What Element ID does

Element ID is a privately held specialty system integrator headquartered in Bethlehem, Pennsylvania, that designs and delivers full turnkey RFID and barcode data capture solutions for mid-market manufacturing, warehousing, and food and beverage customers. The company combines third-party RFID hardware (industrial portals, read stations, wall-mount portals, mobile read stations, handheld scanners) with its own proprietary middleware stack — HyperSage Embedded, HyperSage Mobile, AssetSage Cloud, AssetSage Mobile, HyperSage Manufacturing Edition, and the patented TagLink Embedded technology — to capture and route data directly into customer ERP systems (notably Sage X3 and Microsoft Dynamics) without ongoing middleware license fees. Complementary offerings include ERP-connected touchscreen appliances, scales, dimensioners, print-and-apply systems, sensor/I/O devices, and WiFi infrastructure services.

Revenue is generated across multiple streams: hardware resale (RFID readers, barcode scanners, printers, IoT appliances), software (perpetual licenses for HyperSage products with no ongoing fees, plus a recurring monthly subscription for AssetSage Cloud), and professional services covering solution design, installation, ERP integration, training, and ongoing support. Go-to-market is primarily direct enterprise field sales supplemented by channel partnerships through Sage X3 VARs and implementation consultants such as 4aBetterBusiness. Customers are concentrated in US-based industrial verticals where traceability, inventory accuracy, and ERP-driven production visibility are procurement priorities, and the company cites documented outcomes such as a 46-percentage-point increase in on-time delivery and a 22% inventory reduction at chemical manufacturer ICM Products.

The business operates at small scale (11-50 employees, no disclosed revenue, only seed-stage funding of approximately $50,000 from Ben Franklin Technology Partners between 2008-2012) and is led by founder-CEO Jack Romaine, a member of the invitation-only AIDC 100 industry body. The company's competitive narrative centers on combining RFID and barcode expertise under one roof, integrating directly with existing ERP investments, and leveraging founders' heritage (inventors of dimensioning technology still used in shipping and retail distribution).

Name

Element ID

Legal name

Element ID

Website

https://element-id.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Element ID is a Bethlehem, PA-based system integrator that delivers turnkey RFID and barcode data capture solutions, combining proprietary middleware and patented tracking technology with third-party hardware to integrate directly into Sage X3 and Microsoft Dynamics ERP systems for mid-market manufacturers, warehouses, and food and beverage companies.

Ownership category

akta.pro rank

Headquarters

HQ city

Bethlehem

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. RFID Hardware Sales: Sells RFID readers, portals, handhelds, tags, printers, and other automation equipment as part of full turnkey solutions.
2. Software Subscriptions: AssetSage Cloud sold on monthly subscription basis. AssetSage Mobile and HyperSage products have no ongoing license fees.
3. Software Products: Sale of proprietary software products including HyperSage Mobile, HyperSage Embedded, AssetSage Mobile, SmartReader Setup Wizard. No ongoing license fees for some products.
4. Professional Services and Integration: Solution design, implementation, software integration with ERP vendor, training, site surveys, installation, support, and consulting services.
5. Barcode and IoT Equipment: Barcode scanners, fixed position barcode scanners 1D and 2D, tethered handheld barcode scanners, printers with optional RFID, print and apply systems, scales, dimensioners, touch panel appliances, sensors and I/O devices.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Element ID develops high-performance RFID readers and specialty industrial automation equipment and systems for the RFID market, delivering full turnkey solutions that include hardware (RFID portals, read stations, handhelds, scanners, printers, scales, dimensioners, ERP-connected appliances), proprietary middleware and software (HyperSage, AssetSage, TagLink), and integration services that connect directly to customer ERP systems such as Sage X3 and Microsoft Dynamics. The company custom-designs, sources, implements, and supports complete automatic data-capture solutions for warehousing, manufacturing, and food & beverage customers, with no ongoing middleware license fees on most software components.

Product overview

Element ID offers a full turnkey RFID and barcode data collection solution portfolio. The core offering consists of RFID hardware (Industrial Portals, Read Stations, Mobile Read Stations, Wall Mount Portals) and Handheld Barcode/RFID Scanners, complemented by proprietary middleware software (HyperSage™ Embedded, HyperSage™ Mobile, TagLink™ Embedded). The software ecosystem includes AssetSage™ Cloud (cloud-based asset tracking), AssetSage™ Mobile (on-device tracking), and HyperSage™ Manufacturing Edition (ERP integration for DataGun-I). These connect through Always Connected Solutions (cellular, WiFi, wired) directly to customer ERP systems including Sage X3 and Microsoft Dynamics. Additional hardware includes ERP-Connected Touchscreen Appliances, barcode scanners, RFID/barcode printers, scales, dimensioners, and sensor/I/O appliances. Services encompass WiFi infrastructure deployment, site surveys, installation, and support.

Differentiator

Problem solved

Functional benefit

Brands

• AssetSage™ Cloud: Remotely hosted, entry level asset tracking package sold on a monthly subscription basis with customizable database, clean user interface, and basic reporting functions.
• AssetSage™ Mobile
• HyperSage™ Mobile
• HyperSage™ Embedded
• TagLink™ Embedded
• SmartReader™ Setup Wizard

Products and services

• AssetSage Cloud Remotely hosted, entry-level cloud-based asset tracking package sold on a monthly subscription basis, featuring a customizable database, clean user interface, and basic reporting functions, accessible from any internet-connected device. Targets small businesses and departments needing low-capital-outlay asset tracking with optional ERP integration.
• AssetSage Mobile Combines HyperSage Mobile with an on-board database for small business and departmental use, with all software, functions, and data tracking residing on the handheld scanner with no external PC, server, or data connection required. Includes receive, view stock, cycle count, ship/check out, and view checked-out items.
• HyperSage Mobile Middleware for WinCE, WinMob, and Win Embedded handhelds supporting barcode, RFID, or both, providing hardware control, data association modes, data filtering, and host message formatting with no ongoing license fees.
• HyperSage Manufacturing Edition Core HyperSage Mobile capabilities extended with manufacturing function screens including Ship, Receive, Cycle Count, Group, Move, Consume, and Produce, connecting directly with ERP or WMS systems; currently available for DataGun-I handhelds.
• HyperSage Embedded RFID middleware for fixed RFID solutions that controls reader hardware, provides configurable modes of operation, data filtering, host message formatting, and direct interface to host servers; included at no additional charge with every fixed RFID solution.
• TagLink Embedded Patented technology that links RFID data with physical items, enabling time- and position-based tracking of RFID-tagged items on conveyor systems and integrating additional data sources like scales, dimensioners, printer applicators, and PLCs with RFID data.
• SmartReader Setup Wizard Windows PC-hosted setup utility for configuring RFID readers, allowing setting of output bits, function, host message format, reader power, and RFID read trigger and duration via check boxes, drop-down menus, and fill-in blocks without writing code.
• RFID Industrial Portal Fixed RFID portal system for industrial environments enabling automated tracking of items passing through choke points in warehouses and manufacturing facilities.
• RFID Read Station Fixed RFID read station for automated data capture at designated checkpoints in manufacturing and warehouse operations.
• Handheld Barcode/RFID Scanner Portable handheld device combining barcode and RFID scanning capabilities for flexible data capture across the manufacturing floor, warehouse, and logistics operations.
• RFID Mobile Read Station Mobile RFID read station providing flexible automated scanning capabilities for dynamic warehouse and manufacturing environments.
• RFID Wall Mount Portal Wall-mounted RFID portal offering better range and larger read field than read stations; includes RFID reader, middleware, 2 or 4 adjustable antennas, powder-coated steel wall mount case, and customizable front plate, designed for asset tracking in office, data center, and hospital applications.
• ERP-Connected Appliances Touchscreen IoT appliances that connect directly to ERP systems for production-floor data capture, avoiding the security risk and maintenance burden of full PCs. Typical deployments include direct touch screen input for time management and work order location, integration of product ID with scale data, and print/apply control.
• Always Connected Solutions Connectivity options including cellular (via Verizon partnership), wired (Ethernet, RS-232, USB), wireless short range (WiFi, Bluetooth), and wireless long range solutions to ensure continuous data communication between devices and ERP systems, allowing data to bypass local IT infrastructure for cloud-based asset tracking and ERP/WMS integration.
• WiFi Infrastructure Services WiFi deployment services for warehouses and manufacturers including site surveys, design, installation, configuration, equipment sourcing, cable pulling, support, and site assessments, engineered to handle high-speed data roaming and fluctuating inventory levels.
• Barcode Scanners (Fixed Position) Fixed position barcode scanners available in 1D and 2D variants for permanent installation at workstations, production lines, and warehouse checkpoints.
• Barcode/RFID Printers Printers supporting barcode-only or barcode/RFID label printing, available from most major brands with label creation software included.
• Scales and Dimensioners Table scales, floor scales, and truck scales integrated with RFID and barcode for automatic weight and dimension capture; Element ID founders invented the dimensioning technology still used in the shipping industry and retail distribution centers.
• Print and Apply Systems Automated labeling systems that print and apply barcode/RFID labels to products and packaging during manufacturing and warehouse operations.
• Sensor and I/O Appliances Devices for connecting bulk tanks, temperature sensors, silo fill sensors, metal detectors, and other equipment to ERP systems for monitoring and control.

Quantifiable outcome

• On-time delivery increased from 50% to 96% (46 percentage point increase) for ICM Products
• +11 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core, strategic and historical.

• VerizoncoreTechnology or IntegrationElement ID partners with Verizon to offer complete cellular connectivity solutions. Cellular capability allows data to bypass local IT infrastructure, ideal for cloud-based asset tracking and enterprise ERP or WMS systems.
• Sage X3coreTechnology or IntegrationElement ID specializes in Sage X3 ADC (Automatic Data Collection) projects, providing hardware, device software, and expertise. Works with Sage VARs to ensure successful ADC implementations. Completed integrations with Sage X3.
• 4aBetterBusinessstrategicImplementation/ SI/ Consulting PartnerImplementation-based consultancy that helps companies improve productivity, cut costs and increase profits. Partnered with Element ID on ICM Products Sage X3 ADC project. Led process reviews, employee training, and implementation changes.
• AccuSort SystemshistoricalStrategic or Co-development PartnerPrior to founding Element ID, the founders spent over a decade working at AccuSort Systems developing barcode products for the world's leading sortation and distribution facilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Zebra Technologies: Dominant enterprise provider of RFID readers, barcode scanners, mobile computers, and printers with broad vertical coverage. Comparable because it sells the same core AIDC hardware categories (RFID portals, handheld scanners, printers) that Element ID integrates, though at vastly greater scale and breadth.
• Honeywell Productivity Solutions: Large incumbent offering barcode scanners, mobile computers, RFID, and voice solutions across manufacturing and warehouse. Comparable due to overlapping hardware portfolio (fixed scanners, handhelds, printers) targeting the same enterprise manufacturing and warehousing buyers.
• Avery Dennison (Smartrac): Major RFID inlay and tag supplier offering integrated RFID solutions across retail and industrial supply chains. Comparable at the RFID tag and tagging infrastructure layer, which is one of the hardware categories Element ID sources and bundles into its turnkey deployments.

Direct peers

• Impinj: Pure-play RFID reader and tag infrastructure vendor serving retail, manufacturing, and logistics. Comparable because Element ID's RFID portals and read stations are built around the same category of fixed and mobile RFID infrastructure that Impinj supplies at the silicon and reader level.
• Datalogic: Specialist in barcode readers, fixed industrial scanners, and RFID solutions for manufacturing, retail, and logistics. Comparable because Element ID sells the same fixed barcode/RFID scanner categories and competes for similar line-of-business integration projects.
• SATO Holdings: Manufacturer of barcode and RFID label printers, print-and-apply systems, and tagging solutions for manufacturing and logistics. Comparable because Element ID resells and integrates barcode/RFID printers and print/apply systems from similar vendor categories.
• TSC Printronix Auto ID: Industrial barcode and RFID printer manufacturer serving manufacturing, warehousing, and retail. Comparable as an alternative supply source for the RFID/barcode printer category that Element ID integrates into customer solutions.
• HID Global: Provider of RFID tags, readers, and asset-tracking solutions for industrial, healthcare, and logistics applications. Comparable because both companies sell RFID hardware and asset-tracking stacks into warehouse and asset-intensive environments.

Others

• 4aBetterBusiness: Sage X3 implementation and process-improvement consultancy that partners with Element ID on Sage X3 ADC rollouts (e.g., ICM Products case). Comparable as a channel/implementation partner that co-sells into the same Sage X3 ERP customer base.

Emerging players

• Bluebird: Specialist manufacturer of rugged handheld mobile computers with integrated barcode and RFID scanning. Comparable as an alternative handheld hardware vendor competing in the same rugged RFID/barcode handheld category that HyperSage Mobile targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/elementid

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Element ID