Mallow Run Winery
Mallow Run Winery is a family-owned boutique winery in Bargersville, Indiana, founded in 2005 on a 600-acre family farm, producing estate-grown hybrid grape wines and operating a tasting room, e-commerce shipping to 35 states, wholesale distribution, and The Sycamore event venue for weddings and community events.
- Company typePrivate
- Founded2005
- HeadquartersBargersville, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mallow Run Winery does
Mallow Run Winery is a family-owned boutique winery founded in 2005 and located on a 600-acre family farm in Bargersville, Indiana, where the tasting room operates inside the original 1835 barn built by George Mallow. Seven generations of the Mallow/Richardson family have continuously owned the property. The winery grows nearly seven acres of cold-hardy American and hybrid grape varieties, including Corot Noir, Brianna, Catawba, Steuben, Swenson White, and LaCrosse, hand-harvesting 3-6 tons of grapes per acre between August and October. Wines are produced from these estate-grown grapes with products led by the Rhubarb sweet wine (#1 seller), the Finale Ruby Port-style wine from estate-grown Corot Noir grapes, and the Wildflower White Sycamore Series wine.
The company operates a multi-channel revenue model spanning direct-to-consumer wine sales at the on-site tasting room, e-commerce shipping through Vinoshipper to 35 US states plus DC, and wholesale distribution through TWE Wholesale and Johnson Brothers of Indiana. Bottles are priced at $14-$18 per 750mL bottle with a quantity discount schedule (5% off for 3-5 bottles, 10% off for 6-11 bottles, 15% off for 12+ bottles). Beyond wine, Mallow Run runs a substantial events business: The Sycamore at Mallow Run (a separate venue at 7070 West Whiteland Road) hosts weddings, corporate events, fundraisers, and celebrations of 25 to over 200 guests; recurring programming includes a summer Picnic Concert Series (sponsored by Ray Skillman Southside Hyundai and a consortium of presenting sponsors), seasonal festivals (Strawberry, Blueberry, Red White & Blueberry), weekly Yoga + Wine Nights at $15 per person, and summer Farmer's Markets. Gift cards are sold in $10 to $100 denominations.
The business is owned and operated by co-owners John Richardson, Bill Richardson (Purdue Agriculture graduate), and Laura Richardson, with JP Pitcock serving as Winemaker for 10 years and handling wholesale inquiries. The full-time team is small (11-50 employees), supplemented by seasonal part-time tasting room and event staff. The company celebrated its 20th anniversary in 2025 and continues to operate privately with no external investment or parent company. Pricing is published on the website, distribution reaches 35 states plus Indiana wholesale, and customer engagement spans Instagram, TikTok, and Facebook, an email newsletter, and a blog.
Mallow Run Winery firmographics
Firmographics- Name
- Mallow Run Winery
- Legal name
- Mallow Run Winery
- Website
- https://mallowrun.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mallow Run Winery is a family-owned boutique winery in Bargersville, Indiana, founded in 2005 on a 600-acre family farm, producing estate-grown hybrid grape wines and operating a tasting room, e-commerce shipping to 35 states, wholesale distribution, and The Sycamore event venue for weddings and community events.
- Ownership category
- akta.pro rank
Mallow Run Winery industry classification
Industry- Product category
- Winery / Wine Production
- NAICS
- Wineries (31213), Grape Vineyards (111332), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
- akta.pro secondary industry
- Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL)
Keywords
Where Mallow Run Winery is headquartered
LocationHeadquarters
- HQ city
- Bargersville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Mallow Run Winery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Wine Sales (Direct): Direct bottle and glass sales at tasting room, plus e-commerce shipping to 35 states through Vinoshipper. Quantity discounts offered: 5% off for 3-5 bottles, 10% off for 6-11 bottles, 15% off for 12+ bottles.
- Wholesale Distribution: Wines distributed through TWE Wholesale and Johnson Brothers of Indiana to retail stores and restaurants.
- Event Venue Rental: The Sycamore at Mallow Run premier event venue hosts weddings, parties, and fundraisers for 25-200+ guests with rental fees.
- Event Programming: Revenue from ticketed events including Yoga + Wine Nights ($15), concert tickets, specialty brunches, and seasonal festivals.
- Gift Cards: Gift cards sold in $10-$100 denominations, redeemable at the winery tasting room.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wildflower White - Sweet wine from Sycamore Vineyard |
| Unit Pricing | Pay-as-you-go | Finale - Ruby Port-style wine (375 mL) |
| Unit Pricing | Pay-as-you-go | Rhubarb - Sweet wine, #1 seller |
| Unit Pricing | Pay-as-you-go | Yoga + Wine Night registration |
| Unit Pricing | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Quantity Discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Mallow Run Winery product offering
Product offeringCore offering
Mallow Run Winery is a family-owned boutique winery that produces and sells estate-grown wines from cold-hardy hybrid grape varieties (Corot Noir, Brianna, Catawba, Steuben, Swenson White, LaCrosse) cultivated on nearly 7 acres of vineyards on a 600-acre family farm in Bargersville, Indiana. It operates an on-site tasting room offering complimentary wine tastings and bottle/glass sales, manages The Sycamore event venue for weddings and private events, and distributes wines via wholesale partners (TWE Wholesale, Johnson Brothers of Indiana) and direct-to-consumer e-commerce shipping to 35 states through Vinoshipper.
Product overview
Mallow Run Winery is a family-owned boutique winery founded in 2005, located on a 600-acre family farm in Bargersville, Indiana. The winery operates a main tasting room for complimentary wine tasting and wine sales, and manages The Sycamore at Mallow Run as a premier event venue for weddings and celebrations. The product portfolio includes wines such as Rhubarb (their #1 seller), Finale (a Ruby Port-style wine from Estate-grown Corot Noir grapes), and Wildflower White (part of The Sycamore Series). The winery also offers a Summer Picnic Concert Series with live music, a seasonal Farmer's Market on select Sundays, and Yoga + Wine Night events. Wine distribution is handled through TWE WHOLESALE and Johnson Brothers of Indiana, with quantity discounts and shipping available via VINO SHIPPER.
Differentiator
Problem solved
Functional benefit
Brands
- The Sycamore at Mallow Run: A premier event venue serving as the perfect setting for weddings, parties, professional events, fundraisers, or other celebrations, accommodating 25 guests to over 200.
Products and services
- Rhubarb Wine The winery's #1 selling wine, a sweeter wine with a unique tart zing. Food friendly, recommended for pairing with cheese or salads. Sold per bottle at $15.
- Finale (Ruby Port-style wine) A Ruby Port-style wine made from estate-grown Corot Noir grapes, fortified with grape spirits. Rich, sweet, smooth finish, recommended pairing with fine dark chocolate. Sold in 375 mL bottles at $18.
- Wildflower White A sweeter white wine from the Sycamore Vineyard, part of The Sycamore Series. Marketed to sweet wine lovers. Sold per bottle at $14.
- Tasting Room Experience The on-site tasting room at Mallow Run Winery where visitors can enjoy complimentary wine tastings, purchase wine by the glass or bottle, and experience the rustic atmosphere with a fireplace. Open Monday-Sunday 12pm-6pm.
- The Sycamore at Mallow Run (Event Venue) A premier event venue located at 7070 West Whiteland Road, Bargersville, serving as the setting for weddings, parties, professional events, fundraisers, and celebrations accommodating 25 to over 200 guests. Operated as a wholly-owned adjacent venue to the winery.
- Picnic Concert Series Annual summer concert series (May-September) featuring live music on the lawn with food trucks and wine. Includes free concerts, ticketed events, and festival weekends.
- Mallow Run Farmer's Market A recurring farmer's market held on select Sundays from June through September, featuring local vendors offering fresh produce, handmade goods, and artisan crafts, plus live music and complimentary wine tasting.
- Yoga + Wine Night Weekly yoga sessions held at The Sycamore at Mallow Run, led by a certified instructor. Each $15 registration includes a 60-minute yoga class and a glass of wine.
- Gift Cards Gift cards available in $10, $25, $50, $75, and $100 denominations, sold online, by phone, or in the tasting room. Redeemable only at Mallow Run Winery.
- Wine Shipping Service Direct-to-consumer wine shipping service operated through Vinoshipper, delivering Mallow Run wines to Indiana and 35 select U.S. states plus DC. Quantity discounts of 5%, 10%, and 15% apply to orders of 3-5, 6-11, and 12+ bottles respectively.
- Artist Series Wine Competition An annual wine competition event hosted by Mallow Run Winery. Entry fee is $30 (non-refundable), covering 1-3 entries.
Companies that use Mallow Run Winery
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Mallow Run Winery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mallow Run Winery partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, flagship and minor.
- TWE WholesalecoreWholesale distribution partner for Mallow Run wines to retail stores, restaurants, and other outlets in Indiana. Contact: JP Pitcock at [email protected].
- Johnson Brothers of IndianacoreWholesale distribution partner for Mallow Run wines. Contact: Jon Beyer at [email protected].
- Ray Skillman Southside HyundaiflagshipTitle sponsor of the annual Picnic Concert Series. Key presenting sponsor for the summer music event series.
- Cardon & AssociatescorePresenting sponsor of the Picnic Concert Series.
- Duke HomescorePresenting sponsor of the Picnic Concert Series.
- Franciscan HealthcorePresenting sponsor of the Picnic Concert Series; also collaborated on 'Party with a Purpose' charity concert benefiting Franciscan Health Foundation's Community Health Improvement Initiative.
- Horizon BankcorePresenting sponsor of the Picnic Concert Series.
- JCFibercorePresenting sponsor of the Picnic Concert Series.
- Hensley Legal GroupminorPresenting sponsor of the Picnic Concert Series.
- Sunbelt RentalsminorPresenting sponsor of the Picnic Concert Series.
- Greenwood City LifestyleminorPresenting sponsor of the Picnic Concert Series.
- Love of Labs IndianaminorPresenting sponsor of the Picnic Concert Series.
- VinoshippercoreE-commerce shipping platform used to ship wines within Indiana and to 35 select states including Alaska, California, Texas, Florida, and most states east of the Mississippi.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Mallow Run Winery competitors and assessment
Company assessmentDirect peers
- Chateau Thomas Winery: Indiana-based winery (Plainfield/Carmel) with tasting room, retail, and a strong DTC focus. Comparable as an Indiana DTC wine brand with similar distribution characteristics.
- Brown County Winery: Destination winery in Nashville, Indiana, with vineyard, tasting room, café, cabins, and event programming. Closely comparable hospitality-and-events wine DTC model in the same state.
- Turtle Run Winery: Small boutique Indiana winery (Corydon, IN) producing estate-grown wines. Comparable small-scale Indiana DTC winery competing in similar tasting-room and wine-club channels.
- Traders Point Winery: Boutique Indiana winery (Zionsville, IN) with estate-grown grapes, tasting room, and DTC sales. Similar small-scale estate production model in Indiana's DTC winery segment.
- French Lick Winery: Indiana winery and destination (French Lick/West Baden) with cellar, restaurant, and event programming. Comparable DTC winery/venue model targeting regional tourists and event clients.
- Best Vineyards: Family-owned Indiana estate winery (Georgetown, IN) with vineyard, tasting room, and events. Comparable small Indiana estate winery with multi-stream DTC operations.
- Huber's Orchard, Winery & Vineyards: Family-owned Indiana winery (Starlight, IN) combining estate-grown grapes, a tasting room, an event/banquet facility, and farm/festival activities. Highly comparable multi-revenue DTC model in the same Indiana geography.
- Country Moon Winery: Indiana boutique winery (Noblesville area) with on-site wine tasting, events, and live music programming. Comparable DTC + events model targeting central-Indiana visitors.
- Winzerwald Winery: Indiana boutique winery (Bristol, IN) with estate production, tasting room, and event programming. Comparable in scale, family heritage, and DTC event-driven revenue model.
- Oliver Winery: Indiana's largest and best-known winery (based in Bloomington, IN), running a similar DTC + tasting room + wholesale model with broad national distribution. Closest direct competitor in the Indiana boutique-to-mid-market segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mallow Run Winery social profiles
Digital presenceMallow Run Winery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mallow Run Winery leadership team
Management profileNumber of profiles
Mallow Run Winery subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mallow Run Winery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mallow Run Winery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mallow Run Winery
What does Mallow Run Winery do?
Mallow Run Winery is a family-owned boutique winery that produces and sells estate-grown wines from cold-hardy hybrid grape varieties (Corot Noir, Brianna, Catawba, Steuben, Swenson White, LaCrosse) cultivated on nearly 7 acres of vineyards on a 600-acre family farm in Bargersville, Indiana. It operates an on-site tasting room offering complimentary wine tastings and bottle/glass sales, manages The Sycamore event venue for weddings and private events, and distributes wines via wholesale partners (TWE Wholesale, Johnson Brothers of Indiana) and direct-to-consumer e-commerce shipping to 35 states through Vinoshipper.
Is Mallow Run Winery a public or private company?
Mallow Run Winery is a private company. It is classified as family owned and is currently operating.
When was Mallow Run Winery founded?
Mallow Run Winery was founded in 2005. It employs 11 to 50 people.
Where is Mallow Run Winery based?
Mallow Run Winery is headquartered in Bargersville, United States, in the North America region.
How does Mallow Run Winery make money?
Five revenue lines are on record. Wine Sales (Direct) is the primary driver. The others are wholesale Distribution, event Venue Rental, event Programming and gift Cards.
Who are Mallow Run Winery's main competitors?
Direct peers on record are Chateau Thomas Winery, Brown County Winery, Turtle Run Winery, Traders Point Winery, French Lick Winery, Best Vineyards, Huber's Orchard, Winery & Vineyards, Country Moon Winery, Winzerwald Winery and Oliver Winery.
Does Mallow Run Winery have an API?
No public API is recorded for Mallow Run Winery.
What industry is Mallow Run Winery in?
Mallow Run Winery's product category is Winery / Wine Production. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms), with a secondary code of THAFALAL, Producer-Owned Retail & Bottle Shops (On-site). Its NAICS code is 31213 and its SIC code is 2080.