OBITUARe

What OBITUARe does

OBITUARe operates an online obituary creation and memorial hosting platform that enables individuals and families to create, search, and view permanent online obituaries as an alternative to traditional newspaper obituaries. Founded in 2014 and operated by MMH Technology, Inc., a privately held Delaware-incorporated company headquartered in San Francisco, the platform is structured around two primary customer segments: grieving families seeking a low-cost, long-lived alternative to print obituaries (the dominant primary segment), and funeral homes and mortuaries that participate in a B2B partner program to offer online obituary services to their clients at lower cost than newspaper placements.

The core product is a self-serve online obituary creation tool that uses generative AI to assist users in drafting memorial text from a small set of biographical inputs, with end-to-end creation reportedly completed in 3-5 minutes. Technical infrastructure runs on AWS S3 for media storage, and feature capabilities include unlimited photo and video uploads, downloadable PDF print templates suitable for ceremonies, a guestbook for collecting condolences, and a searchable database of 86,520+ obituaries across 198 countries. Adjacent products include a free funeral program creator, free downloadable obituary templates (reportedly used by 72% of users), a memorial tree-planting service executed through national forestry partners, and a memorial fundraiser module that processes donations through Stripe and PayPal.

Revenue is generated primarily through a one-time $99 Lifetime Access payment, with a 30-day free tier limited to 5 photos, 5 videos, and watermarked templates serving as the conversion funnel. Supplementary streams include memorial tree gifting (3 trees valued at $89 each are included with Lifetime), flower ordering, and optional gratuities on donations processed via the fundraiser feature. Go-to-market combines product-led growth via direct website signup, content marketing through SEO-optimized how-to guides and templates, a B2B partner program with funeral homes, and a distribution partnership with Cremation Club that delivers promo codes for free obituary upgrades alongside its $99 cremation plus $13.99/month subscription service. No external funding rounds, acquisitions, or leadership changes are disclosed in source material.

Name

OBITUARe

Legal name

MMH Technology, Inc.

Website

https://obituare.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

OBITUARe is an online obituary creation platform offering AI-assisted memorial pages and a searchable database of 86,000+ obituaries, serving grieving families and funeral home partners via a one-time $99 lifetime access model.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Infrastructure, Personnel

Revenue model

1. Lifetime Obituary Access: One-time payment of $99 for lifetime access to all features including unlimited media uploads, printable PDFs, guestbook, memorial tree planting, and premium support. No subscription, no hidden fees.
2. Free Tier: Free 30-day access to basic obituary creation with limited features (5 photos, 5 videos, limited templates, watermarks). Converts users to paid Lifetime plan.
3. Memorial Add-ons: Revenue from flower ordering and memorial tree gifting. Trees valued at $89 each, gifted by visitors on obituary pages.
4. Memorial Fundraiser: Fundraising functionality with payment processors Stripe and PayPal. Optional gratuity tips to OBITUARe on top of donations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

OBITUARe operates an online obituary creation platform that allows families to memorialize deceased loved ones through AI-assisted writing, unlimited photo and video uploads, printable PDFs, and a digital guestbook for condolences. The platform sells a $99 one-time Lifetime Access tier that includes 3 memorial trees planted through forestry partners, plus a free 30-day tier for trial.

Product overview

OBITUARe is a single-platform online obituary creation service offering a free tier and a $99 Lifetime Access paid tier. The core product is the Online Obituary Creation Platform with AI-powered writing assistance. The Lifetime Access plan includes unlimited photos and videos, 3 memorial trees ($89 value), printable PDF templates, and premium support. Supporting features include Guestbook & Condolences for community engagement, an Obituary Search database with 86,520+ entries across 198 countries, and Memorial Trees Planting as a separate living tribute service. Additional offerings include Obituary Templates (free downloads), a Funeral Program Creator, a Partner Program for funeral homes and mortuaries, and a Memorial Fundraiser feature using Stripe and PayPal for donations. Educational resources include How to Write an Obituary, How to Write and Give a Eulogy, and a Funeral Checklist. A Cremation Club partnership offers discounted cremation services with free obituary upgrades. The platform does not operate as a modular platform-plus-addons architecture but rather as a unified service with tiered access levels and supplementary features.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Obituary Creation Platform Self-serve cloud platform where families create online memorials for deceased loved ones with AI-assisted obituary writing, unlimited photos and videos, printable PDF keepsakes, and a public guestbook. Available to anyone who has lost a loved one and wants a permanent online memorial.
• Memorial Trees Planting Living tribute service where memorial trees are planted in honor of the deceased by UN-recognized forestry partners using indigenous species for environmental impact. Includes digital planting certificate and public contribution display. Trees are valued at $89 each and are bundled into Lifetime plans.
• Funeral Program Creator Standalone tool that generates printable funeral service programs with multiple templates, including front cover, order of service, biography or legacy section, and personal text sections, designed for families and funeral directors arranging services.

Quantifiable outcome

• $350 average client savings per obituary vs newspaper
• +4 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Best Cremation ServiceminorChannel Partner/ Reseller/ DistributorFuneral home partner offering OBITUARe services to clients. Partner receives cost savings on obituary creation compared to newspaper fees.
• Joseph P. Reardon Funeral HomecoreChannel Partner/ Reseller/ DistributorFeatured partner with testimonials. President Michael Boyko reports significant savings on obituary fees and improved SEO rankings. Profile page ranked #4 in Google within 5 months of partnership.
• Terrazas Funeral ChapelsminorChannel Partner/ Reseller/ DistributorFuneral home partner listed on partner profiles page.
• Cremation ClubcoreChannel Partner/ Reseller/ DistributorPartnership offering free obituary upgrades to Cremation Club members. Members receive promo codes for lifetime access. $99 cremation + $13.99/month nationwide service.
• Stripe, Inc.coreTechnology or IntegrationPayment processor for fundraising activities. Handles payment processing, fraud detection, and chargeback management. Terms of service linked in fundraising terms.
• PayPal, Inc.coreTechnology or IntegrationPayment processor for fundraising and donations. Also facilitates charity donations through affiliated 501(c)(3) organizations.
• National Forestry PartnersminorStrategic or Co-development PartnerForestry partners plant memorial trees. Recognized with UN Decade on Ecosystem Restoration Flagship award. Trees planted based on indigenous species for optimal environmental impact.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Legacy.com: Legacy.com is the dominant online obituary and memorial platform in the U.S., aggregating newspaper obituaries and offering guestbooks, flowers, and funeral home partnerships. It competes with OBITUARe for both consumer obituary creators and funeral home partner relationships, though its scale and newspaper affiliations make it the entrenched incumbent rather than a direct niche peer.
• Batesville (obituary/memorial solutions): Batesville is a large supplier to the funeral industry offering software, stationery, and memorial products used by funeral homes to publish obituaries and memorial content. It is comparable to OBITUARe as an established supplier into the funeral home channel, though at much greater scale.
• Ancestry Memorials: Ancestry operates an extensive online memorial and obituary database as part of its genealogy platform, monetized via subscription. It competes with OBITUARe for obituary search visibility and offers a free memorialization alternative for many users.

Direct peers

• FrontRunner Professional: FrontRunner Professional offers funeral home websites, obituary publishing, and case management software to funeral directors. It is comparable to OBITUARe's partner-program motion and competes for funeral home software and obituary spend.
• Tribute Archive: Tribute Archive is an online memorial and obituary platform that lets families create free online obituaries with photos, videos, and tributes, and partners with funeral homes. It is the closest direct competitor to OBITUARe in product scope, target customer (grieving families), and B2B funeral home channel model.
• FuneralOne: FuneralOne provides funeral home websites, online obituaries, and digital marketing tools to funeral homes. It overlaps directly with OBITUARe's B2B funeral home partner offering and competes for the same partner relationships and SEO-driven memorial traffic.
• Echovita: Echovita is an online obituary and memorial platform with global coverage, allowing families to publish obituaries, light virtual candles, and send flowers. It is highly comparable to OBITUARe's obituary-search-plus-memorial product and operates in many of the same international markets.

Emerging players

• Afterall: Afterall is an end-of-life planning and memorial platform offering online obituaries, funeral planning, and digital legacy services. It targets a similar consumer base to OBITUARe and competes for digital obituary and memorial traffic.
• Cake (JoinCake.com): Cake is an end-of-life planning platform offering wills, funeral planning, and online obituary/memorial tools. It overlaps with OBITUARe's consumer obituary creation and is a relevant emerging competitor in the broader end-of-life software space.
• Funeralocity: Funeralocity is a funeral home comparison and consumer search marketplace that also offers obituary listings. OBITUARe's website links to Funeralocity as a resource, and both target the same grieving-family / funeral-home discovery workflow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/myobituare
• Xx.com/OBITUARe
• LinkedInlinkedin.com/company/obituare-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OBITUARe