McGraw Realtors

What McGraw Realtors does

McGraw Realtors is a privately held, independent real estate brokerage founded in 1938 and headquartered in Tulsa, Oklahoma. The firm operates through a network of over 800 real estate associates across 19 office locations spanning Oklahoma, Arkansas, and Colorado, serving individual consumers and small investors in residential, commercial, farm/ranch, land, and rental property transactions. Service breadth is extended through two wholly-owned subsidiaries: McGrawCP for commercial real estate and McGraw Property Management for landlord and rental services, alongside relocation/referral and real estate education offerings. The company is led by President & CEO Bill McCollough, who has been in the role for nearly a decade, and operates without disclosed external private equity or venture capital backing.

The business model is commission-based, with revenue generated from real estate transaction fees split between buyer's and seller's agents; specific commission rates are not publicly disclosed. The go-to-market motion is sales-led, relying on the agent network and direct client relationships rather than digital funnels. Distribution channels include a self-serve website (powered by the InsideRE platform with MLS data integration) for listing discovery and a field-based agent network for transaction execution. Marketing is multi-channel, spanning the company website, a real estate blog, organic social (Facebook, X/Twitter), and an agent directory.

Underlying technology is conventional real estate brokerage tooling augmented by a single AI feature. The website supports 'Search with AI BETA', an AI-powered property recommendation/search mode toggleable against a Classic search interface; the company has no documented proprietary AI models, no published data flywheel, no ML hires, no patents, and no developer-facing API. Technology is therefore best characterized as a thin AI layer over a third-party listing platform rather than a core differentiator. Recent recognition includes Best CEO (Arkansas Money & Politics 2025), AY Magazine 2025 Best Realtors, and inclusion among the top ten fastest-growing real estate companies in the United States.

Name

McGraw Realtors

Legal name

McGraw Realtors

Website

https://mcgrawrealtors.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

501–1,000 employees

Short description

McGraw Realtors is an independent, privately held real estate brokerage founded in 1938, operating through 800+ associates across 19 offices in Oklahoma, Arkansas, and Colorado. It serves residential, commercial, farm/ranch/land, property management, and relocation clients via commission-based transactions.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Rural Residential & Acreage Homesites Brokerage (BPAJADAE)

Keywords

• Residential real estate
• Commercial real estate
• Property management
• Relocation services
• Real estate education

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on property transactions. The company helps buyers and sellers navigate residential, commercial, farm/ranch, and land transactions. Revenue is generated through transaction fees when properties are bought or sold.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

McGraw Realtors operates as a full-service independent real estate brokerage helping clients buy, sell, and lease residential, commercial, farm, ranch, and land properties across Oklahoma, Arkansas, and Colorado. The company employs over 800 real estate associates across 19 office locations, providing listing representation, valuations, and transaction support from contract to close. Complementary offerings include property management (McGraw Property Management), commercial real estate (McGrawCP), relocation and referral services, and real estate education programs.

Product overview

McGraw Realtors operates as a traditional real estate brokerage offering a comprehensive suite of property-related services. The core offering centers on residential and commercial brokerage for buying, selling, and listing properties across Oklahoma, Arkansas, and Colorado. Specialized divisions address farm/ranch/land, commercial real estate (via McGrawCP), and property management. The company also provides relocation services and real estate education programs. A notable technology feature is the Search with AI Beta tool for enhanced property discovery.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Full-service residential home buying and selling assistance provided through McGraw Realtors' 800+ associates and 19 office locations across Oklahoma, Arkansas, and Colorado, serving individuals and families purchasing or selling primary and secondary residences.
• Home Selling Services Comprehensive home selling program that provides homeowners with property valuation tools, dedicated agent representation, marketing of the property, and management of the transaction through closing.
• Relocation and Referral Services Guided relocation support for individuals and families moving into or out of the Oklahoma and Arkansas service area, including agent-led assistance and referrals to partner agencies in other markets.
• Farm, Ranch, and Land Brokerage Specialized listing, marketing, and transaction services for agricultural properties, ranches, and undeveloped land, supporting buyers and sellers who require category-specific expertise beyond standard residential brokerage.
• Commercial Real Estate (McGrawCP) Commercial property brokerage delivered through the McGrawCP brand covering retail, office, industrial, and multi-family investment properties for businesses, investors, and landlords.
• Property Management Ongoing property management services for residential and investment rental property owners, including tenant placement, rent collection, and maintenance coordination, operated through a separate dedicated brand and domain.
• Real Estate Education Training and educational programs for individuals pursuing careers in real estate, providing instruction aligned with the brokerage's residential and commercial practices.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• RE/MAX: Global franchise brokerage with strong Midwestern US presence and a traditional commission-based model anchored on independent agents. Directly comparable in business model (commission-based, agent-led, multi-office regional operation) and customer base (residential buyers and sellers).

Emerging players

• Compass: Tech-forward residential brokerage with proprietary agent tools, marketing platform, and venture-backed growth strategy. Although Compass skews to higher-priced markets, it competes for top agents nationally and represents the type of tech-enabled competitor McGraw would face in expansion markets.
• Redfin: Hybrid real estate brokerage combining an online consumer platform with employed agents, operating a lower-commission model that puts price pressure on traditional brokerages. Comparable in residential brokerage offering and a direct competitor for consumer mindshare in markets where both operate.
• eXp Realty: Cloud-based brokerage that recruits independent agents with high commission splits and lower overhead, competing for the same agent roster McGraw depends on. Operates nationwide and actively recruits in McGraw's Oklahoma, Arkansas, and Colorado markets, posing a structural threat to traditional brick-and-mortar brokerages.

Broad incumbents

• Century 21 Real Estate: Iconic global real estate franchise operating through independently owned brokerages and commissioned agents. Comparable residential brokerage model, with regional franchisees that compete directly with McGraw's offices in Oklahoma and Arkansas.
• Better Homes and Gardens Real Estate: National franchise brokerage affiliated with a recognized consumer brand, operating through commissioned agents in residential brokerage. Comparable business model and similar positioning as a regionally strong, brand-anchored brokerage competing for the same agent and consumer base.
• Coldwell Banker: Long-established national brokerage franchise operating through affiliated agents on a commission basis with residential and commercial offerings. Overlaps McGraw in residential brokerage services and competes for top-producing agents in shared regional markets.
• United Real Estate: National franchise network focused on independent brokerages offering high commission splits and agent-centric economics. Comparable in business model and competes for the same independent-agent recruiting market across the South-Central US.
• Keller Williams Realty: The largest real estate franchise by agent count in the US, with a comparable agent-based sales model and commission-based revenue. Competes with McGraw for agent recruiting in shared Oklahoma/Texas/Colorado markets, and operates a similarly broad residential and commercial offering.
• Berkshire Hathaway HomeServices: National franchise network built on a commissioned-agent model serving residential and luxury clients. Comparable in offering breadth, agent-led distribution, and commission revenue model, with greater brand reach in adjacent markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/mcgraw_realtors
• Facebookfacebook.com/mcgrawok
• LinkedInlinkedin.com/company/mcgraw-realtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McGraw Realtors