Gard Tourism
Gard Tourisme is the official departmental tourism development agency for the Gard department in France, founded in 1975 and funded primarily by the Conseil D\u00e9partemental du Gard. It coordinates tourism observation, labeling, professional support, and destination promotion across six operational poles, serving tourism professionals, tourist offices, local authorities, and visitors.
- Company typePrivate
- Founded1975
- HeadquartersNîmes, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Gard Tourism does
Gard Tourisme (legal name: Agence de D\u00e9veloppement et de R\u00e9servation Touristiques du Gard, or ADRT) is a French Loi 1901 non-profit association founded in 1975 at the initiative of the Conseil D\u00e9partemental du Gard, headquartered in N\u00eemes. It operates as the official departmental tourism development agency for the Gard territory, executing departmental tourism policy as a resource center, territorial coordinator, and destination promoter under the 'Le Gard, le Sud' brand. Its mandate spans six operational poles: Observation & Prospective, Fili\u00e8res & Projets, Content Marketing, Digital, Communication & Promotion, and Partenariats & D\u00e9marches Qualit\u00e9, staffed by 23 salari\u00e9s and 4 alternants.
The agency delivers its services through a portfolio built on a centralized data backbone (the Apidae tourism information system deployed departmentally in 2022), an event ticketing platform (Billetterie \u00c9v\u00e9nementielle), a Local Information Signage (SIL) system for departmental roads, plus a catalog of labeling and certification programs (Destination d'Excellence, Tourisme & Handicap, Vignobles & D\u00e9couvertes, Accueil V\u00e9lo, Cl\u00e9vacances, G\u00eetes de France, Bienvenue \u00e0 la Ferme, Militant du Go\u00fbt, Villes et Villages Fleuris, Sites Remarquables du Go\u00fbt, Chambre d'h\u00f4te r\u00e9f\u00e9rence). It targets four primary stakeholder groups: tourism professionals (hoteliers, restaurateurs, activity providers), tourist offices and local authorities, public and private project holders, and end visitors. Marketing and distribution occur through a network of local tourist offices, dedicated web platforms (protourismegard.com for professionals, tourismegard.com for visitors), newsletters, and social media channels (Facebook Pro and public pages, Instagram, LinkedIn, YouTube), supported by press relations and professional events such as eductours and webinars.
The business model is primarily publicly funded rather than transactional. Core financing flows from the Conseil D\u00e9partemental du Gard, supplemented by the European Regional Development Fund (FEDER) and the R\u00e9gion Occitanie. The agency is a member-governed association with collegial governance (departmental counselors, territories, active partners, associate members) and is led by Directrice g\u00e9n\u00e9rale Sandrine Rieutor. It does not operate as a venture-backed entity, has no funding rounds, no parent company, and no subsidiaries. The territory under its stewardship encompasses 4 UNESCO World Heritage sites, 2 Grands Sites de France, 558 classified historic monuments, and contributes 28 million annual tourist nights and an estimated \u20ac2.1 billion in tourism economic impact, making it the 3rd-largest destination in Occitanie and the 2nd-largest pillar of the Gard economy.
Gard Tourism firmographics
Firmographics- Name
- Gard Tourism
- Legal name
- Agence de Développement et de Réservation Touristiques du Gard
- Website
- https://protourismegard.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gard Tourisme is the official departmental tourism development agency for the Gard department in France, founded in 1975 and funded primarily by the Conseil D\u00e9partemental du Gard. It coordinates tourism observation, labeling, professional support, and destination promotion across six operational poles, serving tourism professionals, tourist offices, local authorities, and visitors.
- Ownership category
- akta.pro rank
Gard Tourism industry classification
Industry- Product category
- Tourism Development Services
- NAICS
- Convention and Visitors Bureaus (561591), Other Travel Arrangement and Reservation Services (56159)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)
- akta.pro secondary industries
- Tour/Activities/Attractions Reservation Systems (THALADAG), Travel Management & Booking Infrastructure (GDS/Channel Managers/Booking APIs) (BPAMAIAO), GDS Data, Reporting & Intelligence (MIDT, Sales/Market Insights) (THALAAAJ)
Keywords
Where Gard Tourism is headquartered
LocationHeadquarters
- HQ city
- Nîmes
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Gard Tourism business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Public Funding: The agency receives funding from the Conseil Départemental du Gard (main initiator), European Regional Development Fund (FEDER), and the Occitanie Regional Council. Founded in 1975 as a Loi 1901 association.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Gard Tourism product offering
Product offeringCore offering
Gard Tourisme operates as the departmental tourism development and reservation agency for the Gard department in France. It implements departmental tourism policy through six operational poles covering observation and prospective studies, sector and project support, content marketing, digital services, communication and promotion, and partnerships and quality initiatives. The agency supports tourism professionals with labeling, certification, training, and project diagnostics, while promoting the "Le Gard, le Sud" destinations to domestic and international visitors.
Product overview
Gard Tourisme operates as a unified service platform offering multiple interconnected tourism development and promotion services for the Gard department in France. The core offering centers on the Observation & Prospective service (statistical monitoring and studies), supported by a project promoter support program and tourism office network animation. The labels & certifications support service encompasses multiple certification programs including Destination d'Excellence, Tourism & Handicap, Vignobles & Découvertes, Militant du Goût, Villes et Villages Fleuris, and various accommodation classifications (Clévacances, Gîtes de France). Supporting services include the Apidae-based tourist database, event ticketing solution, and Local Information Signage (SIL) system. The portfolio is delivered through six operational poles: Observation & Prospective, Filières & Projets, Content Marketing, Digital, Communication & Promotion, and Partenariats & Démarches Qualité.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 28 million tourist nights annually in the Gard
- +2 more outcomes
Companies that use Gard Tourism
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Gard Tourism technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Gard Tourism partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Conseil Départemental du GardcoreMain founding and funding partner of Gard Tourisme. The Conseil Départemental du Gard initiated the creation of the agency in 1975 and continues as the primary public funding source.
- European Union (FEDER)coreEuropean Regional Development Fund co-financing projects. Mentioned as co-funder of various tourism development initiatives.
- Région OccitaniecoreRegional council providing co-funding and coordinating regional tourism employment and training programs (PRUF with 60+ modules).
- Atout FrancecoreFrench tourism development agency providing labeling frameworks (Destination d'Excellence, Vignobles & Découvertes, Accueil Vélo) and methodological support.
- ApidaecoreTourism information system deployed departmentally in 2022. Platform for territorial data collection, enrichment and distribution of tourism information.
- Tourist offices in the GardcoreNetwork of local tourist offices coordinated and supported by Gard Tourisme for animation, qualification and professionalization.
- Chambre de l'Agriculture du GardminorAgricultural chamber partner for agritourism initiatives including 'Bienvenue à la Ferme' labeling.
- Chambre de Commerce et d'Industrie du GardminorChamber of commerce partner for 'Militant du Goût' quality initiative.
- Chambre de Métiers et de l'Artisanat du GardminorArtisan chamber partner for quality initiatives and 'Militant du Goût' label.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Gard Tourism competitors and assessment
Company assessmentDirect peers
- Hérault Tourisme: Departmental tourism development agency for Hérault (Montpellier area), Gard's neighbor in Occitanie. Same ADT/ADRT institutional model with promotion, observation, labeling, and professional support services.
- Bouches-du-Rhône Tourisme: Departmental tourism agency for Bouches-du-Rhône (Marseille, Aix-en-Provence, Camargue). Same ADT/ADRT model serving a larger Mediterranean tourism economy with overlapping heritage assets including the Camargue.
- Var Tourisme: Departmental tourism agency for Var (Provence, Saint-Tropez, French Riviera). Closely comparable ADT/ADRT model serving a Mediterranean department with similar coastal, heritage, and label-based offerings.
- Ardèche Tourisme: Departmental tourism agency for Ardèche, facing Gard across the Rhône valley. Same ADT/ADRT model with comparable scale, headcount, and outdoor/nature tourism focus including gorges and rivers.
- Vaucluse Tourisme: Departmental tourism agency for Vaucluse (Avignon, Luberon, Mont Ventoux). Comparable ADT/ADRT model with strong heritage and Provence positioning, similar rural tourism dynamics and Vignobles & Découvertes overlap.
- Aude Tourisme: Departmental tourism agency for Aude (Carcassonne, Mediterranean coast). Same ADT/ADRT model in Occitanie, with overlapping heritage (Cité de Carcassonne) and coastal tourism offerings.
- Lozère Tourisme: Smaller departmental tourism agency in Lozère (Occitanie, Cévennes border with Gard). Same ADT/ADRT model with a comparable rural and nature tourism focus and similar headcount scale to Gard Tourisme.
- Pyrénées-Orientales Tourisme: Departmental tourism agency for Pyrénées-Orientales (Perpignan, Collioure, Catalan coast). Comparable ADT/ADRT model in Occitanie, sharing Mediterranean and heritage tourism dynamics with Gard.
Broad incumbents
- Comité Régional du Tourisme d'Occitanie: Regional tourism council of which Gard Tourism is a departmental member. Provides regional coordination, strategy, and funding flow; broader scope and complementary role to Gard Tourism's departmental mandate.
- Atout France: National tourism development agency that issues the labels Gard Tourism coordinates (Destination d'Excellence, Vignobles & Découvertes, Accueil Vélo). Acts as the upstream policy and labeling authority for French tourism.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Gard Tourism social profiles
Digital presenceGard Tourism compliance and trust
Trust signalCompliance12 records
Gard Tourism financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gard Tourism leadership team
Management profileNumber of profiles
Gard Tourism funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gard Tourism M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gard Tourism
What does Gard Tourism do?
Gard Tourisme operates as the departmental tourism development and reservation agency for the Gard department in France. It implements departmental tourism policy through six operational poles covering observation and prospective studies, sector and project support, content marketing, digital services, communication and promotion, and partnerships and quality initiatives. The agency supports tourism professionals with labeling, certification, training, and project diagnostics, while promoting the "Le Gard, le Sud" destinations to domestic and international visitors.
Is Gard Tourism a public or private company?
Gard Tourism is a private company. It is classified as state government owned and is currently operating.
When was Gard Tourism founded?
Gard Tourism was founded in 1975. It employs 11 to 50 people.
Where is Gard Tourism based?
Gard Tourism is headquartered in Nîmes, France, in the Europe region.
How does Gard Tourism make money?
One revenue line is on record: public Funding.
Who are Gard Tourism's main competitors?
Direct peers on record are Hérault Tourisme, Bouches-du-Rhône Tourisme, Var Tourisme, Ardèche Tourisme, Vaucluse Tourisme, Aude Tourisme, Lozère Tourisme and Pyrénées-Orientales Tourisme. Broad incumbents are Comité Régional du Tourisme d'Occitanie and Atout France.
Does Gard Tourism have an API?
No public API is recorded for Gard Tourism.
What industry is Gard Tourism in?
Gard Tourism's product category is Tourism Development Services. Its primary akta.pro industry code is THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers), with a secondary code of THALADAG, Tour/Activities/Attractions Reservation Systems. Its NAICS code is 561591 and its SIC code is 7900.