What Kick Axe Throwing does

Kick Axe Throwing is a privately held US entertainment and hospitality company that operates urban axe-throwing venues combining a lodge-themed bar/restaurant with coached throwing experiences. As of the latest available data, the company runs two active locations — Brooklyn, NY (622 Degraw Street) and Washington, DC (1401 Okie Street NE, Ivy City) — plus a previously operated Philadelphia site that is now closed. The DC venue is co-located with sister brand Throw Social, enabling combined event capacity of up to 755 guests; the DC location itself supports 12 ranges (24 targets) and 225 guests, and includes a full bar, full kitchen, lodge lounge, a private Den, and an outdoor patio. The company is part of The Ginger Brands portfolio, which provides cross-brand gift card and rewards redemption.

Core products are axe-throwing sessions, the proprietary Hyper Axe digital projection system (automated scoring plus 14+ interactive game modes including WATL/IATF Standard Targets, Bowling, Blackjack, Cricket, and others), the newly introduced NERF Experience (family-friendly blaster activity in the throwing lanes), private event space (The Den), on-site food and beverage service, special-event party packages, and gift cards. The Axe Pro instruction layer — 10–15 minutes of safety and technique coaching followed by facilitated gameplay — is a consistent service component across all sessions. Pricing is unit-based and varies by market: $35/person in Brooklyn for a 75-minute session; $29/person in DC for 60 minutes; and a $20/person 35-minute "Shortie" option at DC and the closed Philly site. Discounts are available for First Responders, Military, and Government Employees, and the company runs a dedicated Special Events team for groups of 20+ and custom corporate/celebration packages.

The go-to-market is primarily direct-to-consumer through walk-ins and online booking (Tock, Toast Tab), supported by location-segmented social media (Facebook, Instagram, TikTok, YouTube, LinkedIn), a content blog, email newsletter, and review platforms (Google, Tripadvisor). One promotional video exceeded 11 million views, and the company maintains an active press presence. Revenue is not publicly disclosed; the company has no institutional funding, no public listing, and operates as a privately held venue operator under The Ginger Brands. Owner and CEO is Ginger Flesher Sonnier.

Name

Kick Axe Throwing

Legal name

Kick Axe Throwing

Website

https://kickaxe.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Kick Axe Throwing is a private US entertainment and hospitality operator running urban axe-throwing venues in Brooklyn and Washington DC. It serves individuals, families, corporate teams, and celebrants with coached throwing sessions, the Hyper Axe digital projection system, F&B service, and private event packages, as part of The Ginger Brands portfolio.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Axe Throwing Sessions: Per-person session fees for axe throwing experiences. Sessions include instruction, equipment, and access to competitive games. Private range bookings (8-10 tickets) command premium pricing for exclusive use.
2. Food and Beverage Sales: On-site food and drink sales including full bar (DC), beer/wine/sparkling beverages (Brooklyn), flatbreads, sliders, street tacos, mac & cheese bites, and catering packages for events.
3. NERF Experience: Per-person fees for NERF gun experiences in axe throwing lanes, targeting kids' parties and family events.
4. Gift Cards: Digital and physical gift cards sold from $20 to $500. Gift cards are usable at all Ginger Brands locations.
5. Special Events and Private Rentals: Custom event packages for corporate events, large parties, and extended sessions. Includes Den rentals ($200 for 1.5 hours in Philly) and food/drink packages.
6. Venue Space Rental: Den rentals at DC location ($150 for 1.5 hours) - separate lounge space add-on for axe throwing customers or non-throwers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Kick Axe Throwing operates indoor axe throwing bars where customers participate in guided axe throwing sessions led by trained Axe Pros, using physical axes and the proprietary Hyper Axe digital projection system for interactive games and automated scoring. Each venue pairs throwing lanes with a cabin-themed full bar and food menu, and offers a NERF Experience for kids, private event spaces (The Den), and custom special event packages for corporate and celebration use.

Product overview

Kick Axe Throwing operates as an indoor axe throwing bar and entertainment venue with a lodge-like cabin atmosphere. The core offering combines axe throwing activities with full food and beverage service. Products include standard axe throwing sessions with trained Axe Pros, the Hyper Axe digital projection system for interactive targets, the family-friendly NERF Experience using foam blasters, and The Den private party space. Additional offerings include food and beverage service, special event planning, gift cards, and shorter 35-minute Shortie Sessions. The company maintains three active locations in Brooklyn, NY; Washington, DC; and Philadelphia, PA, with all locations offering food, drink menus, and private event capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Hyper Axe: A digital/integrated version of axe throwing using projected targets and automated scoring systems.
• NERF Experience

Products and services

• Axe Throwing Sessions Guided axe throwing experience led by trained Axe Pros at Brooklyn and DC venues, with session lengths of 60-75 minutes. Includes safety instruction, coaching, and competitive games against friends or co-participants. Family-friendly for ages 8 and up.
• NERF Experience Family-friendly activity using NERF blasters and gear in axe throwing lanes with interactive games and targets. Available for kids' parties, private events, team bonding, or casual entertainment. Brings bar game excitement with an action-packed twist.
• The Den Private Party Space Private venue space with table seating, high-top seating, and upholstered chairs. Ideal for non-axe throwers or as an addition to axe-throwing reservations. Can include buffet display, gift table, and customized enhancements.
• Food & Beverage Service Full food and drink menus available at all venues. Brooklyn offers beer, wine, and sparkling beverages; DC has a full cocktail bar. Menu includes street tacos, sliders, mac & cheese bites, flatbreads, and bar snacks. Champagne bottle service available.
• Special Events & Party Packages Custom event planning for corporate events, birthday parties, bachelor/bachelorette parties, proposals, and holiday celebrations. Includes dedicated Special Events team, custom packages, catering options, and venue-only bookings.
• Gift Cards Digital gift cards delivered via email or phone at designated times, available in denominations from $20 to $500. Physical gift cards available at venue. Usable at all The Ginger Brands locations for food, beverage, and activities.

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• The Ginger BrandscoreOthersParent company overseeing Kick Axe Throwing brand along with sister brands including Throw Social. All gift cards and rewards points are usable at any Ginger Brands location for food, beverage, and activities.
• Throw SocialcoreStrategic or Co-development PartnerSister brand co-located with Kick Axe DC at 1401 Okie Street NE. Throw Social offers retro-palm beach tropical vibe with corn hole, TapGLO Ping Pong, live music, and rentable VIP Cabanas. Combined venues can accommodate up to 755 guests.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Urban Axes: Urban Axes operates multiple urban axe throwing bars with similar walk-in/group event models, F&B offerings, and trained instructor (Axe Coach) led sessions. Directly comparable in customer base, pricing structure, and emphasis on a polished bar atmosphere.
• Bad Axe Throwing: Bad Axe Throwing is one of the largest axe throwing chains in North America with a multi-city footprint, league play, and group events. Highly comparable in product, target customer (corporate, birthdays, casual groups), and event-driven revenue model.
• Bury the Hatchet: Bury the Hatchet runs indoor axe throwing venues with coaching, leagues, and party packages in multiple U.S. cities. Closely comparable in core offering, age-friendly positioning, and reliance on booked group experiences as the primary revenue driver.
• Stumpy's Hatchet House: Stumpy's Hatchet House operates a franchise-style network of axe throwing venues with food, drinks, and dedicated coaches. Comparable in multi-unit expansion model, group events focus, and competitive insulation against pure-play bars.
• Lumberjaxes: Lumberjaxes is an axe throwing entertainment venue offering coached sessions, leagues, and party packages. Directly comparable in target customer, pricing mechanics, and experiential entertainment positioning.
• Throw Social: Throw Social is the co-located sister brand under The Ginger Brands umbrella in DC, offering corn hole, TapGLO ping pong, live music, and VIP cabanas. Notably relevant because it shares the same parent company, location, and customer base, and is part of the same economic engine for the DC venue.

Broad incumbents

• Topgolf: Topgolf is a large, established tech-enabled entertainment venue chain that combines a sports-adjacent activity (golf) with F&B, group events, and a national footprint. Comparable as a broader experiential-entertainment incumbent that competes for the same group/corporate event dollar.
• Dave & Buster's: Dave & Buster's operates large-format entertainment centers combining arcade gaming, sports viewing, and full-service F&B. Relevant as a broad incumbent in the experiential group-entertainment category that competes for similar corporate and adult group bookings.
• Main Event Entertainment: Main Event is a family entertainment center chain offering bowling, laser tag, arcade, and F&B. Comparable in family-friendly adult-supervised entertainment positioning, group event focus, and multi-revenue-per-visit model.
• Punch Bowl Social: Punch Bowl Social operates experiential bar-restaurant-venues featuring games, karaoke, bowling, and craft food and beverage. Comparable as a polished experiential entertainment venue targeting corporate events, birthdays, and adult group outings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@kickaxethrowing187
• Facebookfacebook.com/kickaxethrowing
• LinkedInlinkedin.com/company/kickaxethrowing
• Instagraminstagram.com/kickaxethrowing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kick Axe Throwing