Bryan Health

What Bryan Health does

Bryan Health is a Nebraska-governed, nonprofit, integrated healthcare delivery system headquartered in Lincoln, Nebraska. The system operates six hospital campuses (Bryan East Campus, Bryan West Campus, Crete Area Medical Center, Grand Island Regional Medical Center, Kearney Regional Medical Center, and Merrick Medical Center), more than 45 physician office locations, four urgent care clinics in the Lincoln/Seward area, and 74 total locations statewide, with outreach clinics in over 40 Nebraska communities. With 5,001–10,000 employees, Bryan Health provides emergency, trauma, primary, specialty, maternity, behavioral health, rehabilitation, cancer, cardiac, bariatric, and laboratory services to the general Nebraska population across all demographics. The Bryan Foundation (established 1935) and Bryan College of Health Sciences (founded 1925, celebrating its centennial in 2025) anchor the system's philanthropy and workforce pipeline.

The core technology layer is Epic Systems' electronic health record platform, accessed by patients through the MyChart portal (web and mobile app, English and Spanish). Notable proprietary or branded digital and clinical capabilities include ezVisit 24/7 virtual urgent care priced at $69 or less, on-demand laboratory testing without a physician order at multiple campuses, VELYS robotic-assisted knee replacement surgery, TBT with the TrueLok Elevate System, and 3D mammography at four sites. Bryan Heart functions as a specialty sub-brand with 65+ cardiac physicians and is the first Nebraska hospital and one of only 28 in the U.S. to receive the American College of Cardiology HeartCARE Center National Distinction of Excellence. Bryan Health has been named to the Epic Honor Roll for four consecutive years (2023–2026) and holds accreditations including Commission on Cancer, MBSAQIP, Blue Distinction Plus, and United Health Care Center of Excellence.

The business model is fee-for-service healthcare delivery: revenue is collected from insurance reimbursements, Medicare, Medicaid, out-of-pocket payments, and financial assistance programs across inpatient, outpatient, emergency, imaging, lab, virtual, and surgical services. The system also operates Bryan College of Health Sciences, contributing tuition and educational revenue, and receives philanthropic support via the Bryan Foundation. Distribution relies on the statewide physical facility footprint, supplemented by the MyChart portal, ezVisit, and community outreach channels including podcasts, classes, and health screenings. The primary customer segment is the general Nebraska population, with secondary focus areas in cancer care (via the April Sampson Cancer Center in collaboration with Cancer Partners of Nebraska), rehabilitation, cardiac care, and healthcare professional education. A material regulatory risk is the projected $35 million annual revenue impact from Nebraska's proposed waiver to eliminate retroactive Medicaid coverage.

Name

Bryan Health

Legal name

Bryan Health

Website

https://bryanhealth.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Bryan Health is a Nebraska-governed, nonprofit integrated healthcare system operating 6 hospitals, 45+ physician offices, and 74 locations statewide, serving Nebraska residents across emergency, specialty, primary, virtual, and educational services through Epic EHR and the MyChart portal.

Ownership category

akta.pro rank

Product category

Hospital and Healthcare Services

NAICS

Ambulatory Health Care Services (621), Health Care and Social Assistance (62)

SIC

Services-Hospitals (8060), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)

akta.pro secondary industries

Patient Self-Service Portal for Scheduling & Management (HLACADAK), Ambulatory & Physician Practice EHRs (HLACAAAB)

Keywords

• Hospital healthcare services
• Emergency medical care
• Cardiology specialty care
• Virtual urgent care
• Community cancer care

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices28 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Healthcare Services Revenue: Bryan Health generates revenue through fee-for-service payments for medical procedures, hospital stays, emergency care, outpatient visits, diagnostic imaging, laboratory services, virtual care, and other healthcare services. Revenue is collected from patients via insurance reimbursements, out-of-pocket payments, Medicaid/Medicare, and financial assistance programs. The health system also receives revenue through its affiliated physician practices and urgent care facilities across Nebraska.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels10 records

Core offering

Bryan Health is a Nebraska-governed, nonprofit healthcare system that delivers a full continuum of medical services through six hospital campuses and 45+ physician offices across the state. Its core offerings include emergency and trauma care, primary and specialty care, heart and vascular care (Bryan Heart), cancer care (April Sampson Cancer Center), maternity services, behavioral health, bariatric surgery, rehabilitation, and 24/7 virtual urgent care (ezVisit), all unified on Epic's EHR platform with the MyChart patient portal. The system also operates Bryan College of Health Sciences to train future clinicians and the Bryan Foundation as its philanthropic arm.

Product overview

Bryan Health is a Nebraska-governed, nonprofit healthcare system operating as a unified platform of hospitals, physician offices, urgent care, virtual care, and specialty services. The system is anchored by two main campuses in Lincoln (Bryan East Campus and Bryan West Campus) and four regional medical centers (Crete Area Medical Center, Grand Island Regional Medical Center, Kearney Regional Medical Center, and Merrick Medical Center). Key service products include MyChart (Epic-powered patient portal for accessing records, scheduling, and billing), ezVisit (24/7 virtual urgent care), Bryan Urgent Care (walk-in clinics), emergency and trauma care, Cancer Care via the April Sampson Cancer Center (in collaboration with Cancer Partners of Nebraska), Bryan Heart (cardiology and cardiovascular surgery), radiology and laboratory services including On-Demand Lab testing, physical therapy and rehabilitation, maternity services at Bryan Family Birthplaces, behavioral health, Bryan Bariatrics (weight loss surgery), and surgery across multiple specialties. The system also offers population health tools including online health screenings and health risk profiles, the Bryan Baby App for pregnancy tracking, and Bryan Health Podcasts for health education. This portfolio functions as an integrated care delivery ecosystem rather than a modular software platform, with Epic's EHR and MyChart serving as the central connective technology for patient engagement and care coordination.

Differentiator

Problem solved

Functional benefit

Brands

• Bryan Heart: Cardiology, cardiothoracic surgery, electrophysiology, and vascular surgery services
• Bryan Foundation
• April Sampson Cancer Center
• MyChart
• ezVisit

Products and services

• Emergency and Trauma Care 24/7 emergency services across six Nebraska locations including a Level II Trauma Center at Bryan West Campus, primary stroke center at Bryan East Campus, and mental health crisis care; serves patients with life-threatening conditions.
• Bryan Urgent Care Walk-in and scheduled urgent care for minor illnesses and injuries at four Lincoln-area locations and Seward, with onsite lab and X-ray at Lincoln sites; open 7 days a week with extended hours.
• ezVisit Virtual Urgent Care 24/7 online virtual urgent care accessible via MyChart for minor illnesses; delivers diagnosis, treatment plans, and prescriptions with translation in Spanish and 60+ languages; available to patients in Nebraska or Missouri at $69 or less per visit.
• MyChart Patient Portal Epic-powered patient portal enabling users to view test results, health records, schedule appointments, message providers, request prescription refills, pay bills, and access family records via web and mobile app in English and Spanish.
• Cancer Care — April Sampson Cancer Center Comprehensive cancer care in collaboration with Cancer Partners of Nebraska, offering medical oncology, radiation oncology, surgical oncology, clinical trials, genetic counseling, palliative care, and survivorship programs at the April Sampson Cancer Center in Lincoln.
• Bryan Heart (Cardiology & Vascular Care) Cardiology, cardiothoracic surgery, electrophysiology, and vascular care delivered by over 65 physicians and advanced practice providers across Nebraska; first Nebraska hospital with ACC HeartCARE Center National Distinction of Excellence.
• Radiology and Imaging Services Full-service imaging including X-ray, CT, MRI, PET/CT, nuclear medicine, interventional radiology, 3D mammography, ultrasound, coronary calcium CT, DEXA scans, and low-dose CT lung cancer screening at multiple Nebraska locations.
• Laboratory Services and On-Demand Lab Testing Routine and specialized laboratory testing available by appointment, walk-in, or on-demand (no provider order required) at multiple Nebraska locations including Bryan Pine Lake Campus, Grand Island Regional Medical Center, Family Medicine of Ashland, and Norfolk.
• Physical Therapy and Rehabilitation Inpatient and outpatient rehabilitation including sports medicine, occupational therapy, speech therapy, spine therapy, cardiac rehabilitation, pediatric therapy, neurologic therapy, aquatic therapy, stroke recovery, and amputee therapy; 82% direct-to-home discharge rate.
• Pregnancy and Birth Care — Bryan Family Birthplace Maternity services including childbirth classes, prenatal care, delivery at Family Birthplaces in Lincoln, Crete, Grand Island, and Kearney, NICU, postpartum care, and the Bryan Baby App for pregnancy tracking.
• Behavioral Health Services Mental health counseling, emergency psychiatric care, inpatient and outpatient treatment, substance use evaluation and treatment, and medication management for adults, youth, and geriatric patients.
• Bryan Bariatrics (Weight Loss Surgery and Medical Weight Management) Weight loss surgery (gastric sleeve, lap band, gastric bypass, BPD-DS, SADI-S, bariatric revision) and non-surgical medical weight management; MBSAQIP-accredited comprehensive center with Blue Distinction Plus and United Health Care Center of Excellence designations.
• Surgical Services Comprehensive surgical services including bariatric, breast, cancer, gastrointestinal, gynecologic, cardiothoracic, joint replacement, minimally invasive, neurosurgery, orthopedic, robotic (including VELYS robotic-assisted knee replacement launched 2026), trauma, and urologic surgery.
• Family Medicine and Primary Care Primary care for patients of all ages at physician offices across Nebraska, offering preventive care, chronic disease management, health screenings, immunizations, and same-day appointments.
• 3D Mammography (Digital Breast Tomosynthesis) Digital Breast Tomosynthesis (3D mammography) for early breast cancer detection available at Bryan Medical Plaza, Bryan South Campus, Grand Island Regional Medical Center, and Kearney Regional Medical Center.
• Bryan College of Health Sciences Educational institution training future healthcare professionals including nurses, biomedical scientists, sonographers, and allied health practitioners, with clinical training integrated into Bryan Health facilities.
• Financial Assistance Program Charity care and sliding fee scale based on federal poverty guidelines; 100% assistance for patients at or below 200% of federal poverty level, sliding scale 201-400%, plus uninsured patient discounts.

Quantifiable outcome

• 82% of Bryan Health inpatient rehabilitation patients are discharged directly home — more than 7 percentage points above regional and national averages
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Cancer Partners of NebraskacoreStrategic or Co-development PartnerBryan Health and Cancer Partners of Nebraska operate the April Sampson Cancer Center in Lincoln as a comprehensive community cancer center. The collaboration brings together Bryan Health's hospital infrastructure with Cancer Partners' oncology specialists to provide medical oncology, radiation oncology, clinical trials, rehabilitation, genetic counseling, and survivorship care under one roof. This partnership represents a significant co-branded strategic initiative serving cancer patients across Nebraska.
• Epic Systems CorporationcoreTechnology or IntegrationBryan Health uses Epic Systems' electronic health record platform across all its facilities. MyChart, Epic's patient portal, serves as the primary digital interface for patients to access test results, schedule appointments, message providers, and manage their health records. Bryan Health has been named to Epic's Honor Roll for four consecutive years for outstanding use of the technology. Epic is also a key technology integration across all Bryan Health hospitals, physician offices, and care settings throughout Nebraska.
• Lincoln Public SchoolsminorStrategic or Co-development PartnerBryan College of Health Sciences (BCHS), part of Bryan Health, partners with Lincoln Public Schools on the Medical Sciences Focus Program at Northwest High School. The program offers students up to 12 college credits and valuable training for health careers, creating a pipeline of future healthcare professionals.
• NorthWestern EnergyminorOthersNorthWestern Energy provided a grant to Kearney Regional Medical Center (KRMC) to support Extended Stay Kits for patients. This represents a community benefit partnership supporting patient care at one of Bryan Health's regional medical centers.
• National Cancer Institute (NCI) Research NetworkcoreStrategic or Co-development PartnerThrough its collaboration with Cancer Partners of Nebraska, Bryan Health patients have access to the most advanced clinical trials in the region through prestigious National Cancer Institute (NCI) memberships. This provides patients access to cutting-edge cancer treatments and research.
• National Alliance for Innovation on Maternal Health (AIM)minorStrategic or Co-development PartnerBryan Health is an active participant in the National Alliance for Innovation on Maternal Health (AIM), committing to the highest level of safety and quality to ensure the best possible outcome for mothers and babies at Bryan Family Birthplace locations.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Banner Health: Banner Health is a large non-profit health system operating across the Western and Midwestern US. As a comparably structured non-profit with rural and regional hospitals, it provides a useful benchmark for operating model, scale economics, and rural hospital strategy.
• AdventHealth: AdventHealth is a large multi-state non-profit health system with a comparable mix of community hospitals, employed physician networks, and destination specialty programs. It provides a peer reference for non-profit governance, service-line economics, and Epic-based digital strategy.
• CommonSpirit Health: CommonSpirit Health is one of the largest US non-profit health systems, parent of CHI Health. As Bryan's largest system-affiliated competitor, it provides strategic context for capital access, payer leverage, and integrated network scale.

Others

• Cleveland Clinic: Cleveland Clinic is a destination academic medical center and a benchmark for specialty-program excellence, including cardiac care where Bryan has pursued similar national accreditation. It sets the quality bar Bryan aspires to and competes for complex tertiary referrals in select specialties.
• Epic Systems Corporation: Epic is Bryan's EHR vendor and strategic technology partner, hosting MyChart and Epic Community Connect. While not a competitor, Epic is ecosystem-relevant as the platform underpinning Bryan's digital patient experience, interoperability, and Honor Roll recognition.

Direct peers

• Methodist Health System: Methodist Health System is a non-profit health system headquartered in Omaha that competes with Bryan for Nebraska patients, particularly in oncology, cardiology, and women's health. Overlapping service lines and proximity to Bryan's referral catchment make it a relevant direct peer.
• Nebraska Medicine: Nebraska Medicine is the primary academic health system competitor in Nebraska, operating Nebraska Medical Center in Omaha together with UNMC. It directly competes with Bryan for tertiary specialty referrals, physician talent, and complex care cases, with overlapping service lines in cancer, cardiac, and transplant care.
• CHI Health (CommonSpirit Health): CHI Health operates the largest hospital network in Nebraska as part of CommonSpirit Health, with hospitals in Omaha, Lincoln, Kearney, and Grand Island. It is Bryan's most direct head-to-head competitor in Lincoln and across central and western Nebraska for inpatient, outpatient, and physician services.

Regional players

• Mary Lanning Healthcare: Mary Lanning Healthcare is a non-profit community health system in Hastings, Nebraska, where Bryan also operates a Bryan Heart location. It competes with Bryan for central Nebraska patients in primary care, cardiology, and general acute services.
• Regional West Health Services: Regional West is a non-profit regional referral center in Scottsbluff, Nebraska, serving the Nebraska panhandle. It competes with Bryan for rural western Nebraska patients in specialty services and shares the same critical-access and rural hospital operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/bryanhealth
• Facebookfacebook.com/BryanHealth
• LinkedInlinkedin.com/company/bryan-health
• Instagraminstagram.com/bryanhealth
• Xx.com/Bryan_Health

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bryan Health