Eufarma

Name

Eufarma

Legal name

Eufarma S.r.l.

Website

https://eufarma.eu

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Pharmacy Retail Services

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

akta.pro secondary industry

Telepharmacy & Prescription Fulfillment Marketplaces (HLALALAF)

Keywords

• Pharmacy retail network
• Loyalty program services
• Private label products
• Home delivery pharmacy
• Electronic prescription services

Headquarters

HQ city

Nola

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure, Supply Chain

Revenue model

1. Pharmacy Network Membership Fees: Independent pharmacies pay to join the Eufarma network, gaining access to the digital platform (app, website), loyalty programme infrastructure, branded marketing materials, and shared promotional tools. This is the primary recurring revenue stream from the supply side of the platform.
2. Transaction & Delivery Fees: Eufarma collects payment on behalf of affiliated pharmacies through its integrated payment platform (credit card, PayPal) for orders placed via the app. Delivery fees set by each pharmacy are also collected through the platform and remitted to pharmacies. Cash-on-delivery carries a surcharge (€1 excl. VAT up to €100; 1% above).
3. Home Delivery - Caregiver Service: The Caregiver delivery service, coordinated through the Eufarma platform, generates service fees per delivery. The delivery cost is determined by each pharmacy and collected via the platform, with Eufarma remitting to the pharmacy net of its service fee.
4. Branded / Exclusive Products: Eufarma sells its own private-label product range (prodotti a marchio) through the affiliated pharmacy network, contributing to revenue from exclusive product sales.
5. Loyalty Programme Administration: The 'Eufarma Ti Premia' loyalty programme drives repeat customer purchases at affiliated pharmacies, generating platform transaction volume and associated commissions. The programme includes a prize catalogue, promotional codes, and periodic prize draws (e.g., MSC cruise).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Eufarma operates a network of 124 independent affiliated pharmacies across 8 Italian regions, unified by a proprietary digital platform (mobile app and web) that enables consumers to find pharmacies, order products, submit electronic prescriptions, chat with pharmacists, accumulate loyalty points, and request home delivery via in-pharmacy Caregivers. The company sells over 300 exclusive private-label products through the network and runs the Eufarma Ti Premia fidelity card programme with 70,000 active members.

Product overview

Eufarma is a network of independent pharmacies in Italy operating under a unified brand and digital platform. The core offering consists of the Eufarma App (iOS/Android) which serves as the primary digital interface for customers to interact with their preferred pharmacy, order medications, send electronic prescriptions, and communicate with pharmacists. The loyalty program (Eufarma Ti Premia) with the Eufarma Card provides points-based rewards across 124 affiliated pharmacies. The network offers over 300 exclusive branded products (Prodotti a Marchio) and publishes specialized catalogs including the Catalogo Amore di Mamma for mother/baby products and weekly promotional flyers (Volantino). Additional services include home delivery via Caregivers, pharmacist chat, and a store locator tool. The ecosystem also includes a health-focused blog with content authored by Eufarma pharmacists.

Differentiator

Problem solved

Functional benefit

Products and services

• App Eufarma A mobile application (iOS and Android) that allows users to interact with their preferred Eufarma pharmacy, order medications, send electronic prescriptions, chat with pharmacists, browse promotions, and accumulate loyalty points.
• Eufarma Ti Premia Loyalty Programme The Eufarma fidelity card programme that rewards customers with points on purchases across affiliated pharmacies, granting access to a prizes catalogue, special promotions, promotional codes, and periodic prize draws (e.g., MSC cruise competitions). 70,000 active cards in circulation.
• Prodotti a Marchio Eufarma Over 300 exclusive private-label branded products offered by Eufarma pharmacies across health and wellness categories, available only through the Eufarma network.
• Caregiver Home Delivery Service A home delivery service operated by in-pharmacy Caregivers at participating affiliated pharmacies, enabling customers to receive medications and pharmacy products at their doorstep. Includes same-day delivery (by 19:00 for orders placed before 12:00), cash-on-delivery option, and size/weight limits of max 20kg per package.
• Catalogo Amore di Mamma A specialized product catalogue focused on mother and baby care products, including items for pregnancy, infant care, and related wellness categories, distributed through the Eufarma affiliated pharmacy network.
• Catalogo Offerte Eufarma (Volantino)

Quantifiable outcome

• 124 affiliated pharmacies serving consumers across 8 Italian regions
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Meta Platforms (Facebook Pixel, Meta Ads)minorGTM or Marketing PartnerEufarma uses Meta's advertising and analytics tools (Facebook Pixel) for marketing purposes, tracking user behavior on the platform and delivering targeted advertising via Facebook and Instagram.
• 124 Affiliated Independent PharmaciescoreChannel Partner/ Reseller/ DistributorIndependent pharmacies pay a membership fee to join the Eufarma network, gaining access to the digital platform (app, loyalty programme, e-prescription tools), marketing materials, exclusive branded products, and training support. They distribute Eufarma's services and products to end consumers while retaining their independence and brand identity.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LloydsFarmacia (Admenta Italia): One of the largest pharmacy chains in Italy with hundreds of physical locations and digital services, directly competing with Eufarma for Italian pharmacy customers and recruitment of independent pharmacists to its branded network.
• 1000Farmacie: Italian digital pharmacy platform connecting consumers to affiliated local pharmacies for ordering, prescription upload, and home delivery — highly comparable business model to Eufarma's app-based pharmacy network.
• Dr. Max: European pharmacy chain with operations in Italy (acquired Admenta Italia group), competing head-to-head with Eufarma for both consumer footfall and acquisition of independent pharmacies.

Regional players

• Amavita (Galenica): Swiss pharmacy chain operating a branded pharmacy network with digital services and loyalty programs — comparable network-affiliation and loyalty-card business model to Eufarma, though focused on Switzerland.

Emerging players

• DocMorris (Redcare Pharmacy): Pure-play European online pharmacy serving Italian consumers with OTC and prescription delivery, competing with Eufarma's Caregiver delivery offering while leveraging a centralized logistics model.
• Shop Apotheke: European online pharmacy with a dedicated Italian storefront, competing on assortment, pricing, and convenience against Eufarma's local pharmacy network and app-based ordering.
• Atida (mefcrogb): European digital pharmacy group with presence in Italy, combining online ordering, teleconsultation, and home delivery — directly competes with Eufarma on the digital pharmacy experience.

Broad incumbents

• Walgreens Boots Alliance: Global pharmacy and retail giant whose Boots brand operates broad pharmacy networks; represents the scaled, incumbent model that Eufarma's independent pharmacy network competes against.
• CVS Health: U.S. integrated pharmacy retailer and PBM operator — broader incumbent illustrating the consolidated end-state of pharmacy retail, against which Eufarma's independent-affiliation model must defend its niche.

Others

• Pharmap: Italian pharmacy SaaS provider offering marketing, loyalty, and digital tools to independent pharmacies — overlapping with Eufarma's platform proposition as an enabler rather than a direct retail competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/eufarma
• Xx.com/Eufarma
• LinkedInlinkedin.com/company/eufarma

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eufarma