What Echovita does

Echovita Inc. is a privately held, Quebec-incorporated operator of a free online obituary and memorial platform serving consumers in the United States, Canada (English and French), Australia, and New Zealand. Founded in 2018, the company has built a centralized archive that aggregates obituaries and public death notices across an indexed directory of 18,378+ U.S. funeral homes, replacing the informational role historically played by newspaper obituaries. Core products include a free obituary and memorial creation tool (with photos, videos, tributes, and permanent memorial pages), city-categorized obituary search and discovery, free email and Facebook notification subscriptions, and a virtual candle-lighting feature.

The platform monetizes primarily as a freemium content-and-attachment marketplace rather than a subscription SaaS. Revenue streams consist of transaction fees on flower delivery fulfilled through Blooms Today (arrangements priced $75–$250+ with same-day local florist delivery), transaction fees on Trees of Tribute bundles planted in U.S. National Forests through partner Agilla Pro (1,086,520+ trees sold since 2019), and affiliate referral fees routed through LinkShare to Ancestry (family trees), DNA testing providers, USLegalWills, Gallery Collection (sympathy cards), and a fruit-basket partner. A free Last Will Planning service extends the funnel upstream into pre-need estate planning.

Go-to-market is product-led and direct-to-consumer: users find the platform via SEO for obituary searches and funeral-home queries, create memorials without registration, and opt into notification subscriptions. An educational blog covering funeral planning, grief, etiquette, and cultural/religious customs supports top-of-funnel content marketing. The company appears bootstrapped with no disclosed venture funding, institutional investors, or parent entity, and the management team is not visible in the source data. Notable operational gaps include the absence of a mobile app, disclosed revenue figures, headcount, or named AI/ML capabilities.

Name

Echovita

Legal name

Echovita Inc.

Website

https://echovita.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Echovita operates a free online obituary and memorial platform serving consumers in the U.S., Canada, Australia, and New Zealand, monetizing via flower delivery (Blooms Today), memorial tree planting (Agilla Pro), and affiliate referrals across an indexed directory of 18,000+ funeral homes.

Ownership category

akta.pro rank

Headquarters

HQ city

Not specified

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Flower Delivery Transactions: Echovita facilitates flower orders through partnership with Blooms Today, earning transaction fees on floral arrangements ranging from $75 to $250+
2. Affiliate Referrals: Revenue generated through affiliate partnerships with external services including family tree (Ancestry), DNA tests, legal wills (USLegalWills), and sympathy cards
3. Memorial Tree Sales: Revenue from selling trees of tribute planted in memory of loved ones through partnership with Agilla Pro
4. Crowdfunding Revenue Share: Platform retains minimal revenue from obituary/memorial crowdfunding services to ensure platform maintenance, with families receiving proceeds to help with funeral expenses or donate to charity

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Echovita provides a free online obituary and memorial platform that aggregates obituaries, memorial pages, and condolence messages from funeral homes and families. The platform monetizes through commissions on partner-offered sympathy products and services such as flowers, memorial trees, and family tree integrations, serving bereaved families and funeral homes across the U.S., Canada, Australia, and New Zealand.

Product overview

Echovita is a free obituary and memorial platform operating as a centralized archive that replaced newspaper obituaries. The core offering consists of an Obituary & Memorial Creation Platform combined with Obituary Search & Discovery, allowing users to create, search, and browse obituaries by city. Supporting products include: a Funeral Home Directory (18,378 funeral homes indexed), Send Flowers (funeral flower delivery via Blooms Today partnership), Trees of Tribute (memorial tree planting via Agilla Pro), Last Will Planning (free document service), Blog/Articles (educational content), Obituary Subscription (email/FB notifications), Candle Lighting (virtual memorial), and Sympathy Cards (partner product). The platform serves the United States, Canada, Australia, and New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Obituary and Memorial Platform Centralized free online platform where families and funeral homes can publish obituaries, create memorial pages, and receive condolence messages, available across the U.S., Canada, Australia, and New Zealand.
• Funeral Home Directory Searchable directory of funeral homes with geographic coverage across the U.S., Canada, Australia, and New Zealand, enabling families to locate funeral service providers serving a given area.
• Sympathy Flowers (via Blooms Today partnership) Sympathy flower ordering service available through the Echovita platform via partner Blooms Today, allowing bereaved families to send flowers in memory of loved ones.
• Memorial Trees (via Agilla Pro partnership) Memorial tree planting program available through the Echovita platform via partner Agilla Pro, allowing families to plant trees in memory of loved ones.
• Family Tree Integration (via Ancestry partnership) Family tree service accessible through the Echovita platform via partner Ancestry, helping users connect memorial records to broader genealogy research.

Quantifiable outcome

• 18,378 funeral homes listed in directory
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Agilla ProcoreStrategic or Co-development Partner · 1 January 2019Partnership for tree planting service in memory of loved ones. Trees are planted in US National Forests through Agilla Pro. A personalized planting certificate is sent via email upon purchase. This environmental memorial option helps families honor their loved ones while offsetting ecological footprint.
• Blooms TodaycoreChannel Partner/ Reseller/ DistributorFlower delivery partnership for funeral arrangements. Blooms Today provides local florist delivery with 100% money-back guarantee. Same-day delivery available for orders placed by specific times. Echovita earns transaction fees on flower sales.
• Ancestry (via LinkShare)minorGTM or Marketing PartnerAffiliate partnership for family tree creation services. Users can access Ancestry family tree tools through Echovita's memorial shop. Echovita earns referral fees for users who sign up.
• USLegalWillsminorGTM or Marketing PartnerAffiliate partnership for online legal will services. Users are directed to USLegalWills for creating lawyer-approved legal wills from home. Echovita receives referral fees for users who sign up through their platform.
• Gallery CollectionminorGTM or Marketing PartnerPartnership for sympathy cards and greeting cards. Gallery Collection provides customizable sympathy cards that can be ordered through Echovita's memorial shop. Users are redirected to purchase cards.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FuneralOne: Established funeral home marketing and technology provider offering obituary websites, payment platforms, and digital tools for funeral directors. Broader incumbent that overlaps Echovita on the funeral home directory and obituary hosting layer.
• Batesville (Hillenbrand): Division of Hillenbrand serving the funeral industry with technology, products, and services including obituary and case-management software. Incumbent with a wider funeral services portfolio that overlaps Echovita's directory and memorialization value proposition.

Direct peers

• Legacy.com: The dominant online obituary aggregation and memorial platform in the US. Echovita competes directly for the same obituary search intent and funeral home directory traffic, though Legacy.com has deeper newspaper partnerships and broader monetization.
• Afterall: Online memorial, obituary, and condolence platform with similar product features (free memorials, candle lighting, sympathy gifts). Closest feature-by-feature direct peer to Echovita's obituary and memorial offering.
• Obituaries.com: Aggregator of obituary listings and death notices. Competes with Echovita for organic obituary search traffic and shares the same funeral home directory and condolence-driven monetization model.
• Tributes.com: Online obituary and memorial platform serving North America. Directly comparable to Echovita in product scope (obituary search, memorial pages, funeral home listings) and target audience of grieving families.

Regional players

• Funeral Guide: UK-based funeral services comparison and obituary platform. Comparable to Echovita's obituary and memorial offerings but operates in a different geography, illustrating a regional peer Echovita could expand into or compete against in the UK market.

Emerging players

• Kudoboard: Group e-card and recognition platform often used for sympathy and memorial scenarios. Partial overlap with Echovita's condolence and sympathy card features, but serves a broader recognition use case (workplace, birthdays, retirements).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/echovita

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Echovita