McGraw Realtors
McGraw Realtors is an independent, privately held real estate brokerage founded in 1938, operating through 800+ associates across 19 offices in Oklahoma, Arkansas, and Colorado. It serves residential, commercial, farm/ranch/land, property management, and relocation clients via commission-based transactions.
- Company typePrivate
- Founded1938
- HeadquartersTulsa, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What McGraw Realtors does
McGraw Realtors is a privately held, independent real estate brokerage founded in 1938 and headquartered in Tulsa, Oklahoma. The firm operates through a network of over 800 real estate associates across 19 office locations spanning Oklahoma, Arkansas, and Colorado, serving individual consumers and small investors in residential, commercial, farm/ranch, land, and rental property transactions. Service breadth is extended through two wholly-owned subsidiaries: McGrawCP for commercial real estate and McGraw Property Management for landlord and rental services, alongside relocation/referral and real estate education offerings. The company is led by President & CEO Bill McCollough, who has been in the role for nearly a decade, and operates without disclosed external private equity or venture capital backing.
The business model is commission-based, with revenue generated from real estate transaction fees split between buyer's and seller's agents; specific commission rates are not publicly disclosed. The go-to-market motion is sales-led, relying on the agent network and direct client relationships rather than digital funnels. Distribution channels include a self-serve website (powered by the InsideRE platform with MLS data integration) for listing discovery and a field-based agent network for transaction execution. Marketing is multi-channel, spanning the company website, a real estate blog, organic social (Facebook, X/Twitter), and an agent directory.
Underlying technology is conventional real estate brokerage tooling augmented by a single AI feature. The website supports 'Search with AI BETA', an AI-powered property recommendation/search mode toggleable against a Classic search interface; the company has no documented proprietary AI models, no published data flywheel, no ML hires, no patents, and no developer-facing API. Technology is therefore best characterized as a thin AI layer over a third-party listing platform rather than a core differentiator. Recent recognition includes Best CEO (Arkansas Money & Politics 2025), AY Magazine 2025 Best Realtors, and inclusion among the top ten fastest-growing real estate companies in the United States.
McGraw Realtors firmographics
Firmographics- Name
- McGraw Realtors
- Legal name
- McGraw Realtors
- Website
- https://mcgrawrealtors.com
- Company type
- Private
- Founded year
- 1938
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- McGraw Realtors is an independent, privately held real estate brokerage founded in 1938, operating through 800+ associates across 19 offices in Oklahoma, Arkansas, and Colorado. It serves residential, commercial, farm/ranch/land, property management, and relocation clients via commission-based transactions.
- Ownership category
- akta.pro rank
McGraw Realtors industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Rural Residential & Acreage Homesites Brokerage (BPAJADAE)
Keywords
Where McGraw Realtors is headquartered
LocationHeadquarters
- HQ city
- Tulsa
- HQ country
- United States
- HQ region
- North America
Offices18 records
Markets served
McGraw Realtors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Real Estate Commission: Traditional real estate brokerage earning commissions on property transactions. The company helps buyers and sellers navigate residential, commercial, farm/ranch, and land transactions. Revenue is generated through transaction fees when properties are bought or sold.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Real estate transaction commissions |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
McGraw Realtors product offering
Product offeringCore offering
McGraw Realtors operates as a full-service independent real estate brokerage helping clients buy, sell, and lease residential, commercial, farm, ranch, and land properties across Oklahoma, Arkansas, and Colorado. The company employs over 800 real estate associates across 19 office locations, providing listing representation, valuations, and transaction support from contract to close. Complementary offerings include property management (McGraw Property Management), commercial real estate (McGrawCP), relocation and referral services, and real estate education programs.
Product overview
McGraw Realtors operates as a traditional real estate brokerage offering a comprehensive suite of property-related services. The core offering centers on residential and commercial brokerage for buying, selling, and listing properties across Oklahoma, Arkansas, and Colorado. Specialized divisions address farm/ranch/land, commercial real estate (via McGrawCP), and property management. The company also provides relocation services and real estate education programs. A notable technology feature is the Search with AI Beta tool for enhanced property discovery.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Brokerage Full-service residential home buying and selling assistance provided through McGraw Realtors' 800+ associates and 19 office locations across Oklahoma, Arkansas, and Colorado, serving individuals and families purchasing or selling primary and secondary residences.
- Home Selling Services Comprehensive home selling program that provides homeowners with property valuation tools, dedicated agent representation, marketing of the property, and management of the transaction through closing.
- Relocation and Referral Services Guided relocation support for individuals and families moving into or out of the Oklahoma and Arkansas service area, including agent-led assistance and referrals to partner agencies in other markets.
- Farm, Ranch, and Land Brokerage Specialized listing, marketing, and transaction services for agricultural properties, ranches, and undeveloped land, supporting buyers and sellers who require category-specific expertise beyond standard residential brokerage.
- Commercial Real Estate (McGrawCP) Commercial property brokerage delivered through the McGrawCP brand covering retail, office, industrial, and multi-family investment properties for businesses, investors, and landlords.
- Property Management Ongoing property management services for residential and investment rental property owners, including tenant placement, rent collection, and maintenance coordination, operated through a separate dedicated brand and domain.
- Real Estate Education Training and educational programs for individuals pursuing careers in real estate, providing instruction aligned with the brokerage's residential and commercial practices.
Companies that use McGraw Realtors
Customer profileSegments5 records
Ideal customer profiles3 records
McGraw Realtors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature1 record
McGraw Realtors partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights5 records
McGraw Realtors competitors and assessment
Company assessmentDirect peers
- RE/MAX: Global franchise brokerage with strong Midwestern US presence and a traditional commission-based model anchored on independent agents. Directly comparable in business model (commission-based, agent-led, multi-office regional operation) and customer base (residential buyers and sellers).
Emerging players
- Compass: Tech-forward residential brokerage with proprietary agent tools, marketing platform, and venture-backed growth strategy. Although Compass skews to higher-priced markets, it competes for top agents nationally and represents the type of tech-enabled competitor McGraw would face in expansion markets.
- Redfin: Hybrid real estate brokerage combining an online consumer platform with employed agents, operating a lower-commission model that puts price pressure on traditional brokerages. Comparable in residential brokerage offering and a direct competitor for consumer mindshare in markets where both operate.
- eXp Realty: Cloud-based brokerage that recruits independent agents with high commission splits and lower overhead, competing for the same agent roster McGraw depends on. Operates nationwide and actively recruits in McGraw's Oklahoma, Arkansas, and Colorado markets, posing a structural threat to traditional brick-and-mortar brokerages.
Broad incumbents
- Century 21 Real Estate: Iconic global real estate franchise operating through independently owned brokerages and commissioned agents. Comparable residential brokerage model, with regional franchisees that compete directly with McGraw's offices in Oklahoma and Arkansas.
- Better Homes and Gardens Real Estate: National franchise brokerage affiliated with a recognized consumer brand, operating through commissioned agents in residential brokerage. Comparable business model and similar positioning as a regionally strong, brand-anchored brokerage competing for the same agent and consumer base.
- Coldwell Banker: Long-established national brokerage franchise operating through affiliated agents on a commission basis with residential and commercial offerings. Overlaps McGraw in residential brokerage services and competes for top-producing agents in shared regional markets.
- United Real Estate: National franchise network focused on independent brokerages offering high commission splits and agent-centric economics. Comparable in business model and competes for the same independent-agent recruiting market across the South-Central US.
- Keller Williams Realty: The largest real estate franchise by agent count in the US, with a comparable agent-based sales model and commission-based revenue. Competes with McGraw for agent recruiting in shared Oklahoma/Texas/Colorado markets, and operates a similarly broad residential and commercial offering.
- Berkshire Hathaway HomeServices: National franchise network built on a commissioned-agent model serving residential and luxury clients. Comparable in offering breadth, agent-led distribution, and commission revenue model, with greater brand reach in adjacent markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
McGraw Realtors social profiles
Digital presenceMcGraw Realtors financial estimates
Financial estimateRevenue estimate
Valuation estimate
McGraw Realtors leadership team
Management profileNumber of profiles
Profiles2 records
McGraw Realtors subsidiaries and ownership
Company hierarchySubsidiaries2 records
McGraw Realtors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
McGraw Realtors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about McGraw Realtors
What does McGraw Realtors do?
McGraw Realtors operates as a full-service independent real estate brokerage helping clients buy, sell, and lease residential, commercial, farm, ranch, and land properties across Oklahoma, Arkansas, and Colorado. The company employs over 800 real estate associates across 19 office locations, providing listing representation, valuations, and transaction support from contract to close. Complementary offerings include property management (McGraw Property Management), commercial real estate (McGrawCP), relocation and referral services, and real estate education programs.
Is McGraw Realtors a public or private company?
McGraw Realtors is a private company. It is classified as family owned and is currently operating.
When was McGraw Realtors founded?
McGraw Realtors was founded in 1938. It employs 501 to 1,000 people.
Where is McGraw Realtors based?
McGraw Realtors is headquartered in Tulsa, United States, in the North America region.
How does McGraw Realtors make money?
One revenue line is on record: real Estate Commission.
Who are McGraw Realtors's main competitors?
RE/MAX is listed as a direct peer. Emerging players are Compass, Redfin and eXp Realty. Broad incumbents are Century 21 Real Estate, Better Homes and Gardens Real Estate, Coldwell Banker, United Real Estate, Keller Williams Realty and Berkshire Hathaway HomeServices.
Does McGraw Realtors have an API?
No public API is recorded for McGraw Realtors.
What industry is McGraw Realtors in?
McGraw Realtors's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its NAICS code is 53121 and its SIC code is 6531.