G2K
G2K is a Munich-based AI and IoT platform that connects real-time sensor and camera data from retail storefronts and physical spaces into enterprise-grade workflows for inventory, customer experience, and operations. It was acquired by ServiceNow in July 2023.
- Company typePrivate
- Founded2013
- HeadquartersMunich, Germany
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What G2K does
G2K is a Munich-headquartered AI and IoT platform company that connects real-time data from retail storefronts and other physical spaces into enterprise-grade workflows. Founded in 2013 by Karsten Neugebauer and Omar El Gohary, the company developed smart IoT technology that uses sensors, cameras, and AI — including computer vision, predictive analytics, and process automation — to translate in-store and physical-space data streams into actionable insights covering inventory planning, customer experience, in-store maintenance, and employee productivity. At the time of acquisition, G2K employed 200+ people across Munich, Berlin, Cairo, Dubai, and Mexico City and served as a B2B software vendor primarily to enterprise retail customers, with the platform designed for extension into transportation, healthcare, entertainment, and manufacturing.
G2K's core product is its Smart IoT Platform, which ingests real-time visual and sensor data from physical locations and converts it into structured workflows that connect back to central operations — explicitly framed as a remedy for fractured, point-solution AI deployments across the enterprise. The company operated a subscription-based enterprise licensing model with recurring revenue, distributed through direct enterprise sales and an industry-events presence, and won the Reta Award for Top Supplier Retail ('Best Enterprise Solution') at Euroshop 2023 along with recognition among Germany's Top 100 Most Innovative Companies.
In May 2023, ServiceNow (NYSE: NOW) announced an agreement to acquire G2K, and the deal closed in July 2023; financial terms were not disclosed. G2K's smart IoT capability was integrated into the ServiceNow Now Platform to enable an AI-powered end-to-end retail workflow solution co-developed with top retail customers, with stated flexibility to extend into other industries. G2K now operates as a wholly-owned subsidiary of ServiceRather — G2K became a wholly-owned subsidiary of ServiceNow, with its standalone revenue, pricing, and post-acquisition operating metrics no longer separately disclosed.
G2K firmographics
Firmographics- Name
- G2K
- Legal name
- G2K
- Website
- https://g2k.ai
- Company type
- Private
- Founded year
- 2013
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- G2K is a Munich-based AI and IoT platform that connects real-time sensor and camera data from retail storefronts and physical spaces into enterprise-grade workflows for inventory, customer experience, and operations. It was acquired by ServiceNow in July 2023.
- Ownership category
- akta.pro rank
G2K industry classification
Industry- Product category
- Enterprise IoT and AI Platform for Retail Workflows
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where G2K is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
G2K business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Enterprise IoT/AI Platform Licensing: G2K operated as a B2B software platform providing AI-powered IoT solutions to enterprise customers in retail and other industries. Revenue was generated through platform licensing and implementation services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
G2K product offering
Product offeringCore offering
G2K developed and sold an AI-powered smart IoT platform that connects real-time data across storefronts and physical spaces, using artificial intelligence to translate sensor and camera data into actionable insights for retailers. The platform enabled inventory planning based on demand, improved on-site customer experiences, addressed in-store maintenance issues, and increased employee productivity through enterprise-grade workflow integration.
Product overview
G2K was an AI-powered IoT platform company that connected real-time data across physical spaces (primarily retail storefronts) to the ServiceNow Now Platform. The company's core offering was its smart IoT technology that translated data from physical sensors and cameras into enterprise-grade workflows. Founded in 2013 by Karsten Neugebauer and Omar El Gohary, G2K was acquired by ServiceNow in July 2023. The technology was designed for retail use cases with potential to expand to transportation, healthcare, entertainment, and manufacturing industries. Following the acquisition, G2K's capabilities were integrated into ServiceNow's Now Platform to enable businesses to bridge the physical world into a digital workflow platform.
Differentiator
Problem solved
Functional benefit
Products and services
- G2K Smart IoT Platform An AI-powered platform that connects real-time data across storefronts and other physical spaces, using AI to translate data from sensors and cameras into actionable insights for inventory planning based on demand, on-site customer experience improvement, in-store maintenance and mechanical issue detection, and employee productivity enhancement. Built for enterprise retailers with flexibility to extend to transportation, healthcare, entertainment, and manufacturing.
Companies that use G2K
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles2 records
G2K technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature1 record
G2K partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ServiceNowcoreServiceNow signed an agreement to acquire G2K in May 2023, with the acquisition completed in July 2023. G2K's smart IoT technology was integrated into the ServiceNow Now Platform, enabling businesses to intelligently action digital and in-store data with enterprise-grade workflows.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
G2K competitors and assessment
Company assessmentDirect peers
- RetailNext: RetailNext provides IoT sensor and computer-vision analytics for brick-and-mortar retail, converting in-store traffic and behavior data into operational insights. Direct comparable to G2K's retail-focused IoT-to-AI workflow positioning.
- Trax: Trax uses computer vision and IoT for in-store retail execution, shelf analytics, and inventory planning. Closely mirrors G2K's AI-translation of physical retail data into actionable workflows for enterprise retailers.
- Scandit: Scandit provides computer-vision and data-capture platforms for retail and logistics, including barcode scanning, shelf intelligence, and last-mile workflows. Overlaps with G2K's computer vision capability applied to retail and transportation verticals.
Broad incumbents
- Microsoft Dynamics 365 Connected Store: Microsoft's Connected Store offering applies IoT and AI to retail loss prevention and store operations within the broader Dynamics 365 enterprise software suite. Competes for the same enterprise retail IoT workflow budget that G2K targets post-ServiceNow integration.
- Cisco (DNA Spaces / IoT): Cisco provides enterprise IoT, networking, and location analytics (DNA Spaces) used by retailers and operators to monitor and act on physical-space data. Competes at the infrastructure layer where G2K's smart IoT platform sits.
- Zebra Technologies: Zebra Technologies supplies enterprise IoT, RFID, computer-vision, and workflow solutions to retailers, logistics operators, and healthcare organizations — addressing the same physical-space automation pain points G2K targets in retail, transportation, and healthcare.
- Sensormatic Solutions (Johnson Controls): Sensormatic provides IoT-based retail loss-prevention, inventory intelligence, and operational analytics at scale. Direct overlap with G2K's physical-store data → workflow translation thesis inside large retail enterprises.
- Honeywell Forge / Connected Enterprise: Honeywell offers IoT, sensors, and AI-driven operational analytics for retail, manufacturing, healthcare, and transportation. Large incumbent that competes for the same physical-operations digitalization budgets G2K attacks via ServiceNow.
Emerging players
- Standard AI: Standard AI applies AI and computer vision to autonomous checkout and store analytics for retail. Comparable niche overlap with G2K's in-store sensor + AI interpretation model, though focused on checkout rather than broader workflow automation.
- Brain Corp: Brain Corp develops AI and computer-vision software for autonomous robots deployed in retail and commercial facilities, translating real-time sensor data into operational actions. Comparable AI-translation-of-physical-data architecture to G2K's platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
G2K social profiles
Digital presenceG2K financial estimates
Financial estimateRevenue estimate
Valuation estimate
G2K leadership team
Management profileNumber of profiles
Profiles2 records
G2K funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
G2K M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about G2K
What does G2K do?
G2K developed and sold an AI-powered smart IoT platform that connects real-time data across storefronts and physical spaces, using artificial intelligence to translate sensor and camera data into actionable insights for retailers. The platform enabled inventory planning based on demand, improved on-site customer experiences, addressed in-store maintenance issues, and increased employee productivity through enterprise-grade workflow integration.
Is G2K a public or private company?
G2K is a private company. It is classified as corporate owned and is currently acquired.
When was G2K founded?
G2K was founded in 2013. It employs 101 to 250 people.
Where is G2K based?
G2K is headquartered in Munich, Germany, in the Europe region.
How does G2K make money?
One revenue line is on record: enterprise IoT/AI Platform Licensing.
Who are G2K's main competitors?
Direct peers on record are RetailNext, Trax and Scandit. Broad incumbents are Microsoft Dynamics 365 Connected Store, Cisco (DNA Spaces / IoT), Zebra Technologies, Sensormatic Solutions (Johnson Controls) and Honeywell Forge / Connected Enterprise. Emerging players are Standard AI and Brain Corp.
Does G2K have an API?
No public API is recorded for G2K.
What industry is G2K in?
G2K's product category is Enterprise IoT and AI Platform for Retail Workflows. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms. Its NAICS code is 518210 and its SIC code is 5045.