Duke Homes
Duke Homes is a privately held, 40-year Central Indiana custom home builder offering design-build residential construction, commercial building, and renovation services through its Duke Homes, Duke Commercial, and Duke Renovations divisions.
- Company typePrivate
- Founded1986
- HeadquartersBargersville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Duke Homes does
Duke Homes is a privately held custom home builder founded in 1986 by Mike Duke and headquartered in Bargersville, Indiana. The company operates three integrated divisions—Duke Homes (custom residential construction), Duke Commercial (healthcare, industrial, institutional, and multi-family projects), and Duke Renovations (residential and commercial remodeling)—serving families and businesses across Central Indiana communities including Bargersville, Greenwood, Franklin, and the broader Indianapolis metropolitan area.
Core products span design-build custom home construction on community-owned lots and buyer-owned land, whole-home and targeted renovations, commercial building, and residential community development (Aberdeen, Kensington Grove, Hillview, Prati, and the sold-out Serenity Woods, Claybourne, and Sego Woods). The underlying technical approach is a design-build methodology delivered through an in-house architectural and interior design team—including two registered architects and a Master of Architecture-credentialed designer—supplemented by Matterport 3D Showcase virtual tours.
Revenue is project-based and quote-based, with no publicly disclosed pricing; each engagement is a one-time transaction per home or renovation, supplemented by professional-services billing on commercial and renovation work. The go-to-market is relationship-driven, relying on direct office consultations at headquarters, model-home tours in exclusive developments, social media presence across Houzz, Facebook, Instagram, YouTube, LinkedIn, and Twitter, and community outreach across Johnson County.
Duke Homes firmographics
Firmographics- Name
- Duke Homes
- Legal name
- Duke Homes Inc.
- Website
- https://dukehomes.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Duke Homes is a privately held, 40-year Central Indiana custom home builder offering design-build residential construction, commercial building, and renovation services through its Duke Homes, Duke Commercial, and Duke Renovations divisions.
- Ownership category
- akta.pro rank
Duke Homes industry classification
Industry- Product category
- Custom Home Construction
- NAICS
- New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Remodelers (236118), Residential Building Construction (23611)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industries
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Residential Luxury / High-End Home Construction (IMAFABAJ), Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)
Keywords
Where Duke Homes is headquartered
LocationHeadquarters
- HQ city
- Bargersville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Duke Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Custom Home Construction: Design and construction of luxury custom homes in Central Indiana. Projects range from entry-level custom to luxury estate homes. Revenue is project-based, one-time per home.
- Home Renovations: Renovation services through Duke Renovations brand, including whole-home remodels and targeted improvements.
- Commercial Construction: Commercial building projects through Duke Commercial brand, serving healthcare, industrial, institutional, and multi-family markets.
- Community Development: Development of residential communities including Aberdeen, Kensington Grove, Hillview, and Prati, selling lots to buyers who then build custom homes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom home construction - pricing varies by project scope, design complexity, and finishes selected. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Duke Homes product offering
Product offeringCore offering
Duke Homes designs and builds custom luxury homes in Central Indiana through a single-point design-build process, from lot selection and architectural design to construction and move-in. The company also operates two wholly owned subsidiaries — Duke Renovations for residential and commercial remodeling, and Duke Commercial for healthcare, industrial, institutional, and multi-family construction — and develops exclusive residential communities (Aberdeen, Kensington Grove, Hillview, Prati) where it sells lots on which it builds custom homes.
Product overview
Duke Homes operates as a custom home builder offering design-build services through an integrated portfolio of products. The core offering is Custom Homes, supported by in-house Planning & Architecture services and Duke Renovations for remodeling projects. Duke Commercial extends services into commercial construction. The company develops exclusive residential communities (Aberdeen, Kensington Grove, Hillview, Prati, Serenity Woods) where custom homes are built, with model homes also available for direct purchase. Virtual home tours using Matterport technology enable remote property exploration.
Differentiator
Problem solved
Functional benefit
Brands
- Duke Commercial: Commercial construction division handling Healthcare, Industrial, Institutional and Multi Family projects. Led by VP Matt Harrison.
- Duke Renovations
Products and services
- Custom Homes Design-build custom home construction service where Duke Homes' in-house design team works with clients to create one-of-a-kind custom homes tailored to individual specifications, lifestyle needs, and aesthetic preferences. Homes range from 1,700 sq ft ranches to 4,000+ sq ft luxury estates, primarily in Central Indiana.
- Duke Renovations Residential and commercial renovation and remodeling services including whole-home remodels, kitchen remodels, bathroom renovations, living room remodels, and home additions, serving existing homeowners in Central Indiana.
- Duke Commercial Commercial construction and development services covering healthcare, industrial, institutional, and multi-family projects throughout Central Indiana, operated through the Duke Commercial division.
- Planning & Architecture In-house architectural design and planning services including preliminary design, architectural documentation, and interior design, supporting the custom home design-build process and provided by registered architects and interior designers.
- Community Developments Exclusive residential community developments including Aberdeen, Kensington Grove, Hillview (Franklin), Prati (Greenwood), and Serenity Woods (gated), offering custom home sites with varying lot sizes, amenities, and school districts for sale to buyers who build with Duke Homes.
- Model Homes for Sale Pre-built model homes available for direct purchase, showcasing the builder's craftsmanship, floor plans, and design capabilities in various Duke Homes communities.
Quantifiable outcome
- 40+ years in business as a trusted custom builder
Companies that use Duke Homes
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Duke Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Duke Homes partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Duke Homes competitors and assessment
Company assessmentEmerging players
- Remodel USA: Regional remodeling contractor offering kitchen, bathroom, and whole-home renovation services in select U.S. markets. Comparable to Duke Renovations in service offering but with a more project-based, lower-touch model than Duke's design-led approach.
Broad incumbents
- PulteGroup: One of the largest U.S. homebuilders operating Centex, Pulte, Del Webb, and John Wieland brands. Active in Indianapolis metro, competing for move-up and luxury buyers though primarily in production-builder segments rather than true custom.
- Paul Davis Restoration: National franchise network for residential and commercial renovation, restoration, and remodeling services. Directly comparable to Duke Renovations' whole-home remodel business model in service offering and customer type.
- Toll Brothers: National publicly-traded luxury homebuilder with design center offerings and active community developments. Competes for the same high-end buyer demographic in Indianapolis-area luxury communities but at much greater scale and with production-builder efficiency.
- Beazer Homes: National homebuilder with active operations in Indianapolis metro area offering new construction homes with design options. Competes for entry-level and move-up buyers, adjacent to Duke Homes' lower-priced custom offerings.
- David Weekley Homes: National private homebuilder with design-center offerings and active community developments across multiple U.S. metros. Overlaps with Duke Homes in custom-feel design options and luxury segments but operates at much larger national scale.
Direct peers
- Shoopman Homes: Luxury custom home builder operating in the Indianapolis and Central Indiana area with design-build delivery and in-house design capabilities. Closely comparable in target customer (luxury), geography, and integrated design-build model.
- Homes by Dickerson: Regional custom home builder focused on luxury and semi-custom single-family homes with design-build services and in-house design teams. Comparable operating model with similar customer profile, though operating in a different regional market.
- AR Homes (Arthur Rutenberg Homes): Franchise network of custom luxury home builders with design-build services and in-house design capabilities. Closely comparable business model, customer profile (luxury buyers), and design-build delivery approach.
- Estridge Custom Homes: Indianapolis-based custom home builder serving the Central Indiana market with design-build services for luxury and semi-custom single-family homes. Direct geographic overlap and similar customer base (move-up and luxury buyers in the Indianapolis metro).
Market position
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Duke Homes social profiles
Digital presenceDuke Homes compliance and trust
Trust signalCompliance5 records
Duke Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Duke Homes leadership team
Management profileNumber of profiles
Profiles7 records
Duke Homes subsidiaries and ownership
Company hierarchySubsidiaries2 records
Duke Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Duke Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Duke Homes
What does Duke Homes do?
Duke Homes designs and builds custom luxury homes in Central Indiana through a single-point design-build process, from lot selection and architectural design to construction and move-in. The company also operates two wholly owned subsidiaries — Duke Renovations for residential and commercial remodeling, and Duke Commercial for healthcare, industrial, institutional, and multi-family construction — and develops exclusive residential communities (Aberdeen, Kensington Grove, Hillview, Prati) where it sells lots on which it builds custom homes.
Is Duke Homes a public or private company?
Duke Homes is a private company. It is classified as family owned and is currently operating.
When was Duke Homes founded?
Duke Homes was founded in 1986. It employs 1 to 10 people.
Where is Duke Homes based?
Duke Homes is headquartered in Bargersville, United States, in the North America region.
How does Duke Homes make money?
Four revenue lines are on record. Custom Home Construction is the primary driver. The others are home Renovations, commercial Construction and community Development.
Who are Duke Homes's main competitors?
Remodel USA is listed as an emerging player. Broad incumbents are PulteGroup, Paul Davis Restoration, Toll Brothers, Beazer Homes and David Weekley Homes. Direct peers are Shoopman Homes, Homes by Dickerson, AR Homes (Arthur Rutenberg Homes) and Estridge Custom Homes.
Does Duke Homes have an API?
No public API is recorded for Duke Homes.
What industry is Duke Homes in?
Duke Homes's product category is Custom Home Construction. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of IMAFABAE, Residential Design-Build & Renovation-Integrated Builders. Its NAICS code is 236115.