NAI Heartland

What NAI Heartland does

NAI Heartland is a Kansas City–based commercial real estate brokerage firm that has operated continuously in the Overland Park, Kansas metro for over 35 years. It delivers brokerage, consulting, and corporate-services work across the four core commercial property types—industrial, office, retail, and land—plus a dedicated investment brokerage line that serves institutions, REITs, and private investors. Day-to-day work spans acquisitions, dispositions, leasing, subleasing, renewals, build-to-suits, sale/leasebacks, sealed bids, and tenant and owner representation, with a client base that runs from single-shop retailers and local developers up to global corporate tenants and institutional capital sources. The firm is independently operated at the local level and embedded as a member firm of NAI Global, which it uses as its primary referral and multi-market distribution channel.

The firm runs on a relationship-led, sales-driven go-to-market model in which specialized partners and brokers handle transactions directly with property owners, tenants, investors, and corporate clients. Its product surface is organized into clearly delineated service modules—Industrial, Office, Retail, Land, Investment, Tenant Representation, Owner Representation, Consulting, and Corporate Services—staffed by professionals holding CCIM, SIOR, and SEC designations. Underpinning the relationship model is an award-winning online platform that gives clients real-time visibility into project status and a direct communication channel to the deal team; the platform is positioned as a transparency and efficiency layer rather than as an analytics or AI product. The firm markets through property listings, broker profile content, ICSC involvement, and NAI Global referrals rather than performance or paid digital channels.

NAI Heartland earns revenue on a per-transaction commission basis, with fees negotiated as a percentage of deal value rather than disclosed publicly. Pricing is quote-based, the firm does not publish rates, and there is no recurring subscription or managed-services revenue stream in the disclosed material. Customers are segmented horizontally by use case—property owners and investors, corporate tenants, office occupiers and landlords, retailers and shopping-center owners, industrial occupiers, developers and land investors, and institutional investors/REITs—rather than by industry vertical, and the firm explicitly aims to serve the full spectrum from single shops to global chains and from local developers to pension-fund advisors.

Name

NAI Heartland

Legal name

NAI Heartland

Website

https://nai-heartland.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

NAI Heartland is a Kansas City metro commercial real estate brokerage firm delivering acquisitions, leasing, investment sales, tenant and owner representation, and consulting across industrial, office, retail, land, and investment property types, serving owners, tenants, developers, and institutional investors as a member of NAI Global.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Land & Development Site Brokerage (BPAJABAG)

akta.pro secondary industries

Industrial Land & Build-to-Suit Site Brokerage (BPAJACAJ), Rural Residential & Acreage Homesites Brokerage (BPAJADAE)

Keywords

• Commercial real estate brokerage
• Tenant representation services
• Commercial property leasing
• Industrial real estate services
• Investment property sales

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Commercial Real Estate Brokerage Commissions: Commission-based revenue from facilitating commercial real estate transactions including acquisitions, dispositions, leasing, and tenant representation. Revenue is generated on a per-transaction basis with fees typically structured as a percentage of transaction value.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

NAI Heartland is a commercial real estate brokerage firm providing acquisition, disposition, leasing, and advisory services across industrial, office, retail, land, and investment property types in the Kansas City metropolitan area. Services are delivered through specialized broker teams covering Tenant Representation, Owner Representation, Investment Brokerage, Consulting, and Corporate Services, supported by an online property listings platform. Revenue is generated through transaction commissions on individual deals negotiated with property owners, tenants, and investors.

Product overview

NAI Heartland is a commercial real estate brokerage firm serving the Kansas City Metro area for over 35 years, offering a comprehensive suite of services centered around Commercial Real Estate Brokerage, Consulting, and Corporate Services. The company's product portfolio includes specialized brokerage services across multiple property types: Industrial, Office, Retail, and Land. These are delivered through distinct service modules including Tenant Representation, Owner Representation, Investment Brokerage, and Consulting. The firm also provides an online property listings platform with real-time project management capabilities that enables clients to track and manage their real estate transactions. NAI Heartland is part of the NAI Global network, providing global reach while maintaining local market expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Brokerage Specialized industrial real estate brokerage for institutional and private clients in manufacturing, distribution, third-party logistics, and supply chain operations. Handles transactions across 3,000 to 3,000,000 square feet, including municipal and economic development coordination, LEED certification considerations, and architectural and construction trades coordination in the Kansas City metro.
• Office Brokerage Office real estate transaction services including acquisitions, dispositions, leases, subleases, lease renewals, build-to-suits, and sale/leasebacks for single buildings and portfolios. Serves first-time tenants through experienced landlords on leasing, relocations, expansions, downsizing, build-to-suits, and sale/leasebacks in the Kansas City metro.
• Retail Brokerage Retail real estate services for retailers ranging from single shops to global chains and shopping center owners. Includes strategic planning, site selection, lease negotiation, market research, and expansion services across short-term and long-term planning horizons.
• Land Brokerage Land acquisition and development brokerage for investors and developers, including site selection, environmental analysis, valuation, due diligence, and property management for development and redevelopment projects across the Kansas City metro.
• Investment Brokerage Investment sales and acquisitions services for institutions, REITs, and private investors, including portfolio management, sale-leaseback structuring, and loan financing coordination across diverse asset classes in the Kansas City metro.
• Tenant Representation Advisory services helping companies optimize local business costs including transportation, operations, build-out, and staffing to position real estate as a competitive advantage. Includes lease negotiation, site selection, and space optimization for corporate tenants.
• Owner Representation Comprehensive property ownership lifecycle services for property owners and investors, including acquisitions, investment analysis, disposition strategies, and portfolio management across industrial, office, retail, and land property types.
• Consulting Services Advisory and consulting services for commercial real estate decisions, market analysis, and strategic planning across property types in the Kansas City metro.
• Corporate Services Corporate real estate services providing integrated solutions for business location and facility decisions, delivered to companies across the Kansas City metro.
• Online Property Listings Platform Award-winning online property listings and transaction management platform with real-time project management and team communication capabilities, providing clients with transparency and cost savings through standardized search, mapping, and collaboration features.

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• NAI GlobalcoreChannel Partner/ Reseller/ DistributorNAI Heartland is a member of NAI Global, described as the largest worldwide network of owner-operated, local market-leading commercial real estate brokers. This affiliation provides global reach while maintaining local market leadership and enables referral business across global markets.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Newmark Group: Full-service CRE platform offering leasing, investment sales, and advisory services. Overlaps with NAI Heartland across office and industrial leasing and capital markets activity.
• CBRE Group: Global full-service commercial real estate services firm offering brokerage, investment management, and advisory across all major property types. Directly competes with NAI Heartland for institutional, corporate, and investor clients in the Kansas City metro and across the broader CRE market.
• JLL (Jones Lang LaSalle): Global professional services firm specializing in real estate and investment management with deep brokerage, capital markets, and tenant-representation capabilities. Competes with NAI Heartland for office, industrial, and investment mandates in KC and beyond.
• Cushman & Wakefield: Global commercial real estate services firm with full-service brokerage, valuation, and advisory. Competes with NAI Heartland across office, industrial, retail, and investment sales, particularly for multi-market institutional clients.
• Colliers International: Global CRE services firm with strong brokerage and investment sales operations. Competes with NAI Heartland in the same property-type segments and increasingly in secondary markets like Kansas City.

Direct peers

• Marcus & Millichap: Specialized investment real estate brokerage firm focused on commercial investment sales, financing, and research. Closely comparable to NAI Heartland's investment brokerage segment, serving similar investors and REITs with similar transaction-fee economics.

Others

• NAI Global (other member firms): Network affiliate relationship — peer member firms within the NAI Global system provide both referral competition (for cross-market mandates) and cooperation (for global client needs), making them the most structurally comparable network peers to NAI Heartland.
• CoStar Group: CRE data, analytics, and marketplace platform (LoopNet, Apartments.com). Not a direct brokerage competitor but increasingly adjacent — CoStar's data tools and marketplace influence how brokers source deals and compete with NAI Heartland's listings portal.

Regional players

• Kessinger-Hunter: Kansas City-based full-service commercial real estate firm offering brokerage, property management, and advisory. Directly competes with NAI Heartland in the same KC metro across office, industrial, retail, and investment categories.
• Block & Company: Kansas City-headquartered commercial real estate firm with brokerage, management, and development services. Competes with NAI Heartland across retail, office, and industrial segments in the KC metro.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NAI_Heartland

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAI Heartland