Directory connecting productions with verified sustainable vendors.

Product overview

BAFTA Albert operates as a unified sustainability platform for the screen industries, combining certification, measurement, training, and storytelling initiatives. The core offerings include the Toolkit/Carbon Calculator for environmental footprint measurement, Production Certification and Studio Sustainability Standard for compliance assessment, and the Suppliers Directory for connecting productions with sustainable service providers. Supporting modules include Climate Storytelling and Climate Content Pledge for narrative integration, the Green Rider for contractual sustainability requirements, and Impact Producers for specialized expertise. Training products range from introductory courses through the SCREENSKILLS program to advanced Sustainability Champion certification and bespoke executive briefings. Industry initiatives include SPARK for clean power transition and ACCELERATE for mobilization, alongside partnerships with higher education institutions and development of National Occupational Standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Toolkit (Carbon Calculator) A digital sustainability measurement platform that enables screen productions to calculate, track, and report their carbon footprint across all activities including equipment, travel, and sets.
• Production Certification

Quantifiable outcome

• 27 new organisations joined SPARK initiative for clean temporary power by 2030

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• UKTVcoreStrategic or Co-development PartnerUKTV partners with BAFTA Albert on sustainable production practices, evidenced by the Bridgerton Season 4 case study collaboration. The partnership demonstrates production-level sustainability implementation in the broadcasting sector.
• SPARK Consortium (27 Organizations)coreStrategic or Co-development PartnerThe SPARK initiative has attracted 27 new organizations committed to achieving clean temporary power by 2030 in screen production. This represents a major industry coalition for sustainable energy transition.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Carbon Trust: Global climate consultancy advising organizations on carbon measurement, reduction, and certification. Carbon Trust operates across multiple industries including media, providing broader environmental consulting services that overlap with BAFTA Albert's carbon calculator and certification work.
• South Pole Group: Global climate solutions provider offering carbon consulting, carbon credit origination, and sustainability strategy. South Pole's measurement and verification capabilities are adjacent to BAFTA Albert's Carbon Calculator and certification work, though it serves a much broader industry base.
• EcoAct: International climate consultancy and project developer offering carbon footprint assessment, certification, and strategy services. EcoAct serves media and entertainment clients among many sectors, providing broader-scale environmental consulting that overlaps with BAFTA Albert's measurement and certification capabilities.

Direct peers

• Julie's Bicycle: UK-based nonprofit focused on environmental sustainability for arts and cultural organizations. Julie's Bicycle is the closest direct peer to BAFTA Albert, with overlapping mission, geographic focus, training programs, and consultancy services for the creative industries.
• AdGreen: UK-based nonprofit helping the advertising production industry reduce its environmental impact. AdGreen offers a carbon calculator, training, and certification with a similar integrated toolkit-plus-training model to BAFTA Albert, but targeted at advertising rather than screen/TV production.
• Green Production Guide: Industry sustainability resource developed by the Producers Guild of America Foundation in partnership with major studios and unions. Provides production sustainability tools and best practices for the US film and TV industry, comparable to BAFTA Albert's role in the UK market.
• Ecoprod: France-based sustainable film and television production initiative. Ecoprod provides carbon footprint calculators, certification, and eco-production guidance for European productions, mirroring BAFTA Albert's toolkit, certification, and training model for the French and broader European market.
• Earth Angel: US-based sustainable production services company serving film, television, and commercial production. Earth Angel offers consulting, crew training, and carbon footprint reduction services, directly comparable to BAFTA Albert's production-focused offerings but operating in the US market.

Emerging players

• Music Declares Emergency: UK-based coalition of music industry organizations declaring a climate and ecological emergency. While focused on music rather than screen industries, it represents an analogous industry-association-led climate mobilization model and shares overlap with BAFTA Albert's coalition approach.
• Sustainable Entertainment Alliance: Emerging coalition of entertainment industry organizations focused on sustainability across film, TV, and streaming. SEA addresses similar screen industry decarbonization themes to BAFTA Albert but operates more as an advocacy coalition than a service provider with proprietary tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WeAreALBERT
• Facebookfacebook.com/WeAreAlbert
• LinkedInlinkedin.com/company/wearealbert

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BAFTA albert