Pizza e Pasta Italiana

What Pizza e Pasta Italiana does

Pizza e Pasta Italiana is an Italian monthly trade magazine founded in 1989 and published by Pizza New S.p.A., headquartered in Caorle (Venice), Italy. The publication serves professional pizzaioli, pizza shop owners, restaurant operators, and food-service stakeholders in Italy and abroad, covering pizza, pasta, food and wine culture, and culinary industry events including the Campionato Mondiale della Pizza. It is distributed free of charge to professionals, with a self-described global readership spanning Italy, Croatia, Hungary, and broader European and worldwide markets.

The magazine's product surface spans a core monthly print edition, a digital archive of all issues from 2000 onward accessible via the company website, a free Apple Store application launched in 2019 with multimedia content including photo-galleries, news, and videos, and an email newsletter. The technology stack is a WebObjects-based digital magazine platform with online browsing, an Apple iOS app, and a Facebook presence. The company maintains the PEPITA sub-brand identity and curates a "Selezione" (Selection) digital publication drawing on 30+ years of editorial coverage.

The business model is advertising-supported, with the magazine given free to professionals and revenue generated through advertising placements and industry partnerships. The company is privately held with no external funding, no parent company, and no disclosed institutional investors. The operation runs with approximately 5 employees, indicating a lean editorial and publishing structure. Distribution is multi-channel: direct professional mailing, website self-service reading, and Apple Store app download, with membership in the Italian Periodic Press Union (Unione Stampa Periodica Italiana) conferring professional publishing legitimacy.

Name

Pizza e Pasta Italiana

Legal name

Pizza New S.p.A.

Website

https://pizzaepastaitaliana.it

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Italian monthly trade magazine founded in 1989, published by Pizza New S.p.A., serving pizza and restaurant professionals worldwide with free distribution and advertising-supported revenue. Available in print, online archive, and a 2019-launched Apple Store app.

Ownership category

akta.pro rank

Product category

Food Industry Trade Media

NAICS

Periodical Publishers (513120), Periodical Publishers (51312), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Food, Cooking & Beverage Magazines (MPAJAEAF)

akta.pro secondary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Trade magazine publishing
• Food service media
• Culinary editorial content
• Restaurant industry press
• Pizza trade publication

Headquarters

HQ city

Caorle

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Magazine Publishing and Distribution: Monthly magazine publishing operation targeting pizza and restaurant professionals. The magazine is distributed free of charge to professionals in the food service industry. Revenue generation appears to come from advertising within the magazine and through industry partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pizza e Pasta Italiana publishes an Italian monthly trade magazine dedicated to pizza, pasta, food, wine, and culinary culture, distributed free of charge to pizza and restaurant professionals worldwide. The offering spans a printed magazine, a complete online archive of all issues since the year 2000, a free Apple Store mobile application launched in 2019 featuring multimedia content, and a curated editorial selection of articles. Revenue is generated through advertising and industry partnerships within the publication.

Product overview

Pizza e Pasta Italiana is a monthly magazine published by Pizza New S.p.A. since 1989, dedicated to pizza and pasta professionals worldwide. The offering consists of the core magazine (Pizza e Pasta Italiana Magazine), a digital archive of issues from 2000 onwards, an Apple Store application launched in 2019 with multimedia content, and the PEPITA brand identity. The publication covers topics including pizza, pasta, food and wine culture, events (such as the Pizza World Championship), and restaurant/pizza shop features. Additional services include newsletter subscription and online article selection (Selezione).

Differentiator

Problem solved

Functional benefit

Brands

• PEPITA: PEPITA is the magazine's branding initiative, representing the publication's identity and mascot.

Products and services

• Pizza e Pasta Italiana Magazine Italian monthly trade magazine dedicated to pizza, pasta, food, wine, and culinary culture, distributed free of charge to pizza and restaurant professionals in Italy and abroad.
• Digital Archive (Rivista) Online archive allowing readers to browse and read past editions of the magazine digitally, with all issues from 2000 to present available on the website.
• Apple Store Digital Application Free mobile application on the Apple Store featuring multimedia content, photo galleries, news, and videos covering the food and pizza sector.
• Selezione (Selection) Curated collection of articles condensing over 30 years of editorial experience and research on pizza, pasta, food and wine culture, and culinary traditions.
• Newsletter Subscription Email newsletter subscription allowing readers to receive regular updates about pizza, pasta, and Italian food culture, including new magazine editions.

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Pizza New S.p.A.coreOthersPizza New S.p.A. is the parent company that publishes Pizza e Pasta Italiana. The company operates from Via Sansonessa, 49, 30021 Caorle (VE), Italy, and holds the Authorization Court of Venice n. 1010 of 04/02/1990 for the magazine publication.
• Italian Periodic Press UnionminorOthersPizza e Pasta Italiana is associated with the Italian Periodic Press Union (Unione Stampa Periodica Italiana), indicating membership in the professional association for periodic publications in Italy.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• La Cucina Italiana: Historic Italian food and cooking magazine (now digital-led) covering recipes, food culture, and industry. Overlaps with Pizza e Pasta Italiana on Italian food culture coverage but is consumer-lifestyle oriented rather than pizza-trade focused.

Direct peers

• PMQ Pizza Magazine: US pizza industry trade publication serving pizzeria operators, manufacturers, and distributors with print, digital, and event content. Direct competitor in format and audience to Pizza e Pasta Italiana, though focused on the North American market.
• Pizza Today: US-based monthly trade magazine for the pizzeria industry, covering operators, suppliers, and championships. Closely comparable to Pizza e Pasta Italiana in audience (pizza professionals), B2B ad-supported model, and championship/event coverage.
• Italia a Tavola: Leading Italian HoReCa trade publication covering restaurants, pizzerias, foodservice suppliers, and industry news. Closely comparable B2B trade model and audience, with a broader Italian foodservice remit than Pizza e Pasta Italiana.
• Ristorazione Italiana (Ristorando / Sala & Cucina): Italian foodservice trade magazine targeting restaurant and pizzeria professionals with industry news, supplier coverage, and recipes. Comparable B2B trade format and target audience in Italy.

Emerging players

• Identità Golose: Italian food and gastronomy media brand spanning web, print, and the Identità Golose congress. Comparable in covering professional Italian cuisine and running culinary events, but with a broader fine-dining orientation than Pizza e Pasta Italiana's pizza focus.
• Pambianco Food: Italian B2B news outlet covering food, beverage, hospitality, and retail industries. Comparable trade media model serving Italian HoReCa decision-makers, including pizzeria chains and suppliers.

Regional players

• Catering & Hotel Industry Magazine: English-language B2B foodservice trade publication covering catering, hotels, and restaurants across Europe. Comparable trade format and supplier-advertising model, but with a broader HoReCa remit and non-Italian primary market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PizzaEpastaItaliana
• LinkedInlinkedin.com/company/pizza-e-pasta-italiana

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pizza e Pasta Italiana