wbg Nuremberg

What wbg Nuremberg does

wbg Nürnberg GmbH Immobilienunternehmen is the municipal real estate company of the City of Nuremberg, operating continuously for over 100 years (founded 1918). Its core business is the management of approximately 20,000 rental flats and roughly 8,000 additional rental units encompassing commercial spaces, garages, guest apartments, and event venues, making wbg the leading real estate group in the Nuremberg metropolitan region and housing one in ten Nuremberg residents. The company also constructs municipal social infrastructure — schools, day-care centres, and after-school care facilities — on behalf of the City of Nuremberg, and operates a developer subsidiary (wbgbautraeger.nuernberg.de) selling ownership properties.

The company's technology footprint is built around a proprietary in-house cable network delivering TV, Internet, and Telefon services to tenants, plus the 'Meine wbg' digital tenant portal and mobile app enabling 24/7 self-service. Tenant engagement is delivered through four physical Customer Centers (SüdWest, SüdOst, NordWest, NordOst) plus community programming via SIGENA Nachbarschaftstreffs neighborhood meeting points. Product offerings span subsidized and standard residential rentals, commercial spaces, guest apartments, event venue rentals, specialized housing (barrier-free, assisted living, 'bewegt.wohnen'), relocation management, day-care facilities, third-party property management services, and developer sales.

The revenue model is predominantly subscription-recurring residential and commercial rental income, supplemented by one-time developer sales, professional services fees for third-party property management, and event venue rentals (e.g., €450 + VAT for the Nürnberger Altstadt venue). Pricing on the rental book is quote-based and not publicly disclosed. Distribution is direct-to-consumer via digital portal/app and physical customer centers across Nuremberg. The company maintains multiple wholly-owned subsidiaries (Nürnberger Aufbaugesellschaft mbH, Fränkische Wohnungsbaugesellschaft mbH, NORIMA Immobilien-Dienstleistungen GmbH, WBG KOMMUNAL GmbH, IS ImmoSolution GmbH) and holding entities, with strategic oversight provided by a Supervisory Board chaired by the Mayor of Nuremberg.

Name

wbg Nuremberg

Legal name

wbg Nürnberg GmbH Immobilienunternehmen

Website

https://wbg.nuernberg.de

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

11–50 employees

Short description

wbg Nürnberg is the municipal real estate company of the City of Nuremberg, managing roughly 20,000 rental flats and 8,000 additional units (commercial, garages, guest apartments) while delivering municipal construction projects for the city government.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

New Housing For-Sale Builders (236117), Corporate, Subsidiary, and Regional Managing Offices (551114)

SIC

General Bldg Contractors - Residential Bldgs (1520), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Build-to-Rent (BTR) Community Management (BPAJAFAC)

akta.pro secondary industry

Residential General Contracting (New Build) (IMAFAAAB)

Keywords

• Residential property rental
• Subsidized housing
• Real estate management
• Property development
• Municipal housing services

Headquarters

HQ city

Nürnberg

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Residential Rental Income: Rental income from approximately 20,000 residential apartments and 8,000 additional rental units including commercial spaces, garages, and guest apartments
2. Property Development and Sales: Development and sale of real estate through their developer subsidiary (wbgbautraeger.nuernberg.de) for ownership properties
3. Real Estate Management Services: Third-party property management services for residential and commercial properties
4. Event Venue Rental: Rental of exclusive event spaces 'Nürnberger Altstadt' in the old town for special occasions
5. Utility Services: Cable TV, internet and telephone services provided through their own network infrastructure

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

wbg Nuremberg is a municipal real estate company that owns, develops, and manages approximately 20,000 residential apartments plus 8,000 additional rental units (commercial spaces, garages, guest apartments) in the Nuremberg metropolitan region. It also develops and sells ownership properties, delivers municipal construction projects (schools, day-care centres) for the City of Nuremberg, and provides tenant services through four customer centres, a digital tenant portal (Meine wbg), and a proprietary cable TV/internet/telephone network.

Product overview

wbg Nürnberg GmbH is a municipal real estate company offering a comprehensive housing and property services portfolio. The core offering comprises rental apartments (standard and subsidized), commercial spaces, guest apartments, and event venues. Tenant services are delivered through four physical Customer Centers and the digital Meine wbg portal and app. Community-oriented offerings include SIGENA neighborhood meeting points, special housing options (barrier-free living, assisted living), and childcare facilities. The company also operates a proprietary cable network for TV, internet, and telephone services. Property development includes both rental housing construction and property sales through its developer projects subsidiary. For the City of Nuremberg, wbg delivers municipal construction projects such as schools and day-care centers. The portfolio encompasses approximately 20,000 rental flats and 8,000 additional rental units, making wbg the leading real estate group in the Nuremberg metropolitan region.

Differentiator

Problem solved

Functional benefit

Products and services

• Mietwohnungen (Rental Apartments) Rental residential apartments managed by wbg Nürnberg for the general population, including standard market-rate housing options in the Nuremberg metropolitan region.
• Geförderte Wohnungen (Subsidized Apartments) State-subsidized rental apartments offered at reduced rates to qualifying residents who meet income-eligibility criteria.
• Gewerberäume (Commercial Spaces) Commercial rental spaces available for businesses and enterprises within wbg-owned properties across Nuremberg.
• Gästewohnungen (Guest Apartments) Temporary furnished rental apartments at multiple locations across Nuremberg for short-stay visitors.
• Veranstaltungsräume Nürnberger Altstadt (Event Rooms) Exclusive event venue located at Kaspar-Hauser-Platz 12 in Nuremberg's old town, accommodating up to 70 guests, rented at EUR 450 plus VAT.
• Garagen (Garages and Parking) Parking space and garage unit rentals for tenants and residents across wbg properties.
• Bauträger-Projekte (Developer Projects) Property development and sale of ownership apartments and houses in and around Nuremberg, operated through a separate developer subsidiary.
• Immobilienverwaltung (Third-Party Property Management) Professional property management services for residential and commercial properties offered to external property owners.
• TV, Internet & Telefon (wbg Cable Network) wbg's proprietary cable network providing television services, with optional internet and telephone add-ons available for an extra charge to tenants.
• Mietwohnungsbau (Rental Housing Construction) Development and construction of new rental housing properties, including current projects and completed developments across Nuremberg.
• Kommunale Projekte (Municipal Construction) Construction of municipal buildings for the City of Nuremberg including schools, day-care centers, and other social infrastructure facilities.

Quantifiable outcome

• One in ten Nuremberg residents lives in wbg housing

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Wahler Partyservice GmbHminorStrategic or Co-development PartnerExclusive catering partner for event venue 'Nürnberger Altstadt'. Wahler handles all food service, arrangement of seating and decoration. Phone: 0911/440205
• N-ERGIEminorOthersExternal partner for damage reporting. Tenants use N-ERGIE's damage form to report issues in their apartments at n-ergie-immobilien.de
• TH Nürnberg (Technische Hochschule Nürnberg)coreStrategic or Co-development PartnerUniversity partner for dual study program. Offers Civil Engineering (B.Eng.) and Business Informatics (B.Sc.) programs. Students spend 15 months at the company over 3.5 years of study.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SAGA Siedlungs-Aktiengesellschaft Hamburg: Municipal housing company of the Free and Hanseatic City of Hamburg. Direct peer: comparable scale (~140,000+ units), city-owned status, affordable-housing mission, and integrated property development/management model closely mirror wbg's role in Nuremberg.
• Gewobag AG: Berlin municipal housing company owned by the State of Berlin. Directly comparable as a large city-owned landlord delivering affordable rental housing with in-house development and tenant services, operating at a similar municipal-utility mandate to wbg.
• Baugesellschaft München (Münchner Wohnen): City of Munich municipal housing company providing affordable rental housing at large scale. Closely comparable as a Bavarian municipal peer with similar mix of affordable housing, development, and tenant services — though Munich market dynamics differ from Nuremberg.
• Lübecker Bauverein für das Beamtenwohnungswesen eG: Northern German housing cooperative providing affordable rental housing and property management services. Direct peer in the social/mission-driven landlord segment with overlapping tenant services and portfolio management activities.
• HOWOGE Wohnungsbaugesellschaft mbH: Berlin municipal housing company. Direct peer — comparable city-owned status, affordable-housing mandate, in-house property management, and active development pipeline — a benchmark for wbg's operational model and scale economics.

Broad incumbents

• Vonovia SE: Largest private German residential landlord with 500,000+ units. Broad incumbent peer offering similar rental housing, property management and development, but at national scale and with a commercial (rather than municipal-mission) orientation; comparable on portfolio economics, not governance.
• Deutsche Wohnen SE: Major listed German residential landlord concentrated in Berlin and other German cities. Comparable business model (large-scale rental housing with property management and development), though private/commercial rather than municipal.

Regional players

• Nassauische Heimstätte Wohnungs- und Entwicklungsgesellschaft mbH: State-owned housing company of Hesse; manages tens of thousands of rental units across Hesse with a public-mission mandate. Comparable as a regional, publicly-owned residential landlord and developer, but serving a different geography.
• GWH Wohnungsgesellschaft mbH Hessen: Hessian state-owned residential landlord (~50,000+ units). Comparable municipal/mission-driven landlord with in-house property management, but operating primarily in Hessen rather than Bavaria.
• Siedlungswerk GmbH: Bavarian housing cooperative/company providing affordable rental housing primarily in Bavaria. Comparable mission and tenant base, with overlapping Bavarian regional exposure, but structured as a cooperative rather than a municipal GmbH.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/wbgnuernberg
• Facebookfacebook.com/wbgnuernberg
• LinkedInde.linkedin.com/company/wbg-n%C3%BCrnberg-gmbh-immobilienunternehmen
• Instagraminstagram.com/wbg_nuernberg
• TikToktiktok.com/@wbgnuernberg

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about wbg Nuremberg