What Demetra does

DEMETRA srl is an Italian privately held limited company (società a responsabilità limitata) founded in 1988, headquartered in Milan with manufacturing operations in Talamona (Via Roma 751), warehousing in Morbegno (Via Industria 13/A), and a registered share capital of €5,000,000 fully paid-in. The company specializes in selecting, transforming, and commercializing specialty food products for hospitality professionals (hotels, restaurants, and catering, collectively HORECA) in Italy and worldwide, operating a sales-led GTM model with dedicated account management and a customer portal (My Demetra) plus a newsletter for food professionals. Its technology stack centers on proprietary culinary and packaging innovation rather than digital platforms: the DIVA System is an in-house cooking and packaging technology designed to preserve food quality; Crem-A-Poche delivers ready-to-use creams in an innovative pouch format for sweet and savory preparations; and Confezioni Smart deploys polyaminated aluminum-polypropylene food-grade packaging to extend shelf life. Demetra operates a multi-brand portfolio consisting of DEMETRA (HORECA core line), WIBERG (spices and seasonings for professional kitchens), SAPORI SINCERI (retail consumer brand), and SELEZIONI SPECIALI (curated premium ingredients including truffles and specialty tomatoes), supported by the Food Academy training facility and partnerships with Italian professional chefs' associations and pizza academies in Italy and France. The business makes money through one-time B2B and retail product sales channels; no subscription, licensing, or SaaS revenue model is disclosed.

Name

Demetra

Legal name

DEMETRA srl

Website

https://demetrafood.it

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Demetra is a privately held Italian food company that selects, transforms, and commercializes specialty ingredients, ready-to-use creams, and spices for HORECA professionals in Italy and worldwide, with retail reach through the Sapori Sinceri brand.

Ownership category

akta.pro rank

Product category

Specialty Food Manufacturing

NAICS

Food Manufacturing (311), Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Condiments, Sauces & Dressings (CRADAAAB)

akta.pro secondary industries

Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM), Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing (AFAKADAN), Salad Dressings & Vinaigrettes Manufacturing (AFAKADAC)

Keywords

• Specialty food products
• HORECA food ingredients
• Italian gourmet sauces
• Professional kitchen supplies
• Ready-to-use creams

Headquarters

HQ city

Talamone

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Food Products Sales - HORECA: Sale of specialty food products to professional restaurateurs, hotels, and catering businesses through direct sales relationships
2. Food Products Sales - Retail: Sale of Demetra branded food products through retail distribution channels via the Sapori Sinceri brand

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Demetra researches, develops, and commercializes specialty Italian food products for hospitality professionals (HORECA - hotels, restaurants, catering) and retail consumers. The company selects, transforms, and distributes a range of authentic Italian food specialties including prepared vegetables, sauces, spices, ready-to-use creams, and gourmet ingredients through multiple brand lines (DEMETRA, WIBERG, SAPORI SINCERI, SELEZIONI SPECIALI) with proprietary innovations such as the DIVA cooking and packaging system and Crem-A-Poche pouch packaging.

Product overview

Demetra is an authentic Italian food specialty company with over 35 years of experience, operating through multiple brands for the HORECA (professional food service) and RETAIL markets. The core DEMETRA brand offers a wide range of Italian food products including prepared vegetables, sauces, toppings, and specialty ingredients. The WIBERG sub-brand focuses on premium spices, dried herbs, and gourmet sauces for professional kitchens. The SAPORI SINCERI brand serves the retail consumer market. SELEZIONI SPECIALI features curated premium selections including truffles and specialty vegetables. The company also offers innovative food solutions like Crem-A-Poche ready-to-use creams in innovative pouch packaging, the DIVA System for advanced cooking and packaging technology, and Smart Packaging solutions using aluminum-polypropylene materials.

Differentiator

Problem solved

Functional benefit

Brands

• DEMETRA HORECA: Main brand for the HORECA (hotel/restaurant/catering) professional market segment.
• WIBERG HORECA
• SAPORI SINCERI RETAIL
• SELEZIONI SPECIALI
• CREM-A-POCHE
• Food Academy
• Confezioni Smart
• DIVA System

Products and services

• DEMETRA - HORECA Product Line Core line of authentic Italian food specialty products for the professional HORECA (hotel/restaurant/catering) sector, including prepared vegetables, sauces, toppings, and specialty ingredients, selected and transformed over 35 years.
• WIBERG - HORECA Brand Premium HORECA brand featuring spices, seasonings, dried herbs, spice mixes, gourmet sauces, and aromatic blends for professional kitchens.
• SAPORI SINCERI - Retail Brand Retail-focused food products brand offering authentic Italian flavors for consumer markets.
• SELEZIONI SPECIALI Curated premium food product selection featuring specialty ingredients including truffles, artichokes, and specialty tomatoes.
• Crem-A-Poche Ready-to-Use Creams High-quality ready-to-use creams in innovative pouch packaging for filling sweet and savory preparations, including Carbonara, Tonnata, and Pistachio varieties.
• Confezioni Smart Packaging Polyaminated aluminum and polypropylene food-grade packaging solution designed to preserve content quality and freshness.
• DIVA Cooking and Packaging System Innovative cooking and packaging system designed to be gentle on foods and preserve freshness, used internally for product preparation.
• Food Academy Training Program Training facility for clients and promoters to develop culinary knowledge, skills, and product expertise; one of the first Food Academies established by an Italian food company.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered minor.

• Accademia PizzaioliminorStrategic or Co-development PartnerPartnership with the Italian Pizza Academy for professional pizza training and education
• APCI (Associazione Professionale Cuochi Italiani)minorStrategic or Co-development PartnerPartnership with the Italian Professional Chefs Association for culinary education and promotion
• Scuola Italiana PizzaioliminorStrategic or Co-development PartnerPartnership with the Italian Pizza Maker School for professional pizza training
• FIC (Federazione Italiana Cuochi)minorStrategic or Co-development PartnerPartnership with the Italian Federation of Chefs for professional culinary development
• Ecole Francaise de PizzaiolominorStrategic or Co-development PartnerInternational partnership with the French Pizza Maker School for cross-cultural professional training
• Pizza alle FrontiereminorStrategic or Co-development PartnerPartnership with Pizza alle Frontiere international pizza competition and event
• Campionato Mondiale della PizzaminorStrategic or Co-development PartnerPartnership with the World Pizza Championship for professional pizza maker competitions
• La Voce OnlineminorGTM or Marketing PartnerMedia partnership for food industry news and information
• L'Arte in CucinaminorGTM or Marketing PartnerMedia partnership with APCI for culinary arts content
• Pizza e Pasta ItalianaminorGTM or Marketing PartnerMedia partnership for Italian pizza and pasta content and promotion
• Punto ItalyminorGTM or Marketing PartnerMedia partnership for Italian culinary content
• Ristorazione Italiana MagazineminorGTM or Marketing PartnerMedia partnership with Italian restaurant industry magazine
• Birra & SoundminorGTM or Marketing PartnerPartnership with Birra & Sound for food and music pairing events and content

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cirio: Historic Italian canned and preserved food brand serving both retail and foodservice. Comparable to Demetra in preserved vegetables, sauces, and condiments, but at a national-brand scale with broader category coverage.
• Barilla: Global Italian food giant with a dedicated Barilla Professional HORECA division. Overlaps with Demetra in HORECA foodservice across sauces and prepared ingredients, but operates at much greater scale across many categories.

Direct peers

• Saclà: Italian family-owned specialty food producer of sauces, pestos, and antipasti for both retail and HORECA. Directly comparable to Demetra as a mid-sized Italian CPG manufacturer serving similar chefs and retailers with premium-positioned Italian specialty products.
• Mutti: Italy's leading preserved tomato specialist with strong HORECA foodservice presence. Highly comparable to Demetra's prepared-vegetable and sauce categories, particularly for restaurant and pizzeria customers.
• Conserve Italia: Italian cooperative producing preserved vegetables, fruits, and ready-made sauces for retail and foodservice. Directly comparable as a large-scale Italian CPG producer serving HORECA with shelf-stable specialty products.
• Cannamela: Italian spice and seasoning brand owned by Gallina Blanca, focused on both retail and foodservice. Direct competitor to Demetra's WIBERG sub-brand in the professional spice and seasoning category.
• Giovanni Rana: Italian prepared-food manufacturer (pasta, sauces, ready meals) with strong presence in retail and foodservice across Europe. Comparable to Demetra in premium Italian prepared foods targeting both consumers and HORECA operators.
• De Rica: Italian brand specializing in preserved tomatoes, legumes, and ready-made sauces for retail and foodservice. Directly comparable to Demetra's prepared-vegetable and sauce portfolio serving HORECA customers.

Regional players

• Saclà Orsero (Star Food Group): Italian HORECA-focused food distribution and production group covering fruits, vegetables, and specialty ingredients. Comparable to Demetra's HORECA distribution model in Italy, though focused on fresh produce rather than shelf-stable specialties.

Emerging players

• Riso Gallo: Italian rice and risotto specialist with HORECA and retail presence across Europe. Comparable to Demetra as a heritage Italian specialty food brand exporting authentic Italian staples to professional kitchens internationally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/demetrafood
• Facebookfacebook.com/demetrafood

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Demetra