The Ginger Brands
The Ginger Brands is a private restaurant hospitality group operating experiential dining and entertainment venues under multiple brands (THRōW Social, Kick Axe Throwing, Escape Room Live, Palm Beach Social) across NYC, DC, Philadelphia, and Florida, serving consumer and corporate event guests.
- Company typePrivate
- Founded2014
- HeadquartersDelray Beach, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What The Ginger Brands does
The Ginger Brands is a private restaurant hospitality group operating experiential dining and entertainment venues across the United States. Founded in 2014 by Ginger Flesher-Sonnier and headquartered in Delray Beach, Florida, the company runs a multi-brand portfolio that includes THRōW Social (a social-entertainment bar concept), Kick Axe Throwing (the first axe throwing bar globally, launched in Brooklyn in 2017), Escape Room Live (a chain of escape room venues), and Palm Beach Social (in development). The group currently operates in New York City, Washington DC, Philadelphia, and Delray Beach, with planned expansion into Miami (2025), Orlando, Las Vegas, and Nashville.
The Ginger Brands firmographics
Firmographics- Name
- The Ginger Brands
- Legal name
- The Ginger Brands
- Website
- https://thegingerbrands.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Ginger Brands is a private restaurant hospitality group operating experiential dining and entertainment venues under multiple brands (THRōW Social, Kick Axe Throwing, Escape Room Live, Palm Beach Social) across NYC, DC, Philadelphia, and Florida, serving consumer and corporate event guests.
- Ownership category
- akta.pro rank
The Ginger Brands industry classification
Industry- Product category
- Experiential Dining and Entertainment (Eatertainment)
- NAICS
- All Other Amusement and Recreation Industries (713990), Drinking Places (Alcoholic Beverages) (7224), Amusement Parks and Arcades (7131)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD)
- akta.pro secondary industries
- Bars & Pubs (Non-Music) (MPAGAIAC), Corporate Catering, Staffing & Guest Services (F&B, Security, Ushers) (MPAGAHAM)
Keywords
Where The Ginger Brands is headquartered
LocationHeadquarters
- HQ city
- Delray Beach
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
The Ginger Brands business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Food and Beverage Sales: Full-service restaurant and bar operations at all venues offering chef-driven cuisine, cocktails, beer, and beverages. Customers spend 2-4+ hours per visit enjoying food and drinks alongside entertainment activities.
- Activity and Entertainment Fees: Charges for axe throwing sessions, escape room experiences, and competitive socializing activities. Revenue from activity bookings separate from food and beverage consumption.
- Venue Rental and Private Events: Premium cabana rentals, VIP lounge bookings, and private event spaces for celebrations including birthdays, bachelor/bachelorette parties, corporate events, and group gatherings. Includes welcome bottle, open bar packages, and beer bucket add-ons.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
The Ginger Brands product offering
Product offeringCore offering
The Ginger Brands operates a portfolio of themed experiential dining and entertainment venues that combine full-service restaurant and bar operations with structured recreational activities. The portfolio includes THRōW Social® (social gaming venue with cabanas, live music, and backyard-style games), Kick Axe Throwing® (indoor axe throwing bars with Canadian lodge theming), and Escape Room Live™ (immersive Hollywood-quality themed escape rooms). Guests typically spend 2-4+ hours at venues enjoying chef-driven cuisine, cocktails, and activities such as axe throwing, escape rooms, social darts, ping pong, and live entertainment.
Product overview
The Ginger Brands is a restaurant hospitality and entertainment group operating a portfolio of experiential dining and competitive socializing venues. The portfolio consists of three core branded concepts: THRōW Social (backyard-style games with food, drinks, and live music in tropical/Palm Beach-themed venues), Kick Axe Throwing (axe throwing bars in Canadian lodge-themed settings), and Escape Room Live (Hollywood-caliber escape room attractions). The group also has planned expansion with Palm Beach Social venues in Delray Beach (2025) and Miami (2026). Operating across New York City, Philadelphia, Washington D.C., and Florida, the company positions itself in the 'eatertainment' and competitive socializing market segment, led by founder/CEO Ginger Flesher-Sonnier.
Differentiator
Problem solved
Functional benefit
Brands
- THRōW Social: Social venue combining backyard-style games with food, libations, and live entertainment. Features tropical Palm Beach theming, cabanas, live music, social darts, VIP lounges, and tapGLO ping pong. Locations in DC and Delray Beach with Miami opening 2025.
- Kick Axe Throwing
- Escape Room Live
- Palm Beach Social
Products and services
- THRōW Social An experiential dining and entertainment venue combining backyard-style games with food, libations, and live music. Features include cabana rentals, social darts, VIP board game lounges, ping pong, live music stages, and a tropical Palm Beach-themed atmosphere. Designed for social groups celebrating birthdays, bachelor/bachelorette parties, and corporate events.
- Kick Axe Throwing An indoor axe throwing bar experience set in a Canadian lodge-themed environment, combining axe throwing sessions with food, beer, and cocktails. The world's first axe throwing bar, with locations in Brooklyn (NYC), Washington D.C., and Philadelphia.
- Escape Room Live Immersive escape room attractions described as 'the Disney World of Escape Rooms,' featuring Hollywood film set-quality theming across nine themed rooms in Georgetown and Alexandria locations. Designed for group entertainment experiences.
- Venue Rental and Private Events
Quantifiable outcome
- Named 'Golden Ticket' of Eatertainment industry by FSR Magazine
- +2 more outcomes
Companies that use The Ginger Brands
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
The Ginger Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Ginger Brands partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NetflixminorNetflix partnered with Kick Axe Throwing for the premiere of 'Outlaw King' TV series, hosting an experiential marketing event at Kick Axe Brooklyn where guests enjoyed food, drinks, and axe throwing activities inspired by the Scottish warriors in the series. This was a promotional partnership to generate buzz for the new series launch.
Scale indicators3 records
Recent moves11 records
Expansion highlights5 records
The Ginger Brands competitors and assessment
Company assessmentEmerging players
- Activate Games: Activate operates tech-driven competitive gaming rooms (similar to escape rooms) with physical activity — a more tech-enabled emerging peer to Escape Room Live, though with a more game-focused than hospitality-led positioning.
- Two Bit Circus: Two Bit Circus is an immersive micro-amusement park combining VR, AR, and physical games with food and cocktails — an emerging eatertainment peer blending experiential technology with F&B in a similar competitive socializing positioning.
Broad incumbents
- Dave & Buster's Entertainment: Dave & Buster's combines full-service F&B with arcade/amusement entertainment in large-format venues, directly competing for the same group/corporate/event customer base as THRōW Social and Kick Axe.
- Topgolf Callaway Brands: Topgolf operates tech-enabled competitive gaming venues combining food, drinks, and golf-based entertainment at massive scale — the closest broad incumbent peer to Ginger Brands' eatertainment model, though at a much larger venue footprint and publicly-traded scale.
- Bowlero (Lucky Strike Entertainment): Bowlero/Lucky Strike is the largest bowling-and-entertainment chain in the US, combining lanes with F&B and nightlife programming — directly comparable to Ginger Brands' group entertainment venue model.
Direct peers
- Puttshack: Puttshack operates tech-enabled mini-golf venues combined with full bars and chef-driven food — a direct eatertainment peer to THRōW Social, targeting similar group/corporate/casual-night-out occasions.
- Punch Bowl Social: Punch Bowl Social combines bowling, karaoke, darts, and other social games with full-service F&B in a venue format that closely mirrors THRōW Social's competitive socializing proposition.
- Andretti Indoor Karting & Games: Andretti operates multi-activity indoor entertainment venues with F&B service including karting, bowling, laser tag, and games — closely comparable to Ginger Brands' multi-concept experiential entertainment venues.
- Main Event Entertainment: Main Event is a family entertainment center chain combining bowling, laser tag, gravity ropes, and billiards with F&B — a direct peer in the eatertainment/FEC category targeting similar group event occasions.
- Flight Club (Social Entertainment): Flight Club operates social darts venues combining tech-enabled dart games with cocktails and food — a direct peer to THRōW Social's social darts offering and Kick Axe's competitive socializing focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Ginger Brands social profiles
Digital presenceThe Ginger Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Ginger Brands leadership team
Management profileNumber of profiles
Profiles1 record
The Ginger Brands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Ginger Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Ginger Brands
What does The Ginger Brands do?
The Ginger Brands operates a portfolio of themed experiential dining and entertainment venues that combine full-service restaurant and bar operations with structured recreational activities. The portfolio includes THRōW Social® (social gaming venue with cabanas, live music, and backyard-style games), Kick Axe Throwing® (indoor axe throwing bars with Canadian lodge theming), and Escape Room Live™ (immersive Hollywood-quality themed escape rooms). Guests typically spend 2-4+ hours at venues enjoying chef-driven cuisine, cocktails, and activities such as axe throwing, escape rooms, social darts, ping pong, and live entertainment.
Is The Ginger Brands a public or private company?
The Ginger Brands is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Ginger Brands founded?
The Ginger Brands was founded in 2014. It employs 101 to 250 people.
Where is The Ginger Brands based?
The Ginger Brands is headquartered in Delray Beach, United States, in the North America region.
How does The Ginger Brands make money?
Three revenue lines are on record. Food and Beverage Sales are the primary driver. The others are activity and Entertainment Fees and venue Rental and Private Events.
Who are The Ginger Brands's main competitors?
Emerging players on record are Activate Games and Two Bit Circus. Broad incumbents are Dave & Buster's Entertainment, Topgolf Callaway Brands and Bowlero (Lucky Strike Entertainment). Direct peers are Puttshack, Punch Bowl Social, Andretti Indoor Karting & Games, Main Event Entertainment and Flight Club (Social Entertainment).
Does The Ginger Brands have an API?
No public API is recorded for The Ginger Brands.
What industry is The Ginger Brands in?
The Ginger Brands's product category is Experiential Dining and Entertainment (Eatertainment). Its primary akta.pro industry code is MPAFALAD, Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play), with a secondary code of MPAGAIAC, Bars & Pubs (Non-Music). Its NAICS code is 713990 and its SIC code is 5810.