National Real Estate

What National Real Estate does

National Real Estate is a privately held, founder-controlled real estate development firm headquartered in Orlando, Florida, operating across Central Florida submarkets including Orlando, Winter Park, Lakeland, North Port, Ocala, and Deltona. Founded in 2005 by husband-and-wife team Giovanni Fernandez (Broker) and Elise Fernandez (Partner), the company offers a vertically integrated suite of real estate services spanning brokerage, property management, development, construction (via subsidiary Bullhorn Construction), and investment advisory. Its core offering is community-rooted real estate development: adaptive-reuse commercial assets (210 N. Bumby, Hourglass Social House), mixed-use projects (Hourglass Flats), townhome and custom single-family residential product (HG Townhomes, HG Custom Homes, Boulevard Oaks), and lot inventory across multiple metros. The firm differentiates through grassroots engagement with neighborhood leaders, influencers, residents, and small business owners prior to development, and through hand-selection of commercial tenants to fit community needs, creating branded micro-districts such as the Hourglass corridor.

The business generates revenue across four streams: transaction-fee real estate brokerage for buyers, sellers, and investors; recurring property management fees on owned and managed assets; project-based development and construction services; and professional investment advisory services for real estate investors, which the firm states has supported "hundreds of investors" over 15+ years. Go-to-market is direct and regional, relying on direct sales to commercial tenants, residential buyers, and individual investors, supplemented by organic social media presence on Twitter, Instagram, and Facebook. Pricing is contact-based and not publicly disclosed. The firm has 11-50 employees, no disclosed external investors, no parent company, and has not raised institutional funding. Geographic reach is regional to the Southeast US, with all 25+ known properties concentrated in Florida and no stated plans for out-of-state expansion. Technology is not a stated part of the operating model, and the firm carries no disclosed AI/ML capabilities, patents, certifications, or regulatory milestones beyond founding in 2005.

Name

National Real Estate

Legal name

National Real Estate

Website

https://nationalrealestate.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

National Real Estate is a privately held, founder-controlled Central Florida real estate development firm offering brokerage, property management, development, construction, and investment advisory services, serving individual buyers, small business tenants, and real estate investors across Orlando and surrounding metros.

Ownership category

akta.pro rank

Product category

Real Estate Development Services

NAICS

New Housing For-Sale Builders (236117), Real Estate Property Managers (53131), Lessors of Residential Buildings and Dwellings (53111), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate Dealers (For Their Own Account) (6532), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC)

akta.pro secondary industries

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Land & Development Site Brokerage (BPAJABAG)

Keywords

• Real estate development
• Property management services
• Residential home building
• Commercial property leasing
• Real estate brokerage

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices25 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Brokerage: The company operates as a real estate brokerage providing services to buyers, sellers, and investors in Central Florida markets.
2. Property Management: Property management services for owned or client properties in their development portfolio.
3. Development Services: Vertical and horizontal development and construction support for real estate projects, working with clients to achieve highest and best use of real estate.
4. Investment Advisory: Professional investors services through research, experience, and understanding economic cycles of the market. The company has helped hundreds of investors through the process of owning and investing in real estate development projects over 15 years.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

National Real Estate is a Central Florida real estate development and brokerage firm offering brokerage, property management, development, and construction services for residential and commercial clients. The firm develops mixed-use communities, adaptive reuse commercial spaces, townhomes, custom single-family homes, and gated residential subdivisions, and operates a construction arm (Bullhorn Construction) that supports project delivery.

Product overview

National Real Estate is a Central Florida real estate development company operated by husband-and-wife team Giovanni & Elise Fernandez. The company offers a unified suite of services including Real Estate Brokerage, Property Management, Development, and Construction. Their development portfolio spans both commercial properties (adaptive reuse spaces, mixed-use developments, and commercial tenants like cafés and pubs) and residential properties (custom homes, townhomes, and planned subdivisions). Key branded projects include the Hourglass district developments (Hourglass Flats, Hourglass Social House, HG Townhomes, HG Custom Homes), Boulevard Oaks gated community, and various commercial tenants such as Otto's, Foxtail, and Flats café. The company focuses on community revitalization through grassroots engagement with local residents and business owners.

Differentiator

Problem solved

Functional benefit

Brands

• Bullhorn Construction: Construction subsidiary brand featured in company footer alongside the NRE logo.
• Hourglass

Products and services

• Real Estate Brokerage Professional real estate brokerage services for commercial and residential properties in Central Florida, supporting buyers, sellers, and investors through transactions.
• Property Management Property management services for owned and managed real estate assets, including commercial and residential properties in the firm's portfolio.
• Development Services Vertical and horizontal development and construction support for real estate projects, including urban infill and large-scale community development, working with clients to achieve the highest and best use of real estate.
• Construction Services Construction services supporting development projects with resources for efficient and predictable outcomes, delivered through the Bullhorn Construction subsidiary.
• Hourglass Flats (2500 Curry Ford) Mixed-use development in the Hourglass district of Orlando featuring residential and commercial spaces within a single community.
• HG Townhomes (1401 Clark) Townhome development project in the Hourglass neighborhood, offering modern townhomes with wooden facades and integrated greenery.
• HG Custom Homes Custom single-family home construction within National Real Estate's planned residential developments, featuring modern two-story designs with attached garages and front gardens.
• Boulevard Oaks Gated residential community with planned layout featuring roads and green spaces for family-oriented living in Central Florida.
• 210 N. Bumby Avenue Adaptive reuse commercial property located in Orlando's Milk District, serving as a curated commercial space within National Real Estate's portfolio.
• Hourglass Social House (2401 Curry Ford) Adaptive reuse commercial property serving as a social hub in the Hourglass district, hosting curated commercial tenants.
• Investment Advisory Services Professional investor services that combine research, experience, and understanding of economic cycles to help investors through the process of owning and investing in real estate development projects.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Taylor Morrison: One of the largest US homebuilders with deep Florida exposure across Orlando and Central Florida. Comparable as a for-sale residential developer in the same regional market, though at materially larger scale.
• Lennar Corporation: Major national homebuilder with extensive Central Florida operations including Orlando, Lakeland, and surrounding submarkets. Directly comparable as a for-sale residential builder in NRE's core geography, though at significantly larger scale.
• Toll Brothers: Luxury-focused national homebuilder with active Florida operations. Comparable through its for-sale residential product (HG Custom Homes analogue) and its presence in premium Florida submarkets like Winter Park.
• D.R. Horton: Largest US homebuilder with broad Florida presence. Comparable as a high-volume for-sale residential builder serving similar buyer demographics across Florida.
• LGI Homes: Public homebuilder with substantial Florida presence in Orlando and Central Florida. Comparable as a for-sale residential builder targeting similar first-time and move-up buyer segments in the same regional market.
• Berkshire Hathaway HomeServices: National residential real estate brokerage franchise network with strong Florida presence. Comparable as a residential brokerage service provider competing in NRE's same buyer/seller market.

Direct peers

• Compass: Technology-enabled residential and commercial real estate brokerage platform. Directly comparable as a real estate brokerage service provider, though operating nationally rather than regionally focused like NRE.
• eXp World Holdings (eXp Realty): Cloud-based real estate brokerage with significant Florida agent base. Directly comparable as a brokerage business model serving residential buyers and sellers, including in Central Florida.

Regional players

• Park Square Homes: Florida-focused homebuilder operating in Orlando and Central Florida submarkets. Comparable as a regional for-sale residential builder with similar product mix (single-family and townhomes) in overlapping geography.
• Kolter Group: Florida-based private developer of luxury residential and mixed-use communities. Comparable as a regional developer focused on premium Florida communities with integrated design and placemaking emphasis similar to NRE's approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/nre_hq
• Facebookfacebook.com/NREBrokerage
• Instagraminstagram.com/nationalrealestate

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Real Estate