Ardèche Tourisme
Ardèche Tourisme is the public tourism development agency of the Ardèche department in France, coordinating strategy, digital infrastructure, and promotion across 18 intercommunalities, 16 offices of tourism, and 4,000 private tourism businesses, funded by the Conseil Départemental with a 3M€ annual budget.
- Company typePrivate
- Founded1992
- HeadquartersPrivas, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Ardèche Tourisme does
Ardèche Tourisme (Agence de Développement Touristique de l'Ardèche) is a public tourism development agency established under the French law of December 23, 1992 and operating as the operational arm of the Conseil Départemental de l'Ardèche. It is mandated to design, implement, and evaluate the department's tourism strategy, currently the Plan Tourisme Destination Ardèche 2024-2028, which organizes activity around five axes: year-round tourism, nature tourism, terroir/know-how promotion, professionalization, and territory reinvestment. The agency coordinates a network of 18 intercommunalities, 16 offices of tourism (59 reception offices, 145 staff, 9M€ cumulative budget), and approximately 4,000 private tourism businesses across the Ardèche department. Its functional scope spans promotion, engineering, project support, commercialization, observation, professionalization, and sustainable tourism — covering the entire chain of tourism production at the department level.
The agency's core technology stack is anchored on the ardeche-guide.com portal (~2M annual visits) and the Ardèche Résa online marketplace (4.8M€ GMV in 2025), built on Alliance Réseaux Open Experiences tools (Addock for activities, Open Pro for accommodation). Supporting infrastructure includes the Apidae national tourism database (520,000+ objects), Dolist CRM, FairGuest e-reputation, Ardèche Data observation platform, eco-counters for real-time visitation, the Ardèche Trip Planner, and the Ardèche TV video platform. The agency co-finances shared actions via the Plan d'Actions Partagé (50/50 ADT-partner model) and deploys the "Émerveillés par l'Ardèche" territorial brand across 500+ tourism and economic actors.
The revenue model is predominantly public institutional funding: the Conseil Départemental de l'Ardèche is the primary funder, supplemented by the Région Auvergne-Rhône-Alpes, the French state, and EU (FEDER) co-financing, totaling an annual operating budget of 3 million euros. Paid elements are marginal — workshop fees up to €60 HT and Trajectoires Tourisme training (variable pricing, eligible for OPCO/AFDAS funding). Consumer-facing services are free. The agency's customer base is segmented across private tourism businesses (the primary segment), local governments and intercommunalities, the Departmental Council (primary funder), and regional/national tourism bodies, with a horizontal segmentation approach.
Ardèche Tourisme firmographics
Firmographics- Name
- Ardèche Tourisme
- Legal name
- Ardèche Tourisme
- Website
- https://pro.ardeche-guide.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ardèche Tourisme is the public tourism development agency of the Ardèche department in France, coordinating strategy, digital infrastructure, and promotion across 18 intercommunalities, 16 offices of tourism, and 4,000 private tourism businesses, funded by the Conseil Départemental with a 3M€ annual budget.
- Ownership category
- akta.pro rank
Ardèche Tourisme industry classification
Industry- Product category
- Tourism Development Services
- NAICS
- Convention and Visitors Bureaus (561591), Nature Parks and Other Similar Institutions (712190)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)
- akta.pro secondary industry
- Sustainability Training, Consulting & ESG Advisory (Operational Playbooks, Staff Training) (THAAANAL)
Keywords
Where Ardèche Tourisme is headquartered
LocationHeadquarters
- HQ city
- Privas
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Ardèche Tourisme business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Public Institutional Funding: Ardèche Tourisme is established and financed by the Ardèche Departmental Council, acting as the 'bras armé' (enforcing arm) for the department's tourism strategy. It coordinates and co-finances actions with 18 intercommunalities, regional government (Région Auvergne-Rhône-Alpes), the French state, and European Union (via FEDER). Total budget is 3 million euros per year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Free services for tourism professionals |
| Subscription | Pay-as-you-go | Paid in-person workshops |
| Subscription | Multi-year contract | Trajectoires Tourisme professional training |
| Transaction based/ take rate | Monthly | Ardèche Résa access cost varies by provider |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels11 records
Ardèche Tourisme product offering
Product offeringCore offering
Ardèche Tourisme is the statutory departmental tourism development agency for the Ardèche department in France, mandated by the Conseil Départemental de l'Ardèche. It coordinates the entire tourism ecosystem of 4,000 private businesses, 16 offices of tourism, and 18 intercommunalities through destination promotion, digital infrastructure (ardeche-guide.com portal and Ardèche Résa online marketplace), observation/data tools, professional training, project support, and sustainable tourism advisory services.
Product overview
Ardèche Tourisme operates as a tourism development agency offering a portfolio of interconnected digital products and services for the Ardèche destination. The core offering centers on Ardèche Résa, an online marketplace powered by Alliance Réseaux Open Expériences platform (including Addock for activities and Open Pro for accommodation), enabling tourism providers to sell and distribute their offerings through the destination's digital channels. Complementary digital tools include the flagship ardeche-guide.com portal (2M annual visits), Ardèche TV video platform, the Ardèche Trip Planner mobility tool, the Photothèque visual content library, and the L'Ardèche au creux de l'oreille podcast series. The organization also provides observation tools (Ardèche Data, Éco-compteurs), e-reputation management (FairGuest), and CRM capabilities (Dolist). Strategic services include the shared digital strategy, the annual Destination Ardèche forum, and the Passerelles patrimoines school tourism network.
Differentiator
Problem solved
Functional benefit
Brands
- Émerveillés par l'Ardèche: Territorial brand shared with over 500 tourism, institutional, and economic actors to promote the attractiveness of Ardèche.
- Ardèche Résa
- Destination Ardèche
- Passerelles patrimoines
Products and services
- Ardèche Résa Online marketplace (place de marché) enabling accommodation providers and activity/leisure operators across Ardèche to sell online, manage reservations, and distribute through the destination's websites including ardeche-guide.com. Processed 4.8 million euros in business volume in 2025, with 70% from accommodation and 30% from activities.
- ardèche-guide.com Main flagship tourism portal for the Ardèche destination receiving approximately 2 million visits annually, featuring tourism information, booking capabilities, and content about attractions and activities for visitors.
- Ardèche TV
Quantifiable outcome
- Nearly 1 billion euros in annual tourism spending driven by Ardèche's 16M nights and 5.5M arrivals
- +5 more outcomes
Companies that use Ardèche Tourisme
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Ardèche Tourisme technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature5 records
Ardèche Tourisme partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, flagship and minor.
- Auvergne-Rhône-Alpes TourismecoreArdèche Tourisme works in close collaboration with Auvergne-Rhône-Alpes Tourisme, the regional tourism board that conducts mutualised tourism actions across the Auvergne-Rhône-Alpes region. This partnership supports regional data initiatives (Méménto), coordinated tourism promotion, and shared training standards.
- Ardèche le GoûtcoreArdèche le Goût is the departmental agro-food development centre. Ardèche Tourisme collaborates with it and the association Émerveillés par l'Ardèche to contribute to the department's overall attractiveness, particularly in food tourism (oenotourism, agritourism) and in promoting the 'Goûtez l'Ardèche' quality brand.
- Alliance RéseauxcoreAlliance Réseaux created and distributes the Open Experiences tools — Addock (activity booking engine) and Open Pro (accommodation channel manager) — powering the Ardèche Résa marketplace since 2005. 4.8M€ in business volume was processed via this platform in 2025. The partnership provides booking technology, payment processing (including Payfip for local authorities), and cancellation insurance.
- Émerveillés par l'Ardèche (territorial brand)flagshipÉmerveillés par l'Ardèche is the shared territorial brand network bringing together 500+ tourism, institutional, and economic actors under a common identity. The brand drives department-wide attractiveness and is deployed across all ADT communications, publications (magazine 'Émerveillés par l'Ardèche'), and partner activations.
- Goûtez l'Ardèche (gastronomic brand)flagshipGoûtez l'Ardèche is a quality brand recognising local food products and skilled restaurateurs. Ardèche Tourisme contributes to its promotion as part of the departmental attractiveness strategy, complementing Émerveillés par l'Ardèche in food/gastronomy tourism.
- Passerelles PatrimoinescorePasserelles Patrimoines is a school stay network animated by Ardèche Tourisme, connecting educational groups with heritage and cultural sites across Ardèche. The network launched a new website in 2026 and commercialises school programmes under the Passerelles Patr落moines brand.
- Ardèche Loisirs et PatrimoinecoreArdèche Loisirs et Patrimoine is a network of tourist sites coordinated with Ardèche Tourisme. Sites benefit from shared promotion, the Pass Ardèche multi-site pass scheme (3-day, 6-day, annual options), and inclusion in the destination's distribution ecosystem (ardeche-guide.com, offices of tourism).
- Chambers of Commerce and Industry (CCI Ardèche)coreCCI Ardèche collaborates with Ardèche Tourisme on professional training (marketing/digital webinars), professionalization events, financing guidance (Bpifrance links), and economic observation. It participates in the shared action plan and co-animates the regional training network.
- Trajectoires TourismecoreTrajectoires Tourisme is the regional professional training network offering 100+ training courses across all tourism domains (reception, communication, law, sustainability, product design, marketing, management, quality, labels). Ardèche Tourisme is a member of the collective and supports professionals in needs identification, registration, financing, and bespoke training.
- Parc Naturel Régional des Monts d'ArdèchecoreThe PNR des Monts d'Ardèche groups 132 communes and conducts actions in chestnut production, built heritage, tourism, hiking, and outdoor activities. Ardèche Tourisme collaborates with it on sustainable tourism initiatives, tourism professionalization webinars, and outdoor itinerary development.
- ADN TourismecoreADN Tourisme publishes the 'ADN Guide' — a comprehensive directory of quality approaches, standards, and labels for sustainable tourism transition. Ardèche Tourisme distributes this guide and works with ADN Tourisme on shared sustainable tourism resources and professional guidance.
- Multiple River Basin Syndicates (EPTB Ardèche, SMBVD Doux, SMEC Eyrieux-Crussol, and 8 others)minorArdèche Tourisme collaborates with water basin management bodies (EPTB Ardèche, Syndicat des 3 Rivières, SMEC Eyrieux-Crussol, SMBVD Doux, Ay-Ozon, Privas Centre Ardèche, EPAGE Loire-Lignon, EPTB Cèze, and others) on sustainable water management, eco-counter data sharing, river health monitoring, and responsible water usage guidance for tourism operators.
- Atout-FrancecoreAtout-France is France's national tourism development agency. Ardèche Tourisme works with Atout-France on national tourism promotion, market intelligence, and international visibility initiatives.
- Professional Tourism Networks (UMIH, FRHPA, Gîtes de France, Clévacances, SITHERE)coreKey professional representation bodies for Ardèche tourism: UMIH (hotel industry union), FRHPA (campings association), Gîtes de France, Clévacances (vacation rentals), SITHERE (thermalism and environment). These networks represent approximately 4,000 private tourism businesses and participate in shared action plans.
Scale indicators13 records
Recent moves13 records
Expansion highlights14 records
Ardèche Tourisme competitors and assessment
Company assessmentBroad incumbents
- ADN Tourisme: Federation of French tourism development agencies (including departmental DMOs like Ardèche Tourisme) and national-level coordinator of tourism data and quality approaches. Comparable as an institutional tourism peer operating at a wider scope than Ardèche's departmental mandate.
- Atout France: France's national tourism development agency, which works with Ardèche Tourisme on international promotion and market intelligence. Operates at a national scope far broader than Ardèche's departmental focus but shares the DMO function of destination promotion and visibility.
Others
- Apidae (SITRA / Apidae Tourism Cooperative): National tourism information database cooperative that lists 520,000+ tourism objects and powers Ardèche's tourism information system. Indirect technology and data infrastructure peer, enabling the same digital ecosystem function across multiple French destinations.
- Alliance Réseaux (Open Experiences): Technology provider whose Open Experiences platform (Addock, Open Pro) powers Ardèche Résa. Indirect but materially comparable — both serve the same tourism providers, enable the same booking/distribution functionality, and operate within the same destination-management value chain.
Direct peers
- Drôme Tourisme (ADT Drôme): Departmental tourism agency for Drôme, the adjacent department to Ardèche in the Auvergne-Rhône-Alpes region. Closely comparable in structure, mandate, regional context, and rural/offer mix; shares regional partnerships (Auvergne-Rhône-Alpes Tourisme).
- Auvergne-Rhône-Alpes Tourisme: Regional tourism board that works in close collaboration with Ardèche Tourisme, conducting mutualised regional actions. Functions as a higher-tier coordinating body for departmental agencies like Ardèche Tourisme, sharing data, training standards, and cross-destination promotion.
- Vaucluse Tourisme (ADT Vaucluse): Departmental tourism agency for Vaucluse — the third peer in France's top 3 rural destination cluster alongside Ardèche and Dordogne. Performs the same DMO function (promotion, observation, training, digital strategy) for a comparable rural/Provence tourism offer.
- ADT Dordogne (Agence de Développement Touristique de la Dordogne): Departmental tourism development agency for Dordogne — Ardèche's direct peer as the two are cited as France's top 3 rural destinations alongside Vaucluse. Both agencies share the same statutory mandate under the 1992 tourism law, coordinate offices of tourism, and operate digital marketplaces for their respective destinations.
Regional players
- Lozère Tourisme / ADT Lozère: Departmental tourism agency for Lozère, a rural French department in the Occitanie region. Comparable in structure (small DMO, rural tourism focus, public funding, partnership with regional tourism board) but operates in a different region than Ardèche.
Emerging players
- Visit Finland (Business Finland Tourism): National DMO for Finland — comparable to Ardèche Tourisme as a publicly-funded destination marketing organization promoting nature-based, rural, and sustainable tourism. Useful peer for benchmarking international rural destination strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Ardèche Tourisme social profiles
Digital presenceArdèche Tourisme financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ardèche Tourisme leadership team
Management profileNumber of profiles
Profiles7 records
Ardèche Tourisme subsidiaries and ownership
Company hierarchySubsidiaries5 records
Ardèche Tourisme funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ardèche Tourisme M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ardèche Tourisme
What does Ardèche Tourisme do?
Ardèche Tourisme is the statutory departmental tourism development agency for the Ardèche department in France, mandated by the Conseil Départemental de l'Ardèche. It coordinates the entire tourism ecosystem of 4,000 private businesses, 16 offices of tourism, and 18 intercommunalities through destination promotion, digital infrastructure (ardeche-guide.com portal and Ardèche Résa online marketplace), observation/data tools, professional training, project support, and sustainable tourism advisory services.
Is Ardèche Tourisme a public or private company?
Ardèche Tourisme is a private company. It is classified as state government owned and is currently operating.
When was Ardèche Tourisme founded?
Ardèche Tourisme was founded in 1992. It employs 11 to 50 people.
Where is Ardèche Tourisme based?
Ardèche Tourisme is headquartered in Privas, France, in the Europe region.
How does Ardèche Tourisme make money?
One revenue line is on record: public Institutional Funding.
Who are Ardèche Tourisme's main competitors?
Broad incumbents on record are ADN Tourisme and Atout France. Others are Apidae (SITRA / Apidae Tourism Cooperative) and Alliance Réseaux (Open Experiences). Direct peers are Drôme Tourisme (ADT Drôme), Auvergne-Rhône-Alpes Tourisme, Vaucluse Tourisme (ADT Vaucluse) and ADT Dordogne (Agence de Développement Touristique de la Dordogne). Lozère Tourisme / ADT Lozère is listed as a regional player. Visit Finland (Business Finland Tourism) is listed as an emerging player.
Does Ardèche Tourisme have an API?
No public API is recorded for Ardèche Tourisme.
What industry is Ardèche Tourisme in?
Ardèche Tourisme's product category is Tourism Development Services. Its primary akta.pro industry code is THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers), with a secondary code of THAAANAL, Sustainability Training, Consulting & ESG Advisory (Operational Playbooks, Staff Training). Its NAICS code is 561591 and its SIC code is 7900.